Lexi Webster
Anime is a Japanese art form that has gained popularity across the world, including in Australia. While anime is often set in Japan or a made-up world that resembles Japan, some anime series do include references to Australia or have episodes set in the country. For example, the anime series *Ef* is partially set in Australia, and other series such as *Digimon Adventure 02*, *Samurai Flamenco*, *Free!*, *Code Geass*, and *Sabage-bu* also include references to Australia or have episodes set there.
| Characteristics | Values |
|---|---|
| Anime set in Australia | Ef ~ A Tale of Melodies, Sabage-bu, Made in Abyss, Free!, Digimon Adventure 02, Samurai Flamenco, Gundam |
| Anime with references to Australia | Hetalia, Hajime no Ippo, Gundam, Free!, Samurai Flamenco |
| Anime distributors in Australia | Madman, AnimeLab, Crunchyroll, Funimation |
| Anime streaming platforms in Australia | AnimeLab, Crunchyroll, Funimation, Netflix, Prime, HDive |
| Anime TV channels in Australia | SBS, Cheez TV, Adult Swim |
| Anime in Australian libraries and bookstores | Animanga, Manga |
| Anime conventions in Australia | Yes |
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What You'll Learn
Anime's popularity in Australia
Anime has a dedicated fan base in Australia, with some considering it a significant influence on the country's entertainment landscape. While it may not be as mainstream as other forms of media, it has a strong presence among certain age groups and subcultures. The internet has played a pivotal role in expanding access to anime and fostering a sense of community among Australian fans.
Historically, anime in Australia was largely introduced through kids' television programming, which contributed to the perception of anime as a niche interest or a children's pastime. However, this perception is evolving, and anime is gaining recognition as a form of fantasy and escapism that appeals to a diverse range of audiences.
The distribution of anime in Australia has been dominated by Madman Entertainment, a Melbourne-based company that has held a significant market share for over two decades. Madman has played a crucial role in promoting anime and connecting with the local community. Their digital extension, AnimeLab, has further enhanced access to anime content for Australian fans.
Anime events and festivals, such as the Madman Anime Festival, have gained traction in Australia, reflecting the growing popularity of anime among fans. These events have reported consistent audience growth, indicating a strong interest in anime experiences beyond just watching the shows.
While anime in Australia faces challenges, such as limited streaming options and region restrictions on older content, the overall trajectory suggests a maturing market. With increased global growth and awareness, anime is becoming more widely accepted and appreciated in Australia, moving beyond its early associations with specific series like Miyazaki and Dragon Ball.
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AnimeLab: Australia's anime streaming platform
AnimeLab is Australia's anime streaming platform, launched in 2014 by Madman, the leading local distributor of anime on disc, holding 90% of the Japanese animation market in Australia. Based in Melbourne, Madman has built a strong reputation in the local community by forming close ties with Japanese creators. AnimeLab has played a significant role in bringing anime to Australian audiences and fostering a growing interest in the art form.
While anime has been introduced to Australia through various avenues, including mainstream TV in the 90s and libraries offering a selection of manga, AnimeLab has provided a dedicated streaming platform for fans to access a wide range of anime content. This has contributed to the increasing popularity of anime in Australia, with more people embracing it as more than just fantasy and escapism.
AnimeLab's impact extended beyond just providing access to anime content. It also played a crucial role in building a community for anime enthusiasts in Australia. Through its social media presence and brand management, led by Jessica, AnimeLab connected Australian fans with each other and the latest updates from the Japanese industry. This sense of community, combined with the convenience of streaming, likely contributed to the growing acceptance of anime as more than just a subculture in Australia.
In addition to AnimeLab, other streaming services like Crunchyroll have also contributed to the anime landscape in Australia. However, the availability of certain anime series and the pricing of these services can vary, impacting the legal options for watching anime in the country. Despite these challenges, the variety of anime series available and the dedicated following in Australia ensure that the anime community continues to thrive and move beyond the mainstream offerings of Miyazaki and Dragon Ball.
While AnimeLab is no longer operational, having been bought out by Funimation, it left a lasting impact on Australia's anime scene. It demonstrated the potential for dedicated anime streaming platforms and the importance of community-building among fans. AnimeLab's legacy continues to shape how Australians engage with and perceive anime, contributing to a more diverse and inclusive appreciation of this unique art form.
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Anime references to Australia
Anime rarely acknowledges the existence of Australia, and when it does, it is often minor references or jokes. For example, in Code Geass, a character threatens to cut off someone's arms and legs and take them to Australia in a suitcase. In another instance, a character in Hajime no Ippo is an Australian fighter who plays a significant part in the story. The continent is also mentioned a bit in RahXephon and One Off, which features an Australian as one of its main characters.
