Reynosa Factory: Where Is Brunswick's Base?

The Brunswick Reynosa Factory is located in Reynosa, Mexico. The facility, which has been in operation since 2002, is a boat manufacturing plant that produces four boat brands: Bayliner, Sea Ray, HeyDay, and Lund Fiberglass Sport Boats. In 2021, Brunswick Corporation announced a significant expansion of the Reynosa plant, intending to increase production capacity and create hundreds of jobs in the local community. This expansion aligns with the company's goal to meet growing global demand and efficiently increase its manufacturing capabilities.

Brunswick Reynosa Boat Group's location

Brunswick Reynosa Boat Group is located in Parque Industrial El Puente, Reynosa, Mexico. The facility has been in operation since 2002 and manufactures four boat brands: Bayliner, Sea Ray, HeyDay, and Lund Fiberglass Sport Boats, ranging from 16 to 25 feet in length.

The Reynosa plant has achieved significant milestones in safety, recording over four million hours without a lost-time incident. This accomplishment reflects the dedication to safety and continuous improvement within the company. The facility has also been recognised with numerous awards, including five consecutive Brunswick Distinguished Awards and seven consecutive CSI Awards.

In 2021, Brunswick Corporation announced a major expansion of the Reynosa manufacturing facility, purchasing adjacent land to increase production capacity by 60%. This expansion added 150,000 square feet to the plant, resulting in a total manufacturing footprint of 385,000 square feet. The additional space allows for increased output and vertical integration, enabling the company to meet global demand and replenish inventory levels.

The Brunswick Reynosa Boat Group plays a vital role in Brunswick Corporation's business, contributing to its leading consumer brands in the marine industry. The company's commitment to safety, innovation, and expansion showcases its dedication to delivering high-quality products and services to its customers worldwide.

Brunswick Reynosa's safety record

Brunswick Reynosa Boat Group is a boat manufacturing facility located in Parque Industrial El Puente, Reynosa, Mexico. The plant has been in the Brunswick family since 2002 and manufactures four boat brands: Bayliner, Sea Ray, HeyDay, and Lund Fiberglass Sport Boats, ranging from 16 to 25 feet.

In April 2019, the Reynosa facility surpassed four million hours without a lost-time incident, achieving a major safety milestone. This milestone reflects the plant's strong commitment to safety and continuous improvement. The achievement was recognised by Bayliner President Keith Yunger, who commended the hard work and dedication of the employees in Reynosa.

The safety record at the Reynosa facility is a testament to the plant's dedication to creating a safe work environment. With a vision centred on talent development and innovation, the facility strives for operational excellence and continuous improvement. This culture of safety is emphasised by Mike Fritts, Bayliner's vice president of operations, who attributes the success to the commitment to safety and quality from every employee.

The Reynosa facility has implemented specific initiatives to enhance its safety record. According to Fritts, the emphasis on 6S and LSS has been crucial in creating an environment of teamwork, where every employee is empowered to contribute to safety efforts. This approach has not only improved safety but also positioned the facility to set new industry standards.

In addition to its impressive safety record, the Brunswick Reynosa facility has also experienced significant success and recognition. The plant has been the recipient of multiple awards, including five consecutive Brunswick Distinguished Awards, seven consecutive CSI Awards, and the 2018 LSS BB Chairman's Award. Furthermore, the facility's expansion in 2021, with the purchase of adjacent land, demonstrates Brunswick Corporation's confidence in the Reynosa operation and its commitment to increasing production capacity.

Brunswick Corporation's expansion plans

Brunswick Corporation's Reynosa factory is located in Reynosa, Mexico. On December 8, 2021, the company announced its expansion plans for the facility, which included the purchase of land adjacent to its current boat manufacturing plant. This expansion will add 150,000 square feet to the existing space, resulting in a total manufacturing area of 385,000 square feet for its Bayliner, Trophy, Heyday, Sea Ray, and Lund brands.

The expansion is expected to increase production capacity by 60%, allowing Brunswick to meet the high demand for its products and replenish field inventory. The additional space will also enable the company to increase vertical integration and support the Freedom Boat Club's rapid expansion.

The Brunswick Boat Group president, Aine Denari, emphasized the need to increase capacity to meet global customer demands. This expansion aligns with the company's plans to increase capacity efficiently and cost-effectively. It is the fourth major expansion for the Brunswick Boat Group in 2021, demonstrating their commitment to growth and meeting market demands.

