Lexi Webster
T2 Tea, officially registered as Tea Too, is a specialty tea shop with stores in Australia, Singapore, and New Zealand. The company was founded in Melbourne, Australia, in 1996, and has since expanded to numerous locations across Australia and internationally. T2 Tea offers a wide range of tea blends, including loose leaf teas, tea bags, and limited-edition varieties, with a focus on sustainability and premium ingredients. The company has received recognition for its innovative tea blends and packaging design, reflecting Australians' growing interest in boutique teas.
| Characteristics | Values |
|---|---|
| Year of establishment | 1996 |
| Founders | Maryanne Shearer and Jan O'Connor |
| First store location | 340 Brunswick Street, Fitzroy, Melbourne, Victoria, Australia |
| Number of blends or varieties | "At least 250" in 2003, "over 200" in 2005, "250-plus" in 2015 |
| Tea types | Loose leaf, tea bags, iced tea, herbal tea, green tea, black tea |
| Tea sources | China, Japan, India |
| Tea bag material | Plant-based, biodegradable, compostable |
| Certifications | B Corp |
| Wholesale accounts | 3,000 by 2015 |
Explore related products
What You'll Learn
- T2 tea is made in Australia, with its first store opening in Melbourne in 1996
- The company was co-founded by Maryanne Shearer and Jan O'Connor, who each invested $50,000
- T2 tea offers a wide range of blends, with over 100 teas available, including herbal infusions, green teas and black teas
- The tea is made from premium, whole tea leaves that are 100% sustainably sourced
- T2's teabags are made from plant-based sources and are fully biodegradable, including the tag and string
T2 tea is made in Australia, with its first store opening in Melbourne in 1996
T2 Tea, officially registered as Tea Too, is a specialty tea shop chain that was established in Australia in 1996. The company was co-founded by Maryanne Shearer and Jan O'Connor, who each invested $50,000 to launch the business. The first T2 store opened on July 1, 1996, at 340 Brunswick Street, Fitzroy, Melbourne, Victoria, Australia.
T2 Tea offers a wide range of tea blends, including loose leaf teas, organic teas, and tea bags. The company sources its tea leaves sustainably and uses premium whole leaves to create unexpected flavours. T2's tea bags are made from plant-based, biodegradable, and compostable materials, even the tag and string!
The design of T2 stores reflects the rituals of tea-making, with a modern twist on the traditional apothecary. The signature colours of T2 are orange and black, with orange representing the vibrancy of brewing tea while maintaining a simple and elegant aesthetic.
By the mid-2000s, T2 was supplying tea to approximately 300 cafés and restaurants across Australia, and the number continued to grow rapidly. T2 has since expanded internationally, with stores in Singapore and New Zealand. The company was purchased by Unilever in 2013, and as of that year, it had 40 stores worldwide and an annual gross turnover profit of A$57 million.
T2 Tea continues to be a popular choice for tea lovers in Australia and beyond, offering a unique tea experience with its diverse range of blends and commitment to sustainability and quality.
Plush Sofas: Australian-Made Comfort
You may want to see also
Explore related products
The company was co-founded by Maryanne Shearer and Jan O'Connor, who each invested $50,000
T2 Tea, officially registered as Tea Too, is a specialty tea shop chain with stores in Australia, Singapore, and New Zealand. The company was established in Melbourne, Australia, in 1996, with its first store opening on July 1, 1996, at 340 Brunswick Street, Fitzroy, Melbourne, Victoria, Australia.
T2 Tea offers a wide range of tea blends, reflecting Australians' growing interest in boutique teas. The company sources premium whole tea leaves and focuses on sustainability, with tea bags made from plant-based, biodegradable, and compostable materials. T2 Tea's unique blends include a variety of flavours, such as bold and robust, smooth and subtle, floral, vegetal, sweet, woody, and caffeine-free options.
Over the years, T2 Tea has expanded its wholesale accounts significantly. Starting in the mid-2000s, they supplied tea to approximately 300 cafés and restaurants across Australia, and by 2015, this number had grown to 3,000 wholesale accounts. The company's stores feature a modern take on traditional tea-making rituals, with signature orange and black colours, creating an appealing ambiance for tea enthusiasts.
Seals in Australia: Habitats and Hotspots
You may want to see also
Explore related products
T2 tea offers a wide range of blends, with over 100 teas available, including herbal infusions, green teas and black teas
T2 Tea, officially registered as Tea Too, is a specialty tea shop that was established in Melbourne, Australia, in 1996. The company was co-founded by Maryanne Shearer and Jan O'Connor, who each invested $50,000 to launch the business. T2 Tea has since expanded globally, with stores in Australia, Singapore, and New Zealand.
T2 Tea offers a diverse range of blends, reflecting Australians' growing interest in boutique teas. The company has over 100 teas available, including herbal infusions, green teas, and black teas. The teas are made with premium whole tea leaves and are 100% sustainably sourced. T2 Tea also offers limited-edition teas, such as loose leaf teas, organic teas, and refreshing ice teas.
Among the wide range of blends offered by T2 Tea are classic options and unexpected flavours. The herbal infusions include caffeine-free floral teas with delicate sour notes, known for their anti-inflammatory and gastrointestinal health benefits. The green teas encompass a range of flavours from China and Japan, such as classic sencha and fragrant jasmine. Oolong teas offer a variety of flavours, from floral and vegetal to sweet and woody.
