Lexi Webster
IKEA has launched a furniture and homeware collection for pets, called LURVIG, which means 'shaggy' in Swedish. The range includes 41 products for dogs and 34 products for cats, with items such as beds, feeding bowls, collars, and leashes. The collection launched in Australia in 2021 and features a basic black, white, and green color palette, with products ranging from AU$2.60 for a simple feed bowl to AU$64.80 for a cat or dog bed.
| Characteristics | Values |
|---|---|
| Launch Date | 27 June 2021 |
| Product Range | LURVIG |
| Target Audience | Cats and Dogs |
| Product Types | Accessories, Bedding, Furniture, Toys, Bowls, Collars, Leashes, etc. |
| Price Range | $1.99 US ($2.60 AU) to $49.99 US ($64.80 AU) |
| Color Options | Black, White, Green, Orange, Emerald Green, etc. |
| Features | Waterproof, Scratch-resistant, Machine Washable, etc. |
| Availability | Australia |
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What You'll Learn
- IKEA launched its LURVIG pet furniture collection in Australia in 2021
- The range includes 41 dog products and 34 cat products
- LURVIG products are designed to be chic, convenient, affordable, and interchangeable
- The collection includes a cat scratching mat that wraps around furniture legs
- LURVIG leashes are designed to reduce strain on the dog's and owner's back
IKEA launched its LURVIG pet furniture collection in Australia in 2021
In 2021, IKEA launched its LURVIG pet furniture and accessories collection in Australia. The range includes 41 products for dogs and 34 for cats, with many items being interchangeable between the two. The collection features a variety of colours, patterns, and textures to suit different pet personalities. For example, a vibrant waterproof blanket is ideal for an outgoing dog, while a subdued plush mat may better suit a reserved cat.
The LURVIG collection offers various affordable products, ranging from AU$2.60 for a simple feed bowl to AU$64.80 for a cat or dog bed. The basic black, white, and green colour palette across the range ensures that the items blend seamlessly into the home. The collection also includes collars and leashes, with the latter designed to reduce strain on both the dog and owner during walks.
IKEA's designers created bowls catering to the different eating behaviours of cats and dogs. Cats tend to eat with their necks lifted, while dogs often need snacks on the go. The range also includes interchangeable beds and feeding bowls, ensuring that pampered pets have everything they need.
The LURVIG line offers innovative solutions for pet owners, such as a scratching mat that wraps around furniture legs to protect pieces while providing cats with a place to play. For dogs, there is a squishy ball with a treat inside, providing hours of entertainment while also cleaning their teeth. The collection even includes a cat house that doubles as a sleek nightstand, fitting seamlessly into any room without compromising aesthetics.
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The range includes 41 dog products and 34 cat products
IKEA has launched a furniture and homeware collection for pets, called LURVIG, which means "shaggy" in Swedish. The range includes 41 dog products and 34 cat products, with many items being interchangeable between the two. The collection features a variety of colours, patterns, and textures to suit different pet personalities and owner preferences.
For dogs, the range offers waterproof blankets, toys, beds, and feeding bowls. The toys include a squishy ball with a treat inside and a textured surface to clean teeth. There are also leashes in various colours, designed to reduce strain on the dog's back and that of its owner.
Cat owners can choose from plush mats, scratching posts, and a range of bowls designed to accommodate their feline friends' eating habits. The collection also includes a nightstand that doubles as a cat mansion and a scratching mat that wraps around furniture legs to protect them.
The LURVIG range is designed to be chic and minimalist, seamlessly fitting into any room in the house without compromising on aesthetics. With prices starting at US$1.99 (AU$2.60) for a simple feed bowl and ranging up to US$49.99 (AU$64.80) for a cat or dog bed, the collection offers affordable options for pet owners.
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LURVIG products are designed to be chic, convenient, affordable, and interchangeable
IKEA has launched a furniture and homeware collection for pets, LURVIG, in Australia. The range includes 41 products for dogs and 34 products for cats, with many interchangeable items such as beds and feeding bowls.
