Starbucks In Austria: Exploring The Coffee Giant's Presence

Starbucks is a coffeehouse that offers a variety of drinks, including espresso, iced coffee, and Frappuccinos. They also have a rewards program where customers can collect stars for free rewards and unlock advantages. The Starbucks app is available in Austria and allows customers to pre-order and pay online, making it convenient for them to pick up their drinks without waiting in line.

Starbucks Austria app

The Starbucks Austria app is available for download on the App Store and Google Play. The app offers a convenient way to pre-order and pay for your Starbucks favourites online, allowing you to skip the queue and save time. It also provides access to the Starbucks Rewards program, where you can collect stars and enjoy various benefits.

How It Works

For every 1 EUR spent, you earn 10 stars. These stars can be redeemed for rewards across the full assortment of Starbucks offerings, including drinks, sweet treats, savoury bites, and merchandise. When you reach 1500 stars, you attain Gold Level status, entitling you to extra perks such as a complimentary birthday drink and your choice of syrup, topping, whipped cream, or cream cold foam.

Getting Started

The Starbucks Austria app is easy to use and only requires three simple steps to get started:

• Create an account: Set up your personal account to begin your Starbucks journey.
• Collect Stars: Earn stars with every purchase by spending 1 EUR to get 10 stars.
• Enjoy Rewards: Redeem your stars for rewards and unlock exclusive benefits as you accumulate more stars.

Additional Features

The Starbucks Austria app also provides information on finding your nearest Starbucks coffee house and the availability of delivery services. You can place your order through foodora and enjoy your Starbucks favourites from the comfort of your home or on the go.

In-store vs. delivery

Starbucks has a presence in Austria, with physical stores and an online delivery service. The Starbucks Austria app and website allow customers to locate their nearest coffee house, order online, and even have their favourites delivered directly to their homes.

The Starbucks experience in Austria offers customers the convenience of both in-store and delivery options. Here is a detailed comparison of the two:

In-Store Experience

• Personalisation: Visiting a Starbucks store allows customers to customise their orders easily and communicate specific preferences to the baristas. This is ideal for those who enjoy creating their unique beverage combinations or have special requests.
• Instant Gratification: Customers who want their coffee right away can walk into a Starbucks store, place their order, and enjoy their beverage immediately. This option is perfect for those who need their coffee fix on the go or prefer a more immediate experience.
• Atmosphere: Starbucks coffee houses are designed to offer a comfortable and inviting atmosphere. From cosy seating to the aroma of freshly brewed coffee, the in-store experience appeals to those who enjoy the ambiance of a coffee shop or need a place to work, study, or socialise.

Delivery Experience

• Convenience: Starbucks delivery, offered through partnerships with foodora, Uber Eats, and Just Eat, provides customers with the ultimate convenience. They can enjoy their favourite drinks and treats without leaving their homes or offices. This option is ideal for busy individuals, large orders, or when weather conditions are unfavourable for a store visit.
• Time Savings: Ordering through the Starbucks app or website saves time, especially for those who know their favourite items. Customers can skip the queue and the wait, making this a more efficient option for those on a tight schedule.
• Rewards: The Starbucks Rewards program, accessible through the app, incentivises customers to order online. With every purchase, customers earn stars that unlock rewards, exclusive offers, and Gold Level perks, enhancing the overall value proposition of the delivery option.

Both the in-store and delivery experiences cater to different customer needs and preferences. While the in-store experience offers personalisation, instant gratification, and a welcoming atmosphere, the delivery option provides unparalleled convenience, time savings, and rewarding benefits. Ultimately, Starbucks Austria gives customers the flexibility to choose the option that best suits their lifestyle and coffee preferences.

Starbucks Rewards program

Starbucks has physical stores in Austria, and customers can also order their favourites to be delivered directly to their homes. The Starbucks Rewards program is a loyalty program that has become a cornerstone of Starbucks' customer engagement strategy. With millions of active members worldwide, it is one of the most successful loyalty initiatives in the retail industry. The program is designed to reward customers for their purchases and enhance their overall experience with the brand. It is free to join and offers various perks and rewards to make every Starbucks visit more enjoyable.

