Brunswick Corporation: Where Is It Located?

Brunswick Corporation is headquartered in Mettawa, Illinois, a northern suburb of Chicago. The company has approximately 19,000 employees operating in 25 countries, with regional headquarters in Belgium, Australia, and the United Arab Emirates. Brunswick is a global leader in marine recreation, manufacturing and selling its products around the world.

Brunswick Corporation's global headquarters

Brunswick Corporation was founded in 1845 by John Moses Brunswick, who initially intended to focus on manufacturing carriages. However, he soon became fascinated with billiards and decided to shift the company's focus to making billiard tables, which proved to be a successful decision. Over the years, the company expanded its product lines and diversified its business, becoming a leader in marine recreation and innovation.

In addition to its global headquarters, Brunswick has established regional headquarters in several locations around the world, including Verviers, Belgium; Dandenong, Australia; Monterrey, Mexico; and Dubai, United Arab Emirates. These regional headquarters allow the company to better serve its customers by designing, engineering, manufacturing, and distributing products that cater to local needs and utilizing local talent.

Brunswick Corporation's commitment to innovation, industry leadership, and customer satisfaction has made it a trusted partner to its customers and a globally recognized brand. The company's dedication to transforming experiences, especially in the marine industry, has led to its success and expansion over the years.

Brunswick's regional headquarters

Brunswick Corporation has established regional headquarters in four locations around the world: Verviers, Belgium; Dandenong, Australia; Monterrey, Mexico; and Dubai, United Arab Emirates. These regional headquarters allow the company to better serve its customers by designing, engineering, manufacturing, and distributing products that are tailored to local needs, utilising the talents of local individuals.

Verviers, Belgium

Dandenong, Australia

The Dandenong, Australia regional headquarters plays a crucial role in Brunswick's operations in the Asia-Pacific region. With a dedicated team on the ground, Brunswick can effectively manage its business in this diverse and rapidly growing market, ensuring that its products and services meet the unique needs of customers in the region.

Monterrey, Mexico

Monterrey, Mexico, is home to Brunswick's regional headquarters for Latin America. From this location, the company can oversee its operations and better serve its customers in the Latin American market. By having a dedicated team in this region, Brunswick can tailor its products and services to meet the specific needs and preferences of local customers.

Dubai, United Arab Emirates

Brunswick's history

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing, and marketing a wide variety of products since 1845. The company was founded by John Moses Brunswick, who migrated to the United States from Switzerland at the age of 15. On September 15, 1845, the J. M. Brunswick Manufacturing Company opened for business in Cincinnati, Ohio. Originally, the company was intended to focus on making carriages, but John Moses Brunswick soon became fascinated with billiards and decided to shift the company's focus to manufacturing billiard tables, which were highly lucrative at the time as they were primarily imported from England.

The company expanded quickly and opened its first branch office in Chicago, Illinois, in 1848. By the late 1860s, the company dominated the U.S. billiards market alongside two other competitors. In 1873, Brunswick merged with one of his competitors, Julius Balke's Cincinnati-based Great Western Billiard Manufactory, forming the J.M. Brunswick & Balke Company. In 1879, the company was incorporated with a capital stock of $275,000, and it merged with another competitor, H. W. Collender Company of New York City, acquiring their patented billiard cushions.

In 1884, the partners formed the Brunswick-Balke-Collender Company (or B.B.C. Company) with a capital of $1.5 million. The company expanded its product line to include large, ornate neo-classical style bars for saloons and sporting equipment, such as bowling balls, pins, and equipment. During this time, they also popularized the use of manufactured materials like vulcanized rubber for bowling balls, which were previously made of solid wood.

In the early 20th century, Brunswick continued to diversify its product line, offering toilet seats, automobile tires, and phonographs. They also introduced a popular line of disc phonograph records under the name Brunswick Records. As the company evolved, they sold the control of the record company to Warner Brothers in 1930 and ventured into new products, including refrigerators.

During World War II, the Brunswick-Balke-Collender Company contributed to the war effort by manufacturing small target-drone aircraft for the U.S. military. Post-war, the company introduced a line of school furniture and continued to innovate in the bowling industry with the introduction of the "Model A" Mechanical Pinsetter, an automated unit for ten-pin bowling.

In 1960, the company officially changed its name to Brunswick Corporation, reflecting its diverse business interests. The company continued to expand and diversify, acquiring Mercury Marine in 1961 and introducing the automatic scorer for bowling in 1972. They also ventured into the yacht and pleasure boat market in the 1980s, establishing themselves as a major player in the marine industry.