The black teas, such as the popular chai blends, feature unique combinations of spices. T2 Tea also creates city-specific blends, such as the Melbourne Breakfast Tea with vanilla and the Brisbane Breakfast Tea with mango. In addition to their tea blends, T2 Tea offers a range of tea accessories, including tins, infusers, teapots, and mugs, to enhance the tea-drinking experience.
T2 Tea has played a significant role in popularising boutique teas in Australia, supplying tea to cafes and restaurants across the country. The company's unique store design, with its dark and vibrant colours, appeals to a diverse range of customers. T2 Tea's commitment to sustainability is evident in their biodegradable and compostable tea bags, made from plant-based sources.
Melbourne, Australia: Safe Skies or Danger Zone?
You may want to see also
Explore related products
The tea is made from premium, whole tea leaves that are 100% sustainably sourced
T2 Tea, officially registered as Tea Too, is a specialty tea shop with stores in Australia, Singapore, and New Zealand. The company was founded in Melbourne, Australia, in 1996, by Maryanne Shearer and Jan O'Connor, who each invested $50,000 to launch the business. T2 Tea offers a wide range of blends, from bold and robust to smooth and subtle, including classic blends and unexpected flavours. The tea is made from premium, whole tea leaves that are 100% sustainably sourced. This commitment to sustainability extends to their teabags, which are made from plant-based sources and are fully biodegradable and compostable, even the tag and string!
T2 Tea's range of teas includes loose leaf teas, organic teas, and refreshing ice teas, as well as limited-edition varieties. They also offer blends for specific purposes, such as stress relief, sleep, immunity, energy, and gut health. The company sources its tea leaves from various countries, including China, Japan, and India, to create timeless traditional teas and contemporary flavours. For example, their chai blends, which gained popularity in 2006, feature fragrant mixes of black tea and unique spice combinations.
T2 Tea has a strong focus on sustainability and ethical practices. Their teas are not only made from sustainably sourced ingredients, but they also aim to reduce waste and promote eco-friendly practices. This commitment to sustainability has earned them B Corp certification, recognising their dedication to putting people and the planet first. T2 Tea's packaging designs have also received recognition, with awards in the Australian Packaging Design Awards, Hong Kong Print Awards, The Dieline Awards, and the IF Design Awards.
The company has experienced significant growth since its inception, starting with its first store in Melbourne and expanding to Sydney and other locations. By 2005, T2 Tea had eight stores and a team of 55 members, generating a total revenue of $4.4 million. The unique design of the T2 stores, with their dark and vibrant interiors, appeals to a diverse range of customers and creates a modern twist on the traditional art of tea.
Australia's Founding Membership: Fact or Fiction?
You may want to see also
Explore related products
T2's teabags are made from plant-based sources and are fully biodegradable, including the tag and string
T2 Tea, officially registered as Tea Too, is a specialty tea shop that offers a wide range of blends, from bold and robust to smooth and subtle flavours. The company was founded in Melbourne, Australia, in 1996 and has since expanded globally, with stores in Australia, Singapore, and New Zealand. T2 takes a traditional art of tea and gives it a modern twist, using premium whole tea leaves and unexpected flavours.
One of the key features of T2's tea products is their commitment to sustainability and eco-friendliness. T2's teabags are made from plant-based sources, which means they are fully biodegradable, including the tag and string. This design ensures that the entire teabag can be composted, reducing waste and benefiting the environment. The company's focus on sustainability extends beyond their teabags, as they also offer products with less waste and more taste, such as tins and bulk-size refills.
The plant-based teabags offer a sustainable and eco-friendly way to enjoy a cup of tea. By using biodegradable materials, T2 ensures that their teabags can break down naturally over time, reducing the amount of waste sent to landfills. This is particularly important as traditional tea bags often contain plastic, which can take years to decompose and contribute to environmental pollution.
T2's biodegradable teabags are a step towards a more sustainable future for the company and its customers. The company's commitment to sustainability is further demonstrated by its B Corp certification, which recognises its efforts to prioritise people and the planet. By choosing plant-based and biodegradable materials for their teabags, T2 ensures that their customers can enjoy their tea with the knowledge that they are making a choice that is not only delicious but also environmentally conscious.
Overall, T2's plant-based and biodegradable teabags reflect the company's values and commitment to sustainability. By offering eco-friendly products, T2 ensures that their customers can make choices that align with their values and contribute to a greener future. With their innovative and modern approach to tea, T2 continues to provide a unique and responsible tea experience for tea enthusiasts around the world.
Australia Rates Halo 4: Game Classification and Content
You may want to see also
Frequently asked questions
Yes, T2 tea is an Australian company that was established in Melbourne, Australia, in 1996.
T2 offers a wide range of tea blends, including green tea, black tea, oolong, chai, matcha, and more. They also have limited-edition teas, organic teas, and refreshing ice teas.
T2 has stores in Australia, Singapore, and New Zealand. You can also purchase their teas online through their website.
Yes, T2's teabags are made from plant-based sources and are fully biodegradable and compostable, including the tag and string.
Yes, T2 offers free delivery for Australian orders over $50.
