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Essense of Australia is a leading international bridal gown design house and wholesaler that creates and manufactures award-winning wedding dresses for independent bridal retailers worldwide. The company was founded nearly 30 years ago by co-owners Wayne and Martine Harris, who combined Wayne's talent for business with Martine's experience in bridal design. With headquarters in both Lenexa, Kansas, and Perth, Western Australia, as well as additional offices worldwide, Essense of Australia employs more than 400 team members globally. The company's designs are inspired by the natural beauty of Western Australia and offer a range of styles, from timeless and traditional to modern and fashion-forward.
| Characteristics | Values |
|---|---|
| Company headquarters | Lenexa, Kansas, USA and Perth, WA, Australia |
| Other offices | UK, Switzerland, the Netherlands, and Canada |
| Founders | Wayne Harris and Martine Harris |
| No. of employees | 400+ |
| No. of retailers | 1,200+ |
| Retailers' locations | US, Canada, UK, Australia, New Zealand, and Europe |
| Labels | Stella York, All Who Wander, Essense of Australia, Martina Liana, Oxford Street, and Sorella Vita |
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What You'll Learn
Essense of Australia's headquarters in Lenexa, Kansas and Perth, WA, Australia
Essense of Australia is a leading international bridal gown design house and wholesaler that manufactures award-winning wedding dresses for independent bridal retailers across the globe. The company has grown into a worldwide industry leader with a strong global footprint. Essense of Australia's journey began nearly 30 years ago when co-owners Wayne and Martine Harris combined Wayne's business talent with Martine's bridal design expertise. Their shared dream evolved into a successful global bridal company.
The company has offices in various countries, including the UK, Switzerland, the Netherlands, and Canada. However, its primary headquarters are located in two places: Lenexa, Kansas, and Perth, Western Australia. The Lenexa, Kansas, office serves as the northern hemisphere headquarters and showroom, while the Perth, WA, office acts as the southern hemisphere headquarters and showroom.
The Lenexa, Kansas, headquarters plays a crucial role as the northern hemisphere's central hub. From this location, the company manages its operations and showcases its designs to retailers and customers in North America and other northern hemisphere countries. The headquarters is strategically located to facilitate efficient distribution and provide a central point of contact for its retailers and partners in the region.
On the other hand, the Perth, WA, headquarters serves as the southern hemisphere's central base. This location allows Essense of Australia to have a strong presence in the southern hemisphere, particularly in Australia, New Zealand, and nearby countries. The Perth headquarters is inspired by the breathtaking beauty and grandeur of Western Australia, which is reflected in the timeless and romantic designs of their wedding dresses. The company's roots in Western Australia have influenced its style and aesthetic, blending romance and drama with stunning silhouettes and accents.
Both headquarters work in tandem to ensure that Essense of Australia can meet the demands of its global market. With a focus on innovative design and an exceptional customer experience, the company has flourished internationally, employing more than 400 team members worldwide and partnering with over 1,200 retailers worldwide. The dual headquarters structure enables Essense of Australia to stay connected with its retailers and customers, offering them award-winning designs and a memorable bridal experience.
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The company's global footprint in the US, Canada, UK, Australia, New Zealand and Europe
Essense of Australia is a leading international bridal gown design house and wholesaler, manufacturing award-winning wedding dresses for independent bridal retailers across the world. The company has a global footprint, with offices and showrooms in the US, Canada, the UK, Australia, the Netherlands, Switzerland, and New Zealand. Its headquarters are located in Lenexa, Kansas, for the northern hemisphere, and Perth, Western Australia, for the southern hemisphere.
The company was founded nearly 30 years ago by co-owners Wayne and Martine Harris, who are partners in life as well as business. Wayne's talent for business combined with Martine's experience in bridal design has helped Essense of Australia grow into a worldwide industry leader. The company now employs over 400 team members worldwide.
Essense of Australia creates wedding dresses under labels such as Stella York, All Who Wander, Martina Liana, and Essense of Australia itself. In addition, it has a private label collection called Oxford Street and a bridesmaid label, Sorella Vita. The designs blend romance and drama with striking silhouettes and transformative, stunning accents. From simple gowns that evoke minimalist glamour to intricate lace patterns, Essense of Australia's dresses allow brides to embrace their true romantic spirit while stepping out in a fashion-forward piece.
The company's international presence is further highlighted by its participation in premier bridal fashion events, such as #IDoFashionWeek, which took place in Charleston, South Carolina, and Birmingham, England. Essense of Australia's dresses can be found at more than 1,200 retailers worldwide, showcasing the company's global reach and influence in the bridal industry.
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Essense's bridal gown designs
Essense of Australia is a leading international bridal gown design house that manufactures award-winning wedding dresses for independent bridal retailers across the globe. The company was founded by co-owners Wayne and Martine Harris nearly 30 years ago and has since grown into a worldwide industry leader. Essense of Australia offers a range of styles, from simple gowns that evoke minimalist glamour to enchanting floral and lace patterns for the modern bride.