Over the years, Brunswick Corporation has continued to evolve, adapting to market changes and expanding its global presence. They have established regional headquarters in various countries and are committed to industry leadership, innovation, and delivering exceptional experiences for their customers.

Brunswick's products

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing, and marketing a diverse range of products since 1845. With over 13,000 employees in 24 countries and products sold in over 170 markets, Brunswick has established itself as a global leader in marine recreation. The company's headquarters are located in Mettawa, Illinois, a northern suburb of Chicago.

Brunswick is well-known for its diverse range of products, including marine, specialty vehicle, mobile, industrial power, and transportation offerings. The company owns several major boating brands, such as Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, and many others. They have also expanded into marine electronics, acquiring companies like Northstar Technologies and Navman, and integrating them into their Brunswick Boat Groups.

Brunswick has a rich history in the bowling industry, manufacturing popular bowling balls, pins, and equipment. They introduced the first fully automated mechanical pinsetter, revolutionising ten-pin bowling. In 2014, Brunswick announced its exit from the bowling business, selling its bowling centre business to Bowlmor AMF (now Bowlero Corporation) and later divesting its bowling equipment and products division to BlueArc Capital Management. However, BlueArc continues to produce bowling balls under the Brunswick brand.

In addition to their marine and bowling products, Brunswick has a history of innovating in various other industries. They have ventured into sporting and fitness equipment, yachts and pleasure boats, golfing equipment, and even military supplies during World War II and the Gulf War. The company has also dabbled in diverse product lines such as toilet seats, automobile tires, phonographs, and refrigerators.

Brunswick's commitment to innovation is evident in their ACES Innovation Strategy, focusing on Autonomy/Assistance, Connectivity, Electrification, and Shared Access. They strive to elevate and simplify the boating experience through technology and consumer-focused design. The company's broad portfolio includes well-known brands like Life Fitness, Hammer Strength, and Parabody, catering to a wide range of consumer needs.

With regional headquarters in Belgium, Australia, Mexico, and the United Arab Emirates, Brunswick continues to expand its global reach and serve its customers with locally designed and engineered products. The company's dedication to innovation, collaboration, and sustainability drives its success and reputation as a leader in marine recreation.

Brunswick's awards

Brunswick Corporation, a global leader in marine recreation, has received numerous awards and recognition for its innovative products, sustainability initiatives, and workplace culture. The company's global headquarters are located in Mettawa, Illinois, in the United States. Here is a detailed overview of some of Brunswick's notable awards:

Brunswick ACES Innovation Strategy:

Brunswick's core innovation strategy, known as ACES (Autonomy/Assistance, Connectivity, Electrification, and Shared Access), drives the company's commitment to transforming marine experiences. This strategy has been recognised by Boating Industry Magazine, which has acknowledged the company's advancements in perception systems, machine learning, and electrification technologies.

Boating Industry Top Product Awards:

For two consecutive years (2023 and 2024), Brunswick Corporation has won 11 Boating Industry Top Product Awards. These awards recognise the company's portfolio of brands and its dedication to innovation. The awards include a range of products, such as the B&G Hercules Sailing Data Processor, Lowrance Eagle Fish Finder, and Mercury Avator 20e and 35e Electric Outboards.

Sustainability Leadership Awards:

Brunswick Corporation demonstrates its commitment to sustainable and responsible practices through its annual Sustainability Leadership Awards. These awards celebrate the outstanding environmental contributions of individuals and teams across Brunswick's global facilities. In 2023, the Maintenance & Controls Team at Mercury Marine's Plant 15 in Fond du Lac, Wisconsin, was recognised for introducing an enhanced coolant control, recycling, and recovery system, which reduced coolant and water usage, chemical usage, and waste sent to landfills.

Workplace Culture and Wellbeing:

Brunswick Corporation has been recognised for its workplace culture and employee wellbeing initiatives. The company was named one of America's Greatest Workplaces for Mental Wellbeing in 2024 by Newsweek Magazine. Additionally, Brunswick has been consistently listed as a World's Best Employer by Forbes for several consecutive years.

Other Awards and Recognition:

Brunswick Corporation has received numerous other awards and accolades, including:

• America's Greenest Companies (Newsweek)
• America's Best Large Employers (Forbes)
• Best Companies to Work For (U.S. News)
• World's Most Trustworthy Companies (Newsweek)
• Franchise 500 (Entrepreneur)
• America's Most Responsible Companies (Newsweek)
• Innovation Awards (CES)
• Green Masters Designation (Wisconsin Sustainable Business Council)
• Minneapolis NMMA Award Innovation Awards
• Miami NMMA Award Innovation Awards

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