Lyla Lindsey
Kookai is an Australian women's clothing brand that has received mixed reviews for its sizing. While some customers appreciate the style and quality of Kookai's clothing, others have criticized the brand for its limited size range, which reportedly does not cater to women above a size 12. Some reviews mention that the brand's clothing is designed for smaller women with smaller busts, and that even for typically small sizes, Kookai's clothing runs small and requires sizing up. The largest size that Kookai offers appears to be a size 12, which has been a source of disappointment for some potential customers.
| Characteristics | Values |
|---|---|
| Kookai's largest size | Size 12 |
| Target demographic | Smaller women with smaller busts |
| Size inclusivity | Not size-inclusive |
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What You'll Learn
Kookai's largest size is a 12
Kookai is a fashion retailer that has received mixed reviews for its clothing and customer service. One of the most common criticisms of the brand is its lack of size inclusivity, with the largest size available being a 12.
Several customers have expressed disappointment over the limited range of sizes offered by Kookai, stating that the brand caters primarily to smaller women with smaller busts. Some have even gone as far as to say that walking past Kookai stores or trying on their clothes makes them feel bad about their bodies.
While some reviewers have managed to find well-fitting items at Kookai, many have had to size up and still experienced issues with the clothing being too boxy or short. This suggests that Kookai's sizing may run small, contributing to the perception that the brand is not inclusive of larger body types.
The brand has also received criticism for the quality of its fabrics, with some customers deeming them cheap and not worth the price unless purchased on sale. However, others have praised Kookai's clothing for its durability and style, suggesting that the brand offers good value for money, especially for basics and staple work clothes.
Despite the mixed reviews, Kookai remains a popular brand, particularly in Australia, where it is associated with simple patterns, comfortable loungewear, and elegant designs. However, the brand has also gained a reputation for its exclusionary sizing, with the largest size available being a 12, which may deter potential customers who feel the brand could do more to cater to diverse body types.
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Kookai's clothing is designed for smaller women
Kookai is a clothing brand that has received mixed reviews for its sizing. Several customers have observed that the brand's clothing is designed for smaller women, with a typical size range of 6 to 12. Some customers have expressed disappointment over the brand's lack of size inclusivity, stating that the largest size they offer is often too small for them.
One customer commented that Kookai's clothing is designed for smaller women, particularly those with smaller busts. They noted that while the quality of the clothing is good, they had to size up and the items still did not fit their body type well. Another customer shared a similar experience, mentioning that they had to size up but the clothing ended up looking boxy or too short.
The brand has been criticized for its limited size range, with some customers feeling excluded and upset by the brand's lack of inclusivity. One customer mentioned that even walking past Kookai stores made them feel bad about themselves due to the brand's limited sizing.
On the other hand, some customers have defended the brand, stating that the clothing is designed for a specific demographic and that they have had positive experiences with the fit and quality of the garments. However, even customers who fit Kookai's size range have criticized the brand for using cheap fabric that does not justify the price unless the items are purchased on sale.
Overall, while Kookai has its fans, the brand has received significant criticism for its limited size range and the way its clothing fits different body types. The brand would benefit from expanding its size range to cater to a wider range of women and improve their customers' shopping experiences.
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The fabric they use is cheap
Kookai is an Australian-owned clothing brand with boutiques across the country. The brand's clothing is designed for smaller women, particularly those with smaller busts.
While some customers praise the quality of Kookai's clothing, others have criticised the brand for using cheap fabric. One customer noted that they "can't justify the price unless [an item is] on sale" due to the low quality of the fabric. Another customer stated that they "wouldn't wear [Kookai clothing] outside of work" because of the poor quality.
Some customers have specifically criticised the quality of Kookai's 'vegan leather', describing it as "not worth the price, in terms of fabric". Other customers have noted that Kookai's clothing is often made from polyester, which they describe as "not a nice polyester".
In addition to concerns about fabric quality, customers have also criticised Kookai for its limited size range, with some noting that the brand's clothing only caters to smaller sizes and does not fit well for those with larger chests.
Despite these criticisms, some customers continue to shop at Kookai, particularly for basic items such as tank tops, singlets, and workwear. These customers appreciate the simple patterns, colours, and double-lined fabric of Kookai's clothing. However, even these customers acknowledge that the brand's sizing can be inconsistent and that the clothing often runs small.
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Kookai's staff have been called out for rude behaviour
In Kookai, a size 1 is equivalent to a size 6 in Australian sizing. The brand caters to smaller women, particularly those with smaller busts, and its sizing runs small compared to other Australian brands.
Kookai's staff have been called out for their rude behaviour towards customers, specifically regarding body image and size inclusivity. Several customers have shared their negative experiences with the brand, both in-store and online.
One incident involved a customer who was left in tears after a staff member made a rude remark. The customer, Yassie, had requested a larger size in-store and was met with a blunt response, making her feel "less than human". Yassie's story quickly gained traction online, with many other women sharing similar experiences of feeling shamed for their dress size while shopping at Kookai. Some customers reported being ignored or made to feel like they did not fit the brand's "ideal" body type.
In addition to the rude behaviour of staff, customers have also criticised Kookai's limited size range and lack of inclusivity. The brand currently only stocks sizes 6 to 14, excluding a significant portion of potential customers.
The combination of rude staff behaviour and a lack of size inclusivity has led to a significant amount of negative sentiment towards the brand, with some customers choosing to take their business elsewhere. While Kookai has reached out to Yassie following the incident, she has decided against taking further action.
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Kookai's clothing is long-lasting
While Kookai's clothing is designed for smaller women, particularly those with smaller busts, the brand's clothing is known to be long-lasting. A Reddit user commented that they "have bought and sold skirts before because they were too long. [...] but everything I've gotten from Kookai has been very good quality, and I still have all the pieces years later". Another user said that they have a Kookai tank top from "a few years ago that still holds".
Kookai's basics range is particularly good value for money, with one user commenting that it is "a little more expensive than other stores but not outrageous given the quality is higher". The brand's clothing is described as having "good basics for work and dresses for the weekend", with "simple patterns and colours". Their loungewear is also described as "comfy".
However, some users have commented that Kookai's clothing runs small and that the brand should be more size-inclusive. One user said that they "no longer shop there based on principle" because the brand's clothing stops at a size 12, while the average Aussie woman is a size 14. Another user commented that they "feel that with the cheap fabric they use, [they] can't justify the price unless it's on sale".
Overall, while Kookai's clothing may not be suitable for all body types, the brand is known for its long-lasting quality, particularly in its basics range.
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Frequently asked questions
Kookai offers sizes up to 12, designed for smaller women with smaller busts.
Sizes 14 and above are considered inclusive sizing.
Kookai clothing runs small, so it is recommended to size up.
