Ruqayyah Snyder
Australia has a thriving jelly market, with the country's jelly industry valued at approximately $1.121 billion per year. The market leader is Aeroplane Jelly, which was created in 1927 by Bert Appleroth and is now owned by McCormick Foods Australia. The brand has been at the forefront of innovative advertising campaigns, with its jingle becoming part of Australian culture. Aside from Aeroplane Jelly, Australia also offers Pecktons Fruit Jellies, which are 100% animal-free and crafted in Australia for over 30 years.
| Characteristics | Values |
|---|---|
| Popular jelly brands in Australia | Aeroplane Jelly, Pecktons Fruit Jellies |
| Founder of Aeroplane Jelly | Bert Appleroth |
| Year of establishment | 1927 |
| Current owner | McCormick Foods Australia |
| First factory location | Paddington, New South Wales |
| Flavours | Strawberry, Peach Fizz, Purple Grape, Blueberry, Grape, Lemon, Lime, Mango Passionfruit, Orange Mango, Pineapple, Port Wine, Raspberry, Vanilla Berry, Watermelon, Creamy Chocolate Mousse, Chocolate Mousse, Creamy Custard, Vanilla |
| Advertising campaign | Jingle featuring the voice of five-year-old Joy King |
| Pecktons Fruit Jellies speciality | 100% animal-free, made with pectin |
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What You'll Learn
- Aeroplane Jelly: Australia's market leader in jelly, with over 18 million packets sold annually
- Pecktons Fruit Jellies: Australian-made pectin jellies, vegan and gluten-free
- Quincey Jones Jelly Preserves Co.: An Australian small family business, offering preservative-free, gluten-free, low-sugar, and vegan preserves
- Bert Appleroth: The founder of Aeroplane Jelly, a former tram conductor who created jelly crystals
- Bertie the Aeroplane: The mascot of Aeroplane Jelly, introduced in 1942 and named after founder Bert Appleroth
Aeroplane Jelly: Australia's market leader in jelly, with over 18 million packets sold annually
Aeroplane Jelly is Australia's market leader in jelly products, with over 18 million packets sold each year. The brand was created in 1927 by Bert Appleroth, a tram conductor who began making jelly crystals in his backyard. The company, Traders Pty Ltd, became one of Australia's largest family-operated food manufacturers. It was passed down through the generations until it was sold to McCormick Foods Australia in 1994 or 1995.
Aeroplane Jelly's success can be partly attributed to its innovative and effective advertising campaigns. In the 1940s, it launched a catchy and memorable jingle, which became one of Australia's longest-running jingles. The jingle was composed by Appleroth's business partner, Albert Francis Lenertz, and performed by five-year-old Joy King. It was played over 100 times a day on the radio and was so popular that it was recorded in multiple languages in 1966 to target different ethnic groups. The brand also introduced Bertie the Aeroplane as its mascot in 1942, named after Bert Appleroth, and featuring in cinema and television advertisements.
Aeroplane Jelly offers a diverse range of flavours to cater to various taste preferences. While strawberry is the best-selling flavour, with nearly 2 million packs sold annually, the brand also offers flavours like peach fizz, purple grape, blueberry, grape, lemon, lime, mango passionfruit, orange mango, pineapple, port wine, raspberry, strawberry, vanilla berry, watermelon, and even unique options like lite chocolate mousse mix and creamy custard mix. The variety of flavours ensures there is something for everyone.
The production of Aeroplane Jelly has moved around Australia over the years. The first factory was located in Paddington, New South Wales, before manufacturing moved to West Ryde for 33 years. In 2006, McCormick Foods Australia centralised its manufacturing operations by relocating production to Clayton, Victoria. Despite the changes in location, Aeroplane Jelly has remained a staple in Australian households, with its colourful packaging and delicious flavours adorning kitchen shelves across the nation.
