
Australians have a strong affinity for cars, with Toyota consistently ranking as the country's most popular car brand. In March 2023, Toyota dominated the market with over 40,000 registrations, solidifying its position as Australia's favourite car brand. However, other brands like Ford, Mazda, Kia, Mitsubishi, and Isuzu are also strong contenders in the Australian market, each offering unique features and advantages that cater to the diverse preferences and needs of Australian motorists. With a growing emphasis on sustainability, electric vehicles and hybrids are gaining traction, shaping the future of the automotive industry in Australia.
Explore related products
$4.95
What You'll Learn
- Toyota: Australia's favourite car brand with a wide range of models
- Ford: the second most popular, with the Ranger being a top-selling vehicle
- Mazda: affordable and family-friendly SUVs
- Kia: value-for-money, reliable, and with a long warranty
- Mitsubishi: the Outlander is one of Australia's most popular PHEVs

Toyota: Australia's favourite car brand with a wide range of models
Toyota has been Australia's best-selling car brand for over 27 years in a row. In 2023, it sold more than 40,000 cars in Australia in just three months, with the Toyota Hilux being the best-selling car in the country that year. The Hilux has been a popular model in Australia, competing with the Ford Ranger for the top spot. In 2022, the Toyota Corolla was named the best-selling car in the world, with 1.12 million new car sales.
Toyota continues to be Australia's favourite car brand, with a wide range of models that cater to different needs. The Yaris and Corolla both have cross-over SUV variants, and the RAV4 is Australia's favourite family SUV. The Kluger SUV offers seven seats, and the LandCruiser Prado and 300 Series are perfect for adventure-seekers. For those looking for a workhorse, the HiLux is one of Australia's best-selling vehicles. Additionally, Toyota offers a growing range of hybrid variants, keeping up with the increasing demand for electric vehicles.
Toyota's dominance in the Australian market is evident, with the brand consistently outperforming its competitors. In 2024, Toyota sold 241,296 vehicles in Australia, a 12.1% increase from the previous year. This was more than double the sales of its nearest rival, solidifying its position as the country's top-selling brand.
Toyota's success in Australia can be attributed to its diverse range of models that cater to various consumer needs, from family-friendly SUVs to reliable workhorses. The brand's competitive lineup allows it to compete in every major segment, making it a favourite among Australians.
Toyota's popularity in Australia is a testament to its ability to adapt to the changing preferences of car buyers. With the increasing focus on fuel efficiency and the rise of electric vehicles, Toyota has expanded its range of hybrid variants. The brand's commitment to innovation and its understanding of the Australian market have contributed to its enduring success and made it a trusted choice for motorists in the country.
The Unique Nature of Australian Flying Foxes
You may want to see also
Explore related products

Ford: the second most popular, with the Ranger being a top-selling vehicle
Ford is Australia's second most popular automotive brand. In 2024, Ford sold 100,170 vehicles, coming second only to Toyota. Ford's sales are boosted by the popularity of the Ford Ranger, which is currently the best-selling vehicle in Australia.
The Ford Ranger is an adventure-ready ute that has been competing with the Toyota Hilux for the top spot in monthly sales. In March 2023, there were 4,508 Ford Ranger sales across Australia, with the vehicle's safety features and wide range of options making it a popular choice. The Ford Ranger has continued to perform well, with 4,932 units sold as of March 2025.
The Ford Ranger's popularity in Australia may be partly due to the fact that it is manufactured in South Africa, making it easier for Australian consumers to access parts. The Ranger's reputation as a tough and reliable vehicle with a powerful engine has also contributed to its success.
In addition to the Ford Ranger, Ford's sales are supported by other popular models such as the Everest SUV, the Transit and Transit Custom cargo vans, and performance vehicles like the Mustang and battery-electric Mustang Mach-E.
While Ford is the second most popular brand in Australia, other brands like Mazda, Kia, Mitsubishi, and Hyundai are also competing for a share of the market, with a focus on family-friendly SUVs and hybrid vehicles.
Australian Money: Is It Fireproof?
You may want to see also
Explore related products
$19.95

Mazda: affordable and family-friendly SUVs
Mazda has proven itself to be a popular car brand in Australia, ranking third in the country's best-selling car brands in 2024 and 2025. The brand's growing SUV range continues to appeal to Australian buyers, with its family-friendly SUVs offered at a wide variety of price points.
The CX-3 is one of the best-selling small and affordable SUVs, while the CX-5 is a popular option in the midsize SUV segment. The CX-5 is, in fact, Mazda's most popular model, selling over 22,000 vehicles in 2024. With a wide range of SUVs on offer, Mazda caters to families of all sizes.
Mazda's SUVs are not only affordable and family-friendly, but they also offer flexibility and versatility. The CX-3, for example, provides a compact and nimble option for those who need a smaller vehicle, while the CX-5 offers more space and versatility for larger families or those who require additional room.
In addition to its SUVs, Mazda also offers the iconic MX-5 sports car, which adds a touch of excitement and performance to the brand's lineup. However, it is the SUVs that are the real workhorses for Mazda in Australia, providing a practical and cost-effective option for families.
With a focus on practicality, affordability, and versatility, Mazda has solidified its position as one of the top-selling car brands in Australia, catering to the needs of families with their reliable and spacious SUVs.
Australia's World Cup Journey: The Round of 16 Dream
You may want to see also
Explore related products

