Brunswick's Radical Bowling Ball

Brunswick Bowling & Billiards was a business segment of Brunswick Corporation that included bowling equipment and products. In 2015, Brunswick Corporation sold its bowling equipment and products division to BlueArc Capital Management, a private investment firm. However, the brand name Brunswick continued to be used by BlueArc. In 2019, Brunswick Corporation also sold its fitness equipment business, including its Brunswick Billiards division, to KPS Capital Partners.

In 2013, Brunswick signed an agreement with Radical Bowling, a high-tech ball company owned by notable bowling ball innovator Phil Cardinale. This agreement moved the production of Radical bowling balls to Brunswick's manufacturing plant, and the brand was renamed Radical Bowling Technologies. Radical Bowling aims to provide unique bowling products that enhance the scoring of bowlers of any skill level.

Radical Bowling Technologies is owned by Phil Cardinale, a notable bowling ball innovator

Radical Bowling Technologies is a high-tech bowling ball company owned by notable bowling ball innovator Phil Cardinale. The company was born out of the innovative ideas of two "radical dudes" and has since been working to revolutionise the game of bowling with improved coverstocks, core technologies, and advanced layout techniques. The aim is to enhance the performance of bowling balls, providing bowlers with a technological edge.

In 2024, Brunswick Bowling announced a significant deal with Radical Bowling, signalling a new chapter for the brand. As per the agreement, Radical bowling balls would be produced in Brunswick's manufacturing plant, and the brand would be renamed Radical Bowling Technologies. This partnership brings together Cardinale's creativity and business acumen with Brunswick's stability and first-class manufacturing capabilities.

Phil Cardinale, the owner of Radical Bowling Technologies, is a well-known figure in the bowling industry. His journey began in 1988 when he threw a perfect game with a ball that had its drilling specifications reversed. This led to him connecting with the ball manufacturer and eventually founding Track Bowling, his inaugural bowling venture. Over the years, Cardinale has established and led multiple successful bowling ball companies, cultivating a dedicated fan base along the way.

Cardinale's approach to business is holistic, ensuring that all aspects of the product, from the cores to the marketing, appeal to distributors, pro shops, and consumers alike. He is known for his attention to detail and his ability to create a "Wow!" factor in his products and their presentation. His expertise and instincts have been recognised as valuable assets by Brunswick in their collaboration with Radical Bowling Technologies.

With the backing of Brunswick's resources and reach, Radical Bowling Technologies is poised to expand its presence globally, introducing its innovative bowling balls to a wider audience. This partnership highlights the shared goal of both companies to push the boundaries of bowling consumer products and offer bowlers cutting-edge equipment to elevate their game.

Radical bowling balls will be manufactured by Brunswick

Brunswick began manufacturing bowling equipment and products in the 1880s. The company has a state-of-the-art research and development facility in Muskegon, Michigan, and its manufacturing presence reaches around the globe. In 2024, Brunswick signed an agreement to add Radical Bowling Balls to its portfolio. Radical Bowling is a high-tech ball company owned by notable bowling ball innovator Phil Cardinale. The agreement will move the production of Radical bowling balls to Brunswick's manufacturing plant, and the brand will be renamed Radical Bowling Technologies.

Cardinale will continue his role in the development, sales, and promotion of the Radical Bowling Technologies product line. He brings a cult following for Radical balls, appealing to bowlers who are not typically Brunswick customers. This partnership will allow Radical to expand its reach with improved sales and distribution to pro shops and consumers worldwide. Brian Graham, director of sales and marketing for Brunswick consumer products, stated that partnering with Phil Cardinale and creating Radical Bowling Technologies will help Brunswick grow its overall position in the bowling consumer products business.

This deal will also allow Brunswick to expand its product offerings and reach a new customer base that is looking for a technological edge in their bowling balls. Cardinale's creativity and business instincts are among the most valuable assets gained by Brunswick in this deal. With his expertise and experience in the bowling industry, he will help Radical Bowling Technologies provide unique bowling products that will enhance the scoring of bowlers of any skill level.

The brand will be renamed Radical Bowling Technologies

Brunswick Bowling has signed a deal with Radical Bowling, a high-tech ball company known for its innovative designs. The agreement will see Radical Bowling balls being produced in Brunswick's manufacturing plants, with the brand renamed as Radical Bowling Technologies. This partnership brings together Brunswick's manufacturing expertise and Radical Bowling's creativity and unique product offerings.