The Starbucks Rewards program has two membership levels: Green and Gold. Upon joining, everyone starts at the Green level, where they can earn Stars on every purchase, get a birthday reward, and enjoy free in-store refills on brewed coffee and tea. Once a member earns 300 Stars within 12 months, they become a Gold member and unlock more rewards, such as personalised offers tailored to their preferences and the ability to redeem Stars for free food and a free birthday drink.

There are several ways to earn Stars in the Starbucks Rewards program. The most straightforward way is by scanning the Starbucks app when paying with cash, credit, or debit at the register, which awards 1 Star for every dollar spent. Members can also save their payment information in the app or preload a digital Starbucks Card to earn 2 Stars for every dollar spent. Additionally, Starbucks offers special promotions like Double Star Days and Bonus Star challenges, allowing members to earn extra Stars.

The Stars earned through the program can be redeemed for various rewards, including adding a shot of espresso, dairy substitute, or flavour to a drink, a free brewed hot coffee, bakery item, or hot tea, a handcrafted drink or hot breakfast item, a salad, sandwich, or protein box, and select merchandise or at-home coffee products. Starbucks also offers promotions like Double Star Days and Bonus Star challenges, allowing members to earn more rewards. The program provides a versatile and valuable range of choices, keeping customers engaged and motivated to continue earning loyalty points.

The Starbucks Rewards program has been successful due to its ability to genuinely reward customer loyalty and keep them engaged with the brand. The program offers frequent updates, new rewards, and personalised offers, ensuring that customers have a reason to keep coming back. Starbucks' use of data to personalise the customer experience, understand their preferences, and tailor offerings to meet specific needs has been a key factor in the program's success.

Holiday drinks

Starbucks has a presence in Austria, and they are bringing back their holiday drinks for customers to enjoy. The holiday icons have returned, and customers can enjoy their festive flavours in the signature Starbucks Red Cups. Although there is no explicit list of holiday drinks, Starbucks Austria offers espresso-based drinks, iced coffee, and Frappuccinos, which can be customised with festive flavours. These drinks can be enjoyed either at a Starbucks Coffee House or at home through delivery services.

Starbucks Austria likely offers seasonal favourites such as the Peppermint Mocha, Gingerbread Latte, Eggnog Latte, and Caramel Brulée Latte during the holiday season. These drinks capture the festive spirit with their unique flavours and are often served in the iconic red cups, adding to the holiday cheer.

The Peppermint Mocha is a delightful combination of rich chocolate and cool peppermint, topped with whipped cream and chocolate curls. It's a perfect treat for those who enjoy a refreshing twist on a classic chocolate drink.

The Gingerbread Latte captures the essence of the holidays with its spicy-sweet flavour. This beverage blends the warmth of gingerbread cookies with espresso and steamed milk, topped with a dollop of whipped cream and a sprinkle of gingerbread crumbs.

For those who savour a creamy, indulgent experience, the Eggnog Latte is a delightful choice. It combines the richness of eggnog with espresso and steamed milk, often garnished with a dusting of nutmeg and a generous portion of whipped cream.

Lastly, the Caramel Brulée Latte is a decadent option, blending caramelised sugar and rich caramel sauce with espresso and steamed milk. It's often topped with whipped cream and a crunchy caramel brulée topping, creating a delightful contrast of textures and flavours.

These holiday drinks embody the spirit of the season, providing customers with a warm, festive experience, whether they're taking a moment to relax during a busy shopping day or simply enjoying a treat with loved ones.

Starbucks® Reusables

Starbucks has a presence in Austria, and the company is committed to sustainability and reducing waste. As part of this initiative, Starbucks offers a range of reusable cups and tumblers as an alternative to disposable cups.

Starbucks Austria offers a 50-cent discount on handcrafted beverages for customers who bring their own reusable cups. This initiative helps customers save money while also protecting the environment. Additionally, all Starbucks Coffee Houses in Austria offer the option for customers to enjoy their beverages in porcelain cups on-site.

Starbucks also sells its own branded reusable cups and tumblers, which can be purchased online or in-store. These products come in various colours, sizes, and styles, including hot cups, cold cups, tumblers, and travel mugs. Some cups even feature limited-edition designs or colour-changing elements. By choosing to reuse and refill a Starbucks® reusable cup, customers can enjoy their favourite Starbucks beverages while reducing their environmental impact.

Frequently asked questions