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When it comes to choosing a car, Australians consider not just horsepower and fuel efficiency but also the colour. Car colours reflect personal style and can impact resale value. The most popular car colour in Australia is white, with 30% of Aussies choosing it as their preferred hue. This is likely due to its association with cleanliness and modernity, its ability to handle the harsh sun, and its higher resale value. Silver, grey, and black are also popular choices, with neutral colours dominating the market. However, there are regional variations, with a wider range of colours seen in cities like Sydney and Melbourne, and more practical colours like white, brown, and beige favoured in the outback.
| Characteristics | Values |
|---|---|
| Most common colour | White |
| Second most common colour | Silver, Grey |
| Third most common colour | Black |
| Colour with highest resale value | White |
| Colour with lowest accident claims | Green |
| Most popular colour for females born before 1960 | Red |
| Most popular colour for females born after 1990 | Blue |
| Most popular colour in Victoria | Black |
| Most popular colour in Tasmania | Green |
| Most popular colour in ACT | Blue |
| Most popular colour for drivers born before 1950 | Gold, Champagne, Beige |
| Least popular colour | Brown |
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What You'll Learn
White is the most popular car colour in Australia
The preference for white cars in Australia may also be influenced by the country's vast landscape. In the outback regions, for example, white reigns supreme due to its heat-reflective properties, while in coastal areas, white is popular for its association with leisure and relaxation. Additionally, in big cities like Sydney and Melbourne, where individuality is prized, a wider range of colours can be seen, including sleek greys and head-turning reds.
While white is currently the most popular car colour in Australia, there are regional and demographic variations. For example, black cars are more popular in Victoria, while blue cars are favoured in the ACT. Female drivers are more likely to drive pink cars, and drivers born before 1950 prefer gold, champagne, and beige cars.
The popularity of car colours can also change over time. In the 1990s, brown was the dominant car colour in Australia, but it has since fallen out of favour. More recently, there has been a trend towards neutral colours, with almost three-quarters of all car sales being in neutral shades. However, there is also a growing trend of personalisation, with advancements in paint technology allowing for more unique finishes and two-tone options.
Overall, while white is currently the most popular car colour in Australia, the landscape of car colours is constantly evolving, influenced by factors such as regional preferences, demographics, and technological advancements.
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$40.93
Silver, black, and grey are also common
White is the most popular car colour in Australia, with 30% of Australians choosing it as their preferred hue. This is likely due to its association with cleanliness and modernity, its ability to handle Australia's harsh sun, and its higher resale value. However, silver, black, and grey are also common colours for cars in Australia.
Silver is a timeless choice, offering a touch of sophistication, while black exudes sleekness and sophistication. Grey, with its understated elegance, is also favoured by Aussie drivers. These neutral tones hold their resale value well and are generally easier to maintain.
In certain states and among specific age groups and genders, silver, black, and grey cars stand out as particularly popular. For example, in Victoria, black cars are more prevalent, with 12.24% of Victorian car policyholders insuring a black car compared to the 10.43% average across Australia.
Additionally, drivers born between 1980 and 1990 show a preference for black vehicles, while those born prior to 1950 tend to favour colours like gold, champagne, and beige. Silver, black, and grey cars also seem to be more common in certain regions, such as bustling cities like Sydney and Melbourne, where a wider range of colours can be found.
While white may be the most prevalent car colour in Australia, silver, black, and grey are undoubtedly popular choices as well, reflecting a sense of sophistication, elegance, and practicality among Aussie drivers.
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Green is the safest car colour
When it comes to choosing a car, Australians consider not just the horsepower and fuel efficiency but also the colour. Car colours can evoke emotions, reflect personal style, and even impact resale value. While white is the most popular car colour in Australia, green is the safest car colour, recording the lowest number of accident claims across the country.
The choice of car colour often depends on the region. In bustling cities like Sydney and Melbourne, where individuality reigns supreme, you'll see a wider range of colours, from sleek greys to head-turning reds. In the Outback, where practicality takes centre stage, white reigns supreme due to its heat-reflective properties, while colours like brown and beige blend seamlessly with the natural environment. In coastal areas, colours like blue and green are popular, alongside the classic white, evoking a sense of leisure and relaxation.
While green is the safest car colour in terms of accident claims, it doesn't necessarily mean that a green car is less likely to be involved in an accident. It simply reflects the driving behaviour of those who choose that colour. When it comes to car colour and safety, visibility is crucial. Dark-coloured cars are more likely to be in accidents than lighter-coloured cars because they are less visible to other drivers.