The expansion will also bring significant benefits to the local economy in Reynosa, creating over 600 jobs. José Guzmán, the Reynosa Plant Manager, expressed the company's dedication to working with the city and supporting the local community. The first boat from the expanded facility is expected to roll off the line in late 2023.

In addition to the Reynosa expansion, Brunswick Corporation has also been working on several other growth initiatives. They have reopened their Flagler-Palm Coast facility, which will increase production for their Boston Whaler brand. The Vila Nova expansion in Portugal is also underway, aiming to double production capacity for the European market. Furthermore, the company has made acquisitions near its New York Mills facility in Minnesota to enhance production capacity and vertical integration, with plans to be fully operational in early 2022.

Brunswick's history of manufacturing

Brunswick Corporation, headquartered in Mettawa, Illinois, has a long history of manufacturing that dates back to the late 1800s. While the company initially ventured into the bowling business, it has since diversified and expanded its operations significantly. Today, Brunswick is a leading manufacturer of various products, with a strong presence in the marine industry.

In the early 2000s, Brunswick made a strategic decision to expand its manufacturing capabilities to Mexico. The company constructed a new plant in Reynosa, Mexico, which began operations in 2002. This facility, known as the Brunswick Reynosa Boat Group, became a vital part of Brunswick's manufacturing network, specialising in the production of boats. The Reynosa plant manufactures four renowned boat brands: Bayliner, Sea Ray, HeyDay, and Lund Fiberglass Sport Boats, which range in size from 16 to 25 feet.

Safety and continuous improvement are core values at the Reynosa facility. In 2019, the plant achieved a remarkable milestone by surpassing four million hours without a lost-time incident. This accomplishment highlighted the dedication of its employees to safety and quality. The facility has also been recognised for its operational excellence, winning multiple awards, including five consecutive Brunswick Distinguished Awards and seven consecutive CSI Awards.

To meet the growing demand for its products, Brunswick announced a significant expansion of the Reynosa manufacturing facility in 2021. The company purchased additional land adjacent to the existing plant, aiming to increase production capacity by 60%. This expansion is expected to create over 600 jobs in the local economy and further solidify Brunswick's position as a leading manufacturer in the industry.

Over the years, Brunswick has continued to invest in its manufacturing capabilities and expand its global presence. The company has made strategic acquisitions and expanded facilities worldwide, including in Portugal and Minnesota. These investments have allowed Brunswick to increase its production capacity, enhance vertical integration, and better serve its global customers.

Brunswick's headquarters

Brunswick Corporation is headquartered in Mettawa, Illinois. The company has a number of manufacturing facilities, including its Reynosa manufacturing facility in Mexico. The Reynosa plant has been in operation since 2002 and manufactures four boat brands: Bayliner, Sea Ray, HeyDay, and Lund Fiberglass Sport Boats, which range from 16 to 25 feet in length. The facility has achieved notable success and has received several awards for its safety record and performance, including five consecutive Brunswick Distinguished Awards and seven consecutive CSI Awards.

In December 2021, Brunswick Corporation announced a significant expansion of its Reynosa manufacturing facility. The company purchased land adjacent to the existing facility in Reynosa, Mexico, with the goal of increasing production capacity. This expansion added 150,000 square feet to the plant, resulting in a total manufacturing space of 385,000 square feet. The additional space allows for increased vertical integration and supports the need to replenish inventory to meet the demands of its channel partners and the Freedom Boat Club.

The expansion of the Reynosa facility is part of Brunswick Corporation's strategy to increase capacity efficiently and cost-effectively. The company has also expanded its operations in other locations, including the reopening of its Flagler-Palm Coast facility for Boston Whaler boats and the ongoing Vila Nova expansion in Portugal. These expansions demonstrate Brunswick Corporation's commitment to meeting the strong demand for its products and enhancing its production capabilities.

The Reynosa facility has played a crucial role in Brunswick Corporation's success, and the company has recognised the dedication and hard work of its employees at this plant. The facility's commitment to safety and quality has been instrumental in achieving its milestones. Brunswick Corporation's headquarters in Mettawa, Illinois, oversees the operations of all its manufacturing facilities, including the Reynosa plant, ensuring that the company maintains its position as a leading manufacturer in the industry.

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