Lyla Lindsey
People Magazine is a well-known American weekly magazine that covers celebrity news and human-interest stories, with a readership of 46.6 million adults in 2009. In Australia, there is a localized version of People, which should not be confused with the U.S. gossip magazine of the same name. The Australian version, owned by Bauer Media Group, has been published since 1950 and covers celebrity interviews, glamour photography, puzzles, and more. It was once the fourth biggest-selling weekly magazine in Australia, selling about 250,000 copies a week in the mid-1980s.
| Characteristics | Values |
|---|---|
| Name | People |
| Country | Australia |
| Type | Fortnightly lad's mag |
| Publisher | Bauer Media Group |
| Headquarters | Sydney |
| Year of first publication | 1950 |
| Focus | Celebrity interviews and scandal, glamour photography, sex stories sent in by readers, puzzles, crosswords, and a jokes page |
| Readership | 250,000 copies sold per week at its peak in the mid-1980s |
| Digital Presence | Unclear |
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What You'll Learn
'People' magazine in Australia is called 'Who'
People magazine is an American weekly publication that focuses on celebrity news and human-interest stories. It is published by People Inc., a subsidiary of IAC. With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine. The magazine's headquarters are in New York City, and it maintains editorial bureaus in Los Angeles and London.
In Australia, the localized version of People magazine is called Who. Who is a weekly celebrity magazine, and a sister publication to the US People magazine. It is published by Pacific Magazines, which was acquired by Bauer Media Australia in 2020. Pacific Magazines was then acquired by Mercury Capital in June 2020 as part of its purchase of Bauer's former Australian and New Zealand assets.
Who magazine is one of Australia's leading titles, alongside other popular publications such as Better Homes & Gardens, Women's Health, and Men's Health.
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'People' magazine is an American weekly magazine
People Magazine is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by People Inc., a subsidiary of IAC. With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million. People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising. People ranked 6th on Advertising Age's annual "A-list" and 3rd on Adweek's "Brand Blazers" list in October 2006.
People's website, People.com, focuses on celebrity and crime news, royal updates, fashion and lifestyle recommendations, and human-interest stories. The magazine is perhaps best known for its yearly special issues naming the "World's Most Beautiful", "Best & Worst Dressed", and "Sexiest Man Alive." The “Sexiest Man Alive” feature is billed as a benchmark of male attractiveness and typically includes only famous people. The magazine's headquarters are in New York City, and it maintains editorial bureaus in Los Angeles and London.
People Magazine was first published in 1974 and its premiere edition featured actress Mia Farrow on the cover. The founding managing editor of People was Richard Stolley, a former assistant managing editor at Life Magazine. Stolley characterized the magazine as "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it." Stolley's determination to keep the magazine people-focused contributed significantly to its rapid early success.
In Australia, the localized version of People is titled "Who" since there was already another magazine published under the title "People." "Who" is a weekly celebrity magazine and the sister publication to the American People Magazine.
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'People' magazine in Australia is a lad's mag
People Magazine is a publication that originated in the United States and expanded to Australia. The Australian version of the magazine is published by the same company as its American counterpart. However, it is tailored to the Australian market, featuring more Australian celebrities and talent.
In the mid-1980s, People magazine in Australia was the fourth biggest-selling weekly magazine, with sales of about 250,000 copies per week. The magazine's editor at the time, David Naylor, attributed its popularity partly to the inclusion of a giant crossword that appealed to female readers, who constituted 30% of its audience.
People magazine in Australia has been characterized as a "lads mag," a term referring to magazines targeted primarily at adult men. This characterization is supported by the magazine's content, which has included topless and nude photos of women, as well as features on sportsmen, readers' wives and girlfriends, and stories on a range of topics from UFOs to outback oddities.
The magazine has faced controversy for its portrayal of women. In 1992, People magazine featured a "woman on all fours in a dog collar" on its cover, sparking protests from feminist university students and leading to its withdrawal from newsagents. Despite this, People maintained a rivalry with another magazine called The Picture, which also featured nude photos of women. People magazine ceased publication in 2019, with sales having declined significantly from its peak in the mid-1980s.
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'People' magazine in the US focuses on celebrity news
People magazine is an American weekly publication that focuses on celebrity news and human-interest stories. It is published by People Inc., a subsidiary of IAC. With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine. The magazine covers celebrity interviews, glamour photography, and true crime stories. Its website, People.com, also focuses on celebrity and crime news, royal updates, fashion, and lifestyle recommendations.
People magazine has various spin-offs, including People en Español, which initially featured Spanish-language translations of articles from the original magazine but later transitioned to entirely original content. In 2002, People introduced People Stylewatch, focusing on celebrity style, fashion, and beauty. This spin-off was rebranded as PeopleStyle in 2017 and became a digital-only publication.
The magazine is known for its annual "Sexiest Man Alive" feature, which includes famous people and has become a benchmark of male attractiveness. Additionally, People magazine has a strong presence in Australia, with a localized version tailored for Australian audiences.
In Australia, there is a separate magazine called People, which is a fortnightly lad's mag published by Bauer Media Group. This Australian version covers celebrity interviews, scandals, glamour photography, and true crime stories. However, it is not affiliated with the American People magazine, and to avoid confusion, the American publication is known as "Who" in Australia.
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'Who' magazine is a weekly celebrity magazine
In Australia, the magazine that corresponds with the US magazine People is called Who. Who is a weekly celebrity magazine and is the sister publication of the US's People. It is the number one site for trusted celebrity news.
Who is published by Pacific Magazines, which is owned by Seven West Media. In March 2020, Pacific Magazines was acquired by Bauer Media Australia, and then in June 2020, it was acquired by Mercury Capital. Who is one of Australia's leading magazine titles, alongside other popular magazines such as Better Homes & Gardens, Women's Health, and Men's Health.
People magazine, its US counterpart, is also a weekly magazine, specialising in celebrity news and human-interest stories. It has a large readership of 46.6 million adults in 2009, the largest of any American magazine at the time. People magazine has a website, People.com, which covers celebrity and crime news, royal updates, fashion, and lifestyle recommendations.
Both Who and People magazines focus on celebrity news, and are published weekly, showing their popularity and relevance in their respective countries.
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Frequently asked questions
The US magazine People is published in Australia under the name Who.
Who is a weekly celebrity magazine that publishes celebrity interviews and scandals, glamour photography, puzzles, crosswords, and a jokes page.
In 2009, People had a readership of 46.6 million adults, whereas Who had a readership of 525,000 in 2025.
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