
Austria has a wide variety of souvenirs for visitors to bring home to their loved ones. From delicious sweet treats like Mozart balls, Sachertorte chocolate cake, and Manner wafers to traditional drinks like Schnapps and wine, there's something for every taste. For those interested in fashion, Vienna is a hub, offering stylish accessories and clothing made from boiled wool, a dense and warm fabric. If you're looking for something more unique, consider a snow globe, an invention from Austria, or elegant crystal glassware and porcelain items.
| Characteristics | Values |
|---|---|
| Traditional Austrian snow globes | EUR 7 for 25mm, EUR 10 for 45mm, and EUR 25 for 120mm |
| Mozart balls | EUR 15 for a 0.7L bottle of plum or apricot schnapps |
| Schnapps | EUR 15 for a 0.7L bottle of plum or apricot schnapps |
| Clothing made of Loden and boiled wool | Price varies |
| Styrian pumpkin seeds and oil | Price varies |
| Austrian chocolates | INR 300-800 for a standard-sized Zotter chocolate bar |
| Miniature Staud's jam jars | Price varies |
| Wine | Price varies |
| Porcelain | INR 2,000-5,000 for small items like teacups |
| Swarovski crystals | INR 1,000-2,000 for small items like keychains |
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What You'll Learn

Austrian food and drink
Austria has a diverse range of culinary delights and beverages to offer visitors, from sweet treats to savoury snacks and refreshing drinks.
Food
Austria's landscapes are as diverse as the produce that thrives there. Orchards, vegetable gardens, alpine meadows, and riverbanks provide nutrient-rich, fertile, and well-aerated soils, resulting in high-quality, honest foodstuffs. Organic produce is a significant part of Austrian farming, with the country ranking among the top in Europe for its organic farming practices. From cheese to bread and wine, Austria's culinary specialities are renowned beyond its borders.
Austria is known for its sweet treats, including the famous Sachertorte chocolate cake, which was invented in Vienna in 1832 by Mr Sacher. The Imperial Torte and Mozartkugel balls are also popular confectionery choices. Altmann & Kühne, a small, traditional confectioner in Vienna, offers a unique souvenir option with its gorgeous packaging—miniature chests, books, drawers, and hat boxes that contain chocolate and pralines.
For those seeking savoury options, Austria has a variety of delicacies to offer. Bacon is a beloved ingredient, with specialties like the air-dried Henkele, a fine piece of meat from beef, game, or lamb, and the blossom-white delicacy of Innviertel bacon, which can be sliced finely for bread or used in dumplings. Hotel Schloss Lerchenhof produces the origin-protected Gailtaler Speck, considered a Slow Food specialty. The Greilhof farm in SalzburgerLand offers organic bacon, sausages, young beef, and freshly hunted game. A rare speciality from the Seewinkel region in Burgenland is the Pannonian Mangalitza pig, one of Europe's oldest breeds, known for its woolly coat and substantial size.
Austria also boasts unique products like saffron, snails, and wasabi. Andreas Gugumuck breeds snails on a farm south of Vienna, and you can find refined snail dishes in selected delicatessens. Oyster mushrooms grown on coffee grounds are another delicacy produced in Vienna. Organic farmer Erich Stekovics has cultivated over 3,200 old varieties of tomatoes in more than 20 years, and his pure or jarred tomatoes are a must-try. Fireland Foods in Lower Austria offers fresh chilli and chilli products, ranging from mild to extremely spicy.
Drinks
When it comes to beverages, Austrians have a variety of options to quench their thirst. Coffee is a beloved drink in Austria, and tea enthusiasts can enjoy the offerings of Demmers Tea House, which has become an integral part of Viennese tea culture since its establishment in 1997. Their "Organic Apple Balm" tea is a particularly Austrian choice.
Austria also has a vibrant drinking culture, with beer and schnapps being popular choices. Austrians have a special affinity for schnapps, which can be distilled from various fruits and herbs. Apricot and plum schnapps are among the most popular varieties, and the herb-based Jägermeister is a well-loved brand. Enzian schnapps is a unique option, made from the roots of the gentian flower, native to the Austrian Alps. It has a distinctly earthy taste and is produced in very limited quantities, making it a rare find in Vienna.
