Old Pathmark Space Transformed

East Brunswick's old Patmark site is set to be redeveloped as part of the township's plan to transform Route 18 into an entertainment hub. Palmeras Entertainment, a 50,000-square-foot family-oriented venue featuring bowling, arcade games, food, and more, will soon open its doors. The addition of Palmeras to East Brunswick's growing list of entertainment options, including Rock N Air and Arooga's, is expected to boost the local economy and bring business to the area.

Palmeras Entertainment — a family-centred entertainment venue

Palmeras Entertainment, a family-centred entertainment venue, is coming to East Brunswick, New Jersey, and will be opening soon on Route 18. The venue will be spread over 50,000 square feet and will offer a range of entertainment options, including bowling, arcade games, foosball, billiards, and party rooms. There will also be food options available.

The addition of Palmeras to East Brunswick's Route 18 is part of a redevelopment project envisioned by Mayor Brad Cohen, who sees the area becoming the "entertainment centre" of New Jersey. The township is already home to Rock N Air and Arooga's, and an ice rink is also planned for the future. With its convenient access to highways, Cohen expects families from all over the state to visit East Brunswick for entertainment.

Palmeras Entertainment is expected to bring significant benefits to the township, including increased revenue and additional business for local hotels, restaurants, and the service industry. While the venue was initially scheduled to open in April, there have been some delays in completing the finishing touches. The official opening date has not yet been announced, but residents and visitors alike are eagerly awaiting the addition of this exciting new entertainment option to the area.

With its diverse offerings and convenient location, Palmeras Entertainment is well-positioned to become a popular destination for families seeking fun and entertainment in the East Brunswick area. The venue's large space and variety of activities cater to different interests and age groups, ensuring that there is something for everyone to enjoy. From bowling lanes to arcade games and party rooms, Palmeras Entertainment promises to provide hours of fun and memorable experiences for families and friends alike.

Floor & Decor Outlets of America, Inc

Floor & Decor has set its sights on expanding to the Mid-State Mall in East Brunswick, intending to occupy a space larger than a football field, approximately 74,941 square feet. To achieve this, they plan to combine several tenant spaces previously occupied by businesses like Raymour & Flannigan and Massage Envy. The company has already signed a lease with the mall owner and is awaiting approval from the township Planning Board for minor site plan approval and bulk variance.

The proposed store in East Brunswick would be a significant addition, with projected operating hours of 7 a.m. to 7 p.m. on weekdays, and a staff of 20 to 25 full-time employees, along with 10 to 15 part-time employees during peak shifts. This new outlet would join other businesses at the mall, including ShopRite, Pet Smart, and Best Buy, contributing to the township's economy and entertainment offerings.

The addition of Floor & Decor to the Mid-State Mall aligns with the township's focus on adapting to changing preferences. Mayor Brad Cohen has recognised that "people don't rely on retail; they mostly prefer shopping online," and the township has been working to transform Route 18 into an entertainment hub. With Floor & Decor's broad selection of flooring products and accessories, the store could become a go-to destination for both residents and visitors seeking to enhance their homes.

Ross Dress for Less

The addition of Ross Dress for Less to the Mid-State Mall is part of the mall's ongoing redevelopment and expansion plans. The mall has been undergoing a transformation to adapt to the changing retail landscape and meet the needs and preferences of modern consumers.

The introduction of Ross Dress for Less to the mall will enhance the shopping experience for customers in East Brunswick and the surrounding areas. The store is expected to attract a significant number of shoppers with its convenient location within the mall and its extensive selection of fashionable and affordable merchandise.

Kids Empire

While there is no set opening date for Kids Empire or the other new businesses, the Planning Board hearing on the application for the new stores will take place on August 9, 2023, in the courtroom of the East Brunswick Municipal Building.

The Mid-State Mall development is part of a larger trend in East Brunswick, where the township is adapting to changing consumer preferences by shifting from retail to entertainment-focused spaces. This shift is in line with the preferences of modern consumers, who favour online shopping over traditional retail.

The Route 18 redevelopment project is being led by Mayor Brad Cohen, who has expressed his vision for East Brunswick to become the "entertainment center" of New Jersey. With its easy access to highways, the township is well-positioned to attract families from all over the state seeking entertainment options.

Five Star Swim School

The Five Star Swim School is one of several new businesses coming to the Mid-State Mall in East Brunswick. The swim school will be joined by other new businesses, including Ross Dress for Less and Kids Empire.

The swim school will likely have a range of swimming programs, from beginner to advanced levels, catering to different age groups. It will provide a valuable service to the community, promoting water safety and a healthy, active lifestyle. Swimming is a popular activity, especially for families, and having a dedicated swim school in the area will be well-received by residents.

With the addition of Five Star Swim School, the Mid-State Mall continues to diversify its offerings, providing a range of services and entertainment options for locals and visitors alike.

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