
Australia has implemented various measures to restrict tobacco advertising and reduce tobacco consumption. The country became a party to the WHO Framework Convention on Tobacco Control on February 27, 2005, which requires a comprehensive ban on tobacco advertising, promotion, and sponsorship. Australia's efforts to curb tobacco advertising and smoking have evolved over time, with the earliest smoking bans aimed at protecting public safety and addressing second-hand smoke exposure in public places and on public transport. The country has also introduced legislation like the Tobacco Advertising Prohibition Act of 1992 and the Public Health (Tobacco and Other Products) Act of 2023 to prohibit tobacco advertising and sponsorships. These laws aim to reduce public exposure to tobacco promotions and limit messaging that encourages tobacco use.
| Characteristics | Values |
|---|---|
| Tobacco advertising banned on television since | 1976 |
| Tobacco advertising banned at retail points of sale | Covered by state and territory advertising laws |
| Tobacco advertising banned in indoor workplaces, indoor public places, and on public transport | Yes |
| Tobacco advertising banned in outdoor places | Some |
| Tobacco advertising banned in the form of communication or activity that directly or indirectly promotes smoking or vaping | Yes |
| Tobacco advertising banned in the form of sponsorships | Yes |
| Tobacco advertising banned under the Tobacco Advertising Prohibition Act of | 1992 |
| Tobacco advertising banned under the Public Health (Tobacco and Other Products) Act | 2023 |
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What You'll Learn

Tobacco advertising banned on TV since 1976
Australia has had a long history of implementing laws to control tobacco consumption. In 1964, the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) agreed that tobacco companies had a responsibility to warn consumers about the health hazards of smoking. In 1969, the surgeon general of the United States released an official report linking cigarette smoking to low birth weight. This prompted Congress to pass the Cigarette Smoking Act in the same year, which required tobacco manufacturers to place warning labels on their products.
In 1970, Congress passed an advertising prohibition act banning all cigarette commercials from the broadcast media effective January 2, 1971. The last televised cigarette ad aired at 11:50 p.m. during The Johnny Carson Show on January 1, 1971. This ban was expected to decrease cigarette consumption, particularly among young people. However, it had the opposite effect, and cigarette consumption began to increase.
Tobacco companies continued to advertise heavily in unregulated print media and sponsored sporting and cultural events to promote their brands. It wasn't until 1992 that the Tobacco Advertising Prohibition Act was passed, prohibiting almost all forms of tobacco advertising in Australia, including sponsorships.
Today, Australia continues to have strict laws governing tobacco advertising and promotion. The Public Health (Tobacco and Other Products) Act 2023 bans any form of communication or activity that directly or indirectly promotes smoking or vaping, or the use of tobacco products. This includes advertising at retail points of sale, which is governed by state and territory laws. The World Health Organisation Framework Convention on Tobacco Control, to which Australia is a party, requires a comprehensive ban on tobacco advertising, promotion, and sponsorship.
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Tobacco sponsorship in sports
Tobacco advertising and sponsorship in sports have been a contentious issue in Australia for decades. The country has been a pioneer in legislating against tobacco advertising and sponsorship in sports.
In 1976, Australia banned tobacco advertising on television, which was followed by the Tobacco Advertising Prohibition Act of 1992, which prohibited most forms of tobacco advertising, including sponsorships of sporting events. This legislation allowed existing sponsorships to continue but prohibited new ones. However, an exception was made for sporting events of international significance, where the Minister for Health and Ageing had discretionary power to grant an exemption to the ban. This loophole was closed in 2000 with an amendment to the Act, and by October 2006, Australian sports were completely free of tobacco sponsorship.
The link between sports and tobacco companies has been a long-standing one, with tobacco companies employing strategies such as athletic endorsements, sponsorships of major events, and creating associations between tobacco and active, healthy lifestyles. In the 1980s, the three largest tobacco companies were the biggest sponsors of Australian sports, investing millions of dollars in rugby and cricket. With the ban on television advertising, tobacco companies strategically shifted their focus to on-ground advertising and naming rights to competitions and events to ensure product exposure through sports.
The phase-out of tobacco sponsorships in Australian sports was accompanied by the emergence of health promotion sponsorships. Organisations like VicHealth and Healthway were established to promote health messages, including anti-smoking campaigns, through sports sponsorships.
Despite the comprehensive ban in Australia, there have been recent instances of potential breaches of tobacco advertising regulations through sponsorships of Formula One Grand Prix events, with investigations into the use of tobacco company slogans and subliminal advertising by teams like Ferrari. These incidents highlight the ongoing challenges in enforcing tobacco advertising regulations in the context of sports sponsorships.
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Tobacco advertising at retail points of sale
Australia has implemented a range of measures to restrict tobacco advertising at retail points of sale. The country became a party to the World Health Organisation Framework Convention on Tobacco Control on February 27, 2005, which requires a comprehensive ban on tobacco advertising, promotion, and sponsorship. This has been reflected in Australian legislation, such as the Tobacco Advertising Prohibition Act of 1992 (TAPA) and the Public Health (Tobacco and Other Products) Act 2023, which aim to reduce public exposure to tobacco advertising and limit messaging that encourages tobacco use.