Wine is also a significant part of Austrian culture, with a long history in Vienna dating back to around 750 BC. The municipal authorities own one of the largest and best vineyards, Weingut Cobenzl, and the outskirts of Vienna boast many vineyards where you can sample a wide variety of whites and reds. Grüner Veltliner, Austria's most popular dry white wine, is a great choice to impress your friends back home.
Lastly, for those seeking a non-alcoholic option, Trend Drink Switchel is an Austrian-made healthy thirst quencher that you can make yourself.
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Austrian-made clothing
When it comes to Austrian-made clothing, there are a few traditional options to consider. For centuries, Alpine herdsmen have relied on clothing made from Loden and boiled wool fabrics. The dense weave of these materials provides exceptional warmth and coziness, along with a level of waterproofing that can withstand the elements. You can find jackets and other garments made from boiled wool in traditional Austrian department and clothing stores. While these items can be on the pricier side, they are sure to be a valuable addition to your wardrobe.
If you're looking for something more casual or elegant, Robert W. Stolz offers modern Loden clothing options. Their collection provides a range of Austrian dress styles that can be seamlessly incorporated into your daily wardrobe.
Felted wool is another option, commonly used for crafts and ornaments due to its stiffer texture compared to boiled wool. A stroll through the Christmas markets will reveal an array of felted wool decorations and souvenirs. For knitters and craft enthusiasts, a visit to WollenWien, a yarn store in Vienna, is a must. This store offers a vast selection of woolen fibers in every imaginable color, along with expert advice on choosing the right yarns for specific projects.
In addition to woolen garments, you can also explore traditional German-Austrian clothing styles. Dirndls, for example, are a classic choice. These traditional dresses are often paired with aprons and come in a variety of colors and patterns. You can find Dirndls and other German-Austrian attire at specialty stores or during your travels in Austria.
Lastly, don't forget to indulge in the delicious food and drinks that Austria has to offer. From the famous Sachertorte chocolate cake to apricot and plum schnapps, there are plenty of edible souvenirs to enjoy. So, whether you're bundling up in boiled wool or savoring a sweet treat, you'll be immersed in the warmth and hospitality of Austrian culture.
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Austrian art and literature
Austria is known for its contributions to music, art, and literature. In every province across the country, you’ll find world-class museums and galleries, a thriving art scene, and celebrated artists. Vienna alone will impress the most demanding art lover with the richness and variety of its museums.
Austrian Art
From the 1500s to the birth of modernism, the Habsburg family commissioned and collected some of the world's most splendid paintings, sculptures, and decorative arts. The Habsburg portrait gallery, representing Albrecht III to Emperor Franz I, is housed in Ambras Palace, overlooking Innsbruck. The palace was built by Archduke Ferdinand II, a standout among Habsburg collectors. The collection includes more than 200 works by old masters such as Titian, Lukas Cranach, and Diego Velásquez.
The end of the 19th century saw the emergence of a new epoch in art, literature, and thinking. In Vienna, a prominent group of revolutionary artists and architects rebelled against Historicism and embraced the burgeoning Jugendstil (Art Nouveau) movement. They called themselves the Secession, and their work was exhibited in the first hall in Central Europe dedicated exclusively to modern art. Gustav Klimt, Josef Hoffman, Koloman Moser, and Otto Wagner were among the founding members of the Secession. Klimt's work includes the famous painting, Adele Bloch-Bauer I, oil, silver, and gold on canvas, which can be seen at the Neue Galerie in New York City.
The Vienna School of Fantastic Realism has leaned toward surrealism, and Junge Wilde ("Young Wild Ones") has produced acclaimed artists such as Siegfried Anzinger. In sculpture, the preeminent figure after 1945 was Fritz Wotruba. Clemens Holzmeister, perhaps the best-known 20th-century Austrian architect, had a considerable influence on modern church design and was responsible for two major festival theatres in Salzburg.
