Apples are a popular fruit in Austria, with people consuming around 21 kg of apples per year, or about 155 apples per person. The country is home to various apple-growing regions, including Styria, which is the largest apple-growing region in Austria. The climate and soil conditions in Austria, particularly in the apple belt region, are favourable for producing premium apples with a unique flavour and appearance. The northern and southern production areas offer distinct advantages for growing specific apple varieties. The northern area, with its alpine climate, is ideal for cultivating Golden Delicious apples, while the southern area, influenced by the Mediterranean climate, is perfect for producing tasty and intensely red apples like Gala or Braeburn. In addition to fresh consumption, apples in Austria are used for cooking, baking, and making cider, juices, and other delicacies.
Characteristics | Values |
---|---|
Number of Apple stores | 1 |
Date of opening of the first Apple store | 24th February 2018 |
Location of the first Apple store | Kärntner Straße, Vienna |
Number of employees in the first Apple store | 150 |
Number of languages collectively spoken by the employees | 44 |
Number of job roles advertised on Apple's careers page | 15 |
What You'll Learn
Apple's first store in Austria
Apple Kärntner Straße, the company's first store in Austria, opened on Saturday, February 24, 2018, at 9:30 a.m. The store is located on the famous Kärntner Straße pedestrian shopping street in the heart of Vienna, between St. Stephen's Cathedral and the Vienna State Opera.
The two-level store features a corner entrance and large window openings that seamlessly connect it to the public gathering space outside. The interior has been entirely remodelled, while the exterior has been kept intact. The store's 150 employees speak a total of 44 languages and offer various services and creative sessions to customers, including free Today at Apple sessions focused on photography, coding, app development, music, art, and design.
The store's design preserves the original heritage building, with reinstated exposed columns and large window openings. The wide stone pillars, particularly noticeable on the second floor, provide a unique aesthetic. The store's wide stone supports and large windows create a bright and spacious atmosphere.
Apple Kärntner Straße is situated in a high-class shopping area, with jewellery and fashion stores nearby. The store's opening during Vienna's Christmas Markets added to the festive atmosphere, with the city filled with wooden stalls selling handcrafted goods and the scent of bratwurst and Gluhwien in the air.
The first Apple Store in Austria, Apple Kärntner Straße offers a unique shopping experience that blends Apple's modern design aesthetic with the historic charm of Vienna.
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Apple's retail jobs in Austria
Apple's first store in Austria opened on Kärntner Straße in Vienna in 2018. The store is located on a famous pedestrian shopping street between St. Stephen's Cathedral and the Vienna State Opera. The two-level store features a corner entrance and exposed columns with large window openings connecting it to the public gathering space outside.
Apple Retail in Austria offers a range of career opportunities, including:
Operations Expert
Operations Experts drive sales and customer experience by delivering excellence in operations, inventory accuracy, and preservation activities. They have a deep understanding of operational practices and mentor the operations team to complete operational tasks accurately.
Technical Specialist
Technical Specialists offer technical support and skilled troubleshooting for all customers while generating excitement for Apple's products and services. They deliver exceptional service and empower customers to get the most out of their Apple products.
Expert
Experts possess a deep understanding of Apple's products and services across the Apple ecosystem. They excel at selling products, offering all of Apple's services, and delivering an exceptional customer experience.
Specialist
Specialists build brand loyalty and create owners of Apple products and services. They are dedicated to selling and delivering a unique customer service experience. Specialists are curious and ask questions to learn about customers' needs, providing customized recommendations.
Business Expert
Business Experts are part of a team passionate about helping businesses succeed. They create owners by connecting with new and existing business customers to identify opportunities, propose solutions, forecast needs, and close sales. Their knowledge of industry trends and expertise in Apple products and services helps businesses succeed.
Business Pro
Business Pros are also part of the team dedicated to helping businesses. They develop and grow relationships with high-potential business customers and build loyalty by maintaining those relationships. Business Pros have strong business and sales acumen and a deep understanding of Apple's products and services.
Creative
Creatives foster a learning environment for customers by helping them set up their products and connect their interests to the Apple ecosystem. They use their knowledge and interpersonal skills to inspire customers to discover, own, and love Apple products. Creatives lead Apple-led sessions and events to educate and engage customers.
Genius
Geniuses combine extensive functional troubleshooting skills with the ability to inspire excitement for Apple's products and services. They deliver exceptional service and empower customers to get the most out of their Apple products and services. Geniuses ensure customers have a valued experience and maintain a strong connection to the Apple brand.
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Apple's Genius Bar in Austria
Apple's Genius Bar is a technical support service provided at all Apple Stores, including the one in Austria. The Genius Bar in Austria, located on Kärntner Straße in Vienna, offers expert advice and assistance to Apple customers, helping them with their Apple-related queries and issues.
The Genius Bar provides hardware support and repairs for Apple devices. Customers can make reservations at the Genius Bar and receive help from Apple experts, known as Geniuses. This service allows users to work alongside these experts to address technical concerns and find solutions. The Genius Bar also assists with device setup, Apple Account recovery, and screen replacements.