The Australian government has also addressed the sale and supply of tobacco and related products. The law prohibits the sale of tobacco products to individuals under the age of 18. Additionally, the supply of e-cigarettes is restricted and only permitted by prescription for smoking cessation. The Therapeutic Goods Act and its amendments further regulate the advertising of vaping goods, including e-cigarettes, allowing advertisements only in specific professional or trade publications within the medical, nursing, or pharmaceutical fields.
While nearly all forms of tobacco advertising and promotion are prohibited in Australia, there are some limited exceptions. For example, restricted advertising at the point of sale is permitted in certain specialist tobacconists. Furthermore, financial or other sponsorships by the tobacco industry are not banned under national law, but publicity or public acknowledgment of such support is highly restricted.
State and territory laws also play a significant role in governing smoking and tobacco control. Some states and territories have implemented additional measures, such as banning all forms of tobacco sponsorship and including the use of e-cigarettes in smoke-free legislation. As of December 1, 2012, plain packaging is required for tobacco products available for retail sale in Australia, in accordance with the Tobacco Plain Packaging Act and its accompanying regulations.
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Tobacco advertising restrictions in indoor workplaces
In Australia, restrictions and prohibitions on smoking generally fall within the jurisdiction of the States and Territories. Most of the States and Territories ban smoking in all indoor workplaces. However, one or more jurisdictions permit smoking in private gaming areas within a bar, club, or hotel, high roller rooms at casinos, hotel guest rooms, and designated areas in mental health facilities. These are considered workplaces for some people. Due to these exceptions, the regulatory status of "Smoking is Restricted" is given instead of "100% Smoke Free."
To align with FCTC Art. 8 and the FCTC Art. 8 Guidelines, sub-national jurisdictions should prohibit smoking in guest rooms of hotels and other lodgings. The FCTC Art. 8 Guidelines para. 24 provides that parties have a continuous obligation to remove any exemptions as soon as possible. Each party should strive to provide universal protection within five years of the WHO Framework Convention's entry into force for that party.
The Tobacco Advertising Prohibition Act of 1992 (TAPA) and the Tobacco Advertising Prohibition Regulations govern tobacco advertising, promotion, and sponsorship. The Public Health (Tobacco and Other Products) Act 2023 also contains a prohibition on entering into tobacco or e-cigarette sponsorships. It bans any form of communication or activity that directly or indirectly promotes smoking or vaping or the use of tobacco products.
The sale of tobacco products is prohibited to persons under the age of 18. The law bans the supply of e-cigarettes except by prescription only for smoking cessation. There is no national law addressing the use of e-cigarettes in indoor public places, workplaces, and public transport. However, many States and Territories have introduced legislation to include the use of e-cigarettes in smoke-free laws.
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E-cigarette advertising restrictions
Australia has implemented a range of measures to restrict the advertising of e-cigarettes and vaping products, in line with its comprehensive approach to tobacco control. The Public Health (Tobacco and Other Products) Act 2023, which came into effect on 1 April 2024, plays a key role in regulating the advertising and promotion of these products.
The Public Health (Tobacco and Other Products) Act 2023 prohibits any form of communication or activity that directly or indirectly promotes smoking, vaping, or the use of tobacco products. This includes advertising restrictions on vaping goods, such as e-cigarettes, under the Therapeutic Goods Act 1989, as amended by the Therapeutic Goods and Other Legislation (Vaping Reforms) Act 2024. Any advertisement for e-cigarettes must comply with both the Therapeutic Goods Act and the Tobacco Act, as well as any other applicable Commonwealth, state, or territory laws. This means that advertising e-cigarettes is only permitted in genuine professional or trade journals or other publications intended for circulation within the medical, nursing, or pharmaceutical fields.
The Act also includes a prohibition on entering into tobacco or e-cigarette sponsorships. This means that any form of contribution, whether financial or otherwise, that promotes or is likely to promote tobacco or e-cigarette use is banned. This comprehensive approach ensures that the promotion of e-cigarettes through sponsorships or endorsements is restricted.
In addition to these measures, the Australian government has also addressed the online advertising of e-cigarettes. Social media platforms have been urged to strengthen their age verification systems to prevent underage users from accessing and purchasing e-cigarettes. There have been calls for more robust content moderation to flag and remove prohibited content related to the sale of e-cigarettes and vaping products. These measures aim to close loopholes that vendors exploit to market e-cigarettes covertly through social media and online channels.
Overall, Australia's approach to restricting e-cigarette advertising is multi-faceted and stringent. By combining advertising restrictions with sponsorship bans and online regulation, Australia seeks to reduce the exposure and appeal of e-cigarettes, particularly to younger audiences. These measures are part of a broader strategy to improve public health and reduce tobacco-related harm in the community.
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Frequently asked questions
Yes, tobacco advertising is banned in Australia. The Tobacco Advertising Prohibition Act of 1992 (TAPA) and the Tobacco Advertising Prohibition Regulations govern tobacco advertising, promotion, and sponsorship. The Public Health (Tobacco and Other Products) Act 2023 also bans any form of communication or activity that directly or indirectly promotes tobacco use.
The Whitlam government decided to phase out tobacco advertising in 1973. The ban came into effect on 1 September 1976. Tobacco advertising has been banned from television since then.
Yes, there are some limited exceptions to the tobacco advertising ban in Australia. For example, there is restricted advertising at the point of sale in some specialist tobacconists, and payments to retailers and hospitality venues are allowed.










