Kia: value-for-money, reliable, and with a long warranty
Australia has a diverse range of car brands to choose from, with Toyota consistently ranking as the country's top-selling and most popular car brand. However, amidst the various options, Kia stands out for its exceptional value proposition, making it a favoured choice among Australians.
Kia offers unbeatable value for money with its range of vehicles, providing excellent quality and features at competitive prices. The Kia Sportage and Sorento SUVs, for instance, offer hybrid variants, catering to the growing demand for fuel-efficient options. Additionally, the eight-seat Carnival wagon is a popular choice for families, showcasing Kia's ability to cater to diverse consumer needs.
Reliability is a key consideration when purchasing a car, and Kia excels in this area. The South Korean brand has gained a positive reputation for its reliability, ensuring that their vehicles provide safe and comfortable journeys with minimal mechanical issues. This reliability is especially notable given Australia's extreme climate conditions, which can pose challenges for some car models.
Furthermore, Kia provides peace of mind with its long warranty coverage. This extended warranty demonstrates the brand's confidence in the quality of its vehicles and offers added assurance to buyers. The warranty coverage is a significant factor in Kia's overall value proposition, setting it apart from competitors.
In 2024, Kia ranked as the fourth best-selling car brand in Australia, with 81,787 vehicles sold. This success underscores Australians' trust in the brand and their recognition of Kia's commitment to delivering reliable and affordable vehicles. With its combination of value, reliability, and comprehensive warranty, Kia is undoubtedly a leading choice for motorists seeking quality and dependability.
Australian Kelpies: The Perfect Family Dog?
You may want to see also
Explore related products

Mitsubishi: the Outlander is one of Australia's most popular PHEVs
Australia has a clear love for cars, with many buyers influenced by car reviews and comparison sites. While Toyota has been Australia's favourite car brand for over 27 years, with the Toyota Corolla being named the best-selling car in the world in 2022, there are other brands that are also popular in the country.
Mitsubishi is one such brand, coming in fifth place in terms of sales in 2024 and 2025. Its top-selling car is the Mitsubishi Outlander, a midsize SUV with a plug-in hybrid variant that is one of Australia's most popular plug-in hybrid electric vehicles (PHEVs). The Outlander has a distinctive design, with LED headlights, sculpted sides, and 20-inch alloy wheels. It offers a range of innovative features, including a widescreen 12.3" digital driver display, an immersive audio system, wireless smartphone charging, and a power tailgate.
The Outlander also prioritises safety, with Mitsubishi's Super-All Wheel Control technology and Reinforced Impact Safety Evolution (RISE) body construction. It has a 5-star ANCAP safety rating. Additionally, Mitsubishi offers a 10-year new car warranty and 10 years of capped-price servicing, providing peace of mind to its customers.
The Mitsubishi Outlander is a versatile vehicle, as demonstrated by its performance on a Sydney to Brisbane road trip, where it navigated urban environments, off-road sections, and rural stretches with ease. The Outlander's XLS 4x4 model offers seven seats, making it a practical choice for families. Overall, the Mitsubishi Outlander is a popular choice in Australia, offering a balance of style, technology, safety, and versatility.
Hominin History: Homo Erectus in Australia
You may want to see also
Frequently asked questions
Toyota is Australia's most popular car brand, topping the new car sales charts for over 27 years in a row.
Toyota has a competitive lineup that competes in every major segment, with the Yaris, Corolla, RAV4, Kluger SUV, LandCruiser Prado, and 300 Series. The brand also has a range of hybrid variants and the Hilux, which is one of Australia's best-selling vehicles.
Ford is Australia's second most popular car brand, with its Ford Ranger being the best-selling vehicle in Australia in 2024.
Ford's sales are driven by its adventure-ready Everest SUV, Transit and Transit Custom cargo vans, performance vehicles like the Mustang, and the battery-electric Mustang Mach-E.
Mazda, Kia, Mitsubishi, Hyundai, MG, and Nissan are also popular car brands in Australia, with a range of SUV, hybrid, and electric vehicle options.














![Kangaroo Hopping Australia for Car Truck Motorcycle Windows Bumper Laptop Home Wall Decor Vinyl Sticker Decal Size- [6 inch/15 cm] Wide/Color- Matte White](https://m.media-amazon.com/images/I/61fAuCa7w6L._AC_UY218_.jpg)



























