Omari Gates
Amazon Prime Day 2025 in Australia is currently ongoing, having started on July 8 and ending on July 14. The annual sale event offers Prime members exclusive deals and discounts across a wide range of product categories, including electronics, kitchen appliances, beauty, and apparel. With up to 50% off select products from popular brands, it's no surprise that many Australians are taking advantage of the bargains. This year's Prime Day in Australia is set to be bigger than ever, with a week-long duration and deals from top brands like Samsung, Kiehl's, and Levi's.
| Characteristics | Values |
|---|---|
| Amazon's arrival in Australia | Imminent, but no date confirmed |
| Amazon Australia website | amazon.com.au |
| Amazon Australia products | Electronics, apparel, toys, books, DVDs, and more |
| Amazon Prime Day in Australia | July 8-11, 2025 |
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What You'll Learn
Amazon Prime Day 2025 in Australia
Prime Day is Amazon's popular mid-year sales event, where members of Amazon Prime get exclusive discounts on a wide range of items. While it began as a one-day sale, it has since expanded, with the 2025 sale lasting for a full week.
The sale includes discounts on items such as the Fire TV Stick 4K, Echo Dot, and Kindle e-readers. The Echo Dot, for example, has been offered at a discounted price of AU$29. The 2022 Kindle Scribe has also been offered at a discounted price of AU$345 for the 16GB variant, and the 64GB Kindle Scribe has been reduced from AU$729 to AU$529.
In addition to the deals, Prime members can also take advantage of other Amazon Prime benefits during the free trial, such as free delivery, Prime Video, and Prime Gaming.
A second Prime-exclusive sale, dubbed Prime Big Deal Days, is expected to occur in October 2025, similar to the previous year's sale, which took place from October 8-13. This sale typically occurs just before Black Friday, which falls on November 28, 2025.
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Prime Day 2025 deals
Amazon Prime Day 2025 in Australia is taking place from 8 July to 14 July, offering a full week of discounts and deals.
This year, Amazon's Prime Day event has expanded from 48 to 96 hours, giving Prime members four days to shop millions of deals. The deals are available across more than 35 categories, including apparel, beauty, and home, as well as tech and fashion.
Some of the deals include discounts on select products from major brands such as Levi's, Shark, Dyson, Samsung, Kiehl's, and Elemis. Prime members can also enjoy exclusive offers like 50% off Grubhub+ delivery orders and special travel deals from partners like Avis and Carnival Cruise Line.
Amazon has also introduced "Today's Big Deals," which are themed daily deal drops featuring deep discounts across themes like Summer Savings and Premium Deals. During these drops, members can find deals from brands like Ninja, Sony, and Too Faced.
For those interested in Apple products, there are deals on the iPad Air, iPad mini, and Apple Watch Series 10. There are also deals on cameras, air fryers, fans, and headphones.
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Amazon Prime Day sales in Australia
Amazon Prime Day 2025 in Australia will take place from 8 July to 14 July, offering a full week of discounts and deals. This is an expansion from the previous duration of 48 hours in 2024.
Prime Day is Amazon's summer sale event, offering Prime members exclusive access to deals and discounts. This year, Prime members can enjoy 96 hours of exclusive deals across more than 35 categories, including apparel, beauty, and home.
To take advantage of the Prime Day deals, you need to be a Prime member. A subscription costs AU$9.99 per month or AU$79 annually and provides access to Prime Video, Prime Music, Prime Reading, and Prime Gaming services, along with free and fast shipping on eligible products.
Some of the deals to look out for during Amazon Prime Day in Australia include:
- Discounts on Amazon's own devices like the Fire TV Stick 4K, Echo Dot, and Kindle e-readers.
- Deals on electronics such as cameras, air fryers, fans, and headphones.
- Offers from top brands like Samsung, Kiehl's, and Levi's through the “Today's Big Deals" feature.
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Amazon Prime Day 2024 in Australia
Prime Day is Amazon's way of saying 'thank you' to its paying members, but it also encourages members to spend more and helps Amazon shift a lot of stock. While Amazon-branded products are often discounted on Prime Day, several other brands and third-party sellers also save their best deals for the event, aware that thousands of extra shoppers will be visiting the online store.
In 2024, some of the best deals on Amazon Australia included discounts on Bose soundbars, gaming peripherals, and laptops. Apple discounts were disappointing, but deals on older devices like the 2023 and 2024 iPad and MacBook models were available. Amazon also offered 15% off most Game Pass tiers.
To take advantage of Prime Day deals, shoppers needed to be Amazon Prime members. However, non-members could still access some discounts, and Amazon offered a 30-day free trial of Prime leading up to Prime Day, which users could cancel before the first billing date.
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Amazon Prime Day deals for non-members
Amazon Prime Day 2025 in Australia will take place from 8 July to 11 July, with some sources stating the sale will end on 14 July. While Prime Day deals are typically reserved for subscribers, there are always a few deals that anyone can shop.
- Amazon Echo Spot for $45 (44% off)
- Amazon 55-inch Omni mini-LED Fire smart TV for $700 ($120 off)
- BBPECO smart bird feeder with a camera for 40% off
- Shark's Flexbreeze Fan for 24% off
- Sennheiser Momentum 4 wireless over-ear headphones
- Canon's compact camera for a price drop
If you're not a Prime member, you can sign up for a membership to get immediate access to Prime Day deals. Amazon offers a 30-day free trial for new subscribers, or you can join Prime for $14.99 per month or $139 per year. There are also discounted membership options available, as well as a free six-month trial for eligible new members aged 18-24.
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Frequently asked questions
Amazon Prime Day in Australia started on 8 July 2025 and will end on 11 July 2025 at midnight Pacific Time.
Amazon Prime Day is a sale event where Prime members can enjoy exclusive deals and discounts across various product categories.
Some of the best deals on Amazon Prime Day in Australia include discounts on Kindle ereaders, streaming devices, headphones, robot vacuums, coffee makers, and security cameras. There are also deals on Apple products, beauty brands like Kiehl's, and fashion brands like Levi's.
