Shopaholic's Guide To Vienna: Best Places To Splurge

where to shop in vienna austria

Vienna, Austria's capital, is a shopping paradise, offering a unique shopping experience with a mix of charming one-off shops, modern architecture, and historic streets. The city boasts a wide range of shopping options, from small ethnic grocery outlets to flagship stores for luxury brands. The pedestrianised old town is home to popular streets such as Graben, Kohlmarkt, and Mariahilfer Straße, where you can find various top stores, including luxury brands like Chanel, Gucci, and Louis Vuitton, as well as prestigious Austrian jewellers and boutiques. For those seeking luxury brands in an elegant setting, the Ringstrassen Galerien shopping centre, located near the Vienna State Opera, is an ideal choice. If you're looking for artisanal, classic Viennese fashion, Rudolf Scheer & Söhne, a generational shoemaker, and Kniže & Comp, a historic shop designed by renowned Austrian architect Adolf Loos, are worth visiting. Vienna is also known for its markets, with the 16th-century Naschmarkt offering fresh produce, gourmet food, and unique items from around the world.

Characteristics Values
Shops Swarovski, Chanel, Gucci, Louis Vuitton, Omega, Hermès, Tag Heuer, Longines, Tommy Hilfiger, Longchamp, Alexander McQueen, Prada, Armani, Jimmy Choo, Valentino, Espirit, Desigual, Levi’s, Lush, L’Occitane, The Body Shop, Atelier Song, J & J Lobmeyr, Zur Schwäbischen Jungfrau, Altmann & Kühne, Joseph Brot, Wein & Co., Augarten Porcelain, Hotel Sacher, Café Sacher, Manner, Heindl, Peek & Cloppenburg, Zara, H&M, Kniže & Comp, Rudolf Scheer & Söhne, Demel
Shopping Streets Mariahilfer Straße, Kohlmarkt, Bognergasse, Tuchlauben, Seitzergasse, Graben, Kärntner Strasse, Schleifmühlgasse
Shopping Malls Donau Zentrum, Ringstrassen Galerien
Markets Naschmarkt, Freyung Market, Christmas Market
Supermarkets Relatively inexpensive, good quality, wide range of vegetarian, vegan, gluten-free, diabetic, and organic products
Cafes Alt Vien Kaffee, The Breakfast Club, Vollpension, Café Ritter, Café Jelinek, L’Amour du Pain, Aida
Bakeries Joseph Brot, Demel
Restaurants Numerous restaurants in Donau Zentrum, Ringstrassen Galerien, Naschmarkt
Cinemas Haydn Kino, 13-screen cinema in Donau Zentrum

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Luxury shopping on Graben and Kohlmarkt

Vienna, the capital of Austria, is a large city that offers a wide variety of shopping options, from small ethnic grocery outlets to flagship stores for luxury brands. The city has done an excellent job of incorporating modern architecture into its historic streets, resulting in a beautiful mix of old and new sights for shoppers to enjoy.

One of the most well-known shopping streets in Vienna is Graben, admired for its glamorous retail stores and restaurants. The street dates back to the 12th century and is lined with baroque and renaissance-era buildings. Graben is home to prominent fashion brands such as Louis Vuitton, Chanel, Omega, Hermès, Tag Heuer, Longines, Tommy Hilfiger, Longchamp, Max Mara, and Swatch. It also offers artisanal linens at Zur Schwäbischen Jungfrau and decadent baked goods and chocolates at Joseph Brot. Graben is located in the historic centre of the city, just a stone's throw from the magnificent St. Stephen's Cathedral.

Kohlmarkt, located nearby Graben, is another popular shopping destination in Vienna. It is known for its expensive and exclusive stores, including high-end labels such as Dolce & Gabbana, Michael Kors, Tiffany & Co., Ferragamo, Bulgari, Dior, Burberry, Gucci, Fendi, and Chanel. The street is car-free and is situated in the heart of Innere Stadt, Vienna's best-known district. Kohlmarkt is also home to the Cartier boutique, which offers exquisite watches and luxurious jewellery, linking the street to Graben.

Together, Graben and Kohlmarkt offer a luxurious shopping experience in the heart of Vienna, with a mix of high-end fashion, accessories, and jewellery brands, as well as artisanal and culinary delights. The surrounding area is also worth exploring, with stunning architecture, cafes, and bars, making it a great place to visit during the holiday season when the streets are beautifully decorated.

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Naschmarkt for foodies

If you're a foodie, Vienna's Naschmarkt is a must-visit. This 16th-century market, located between Alfred-Grünwald-Park and Theater an der Wien, offers a wide variety of fresh produce and high-quality food from around the world. Operating on a farm-to-table philosophy, Naschmarkt has around 120 vendors and stalls selling authentic dishes and ingredients from across 5 continents.

You'll find everything from sandwiches, hot dogs, and fresh fruits to fresh meat and seafood, all prepared to your liking. The market also has a dedicated restaurant aisle, with dozens of sit-down restaurants and traditional Austrian cafes if you want to take a break from exploring and enjoy a meal. The surrounding area, including the Kettenbrückengasse station, is also rich in restaurants and coffee houses, so you'll never be too far from a delicious meal or a refreshing drink.

One of the delights of visiting Naschmarkt is the opportunity to dine alfresco, enjoying a contrast from the formality of traditional Austrian cafes. Plan your visit during the daytime, from lunchtime through to the evening, and any day except Sunday. Saturday is an especially good day to visit, as that's when the weekly flea market takes place, adding to the colourful throng of the market.

