Ruqayyah Snyder
The popularity of utes in Australia is undeniable, with the vehicles being one of the country's most popular new vehicle types. In 2023, the Ford Ranger dethroned the Toyota HiLux, ending its seven-year reign as the best-selling car in Australia. The Ranger's success continued into 2024, with the model surpassing 30,000 year-to-date sales in June. However, the HiLux remains a strong contender, with its GR Sport model offering off-road competency and an upgraded engine. Other popular utes in Australia include the Isuzu D-Max, Mazda BT-50, and Mitsubishi Triton, each offering unique features and capabilities to cater to the diverse needs of Australian drivers.
| Characteristics | Values |
|---|---|
| Most popular ute in Australia | Ford Ranger |
| Previous most popular ute | Toyota HiLux |
| Third best-selling ute | Isuzu D-Max |
| Fourth best-selling ute | Mitsubishi Triton |
| Fifth best-selling ute | Mazda BT-50 |
| Sixth best-selling ute | Toyota LandCruiser |
| Seventh best-selling ute | GWM Ute |
| Eighth best-selling ute | LDV T60/eT60 |
| Ninth best-selling ute | Nissan Navara |
| Tenth best-selling ute | Volkswagen Amarok |
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What You'll Learn
The Ford Ranger is Australia's most popular vehicle
The Ranger's popularity can be attributed to its versatility and ability to cater to diverse needs. Since its launch in 2011, it has evolved from a work vehicle into an essential part of Australian life, appealing to tradies, families, office workers, and adventure seekers alike. The Ranger offers a range of features that enhance its functionality and performance, such as a tailgate that doubles as a workbench and a 'box step' for easy access to the tray.
The Australian-designed and engineered Ranger showcases its local roots, with a team in Melbourne and Geelong infusing their passion and expertise into the vehicle's design and engineering. Ford's commitment to delivering the Ranger to customers despite industry-wide shipping backlogs further highlights its dedication to meeting the high demand for this popular vehicle.
The Ranger lineup includes a variety of models such as the XL, XLS, XLT, Sport, Wildtrak, Platinum, and Raptor, providing customers with a range of options to suit their specific needs and preferences. The Ranger's success in Australia is a testament to its capability, performance, and innovative technology, making it a top choice for Australians from all walks of life.
In 2023, the Ford Ranger sold 63,356 units, surpassing its competitors and solidifying its position as Australia's number one selling vehicle. This sales figure marked a 33% increase compared to 2022, showcasing the Ranger's growing popularity and strong performance in the Australian market.
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The Toyota HiLux is a close second
The HiLux has been praised for its off-road capabilities and upgraded engine. It is considered one of the most impressive four-wheel-drive utes available, offering a strong engine and unstoppable performance off the beaten track. The HiLux GR Sport model adds to its off-road competency with an upgraded engine and improved bush-bashing ability.
While the HiLux may feel cramped and uncomfortable in the second row, it excels in other areas. The HiLux is known for its safety features, which have been improved in recent updates. It also offers tie-down points and a range of specifications to choose from.
In terms of sales, the HiLux has consistently remained in the top two spots, even outselling the Ford Ranger in the 4x2 ute segment. It is worth noting that the HiLux has a loyal customer base, particularly among fleet buyers who account for a larger share of the 4x2 ute market.
The Toyota HiLux is an iconic vehicle in Australia, and its popularity is evident. While it may not have claimed the top spot in 2023, it remains a close second and a strong competitor in the ute market.
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The Isuzu D-Max is in third place
The popularity of the D-Max is also due to its leather interior and infotainment unit, which add comfort for the driver and passenger. Isuzu's four-wheel-drive ute offering remains mostly unchanged for 2023, with only a few minor tweaks. The tailgate has been improved with gas struts, and the new-design wheels have tyre pressure monitoring. There are also a number of aesthetic changes. The Isuzu D-Max sold over 1,900 units in February 2023, and its MU-X stablemate surpassed 10,000 sales in the first half of 2024.
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The Mazda BT-50 is a popular choice
The BT-50 has a range of features that make it a compelling choice. It includes Apple CarPlay and Android Auto connectivity, Trailer Sway Control, Dynamic Stability Control, a reverse camera, LED headlights, rain-sensing wipers, leather seats, keyless entry, and Sat Nav (on select models). The third-generation BT-50 also introduced adaptive cruise control, autonomous emergency braking, blind zone warning, lane-keeping assistance, and centre airbags on select trims.
The Mazda BT-50 has a rugged design and is known for its off-road capabilities. It has a powerful engine, with 1.9L and 3.0L turbo diesel options delivering up to 140kW and 450Nm of torque. The BT-50 is designed to handle heavy loads and perform well in rough conditions, providing strength and stability.
The BT-50 has a large selection of accessories available, allowing owners to personalise their ute. These accessories enhance the vehicle's functionality and make it even more versatile for work, leisure, and family adventures.
The Mazda BT-50's combination of features, performance, and customisation options make it a popular choice for Australians seeking a capable and versatile ute.
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The Mitsubishi Triton is a strong contender
One of the standout features of the Triton is its interior design, which offers greater front and rear space, comfort, and control. It is ergonomically designed for long-trip comfort and comes equipped with cutting-edge technology. The intuitive and convenient 9-inch infotainment system includes smartphone connectivity (wireless Apple CarPlay) and a Satellite Navigation system. The high-resolution screen is sunlight resistant, making it easy to see even on bright, sunny days in Australia.
The Triton also excels in performance and capability. The 2025 model is Mitsubishi's most powerful ute ever, with a 3.5-tonne braked towing capacity and 150kW & 470Nm torque. The Triton GSR plus Electric Roll Top Accessory Pack enhances its off-road capabilities, allowing you to explore with confidence thanks to Mitsubishi's unique Super Select 4WD-II system and seven unique terrain drive modes.
In addition to its performance and interior features, the Triton also offers peace of mind with Australia's first 10-Year New Car Warranty and 10 Years of Capped Price Servicing. This commitment to customers sets Mitsubishi apart from other automotive manufacturers. With the Mitsubishi Diamond Advantage program, customers can be assured of the integrity and service standards that the company upholds.
The Mitsubishi Triton is a popular choice for Australians looking for a capable and comfortable ute. With its powerful performance, advanced technology, and comprehensive warranty, it is no wonder that the Triton is a strong contender in the competitive Australian ute market.
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Frequently asked questions
The Ford Ranger is the most popular ute in Australia, dethroning the Toyota HiLux in 2023.
Other popular utes in Australia include the Isuzu D-Max, Mazda BT-50, and Mitsubishi Triton.
A ute, short for "utility", is a vehicle with an open cargo area at the back.
Popular features of utes in Australia include four-wheel drive, towing capacity, and off-road capabilities.
Factors that influence the popularity of utes in Australia include price, performance, comfort, and safety.