Austrian Literature
The Enlightenment, which began around 1720, brought new motivations for literature in Austria, with a focus on philosophy and the need to educate the reader. The ancient classic cultures (Greek and Roman) inspired poets, artists, architects, and writers, with Harmony and Beauty as the ideals of that time. Literature was also influenced by Freemasonry and criticism of the clergy. Satire became one of the most frequently used literary genres.
During the ca. 20 years before World War I, Prague was an important centre of Austrian literature, with many German-speaking, mostly Jewish, authors contributing significantly to Austrian and world literature. Authors of this period include Oskar Baum, Max Brod, Franz Kafka, Egon Erwin Kisch, Gustav Meyrink, Robert Musil, Rainer Maria Rilke, Franz Werfel, and Oskar Wiener.
Other notable Austrian writers include Elfriede Jelinek, who won the Nobel Prize for Literature in 2004, and Robert Musil, whose unfinished novel "The Man Without Qualities" is said to be a metaphor for Austria itself. The Expressionist poet Georg Trakl wrote elegiacally of decay and death, while Stefan Zweig was a poet, dramatist, and storyteller of imaginary and historical characters influenced by Sigmund Freud.
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Austrian history
Austria has a rich and eventful history. In the late Iron Age, Austria was occupied by the Hallstatt Celtic culture (c. 800 BC), which was organised as a Celtic kingdom referred to by the Romans as Noricum. At the end of the 1st century BC, the lands south of the Danube became part of the Roman Empire.
In the 6th century, during the Migration Period, the Bavarii, a Germanic people, occupied these lands until it fell to the Frankish Empire in the 9th century. The name Ostarrîchi (Austria) has been used since 996 AD when it was a margravate of the Duchy of Bavaria. From 1156, it became an independent duchy (later archduchy) of the Holy Roman Empire (962–1806).
Austria was dominated by the House of Habsburg from 1273 to 1918, with the concept of Austrian world rule coming to symbolise Austrian power. In 1526, Bohemia and parts of Hungary came under Austrian rule following the Battle of Mohács. This led to frequent conflicts with the Ottoman Empire, particularly evident in the Long War of 1593-1606. During the reign of Leopold I, Vienna was successfully defended against the Turks in 1683, and the Treaty of Karlowitz in 1699 formalised Austrian control over most of Hungary.
In the 18th century, Austria was involved in the War of the Austrian Succession (1740-1748), which saw the loss of Silesia to Prussia, one of its richest and most industrialised provinces. The French Revolution in 1789 and the rise of Napoleon threatened the Habsburgs, and Austrian power was reconsolidated during the Congress of Vienna in 1814/15. In 1848, the French philosophy of middle-class revolution reached Austria, but the rebellion was swiftly suppressed, leading to a period of social retreat and strict censorship.
In 1867, Austria formed a dual monarchy with Hungary, creating the Austro-Hungarian Empire. When this empire collapsed after World War I, Austria was reduced to its current frontiers and became the Republic of German-Austria. The First Austrian Republic was established in 1919, but it struggled with economic issues and eventually gave way to an Austrofascist dictatorship under Engelbert Dollfuss in 1934. In 1938, Austria was annexed into Nazi Germany, becoming a sub-national division. After its liberation in 1945, the country regained its sovereignty and declared its neutrality in 1955.
Now, let's explore some souvenirs that reflect Austrian history and culture:
Traditional Austrian Snow Globes: Snow globes were invented in Austria and have been crafted by Perzy since 1900. They often depict Viennese winter scenes or landmarks such as the Great Ferris Wheel or St. Stephen's Cathedral. You can find these charming souvenirs in many shops, but a visit to the Snow Globe Museum offers a glimpse into their making and a unique shopping experience.
Mozartkugel or Mozart Balls: These Austrian sweets, made from pistachio marzipan and nougat encased in dark chocolate, have been handcrafted by the Fürst family since 1890. They are named after the renowned composer Wolfgang Amadeus Mozart and are a delightful treat to share with friends and family.