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Pecktons Fruit Jellies: Australian-made pectin jellies, vegan and gluten-free
Peckton's Fruit Jellies are Australian-made pectin jellies that are vegan and gluten-free. Peckton's has been crafting these delicious treats for over 30 years, using natural flavours and ingredients. The founder, David Medlow, was inspired to create these jellies after tasting a lime jelly baby made from pectin in London in 1979. Upon his return to Australia, he dedicated himself to perfecting the recipe for what would become the famous Peckton's jellies.
Peckton's Fruit Jellies are unique because they are made with pectin instead of gelatine, making them 100% animal-free and suitable for vegans. The jellies are crafted with natural flavours, capturing the taste of crisp, juicy fresh fruit and berries. Peckton's offers a variety of flavours, including strawberry, raspberry, and blackberry from their Berry Fruits collection, and orange, lime, and lemon from their Summer Fruits range. Their Medley of Fruits variety offers a combination of flavours, creating a rainbow of colours and a kaleidoscope of flavours.
Pecktons entered the Australian confectionery market in 1993, supplying specialist chocolate stores, florists, and department stores. The brand has since become well-known for its high-quality, natural fruit jellies. Peckton's is not the only pectin jelly manufacturer in Australia, as CocoLaura, based in South Australia, also produces fine pectin jellies as part of their confectionery range. However, Peckton's stands out with its focus on fruit jellies and its commitment to research and development, ensuring that their products are perfect for consumers.
Pecktons Fruit Jellies are perfect for those with a sweet tooth and are even suitable for children. The natural ingredients and absence of preservatives make them a healthier option for those looking for a tasty treat. The jellies are moulded into little delicious bundles, making them convenient to eat and share on any occasion. Peckton's attention to detail and dedication to quality have made them a beloved brand in Australia, offering a unique and delicious treat for all to enjoy.
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Quincey Jones Jelly Preserves Co.: An Australian small family business, offering preservative-free, gluten-free, low-sugar, and vegan preserves
Quincey Jones Jelly Preserves Co. is a small, family-owned business based in Echuca-Moama, near the Murray River. The company prides itself on producing preservative-free, gluten-free, low-sugar, and vegan preserves, made with 100% natural and Australian produce and ingredients. Their jams and preserves are hand-cooked in small batches, ensuring a true and authentic country-made product.
The Murray River region is renowned for its abundant local produce, and Quincey Jones Jelly Preserves Co. takes advantage of this to create their award-winning products. Their preserves are made fresh with seasonal fruit, ensuring a one-year best-before date and a refreshing, natural taste. With over 70% fruit content, their jams and relishes offer a delightful alternative to the overly sweet supermarket options.
The company's dedication to quality has been recognised through numerous awards and accolades. Their products have been featured in The Small Farms Magazine and have won multiple prizes and medals at prestigious events such as The Royal Melbourne Show and The Australian Food Awards. The unique, authentic flavour of Quincey Jones preserves has also been celebrated at various country Agricultural Shows.
Quincey Jones Jelly Preserves Co. sells its products at Farmers Markets in Melbourne and throughout Australia via its online store. The company guarantees safe delivery and insured parcels, ensuring that customers across the nation can enjoy their delicious and healthy preserves. By combining traditional, natural processes with convenient modern distribution methods, Quincey Jones Jelly Preserves Co. offers the best of both worlds.
In addition to Quincey Jones Jelly Preserves Co., there are other notable jelly brands in Australia, such as Aeroplane Jelly and Pecktons Fruit Jellies. Aeroplane Jelly, created in 1927 by Bert Appleroth, has become one of the country's largest family-operated food manufacturers. Pecktons Fruit Jellies, crafted in Australia for over 30 years, are known for being 100% animal-free and made with pectin instead of gelatin.
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Bert Appleroth: The founder of Aeroplane Jelly, a former tram conductor who created jelly crystals
Bert Appleroth, born Adolphus Herbert Frederick Norman Appleroth, was a former tram conductor who founded Aeroplane Jelly in Australia in 1927. Appleroth began experimenting with jelly crystals made from gelatine and sugar in the bathtub of his parents' home in Paddington, Sydney, around 1905. He then sold his jelly crystals door-to-door, using trams as transport. In 1917, he rented premises to manufacture his jelly crystals, and his backyard business, Traders Pty Ltd, became one of Australia's largest family-operated food manufacturers.
