Damon Mcknight
Australia is known for its diverse range of locally made products, from innovative technologies to everyday household items. The Australian Made logo is a trusted symbol that certifies a product's authenticity and connection to the country. This logo, featuring a kangaroo and the slogan Australian Made, Australian Grown, is a powerful marketing tool that influences consumers' purchasing decisions. To qualify for this logo, products must meet rigorous criteria, including substantial transformation in Australia and the use of Australian ingredients or components. From agricultural equipment like the RolaRain Sprinkler to cutting-edge microphones like RØDE's Wireless Go II, Australian manufacturing showcases its versatility. With a focus on quality and sustainability, Australian-made products are making their mark globally, and consumers can trust that when they buy Australian, they are supporting local makers and growers.
| Characteristics | Values |
|---|---|
| Country of origin claim | Labelling, packaging, logo or advertising that makes a statement, claim or implication about the country from which goods come |
| Logo | Kangaroo with the slogan 'Australian Made, Australian Grown' (AMAG) |
| Logo colours | Green and gold |
| Logo accreditation | The Australian Made Campaign Limited (AMCL) |
| Label templates | Grown in, Produced in, and Made in Australia |
| Applicable laws | Trade Practices Act, Australian Consumer Law (ACL) |
| Applicable for | Food products, non-food products, electric bikes, sprinklers, earthmoving attachments, microphones, curtains, blinds, vinyl sheets, aluminium extrusions, bathroom heaters, fans, lights, containers, socks, latches, steering components, solar panels, stickers, electricity, gas |
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What You'll Learn
Food products
Australia is known for its diverse range of food products, many of which have become iconic both locally and internationally. Here is a detailed overview of some notable food products that are made in Australia:
Meat and Seafood:
Australia is renowned for its high-quality meat and seafood products. The country has a strong reputation for its beef, lamb, and kangaroo meat, with these products being sought-after for their flavour and quality. Additionally, seafood from Australia's pristine waters, such as prawns, lobsters, and salmon, is also popular and known for its freshness and sustainability.
Dairy:
Australian dairy products, including cheese, butter, and milk, are well-regarded for their quality and flavour. The country's dairy industry is focused on producing premium, natural products, with many companies emphasising the grass-fed and organic nature of their offerings.
Fruits and Vegetables:
Australia's diverse climate allows for the cultivation of a wide range of fruits and vegetables. From tropical fruits like mangoes and bananas to stone fruits like peaches and plums, Australian-grown produce is known for its sweetness and freshness. Additionally, the country also produces a variety of vegetables, including tomatoes, carrots, and avocados, which are sought-after for their quality and flavour.
Processed Foods:
Australia has a thriving processed food industry, with many unique products. Iconic Australian snacks like Vegemite, a savoury spread made from yeast extract, and Tim Tams, chocolate biscuits with a cult following, have become cultural exports. Additionally, Australia also produces a range of health and wellness products, including muesli bars, superfood blends, and functional beverages, which are gaining popularity both locally and internationally.
Beverages:
Australia has a vibrant beverage industry, with wine being one of its most well-known exports. Iconic wine regions like the Barossa Valley and Margaret River produce world-class wines that are celebrated internationally. Additionally, Australia also has a growing craft beer scene, with local breweries offering unique flavours and styles that are gaining recognition beyond Australian shores.
These examples showcase the diversity and quality of food products that are made in Australia. From fresh produce to innovative processed foods and world-renowned beverages, Australia's food industry is a key contributor to the country's economy and cultural identity.
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Country of origin claims
In Australia, there are laws and guidelines that govern country of origin claims, including the Australian Consumer Law and the Country of Origin Food Labelling Information Standard 2016 (Food Labelling Standard). These laws ensure that businesses make accurate and truthful claims about their products' origins. The Food Labelling Standard, for instance, requires most food products for retail sale in Australia to provide country of origin information.
It is important for businesses to understand key concepts related to country of origin claims, such as "produced in" or "packed in," as defined in the Australian Consumer Law. This helps them make accurate claims. For instance, "grown in" typically applies to food products but can also be relevant to non-food items like flowers, wool, or natural fibre clothing. "Produced in" or "product of" indicates that the main ingredients or components originate from a particular country.
Businesses should be cautious when making country of origin claims to avoid being misleading or deceptive. The test for whether a claim is misleading is based on what an ordinary and reasonable consumer would conclude from the words, images, or symbols used. Recognisable symbols and images can be just as influential as words in shaping consumer beliefs about a product's origin. Therefore, businesses should ensure that their packaging, labels, and tags do not give the wrong impression, and they should not rely on small print or disclaimers to excuse misleading messages.
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Manufacturing processes
Manufacturing in Australia has seen a decline since its peak in the 1960s, when it contributed 25% of the country's gross domestic product. In 2005, this figure dropped to 10.5%. The manufacturing industry in Australia is diverse, with the largest sub-industries being food, beverage and tobacco, machinery and equipment, petroleum, coal and chemicals, and metal products.