Some people believe that bright and vibrant colours like yellow, orange, or green are the safest choices as they are highly visible, especially in low-light conditions. These colours are often associated with safety equipment like high-visibility vests. However, in certain weather conditions, specific colours may be more or less visible. For example, silver cars can be hard to spot in rainy or overcast conditions.
While the popularity of car colours varies across Australia, with trends like eco-conscious colours, customisation, and the return of retro shades, safety considerations play a role in colour choice. Green, with its low accident claim record, offers a combination of safety and style for Australian drivers.
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Car colour preferences vary by region
Car colour preferences do indeed vary by region in Australia. While white is the most popular car colour across the country, with 30% of Australians choosing it as their preferred hue, there are some notable variations between states and territories, as well as between different demographic groups.
In Victoria, black cars are relatively more popular, with 12.24% of Victorian car policyholders insuring a black car, compared to the 10.43% average across Australia. Blue cars are the most popular in the Australian Capital Territory (ACT), and green cars are more common in Tasmania, with 3.66% of Tasmanian policyholders owning a green car, above the national average of 2.68%.
Regional trends also emerge when comparing Australia's bustling cities, outback regions, and coastal areas. In cities like Sydney and Melbourne, a wide range of colours can be seen, reflecting the desire for individuality. In the Outback, practical colours like white, brown, and beige dominate, blending in with the natural environment, while also offering heat-reflective properties. Coastal areas showcase a range of blues and greens, capturing a sense of leisure and relaxation, alongside the classic white.
Beyond regional preferences, age and gender also play a role in car colour choices. Females born before 1960 are more likely to own a red car, while blue is a standout choice for females born in 1990 and after. Black vehicles are particularly popular among those born between 1980 and 1990, and drivers born before 1950 show a preference for gold, champagne, and beige.
While white currently reigns supreme, Australia's car colour landscape is ever-evolving. The rise of eco-consciousness may lead to an increase in light-coloured cars that reflect sunlight and reduce heat absorption. The appeal of warm neutral colours is growing, and vintage-inspired colours like mustard yellow and teal could make a comeback. As sustainability, customisation, and retro styles influence buyer preferences, the automotive industry will continue to adapt and offer a diverse range of colours to meet the varying tastes of Australian drivers.
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Colour trends in Australia trail the US by 18 months to two years
Colour trends in Australia trail those in the US by around 18 months to two years, according to Phil May, the local marketing manager for DuPont Automotive. May notes that there is one exception to this delay: "Americans still love black, and that’s one aspect where we don’t follow them."
In 2024, black cars were on the rise in Australia, with black vehicles accounting for 24% of the market. This increase in popularity was also observed in the Asia-Pacific region, which includes Australia. The rise of black cars came at the expense of colours like white, silver, and blue, which were all decreasing in popularity.
Despite the observed delay in adopting US colour trends, some sources suggest that Australia's car colour preferences are influenced by global trends. For example, the rise in popularity of black cars in Australia may be part of a broader shift towards neutral tones, which offer a sense of calm and sophistication. Additionally, the increase in yellow cars in Australia may be driven by global trends in electric vehicle design, where softer tones like pastel and greige yellow are favoured.
While colour trends in Australia may be influenced by global and US trends, regional factors also play a role in colour preferences within the country. In coastal areas of Australia, for example, colours that evoke a sense of leisure and relaxation, such as blues and greens, are popular. In contrast, in the outback regions, practical colours like white, brown, and beige are favoured for their heat-reflective properties and ability to blend in with the natural environment.
Looking ahead, it's possible that sustainability concerns will influence car colour trends in Australia. As more people prioritise sustainability, we may see an increase in eco-conscious colours, with light colours that reflect sunlight and reduce heat absorption becoming more popular. Additionally, customisation and the return of retro colours, such as mustard yellow and teal, could also shape the automotive colour landscape in Australia.
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Frequently asked questions
White is the most common car colour in Australia, with around 30% to 40% of Aussies choosing it as their preferred hue.
White cars are popular in Australia due to their association with cleanliness and modernity, their ability to handle the harsh sun, and their higher resale value. They are also regarded as one of the safest colours as they are the most visible when on the road.
After white, the next most popular car colours in Australia include black, grey, and silver. These neutral colours are practical and tend to hold their resale value well. There is also a growing trend of personalisation, with more two-tone options and unique finishes.
Yes, car colour preferences in Australia vary by region. In bustling cities like Sydney and Melbourne, a wider range of colours is seen, including sleek greys and bold reds. In the outback regions, practicality takes precedence, with white being the top choice for its heat-reflective properties. Coastal areas favour colours that evoke a sense of leisure and relaxation, such as blues and greens, in addition to the classic white.
