
Princess Polly is an Australian-born company that brings on-trend, quality fashion to Gen Z and Millennial women. The company has a cult following in Australia, the United States, and around the world. However, some customers have reported issues with international orders, including unexpected charges, missing parcels, and difficulties with returns. These negative experiences have resulted in disappointment and frustration among customers, who feel that the company's customer service has not adequately addressed their concerns.
| Characteristics | Values |
|---|---|
| Princess Polly's origin | Gold Coast, Australia |
| Princess Polly's business model | Fast fashion |
| Princess Polly's target market | Young women |
| Princess Polly's marketing strategy | Influencers and celebrities on social media platforms like Instagram and TikTok |
| Princess Polly's pricing | Some customers have complained about unexpected charges and issues with refunds |
Explore related products
What You'll Learn

Princess Polly is an Australian-born company
Princess Polly has been described as an "ultra-fast fashion" brand, with concerns raised about the quality and sustainability of its products. Reviews have suggested that the clothing is "poorly made" and often unravels after a few washes, leading to a high return rate. The brand has also been criticized for its labour practices, with reports indicating that it does not pay a living wage to workers in its supply chain and does not provide financial security to its suppliers, resulting in poor working conditions.
Despite these concerns, Princess Polly has successfully leveraged its online presence and mobile app to drive sales and retain customers. The company's marketing strategies, including push notifications and app-exclusive sales, have contributed to high conversions and strong retention rates.
Princess Polly acknowledges the Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of the land in Australia, showing respect to Elders past, present, and emerging. This acknowledgment is a common practice in Australia to recognize the Indigenous peoples' connection to the land and their ongoing culture and heritage.
Travel Exemption: Applying for Entry into Australia
You may want to see also
Explore related products

The company has a poor labour rating
Princess Polly is an Australian-born company that brings on-trend, quality fashion to Gen Z and Millennial women. The company has expanded from a small brand on the Gold Coast of Australia in 2010 to a global market, leveraging social media and influencer marketing to build a cult following in Australia, the United States, and worldwide.
However, Princess Polly has received criticism for its labour practices and has been rated "Not Good Enough" in this area. While the company does audit some of its supply chain, including the final stage of production, and implemented policies to protect workers during the COVID-19 pandemic, there are concerns about the working conditions within its supply chain.
There is no evidence that Princess Polly provides financial security to its suppliers, which can lead to poor working conditions for those involved in the production process. The company also does not appear to support diversity and inclusion in its supply chain, and there is a lack of transparency around whether workers are paid a living wage. This indicates a disregard for the well-being of the "gals" in the supply chain who make the clothes, as the brand focuses on pleasing its customers.
Additionally, Princess Polly has been criticised for its fast fashion model, with concerns about the environmental impact of its quickly changing trends and new styles. While the brand claims to produce products in small quantities based on customer demand to avoid unwanted items, its ultra-fast fashion approach is likely to contribute to waste, as many of its products are considered poorly made and are often returned or discarded after a few washes.
To improve its labour rating and overall ethical standing, Princess Polly should address the financial security and working conditions of its suppliers and prioritise paying living wages to workers in its supply chain. The company could also benefit from incorporating more lower-impact materials, reducing hazardous chemicals, and taking action to protect biodiversity, thereby improving its environmental sustainability and impact on the planet.
Bats in Australia: Culinary Delicacy or Urban Myth?
You may want to see also
Explore related products

They use some lower-impact materials
Princess Polly is an Australian-born company that brings on-trend, quality fashion to young Gen Z and Millennial women. The company has expanded from a small brand on the Gold Coast of Australia in 2010 to a global market by releasing thousands of trendy styles. Princess Polly has been described as an "ultra fast fashion brand" that releases new collections at lightning speed, which will likely end up in landfills.
While Princess Polly has been criticised for its sustainability and labour practices, it does use some lower-impact materials, including recycled materials. This is a step in the right direction for the company, as it works towards reducing its climate impact. However, there is no evidence that the company is taking action to protect biodiversity in its supply chain or reduce hazardous chemicals.
Princess Polly has stated that it designs "products in small quantities based on customer demand" and does not end up with any unwanted products. The company also aims to make products at the cheapest price while striving for good quality. However, reviews have described the clothing as "poorly made", and many products are returned. If customers keep a product, they often find it unravels after a few washes.
To improve its sustainability, Princess Polly could incorporate more lower-impact materials into its range and take action to protect biodiversity and reduce hazardous chemicals in its supply chain. The company could also ensure that its workers are paid a living wage and improve working conditions by providing financial security to its suppliers.
Applying for Security Clearance in Australia: A Step-by-Step Guide
You may want to see also
Explore related products