The manufacturing process in Australia is subject to various laws and standards, including health and safety regulations, and specific goods and services tax (GST) measures. Businesses must also be aware of intellectual property protections, such as copyright, trade secrets, and circuit layout rights.
To support the manufacturing industry, the Australian government has implemented initiatives such as the Industry Growth Program, which provides advice and support to startups and small and medium-sized enterprises (SMEs) investing in advanced technologies. The government has also announced a $1.7 billion Future Made in Australia Innovation Fund to promote the deployment of innovative technologies and facilities. Additionally, the National Battery Strategy aims to support the development of a competitive and diverse battery industry, with a global demand set to quadruple by 2030.
The manufacturing process in Australia involves both local and foreign investment. Foreign investment is particularly prominent in the motor vehicle industry, with Japanese and American corporations involved in assembly and full-production plants.
Some examples of products manufactured in Australia include:
- Electric bikes
- Sprinklers
- Microphones
- Bathroom heaters, fans, and lights
- Microwave-safe containers
- Earthmoving components
- AFL goal posts made from recycled materials
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Australian Made logo
The Australian Made logo is a symbol of authenticity for products that are genuinely made or grown in Australia. It is a registered certification trademark owned by the not-for-profit organisation Australian Made Campaign Ltd (AMCL). The logo is underpinned by a third-party accreditation system, which ensures that products carrying the logo are certified as 'genuinely Australian'. The AMCL administers the logo through third-party verification processes and regular audits.
The logo was designed by Melbourne graphic designer Ken Cato and launched by then-Prime Minister Bob Hawke in 1986. It features a stylised kangaroo in a triangle and is coloured green and gold. The Australian Made logo is recognised by 99% of Australians, according to Roy Morgan research. The same research found that 93% of Australians are confident that products carrying the logo are genuinely Australian, while 94% associate the logo with safety and high quality.
The logo is Australia's most trusted, recognised, and widely used country-of-origin symbol. It is used as a marketing tool by Australian businesses to promote their products as Australian. The logo is a registered trademark in many regions across the globe, providing legal protection for its use. Registering products to carry the logo is a quick and simple process, and the cost ranges from AUD$300 +GST to AUD$25,000 +GST, depending on sales revenue.
To qualify for a license to use the Australian Made logo, a product must be "substantially transformed" in Australia. This means that the product must be grown or produced in Australia, with all or virtually all processes involved in its production or manufacture taking place in the country. The logo cannot be used on products that do not meet the criteria in the Code of Practice, irrespective of whether the company is Australian-owned or not.
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Child safety products
Child safety is a paramount concern for parents and carers, and Australia has strict laws and regulations to ensure that products for children are safe. The ACCC's Product Safety Australia website provides a wealth of information on product safety issues, including recalls, bans, standards and restrictions. It is a shared responsibility between the ACCC and State and Territory regulators.
There are mandatory safety standards that apply to children's products in Australia, and it is an offence to supply goods that do not comply with these standards. These standards cover a range of items, from toys to nursery furniture. For example, household cots and prams have mandatory standards, while change tables, high chairs and bassinets do not. The ACCC's 'Keeping Baby Safe' resource provides valuable information and advice on purchasing infant and nursery products, including relevant Australian Standards and safety features to look for.
Toys for children must adhere to strict guidelines, especially those designed for children up to 36 months of age, as they are prone to placing small parts in their mouths, leading to choking or swallowing hazards. The mandatory standard sets out requirements for the design, construction and testing of toys, ensuring they are sturdy, well-made and age-appropriate.
In addition to toys, there are other child safety products that address specific risks. For instance, there is a ban on loose small high-powered magnets due to the risk of serious injury if swallowed. Similarly, there is a ban on mini jelly cups with konjac, as they pose a choking hazard. Certain chemicals are also prohibited in children's products, such as DEHP in plastic items for children up to three years old.
Other household items can also pose dangers to children. Button batteries, laundry capsules, and freestanding furniture or TVs that can tip over are all potential hazards. The Australian laundry detergent industry has recognised the need for extra care with laundry detergent capsules, as they can be attractive to children due to their size and resemblance to confectionery.
Overall, Australia has a comprehensive approach to child safety products, with strict regulations, mandatory standards, and resources to help parents and carers make informed decisions to ensure the safety of children.
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Frequently asked questions
For a product to be considered 'Made in Australia', it must have undergone its last substantial transformation in Australia, regardless of the origin of its ingredients. This means that the end product is fundamentally different from all of its imported ingredients.
The Australian Made Campaign is a not-for-profit organisation that promotes and supports Australian-made products. The campaign includes the use of the Australian Made logo, which features a kangaroo and the slogan "Australian Made, Australian Grown". This logo is a registered trademark and can be used by businesses for free, but they must register their product and comply with the Code of Practice.
There are thousands of products that are licensed to carry the Australian Made logo. Some examples include electric bikes, sprinklers, earthmoving attachments, microphones, bathroom heaters, and socks made from Australian wool.
You can look for the Australian Made logo or the country of origin statement on the product packaging or labelling. The country of origin statement may include text such as "Made in Australia" or "Packed in Australia", along with a bar chart indicating the proportion of Australian ingredients.
