Leslie Massey
Starburst lollies, a popular treat in Australia, have been discontinued in the country, leaving many Australians disappointed. The decision by Mars Wrigley, the company behind the brand, was due to supply chain issues and rising production costs associated with importing the product from Europe. While Starburst may still be found in specialty candy shops, there are no plans for a widespread return to the Australian market.
| Characteristics | Values |
|---|---|
| Reason for ban | Supply chain difficulties and rising cost pressures |
| Date of ban | June 2022 |
| Person who discovered the ban | TikTok user @Nariman |
| Products banned | Starburst Snakes, Starburst Babies, Starburst Fruit Chews, Starburst Gummies, Starburst GummiBursts, Starburst lollipops, Starburst Jellybeans |
| Alternative availability | Specialty candy shops and international food stores |
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What You'll Learn
- Starburst lollies are no longer being imported into Australia
- Starburst's parent company, Mars Wrigley, cites supply chain issues
- Rising costs of production and shipping from Europe are to blame
- Starburst may still be available in specialty candy shops
- Mars Wrigley will focus on locally-made treats like M&Ms and Skittles
Starburst lollies are no longer being imported into Australia
Mars Wrigley, the company that manufactures Starburst, confirmed that the brand had been discontinued in Australia. A spokesperson for the company attributed the decision to supply chain difficulties and rising cost pressures associated with importing products from Europe. They stated that they would instead focus on locally-made treats, such as M&Ms, Skittles, and Snickers.
The discontinuation of Starburst in Australia came as a disappointment to many consumers, with some expressing their dismay on social media platforms like TikTok and Twitter. The brand's iconic chews, snakes, and babies were popular in Australia, especially for birthday parties and movie nights.
While Starburst may no longer be widely available in Australia, specialty candy shops and international food stores may still carry the product. However, there are currently no plans to redistribute the candy in the country. The decision to discontinue Starburst in Australia highlights the impact of supply chain issues and rising production costs on the availability of certain products in the market.
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Starburst's parent company, Mars Wrigley, cites supply chain issues
Starburst lovers in Australia have been unable to find the iconic chews, snakes and babies on store shelves since June 2022. The parent company of Starburst, Mars Wrigley, has confirmed that it has discontinued the brand in Australia. The decision was made due to supply chain issues and rising costs associated with importing the product from Europe.
A spokesperson for Mars Wrigley explained that "like many businesses that are importing products from overseas, the brand has been exposed to supply chain difficulties and rising cost pressures over the last two years." They added that after reviewing all options, the company made the "difficult decision" to discontinue Starburst in Australia.
The decision to discontinue the brand in Australia was a long-term business decision and not a short-term viral marketing strategy, according to the company. Mars Wrigley also stated that it would "'prioritize' the production of locally-made treats, such as M&Ms, Maltesers, Skittles, Snickers, Extra, and Eclipse.
While Starburst may no longer be widely available in Australia, they may still be found in specialty candy shops and international food stores, although there are currently no plans to redistribute the candy widely in the future. The discontinuation of Starburst in Australia has disappointed many consumers, with some taking to TikTok to express their frustration and dismay.
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Rising costs of production and shipping from Europe are to blame
Starburst lollies are no longer being imported into Australia. The decision was made by Mars Wrigley, the company that manufactures Starburst, in June 2022. While Mars Wrigley has a large manufacturing presence in Australia, Starburst products are imported from Europe. The company has attributed the decision to "supply chain difficulties and rising cost pressures" over the last two years.
The rising costs of production and shipping from Europe are significant factors in the decision to discontinue Starburst in Australia. As a result of these increased costs, the brand has become less profitable and sustainable for the company. By discontinuing the brand in Australia, Mars Wrigley can focus on its locally-made treats, such as M&Ms, Maltesers, Skittles, Snickers, Extra, and Eclipse.
The costs of producing Starburst in Europe and shipping them to Australia have likely increased due to various factors, including rising energy prices, labour costs, and transportation expenses. These costs have impacted the profitability of the brand in Australia, leading to the difficult decision to discontinue it.
Additionally, the decision to discontinue Starburst in Australia could also be influenced by the company's desire to streamline its product offerings and focus on more profitable and popular brands. By concentrating on locally-made treats, Mars Wrigley can reduce the complexity of its supply chain and improve operational efficiency.
The discontinuation of Starburst in Australia highlights the challenges faced by companies that rely on importing products from overseas. Rising production and shipping costs can disrupt supply chains and impact the availability of certain products in specific markets. In this case, the increased costs have led to the removal of a well-loved brand from the Australian market, much to the dismay of its loyal customers.
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Starburst may still be available in specialty candy shops
Starburst lovers in Australia have been unable to find the iconic chews, snakes and babies on store shelves since June 2022. The brand has been exposed to supply chain difficulties and rising costs, as the products are imported from Europe. This has resulted in Starburst being discontinued in Australia.
However, while Starburst may no longer be widely available, they may still be found in specialty candy shops and international food stores. So, if you're craving those sweet strawberry, tart cherry, or citrusy orange and lemon flavours, it may be worth checking out some specialist retailers.
It is important to note that there are currently no plans to widely redistribute Starburst in Australia in the future. The decision to discontinue the brand was a long-term business strategy and not a short-term marketing tactic.
As a result of the discontinuation, Australians will have to turn to other locally-made treats, such as M&Ms, Skittles, Snickers, and Extra, which are all produced by Mars Wrigley in Australia.
While it may be more challenging to find Starburst in Australia, specialty candy shops may still be stocking the product, providing a sweet solution for those in need of their favourite treat.
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Mars Wrigley will focus on locally-made treats like M&Ms and Skittles
Starburst products will no longer be imported into Australia, as confirmed by Mars Wrigley. The company has cited supply chain issues and rising costs of bringing the product down under from Europe as the reasons for this decision.
Mars Wrigley will now focus on locally-made treats, including M&Ms, Skittles, and Snickers. M&Ms are colourful button-shaped chocolates with the letter 'M' imprinted on them. They are produced by Mars, with the Wrigley Company manufacturing them in the US. The company has also committed to reducing its carbon footprint by using renewable energy to create all M&M products.
Skittles, also produced by Mars and Wrigley, are multicoloured fruit-flavoured candies with a hard sugar shell and the letter 'S' imprinted on them. They were introduced in 1971 and have since become popular worldwide, with various flavour collections such as Tropical, Wild Berry, Smoothie, and Sour. Skittles have been at the centre of innovative marketing campaigns and have also been used to treat hypoglycaemia in diabetics.
Snickers, another Mars Wrigley product, is a chocolate bar packed with peanuts, caramel, and nougat. It was introduced in 1930 and quickly became a favourite treat worldwide.
By prioritising these locally-made treats, Mars Wrigley can ensure a more stable supply chain and avoid the challenges of importing products, allowing them to continue serving their customers in Australia and beyond.
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Frequently asked questions
Starbursts are not banned in Australia, but they are no longer being imported into the country.
Starbursts are manufactured in Europe and the cost of importing them to Australia has increased.
The brand has faced supply chain difficulties and rising cost pressures.
Starbursts were discontinued in Australia from June 2022.
Starbursts may still be available in specialty candy shops and international food stores.