The LURVIG line offers a range of convenient and interchangeable products, such as a cat bed that doubles as a nightstand and a scratching mat that can be wrapped around furniture legs. The collection also includes a dog toy with a textured surface for dental hygiene and a treat inside for hours of entertainment. Many of the products are designed to be interchangeable, such as the cat bed that can be hung on a wall or placed on a shelf, and the feeding bowls that cater to the different eating behaviours of cats and dogs.
The affordability of the LURVIG range is also a key feature, with prices starting at US$1.99 (AU$2.60) for a simple feed bowl and US$49.99 (AU$64.80) for a cat or dog bed. The collection offers a range of leashes in vibrant colours like emerald green and bright orange, at affordable price points.
The LURVIG collection is designed with the understanding that pets are often considered members of the family. Created by pet-loving designers with input from trained veterinarians, the range covers all aspects of shared life with pets indoors and outdoors, allowing owners to create a chic and pet-friendly home.
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The collection includes a cat scratching mat that wraps around furniture legs
In 2021, IKEA launched its LURVIG pet product range, which includes 41 products for dogs and 34 products for cats. The collection features a cat scratching mat that wraps around furniture legs. This mat transforms an ordinary table leg into a scratching post where cats can stretch and sharpen their claws. The UTSÅDD mat is available in two sizes: 97/8x243/4" and 25x63 cm.
The UTSÅDD scratching mat is designed to protect your furniture from cat scratching. It can be easily attached to a table leg using the sewn-in straps. Several reviews from cat owners highlight the effectiveness of the product. One reviewer mentions that the mat has significantly reduced their cat's scratching of other furniture. Another reviewer notes that the mat is a more affordable and eco-friendly option than constantly replacing scratched-up cat furniture.
However, some reviews also point out potential drawbacks. One reviewer wishes for a wider version of the mat to better fit around larger table legs. Another reviewer mentions that the mat does not last long before being shredded and that it can be frustrating when it is out of stock at their local IKEA store.
Overall, the UTSÅDD cat scratching mat from IKEA's LURVIG range offers a smart and inexpensive solution for cat owners looking to protect their furniture from scratching. While it may not be perfect for all types of furniture, the positive reviews suggest that it can be a useful tool to redirect cats' scratching behaviour away from valuable pieces.
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LURVIG leashes are designed to reduce strain on the dog's and owner's back
IKEA has launched a furniture and accessories collection for pets, called LURVIG, which means "shaggy" in Swedish. The collection includes a range of products for cats and dogs, such as beds, feeding bowls, collars, leashes, and toys.
The LURVIG line of leashes is designed with both the dog's and owner's comfort in mind. The leashes come in various vibrant colours, such as emerald green and bright orange. But beyond their aesthetics, these leashes are designed to reduce strain on the dog's and owner's back. This is achieved through a comfortable, hands-free design that allows for a secure connection with your dog while keeping your hands free.
The hands-free option is particularly advantageous when navigating uneven terrain, such as hiking trails or crowded urban areas. It provides a strong and secure attachment to your dog, ensuring they stay safely by your side during adventures. The leash's length can also be adjusted to give your dog some freedom during activities like running, with bungee leashes helping to discourage pulling.
The LURVIG collection is a result of collaboration between pet-loving designers and trained veterinarians. It aims to bridge the gap between ""cute homes" and "pet-friendly homes," ensuring that pet owners no longer have to compromise on aesthetics to accommodate their furry friends. With products starting at just $1.99, the LURVIG range offers affordability and style, blending seamlessly into any home.
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Frequently asked questions
IKEA launched its LURVIG pet furniture collection in Australia in 2021.
LURVIG means "shaggy" in Swedish.
The LURVIG collection includes 41 products for dogs and 34 products for cats, such as beds, feeding bowls, collars, leashes, and toys.
LURVIG products are designed to be chic and minimalist, seamlessly fitting into any room in your house without compromising your aesthetic. They are also designed with the input of trained veterinarians.
You can buy the LURVIG collection at IKEA stores in Australia or online.
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