Schnapps: Schnapps holds a special place in Austrian culture, and you'll find various flavours distilled from fruits and herbs. Apricot and plum schnapps are popular choices, and you can purchase small bottles as souvenirs to enjoy responsibly.
Loden and Boiled Wool Clothing: For centuries, Alpine herdsmen have relied on the dense and waterproof fabric made from Loden and boiled wool. Traditional Austrian department and clothing stores offer jackets and other items made from this warm and cosy material, making for unique and practical souvenirs.
Sachertorte Chocolate Cake: Indulge in a slice of history with the famous Sachertorte chocolate cake, invented in Vienna by Mr Sacher in 1832. The "original" cakes from Sacher come in various sizes and elegant wrapping, making them perfect for gifting or treating yourself.
Styrian Pumpkin Seeds and Oil: Styrian pumpkins are a unique species that thrive in the climate of Styria, Austria. Their seeds are hull-less and rich in antioxidants. You can find them in whole seed form or as a pressed oil, perfect for salad dressings and cooking.
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Austrian music
Music is an integral part of Austrian culture, and there are many ways to commemorate this through souvenirs. If you're a music enthusiast, consider getting merchandise related to the Vienna Philharmonic Orchestra, such as T-shirts, tote bags, or posters featuring the orchestra's emblem. Vintage-style postcards featuring classic images of Vienna also make for unique mementos.
For those who appreciate classical music, Vienna is a haven. The city is renowned for its musical heritage, with souvenirs reflecting this rich history. You can find elegant tea sets, figurines, or decorative pieces adorned with intricate designs from prestigious porcelain manufacturers. These delicate items serve as a reminder of Vienna's refined cultural tapestry.
If you're seeking a sweet treat that also celebrates Austrian music, look no further than the famous Mozartkugeln. These chocolate pralines named after Wolfgang Amadeus Mozart are a delightful combination of marzipan, nougat, and dark chocolate. They have been crafted by the Fürst family since 1890 and are now produced by various chocolatiers throughout Austria.
For a more alcoholic memento, Schnapps is deeply rooted in Austrian culture. Distilled from fruits and herbs, with apricot and plum being popular choices, Schnapps offers a taste of Austria's traditional spirits. It is widely available in supermarkets and souvenir shops, providing a unique drinking experience to reminisce about your travels.
Lastly, for the coffee connoisseurs, Vienna's coffee culture is renowned. Bringing home a pack of Viennese coffee beans or ground coffee allows you to recreate the quintessential coffee experience of this musical city. Whether you prefer a dark roast or a lighter blend, there's a Viennese coffee variety to serenade your taste buds.
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Frequently asked questions
Traditional Austrian souvenirs include snow globes, Mozart balls (small chocolates made from pistachio marzipan and nougat, encased in dark chocolate), boiled wool clothing and decor, and apricot-based products like jams, liqueurs, or chocolates.
Yes, you can buy Styrian pumpkin seeds or pressed pumpkin seed oil, which is a rich, dark green superfood with high nutrient content. You can also find a variety of spices, soup mixes, and condiments in Austrian grocery stores.
Vienna is known for its delicious cakes, chocolates, and pralines, which can be purchased from places like Sacher Hotel, Demel Konditorei, and Altmann & Kühne. The Sachertorte chocolate cake, in particular, is a famous Viennese specialty.
Vienna has a strong fashion influence, so you can consider purchasing books or magazines featuring Viennese fashion. You can also find elegant crystal glassware, wine glasses, vases, and decorative items. Vienna is also known for its musical history, so merchandise related to orchestras like the Vienna Philharmonic Orchestra makes for great souvenirs.
Austria has a long history of producing original porcelain, which makes for a unique souvenir. You can find a wide selection of porcelain items like utensils, vases, and teacups in stores like Augarten Porcelain or the Porcelain Manufactory in Vienna. Additionally, Swavorski crystals are available in stores across Austria, especially in Vienna and Innsbruck.











