Radical Bowling Technologies will benefit from Brunswick's state-of-the-art manufacturing capabilities and global reach. The move to Brunswick's plants will enhance the production and distribution of Radical Bowling products, allowing them to expand their customer base worldwide. This includes improved access to pro shops and consumers who were previously not part of the Brunswick customer network.

The founder of Radical Bowling, Phil Cardinale, is a notable figure in the bowling industry. Cardinale's journey began in 1988 when he threw a perfect game with a ball that had reversed drilling specs. This led him to pursue opportunities in the bowling business, and he has since founded and led several successful bowling ball companies. Cardinale's creativity, business acumen, and comprehensive understanding of the industry are invaluable assets that Radical Bowling Technologies brings to the table.

The partnership between Brunswick and Radical Bowling is a strategic move by both parties. For Brunswick, it represents a growth opportunity in the bowling consumer products business, allowing them to diversify their product offerings and attract new customers seeking technological advancements in bowling balls. Radical Bowling Technologies, on the other hand, gains access to Brunswick's superior manufacturing capabilities and stability, enabling them to expand their reach and enhance their product distribution.

The renaming of the brand to Radical Bowling Technologies reflects the evolution of the company and its alignment with Brunswick's manufacturing expertise. This collaboration between the two entities is expected to create a significant force in the bowling industry, combining Radical Bowling's unique product entertainment and superior equipment with Brunswick's extensive experience and resources.

The deal will help Radical expand its reach with improved sales and distribution

Brunswick Bowling has signed a deal with Radical Bowling, a high-tech bowling ball company, to add Radical Bowling Balls to its portfolio. The agreement will see the production of Radical bowling balls move to Brunswick's manufacturing plant, with the brand renamed Radical Bowling Technologies.

This deal will help Radical expand its reach with improved sales and distribution. Phil Cardinale, the owner of Radical Bowling, will continue his role in the development, sales and promotion of the Radical Bowling Technologies product line. He said of the deal: "Brunswick gives us stability and first-class manufacturing for our balls, and this agreement will allow Radical to expand its reach with improved sales and distribution to pro shops and consumers around the world."

Cardinale brings a cult following for Radical balls to Brunswick, with bowlers who were not previously Brunswick customers. This will help Radical expand its customer base and increase its sales. In addition, Radical will benefit from Brunswick's first-class manufacturing capabilities and stability, enabling them to produce more balls and reach more consumers.

Brian Graham, director of sales and marketing for Brunswick consumer products, said: "Partnering with Phil and creating Radical Bowling Technologies is a great example of how we're growing our overall position in the bowling consumer products business. This brand will allow us to expand our product offerings to reach a new customer that is looking for a technological edge in their bowling balls."

The deal will help Radical tap into Brunswick's existing distribution channels and sales network, increasing the availability and visibility of their products. Radical will also be able to leverage Brunswick's manufacturing expertise and resources to improve the production and quality of their bowling balls, further enhancing their market reach and competitiveness.

Radical's cult following will be an asset for Brunswick

Radical Bowling Technologies, a high-tech ball company, has a cult following of bowlers who are not Brunswick customers. This cult following will be an asset for Brunswick, which has signed an agreement to add Radical bowling balls to its offerings. The deal will move the production of Radical bowling balls to Brunswick's manufacturing plant, and the brand will be renamed Radical Bowling Technologies.

Brunswick has been closely associated with the growth of bowling as a sport. The company was founded by John Moses Brunswick, who played an integral part in taking games like bowling out of fancy Victorian parlors and into the public arena. Over the years, Brunswick has expanded globally, with a presence in the US, Europe, and Asia. The company has contributed to the sport's global appeal and helped create the $10 billion bowling industry that exists today.

Radical Bowling Technologies is owned by notable bowling ball innovator Phil Cardinale. He has founded and run several successful bowling ball companies and has a reputation for his creativity and business instincts. By partnering with Radical Bowling Technologies, Brunswick will be able to expand its product offerings and reach a new customer base that is looking for a technological edge in their bowling balls.

Cardinale's experience and expertise in the bowling industry will be a valuable asset for Brunswick. He has a proven track record in product development, marketing, and sales, and his "outside the box" thinking has helped him build a strong reputation and fan base in the bowling world. By bringing his cult following to Brunswick, Cardinale will help the company expand its customer base and increase its sales and distribution to pro shops and consumers worldwide.

Overall, the cult following of Radical Bowling Technologies will be a significant advantage for Brunswick as it seeks to grow its position in the bowling consumer products business and reach new customers.

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