The Austria Genius Bar is part of Apple's first and only retail store in the country, which opened on February 24, 2018. Located on the famous Kärntner Straße shopping street, the store features a two-level design that seamlessly connects to the public gathering space outside. The store offers a range of services, including free Today at Apple sessions on topics like photography, coding, app development, music, and art.
Apple's store in Austria is designed to serve a diverse community, with employees speaking 44 languages to cater to international customers. The store also provides shopping assistance and product demonstrations, allowing customers to explore and purchase Apple's full line of products. Additionally, customers can seek personalised shopping advice and support from Apple Specialists.
The Genius Bar in Austria operates within the broader context of Apple's commitment to providing excellent customer service and support. Apple users can also access support through phone calls or chats with Apple experts, addressing various questions and issues related to their Apple products.
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Apple's warranty in Austria
The Apple warranty covers hardware products and accessories with the Apple brand that are contained in the original packaging. The warranty guarantees that for one year from the date of purchase, the product will be free from material and manufacturing defects if it is used according to the instructions in the Apple user manual, technical data, and other published Apple product guidelines.
The warranty does not cover hardware products that are not branded with the Apple logo or software, even if it is packaged or sold with Apple hardware.
Apple offers several options for warranty service:
- "Carry-in" Service: You can bring your Apple product to an Apple Store or Apple Authorized Service Provider (AASP) location that offers carry-in service. Your product may be sent to an Apple Repair Service (ARS) for repair. Once the repairs are complete, you can pick up your product from the Apple Store or AASP, or ARS may send it to you directly.
- "Mail-in" Service: Apple will send you prepaid shipping materials and packaging instructions so you can send your product to an ARS or AASP location for repair. Once the repairs are complete, ARS or AASP will return your product to you. Apple covers shipping costs if you follow all instructions.
- Do-it-yourself (DIY) Service: Apple will send you a replacement product or easily replaceable parts or accessories (e.g. mice or keyboards) that can be installed without tools. Apple is not responsible for any labour costs you incur during the DIY service.
It is important to note that Apple's warranty does not cover:
- Wear and tear items such as batteries or protective coatings that deteriorate over time, unless the defect is due to a material or manufacturing error.
- Superficial damage such as scratches, dents, and damaged plastic on connectors, unless the defect is due to a material or manufacturing error.
- Damage caused by using third-party components or products that do not meet Apple product specifications.
- Damage caused by accidents, misuse, fires, liquid contact, earthquakes, or other external causes.
- Damage caused by using the Apple product in a way that is not intended according to the user manual, technical data, or published guidelines.
- Damage caused by service or modifications (including upgrades and expansions) performed by a non-Apple authorised representative.
- Apple products that have been modified without Apple's written consent.
- Defects caused by normal wear and tear or ageing of the Apple product.
- Apple products with removed or altered serial numbers.
- Cases where Apple is informed by authorities that the product is stolen, or where the customer cannot disable security locks and prove they are the rightful owner of the product.
Apple opened its first store in Austria in 2018, and it is located on the famous Kärntner Straße shopping street in Vienna. The store offers various services, including creative sessions, product trials, and technical support.
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Apple's products and services in Austria
Apple has a strong presence in Austria, offering a range of products and services to Austrian consumers. The company opened its first official store in the country in 2018, located on the famous Kärntner Straße in Vienna. This store, Apple Kärntner Straße, is situated between St. Stephen's Cathedral and the Vienna State Opera, in the heart of the city. The two-level store is designed to blend with the original heritage building, featuring a corner entrance and exposed columns with large window openings.
At Apple Kärntner Straße, customers can explore and try out Apple's full line of products, including iPhones, iPads, Apple Watches, and Macs. The store also offers various services, such as the Personal Setup service, where new owners can get help customising their devices. Additionally, the Genius Bar provides technical support and advice from experts.
Apple's presence in Austria extends beyond its physical store. The company offers a range of products and services that are available to Austrian consumers. Apple's online store allows customers to purchase products and accessories, and the Apple Store app provides a personalised guide to support options.
Apple also has a network of authorised resellers and partners in Austria, such as McSHARK, which offers a range of Apple products and services. These resellers provide sales, support, and repair services for Apple devices, ensuring that Austrian customers can easily access Apple products and expertise.
In terms of services, Apple offers its popular Today at Apple sessions in Austria, providing free educational programs focused on topics like photography, coding, app development, music, art, and design. These sessions are designed to cater to a diverse audience, including specific programs for educators and children, such as the Kids Hour on Saturdays.
Apple also has a strong focus on inclusivity and fostering a sense of community. The employees at Apple Kärntner Straße speak 44 languages collectively, reflecting the company's commitment to serving international customers and creating a culture where everyone belongs.
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Frequently asked questions
Yes, the Austrian region of Styria is famous for its apples.
Apple varieties grown in Austria include Gala, Braeburn, Evelina, Fuji, Golden Delicious, McIntosh, Kronprinz Rudolf, and Gravensteiner.
Austrian apples are used in traditional dishes such as apple strudel and apple sauce. They can also be used to make apple juice, apple cider, apple wine, and apple schnapps.
The apple harvest in Austria typically starts in late summer, in the month of August, and peaks in September and October.