Princess Polly has a large social media presence
Princess Polly is an Australian-born company that brings on-trend, quality fashion to Gen Z and Millennial women. The company was founded in 2005 as a brick-and-mortar store in Queensland, Australia, and launched an online store in 2010. Princess Polly's target audience is young women who are known to be social media and tech-savvy.
The company has a strong social media presence, particularly on Instagram and TikTok. On TikTok, Princess Polly has over 240,000 followers and nearly 150 active influencers collaborating with the brand. The brand's success on TikTok has helped it become a US online fashion powerhouse among teens and Gen Z consumers. On Instagram, Princess Polly has also dominated the fashion space, with its #OOTD ("outfit of the day") ranking among the platform's top five EMV-driving hashtags in 2018 and 2019. The brand has also leveraged influencer marketing strategies, with consistent inclusion in fashion influencers' daily outfit posts and a focus on nurturing long-term relationships with fans.
Princess Polly's social media strategy has been key to its success, allowing it to gain a loyal following and closely interact with its customers. The brand has also utilized a mobile app to supercharge its best customers, offering exclusive sales, early access to new products, and push notifications to drive traffic and conversions. By understanding its target audience and leveraging social media, Princess Polly has built a strong online presence and expanded its brand globally.
In addition to its organic social media content and influencer collaborations, Princess Polly has also benefited from celebrity endorsements. For example, singer Ariana Grande shared social media images sporting a pair of $74 Princess Polly jeans, creating a buzz around the brand. The brand has also partnered with YouTube superstar Emma Chamberlain for a brand campaign. These endorsements have helped Princess Polly build credibility and reach a wider audience.
Converting Euros to Australian Dollars: 400 EUR Exchange Rate
You may want to see also
Explore related products

International ordering issues
Princess Polly is an Australian-born company that brings on-trend, quality fashion to Gen Z and Millennial women worldwide. While the company has expanded its market globally, its website still charges in Australian dollars. This may be the reason why international customers face issues when ordering from the website.
International customers should be aware of the following issues when ordering from Princess Polly:
- Currency Conversion: The website charges in Australian dollars, which may result in unexpected conversion fees for international customers. It is important to consider the exchange rate and any associated fees when calculating the total cost of your order.
- Duties and Taxes: Some customers have reported being charged additional duties and taxes on their orders, even when the website stated that no extra duties would be payable. These charges may not be visible until after the payment is made, and they can add a significant amount to the total cost.
- Returns and Refunds: International customers are responsible for covering the return shipping cost when returning items. Additionally, duties, taxes, and VAT are not refunded on international returns. Princess Polly's return policy also states that items must be returned within 30 days and in their original condition with all seals intact. Failure to comply with these conditions may result in the return being rejected or additional charges being incurred.
- Missing Parcels: There have been reports of missing parcels delivered by couriers chosen by Princess Polly. The company's policy requires customers to wait for an extended period before raising the issue, which can cause further delays in resolving the problem.
- Customer Service: Some customers have expressed dissatisfaction with the customer service provided by Princess Polly, particularly regarding slow response times and a lack of clarity on charges and return policies.
- Product Quality: There have been mixed reviews about the quality of Princess Polly's products, with some customers reporting receiving defective or low-quality items. The company has also been accused of not publishing negative reviews on its website.
To avoid any unpleasant surprises, international customers are advised to double-check all charges, return policies, and product reviews before placing an order with Princess Polly. While the company offers trendy and fashionable items, it is important to be aware of the potential issues that may arise when ordering from outside Australia.
The Best Time to Apply for Australian Universities
You may want to see also
Frequently asked questions
Princess Polly is an Australian-born company that started on the Gold Coast of Australia in 2010.
Yes, Princess Polly has expanded to the global market and ships internationally.
Princess Polly has been rated "Not Good Enough" for people and the planet, but it is doing some "Good" for animals.





