In Free!, a character goes to Australia to train as an Olympic swimmer, and two other characters also visit the country. However, despite these references, Australia is often forgotten in anime, and its portrayal is not always accurate. For instance, in Pop Team Epic, Australia is acknowledged, but Tasmania is missing from the map.
The Ef series is another example of anime with connections to Australia. Half of the story is set in a Japanese city, while the other half takes place in a twin city in Australia. However, viewers would not know this unless they were told, as the Australian setting is not obvious.
Some anime fans have also suggested that certain anime could be easily reimagined in an Australian setting. For instance, AnimeLab, based in Melbourne, Australia, suggests that Saiki could explore the city's coffee culture, known for its wide array of coffee options.
In the Hetalia series, Australia is a recurring character with brown hair, green eyes, thick eyebrows, and a WW1-era Australian Digger's uniform. He is described as courageous and reckless with a wild personality. Australia is portrayed as a big brother figure to Wy, and he has a close relationship with New Zealand, who sometimes gets irritated by his high-strung and impulsive attitude.
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Anime availability in Australia
Anime has a significant presence in Australia, with a dedicated fan base and a growing number of local distributors. Madman, a Melbourne-based company, has been the leading local distributor of anime on disc for over 20 years, holding 90% of the Japanese animation market in Australia. They launched the streaming service AnimeLab in 2014, which was later acquired by Funimation and then Crunchyroll. Crunchyroll, a joint venture between US-based Sony Pictures Entertainment and Japan's Aniplex, is a popular streaming service for anime fans in Australia, offering a wide variety of content at a reasonable price. However, some users have expressed frustration with the limited availability of certain anime series and the increasing prices of streaming services like Crunchyroll.
In addition to streaming services, anime fans in Australia can also access anime through libraries and bookshops, which typically carry a good selection of manga. Anime has become increasingly mainstream in Australia, with series like Dragon Ball Z, One Piece, and Pokemon gaining widespread popularity. While some older Australians consider anime a niche interest, younger people in Australia are more likely to be familiar with and watch a variety of anime series.
The internet has played a significant role in changing the way Australian fans consume and discuss anime, with online communities and streaming services providing greater access to anime content. Theatrical releases of anime films, such as "Your Name" (Kimi no Na wa), have also contributed to the growing interest in anime in Australia, reflecting a global growth in the category's popularity.
While anime set in Australia is less common, there are some notable examples. The second season of "Ef ~ A Tale of Melodies" is set in Australia, although it is not explicitly stated in the anime. Additionally, episodes of "Digimon Adventure 02" and "Free!" feature characters who visit Australia. However, direct references to Australia in anime are rare, and some Australian fans have expressed a desire to see more representation of their country in anime.
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Anime's influence on Australian tattoo culture
Anime has had a significant influence on Australian tattoo culture, with its captivating art style, diverse themes, and profound storytelling. Anime tattoos are a growing trend in Australia, where enthusiasts express their deep connection to their favourite series and characters through permanent ink. This phenomenon has sparked a demand for tattoo artists specialising in this style. Anime tattoo artists in Australia incorporate Japanese animation into their designs through artistic skill, creativity, and a deep understanding of anime aesthetics. They work closely with their clients to bring their favourite characters and themes to life on their skin, often collaborating to develop custom designs that capture the essence of a particular series or character.
The rise of anime in Australian tattoo culture can be attributed to several factors. Firstly, the increasing popularity of anime in Australia has played a significant role. Anime has gained a large following in Australia, with many fans deeply connected to the art form. This has led to a growing demand for anime-inspired tattoos among enthusiasts who want to permanently display their favourite characters and themes on their bodies.
Secondly, the influence of popular culture and celebrities has contributed to the mainstream acceptance of tattoos in Australia. High-profile figures such as athletes, musicians, and actors have embraced tattoos, making them more socially acceptable and appealing to a broader audience. This has led to a shift in perception, with tattoos no longer limited to a specific subculture but permeating all age groups and social classes.
Additionally, the digital age has played a significant role in the rise of anime tattoos in Australia. Social media has become a vital tool for tattoo artists to showcase their talent and attract clients from all over the world. It has also made it easier for individuals to research tattoo designs, find reputable artists, and book appointments online. The internet has brought tattoo culture to the masses, making it more accessible and popular than ever before.
Moreover, the proximity of Australia to Japan, the birthplace of anime, has likely influenced the integration of anime into Australian tattoo culture. The strong cultural ties between the two countries may have facilitated the spread of anime's influence in Australia, including its impact on tattoo designs and trends.
Lastly, the unique characteristics of anime, such as its vivid and striking colour inks and captivating art style, have made it particularly appealing for tattoos. Anime tattoos often feature distinctive character designs, vibrant colour palettes, and dynamic compositions that resonate with enthusiasts and make for eye-catching body art.
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