The company's bridal gown designs are known for their exquisite details and romantic finishes, with a focus on prioritizing construction and comfort in every silhouette for the most flattering fit. Essense of Australia's designs range from vintage to modern to boho, with various shapes and cuts to flatter all body types. The collection includes backless dresses, ballgowns, mermaid styles, and sheath dresses, each with unique accents and stunning silhouettes.
The company's Lenexa, Kansas office serves as the northern hemisphere headquarters, while its Perth, Western Australia, office is the southern hemisphere headquarters. With additional offices in the UK, Switzerland, the Netherlands, and Canada, Essense of Australia has a global presence and can be found at more than 1,200 retailers worldwide.
Essense of Australia's bridal gown designs cater to a range of styles and tastes, offering timeless, effortless, and romantic options for brides. The designs reflect the natural grandeur of Western Australia, complementing the bold romance and personal style of each bride. With their award-winning collections, Essense of Australia has established itself as a renowned bridal gown design house, ensuring that every bride can find their dream bridal gown.
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The history of the company
The history of Essense of Australia began nearly 30 years ago when co-owners Wayne and Martine Harris met. Partners in life and in business, their shared dream grew into a global bridal company blending Wayne’s talent for business and Martine’s experience in bridal design. Essense of Australia is a leading international bridal gown design house and wholesaler that creates and manufactures award-winning wedding dresses for independent bridal retailers worldwide. The company has a range of labels, including Stella York, All Who Wander, Essense of Australia, and Martina Liana, as well as the private label collection, Oxford Street, and the bridesmaid label, Sorella Vita.
Martine Harris, Co-Owner and Chief Creative Officer of Essense of Australia, has changed the way the bridal industry approaches and values the relationship between designers, retailers, and brides. Her designs are inspired by the breathtaking beauty found in Western Australia and offer a variety of styles, from simple gowns evoking minimalist glamour to intricate gowns with floral and lace patterns made for the modern bride. Each collection features classic gowns with captivating details that capture the individuality of every bride, allowing them to embrace their true romantic spirit while stepping out in a stunning, fashion-forward piece.
The company now employs more than 400 team members worldwide, with offices and showrooms in Lenexa, Kansas, and Perth, Western Australia, as well as additional offices in the UK, Switzerland, the Netherlands, and Canada. The Essense of Australia family of brands can be found at more than 1,200 retailers worldwide, including the US, Canada, the UK, Australia, New Zealand, and throughout Europe.
Through innovative design and a passion for delivering an exceptional experience, Essense of Australia has become a world-renowned company, allowing its international team to flourish in an environment that encourages living one's best professional and personal life. The company's global focus and engaging culture have propelled it forward in the industry, solidifying its position as a leading bridal gown design house.
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Essense's co-owners Wayne and Martine Harris
Essense of Australia is a leading international bridal gown design house and wholesaler that manufactures award-winning wedding dresses for independent bridal retailers across the world. The company was founded by co-owners Wayne and Martine Harris, who are partners in life and business. Wayne and Martine's shared dream grew into a global bridal company, blending Wayne's talent for business with Martine's experience in bridal design.
Martine Harris is the Chief Creative Officer of the Essense of Australia family of brands. Martine's experience in bridal design has changed the way the bridal industry approaches and values the relationship between designers, retailers, and brides. Essense of Australia wedding dresses are inspired by the natural beauty and romantic spirit found among brides looking for unique wedding-day designs. Combining elegant fabrics and intricate beading, every collection is created for women who want stylish, runway-worthy bridal gowns but also appreciate the tradition and romance of a classic bridal look.
The Essense of Australia journey began nearly 30 years ago when Wayne and Martine Harris met. The company was started in their hometown of Perth, Australia, and has since expanded across Australia, New Zealand, the United Kingdom, Europe, the United States, and Canada. The company now employs more than 400 team members worldwide, with offices in Lenexa, Kansas, Perth, WA, the UK, Switzerland, the Netherlands, and Canada.
During the COVID pandemic, Wayne and Martine Harris expanded their business to help meet the global demand for face masks. They launched a new company, Verasano, to source and sell disposable face masks and other personal protective equipment (PPE).
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Frequently asked questions
Essense of Australia is a leading international bridal gown design house and wholesaler. The company has offices in Lenexa, Kansas, and Perth, Western Australia, which serve as headquarters and showrooms for the northern and southern hemispheres, respectively. The company creates and manufactures award-winning wedding dresses for independent bridal retailers worldwide.
Essense of Australia wedding dresses are designed for brides seeking traditional, timeless styles with a twist. Each collection features classic gowns with captivating details, striking silhouettes, and charming accents that reflect the individuality and confidence of each bride. The dresses are handcrafted and created with fashion-forward materials.
Essense of Australia wedding dresses are sold under various labels, including Stella York, All Who Wander, Essense of Australia, Martina Liana, Oxford Street (private label collection), and Sorella Vita (bridesmaid label).