With its rich history, diverse food offerings, and lively atmosphere, Naschmarkt is a foodie's paradise and a highlight of any visit to Vienna. Whether you're looking to buy ingredients for your own culinary creations or enjoy a meal amidst the bustling market, Naschmarkt is the place to be.

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Boutiques and vintage stores on Schleifmühlgasse

Schleifmühlgasse is a lengthy shopping street in the trendy 4th district of Vienna, Wieden. It has a youthful and global vibe due to its proximity to the Vienna University of Technology. The street is lined with vintage stores, fashion boutiques, and homeware outlets.

One of the most well-known vintage shops in Vienna, FLO Vintage, is located on Schleifmühlgasse 15a. The store holds exclusive, original pieces from world-famous brands, including nostalgic fashion from 1880 to 1980. Designers such as Stella McCartney and Karl Lagerfeld have been known to shop here. Even if you're on a budget, it's worth browsing to see what treasures you might discover.

Vintage Flo in the trendy Freihausviertel is another popular destination for nostalgic fashion lovers. The shop has a curated selection of around 5,000 items of top-quality, original clothing. The range includes pearl-embroidered Art Nouveau and Charleston dresses, as well as designer fashion from the 1980s.

In addition to vintage stores, Schleifmühlgasse is also home to fashion boutiques and homeware outlets. You can expect to find a mix of global brands and local designers, catering to a variety of tastes and styles. Whether you're looking for the latest trends or unique, one-of-a-kind pieces, Schleifmühlgasse is sure to offer a diverse and exciting shopping experience.

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Donau Zentrum mall

Vienna, Austria's capital, seamlessly blends historic streets with modern architecture, resulting in a beautiful mix of old and new. The city offers a wide range of shopping options, from small ethnic grocery outlets to flagship stores for luxury brands.

One of the largest shopping malls in Vienna is Donau Zentrum, located on Wagramer Street, around 6.6 km northeast of the city centre. With over 260 stores spread across 225,000 square meters, Donau Zentrum is a fashion destination, offering a wide range of products and brands that attract approximately 18 million visitors annually.

The mall features popular high-street clothing retailers such as Espirit, Desigual, and Levi's, as well as beauty products from brands like Lush, L'Occitane, and The Body Shop. Visitors can also find shoes, hairdressers, and coffee shops. Donau Zentrum hosts dozens of excellent restaurants and cafes, as well as a 13-screen movie theatre.

Donau Zentrum is easily accessible by public transportation, with direct connections to the city centre via the metro (U-Bahn line U2 to Kagran station). The mall is open from Monday to Friday from 9 am to 8 pm and on Saturdays from 9 am to 6 pm. It remains closed on Sundays.

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Austrian wine and Swarovski Crystal

Vienna, the capital of Austria, is a large city with a wide variety of shopping options. From small ethnic grocery outlets to flagship stores for luxury brands, Vienna has it all.

If you're looking for Austrian wine, a good place to start is Naschmarkt, a 16th-century market that offers fresh produce and high-quality food from around the world. Here, you can find dozens of vendors selling authentic dishes and traditional Austrian cafes. Naschmarkt is open from Monday to Friday from 6 am to 9 pm, and on Saturdays from 6 am to 6 pm. It is located between Alfred-Grünwald-Park and Theater an der Wien.

For a unique experience, you can also visit the Swarovski Crystal Worlds on Kärntner Strasse. This store, spread over three floors, showcases a dazzling array of crystals in the form of jewellery, accessories, decor objects, and figurines. The building's facade is just as impressive, featuring crystal lighting modules that create a sparkling display. The Swarovski Kristallwelten Store Wien is open Monday to Friday from 9 am to 9 pm, and on Saturdays from 9 am to 6 pm. However, do note that the opening hours may vary due to seasons, public holidays, or events.

In addition to these specialty options, Vienna also offers a range of shopping experiences, from the pedestrianised plazas and malls in the city centre to the upmarket Goldenes Quartier, where you can find top brands like Prada, Valentino, and Armani. The main shopping street, Mariahilfer Straße, offers a mix of stores, cafes, and entertainment venues, while the nearby Ringstrassen Galerien mall provides a central location for shopping, dining, and socialising.

Frequently asked questions

Vienna has a variety of luxury shopping districts and stores. The streets of Graben and Kohlmarkt are known for their upscale shopping, with brands like Chanel, Gucci, and Louis Vuitton. The Goldenes Quartier around Bognergasse, Tuchlauben, and Seitzergasse is another luxury shopping district, featuring brands like Alexander McQueen, Prada, and Valentino. The Ringstrassen Galerien shopping mall near the Vienna State Opera also houses luxury brands such as Swarovski, Hugo Boss, and Wolford.

Yes, Naschmarkt is a famous market in Vienna that offers fresh produce, gourmet food, and unique items from around the world. It's a great place for foodies to visit, with dozens of vendors selling authentic dishes and traditional Austrian cafes. Freyung Market is another charming market set in a picturesque square, offering artisanal food, seasonal products, and handicrafts.

Vienna is known for its crystal glassware and glassmakers like J & L Lobmeyr, which has been creating exquisite glassware, chandeliers, and decorative items since 1823. Viennese Porcelain is also renowned for its intricate designs and exceptional craftsmanship, with Augarten Porcelain being a favourite among collectors. Austrian wine is another specialty, and you can find a variety of high-quality wines at local wine shops like Wein & Co.

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