Appleroth formed a partnership with Albert Francis Lenertz, who owned a wholesale grocery and spirits business, in 1926. Together, they marketed the jelly crystals under the name 'De-Luxe'. The following year, Appleroth named his product 'Aeroplane Jelly', inspired by feats in aviation. Lenertz wrote the words and music for the Aeroplane Jelly song, which became the longest-running advertising jingle in Australian history. The jingle was recorded in 1930, sung by actress and child impersonator Amy Rochelle. It was recorded again in 1938, this time sung by five-year-old Joy King, who won a competition. The jingle was added to the National Film and Sound Archive's Sounds of Australia registry in 2008.
Appleroth had many innovative ideas for promotional schemes, such as sponsoring broadcasts from Goulburn Gaol in the late 1940s that ended with a rowdy cry from prisoners to 'buy Aeroplane Jelly'. He also chartered a Tiger Moth biplane emblazoned with the Aeroplane Jelly logo to deliver products to rural areas in 1934. By 1949, his factory had an annual turnover of £170,000, and his publicity stunts and song made Aeroplane Jelly a national icon.
Aeroplane Jelly is now the market leader in Australia's jelly market, with over 18 million packets sold annually. The company was sold to McCormick Foods Australia in 1994 or 1995, ending the Appleroth family's 70-year association with the business. McCormick Foods Australia moved production to Clayton, Victoria, in 2006, to centralise manufacturing operations in the state.
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Bertie the Aeroplane: The mascot of Aeroplane Jelly, introduced in 1942 and named after founder Bert Appleroth
Bertie the Aeroplane was introduced as the mascot of Aeroplane Jelly in 1942. Named after the company's founder, Bert Appleroth, Bertie first appeared in cinema advertising, singing the famous Aeroplane Jelly jingle. The jingle was composed by Appleroth's business partner, Albert Francis Lenertz (1891–1943), with lyrics written by Appleroth himself. The song was recorded in 1938 and performed by seven-year-old Joy King, who won a talent quest to become the official singer of the jingle.
Bertie the Aeroplane was created by animator and director Eric Porter, who also produced the cinema advertisement in 1942. In the advertisement, Bertie takes part in an international air race, the 'Popularity Cup'. Despite a slow start, Bertie breaks the sound barrier and wins the race. He attributes his energy and stamina to eating Aeroplane Jelly. The advertisement was designed to entertain children and appeal to housewives, promoting the idea that Aeroplane Jelly could be used to create a range of colourful desserts.
Bertie the Aeroplane was later featured in television advertisements and reappeared in 1996 on jelly packaging and the Aeroplane Jelly website. In the 1950s, Bertie was updated to become Bertie the Jet, reflecting the evolution of aviation technology. This new version of the character was featured in another animated cinema advertisement in 1954, where he once again showcase the benefits of consuming Aeroplane Jelly.
Aeroplane Jelly was created by Bert Appleroth in 1927. Appleroth was a tram conductor who initially distributed his jelly crystals to businesses along his tram route. He named his product 'Aeroplane Jelly' due to his interest in aviation, as aeroplanes were considered new and high-tech at the time. Over time, Aeroplane Jelly became one of Australia's largest family-operated food manufacturers, and it remains the market leader in the country's jelly market, with over 18 million packets sold annually. The brand was sold to McCormick Foods Australia in 1994 or 1995, and production was moved to Victoria in 2006.
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Frequently asked questions
Some Australian jelly brands include Aeroplane Jelly, Pecktons Fruit Jellies, and Quincey Jones Jelly Preserves Co.
Aeroplane Jelly is sold in stores across Australia and can also be purchased online.
Pecktons Fruit Jellies are Australia's only true pectin jellies, and they are natural, vegan, and gluten-free.
Yes, the Aeroplane Jelly brand has a famous jingle that is considered a part of Australian culture. It is one of the longest-running jingles in Australia and was added to the National Film and Sound Archive's Sounds of Australia registry in 2008.
