Lyla Lindsey
Power Direct is an Australian energy retailer that has been operating since 1997. It supplies energy to residential, business, and commercial customers. Power Direct was acquired by AGL Energy in 2007 and does not own any power stations. All the energy supplied by Power Direct comes through AGL's assets, which include coal power stations.
| Characteristics | Values |
|---|---|
| Location | Docklands, Victoria, Australia |
| Industry | Electric Power Generation, Transmission and Distribution |
| Number of Employees | 3,988 |
| Sales | $8.47 billion |
| Number of Companies in Corporate Family | 139 |
| Key Principal | John Patrick Fitzgerald |
| Parent Company | AGL Energy |
| Energy Sources | Coal, Solar, Hydro, Wind |
| Customer Service | 54% of calls answered within 30 seconds |
| Customer Satisfaction | 0.6% of customers made complaints in 2021-22 |
| Customer Base | Residential, Business, Commercial, Small and Medium Enterprises, Multi-Site |
| Service Area | Victoria, New South Wales, South Australia, Queensland |
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What You'll Learn
Power Direct is owned by AGL Energy
Being part of the AGL Energy Group provides Power Direct with access to highly competitive wholesale electricity prices. This allows Power Direct to offer its customers great rates and flexible payment options. Power Direct serves residential, business, and commercial customers, including small and medium enterprises and multi-site customers.
Power Direct's energy mix is the same as that of AGL. AGL's energy mix includes coal, solar, hydro, and wind power plants. However, the parent company's energy mix is primarily made up of coal, with solar, hydro, and wind power plants only constituting a small fraction.
In addition to competitive pricing, Power Direct attracts customers with its commitment to quality customer service. The company provides digital smart meters that measure home electricity use every 30 minutes and offers a range of online and in-person payment options.
In October 2022, Power Direct began transferring its customers to AGL, aiming to deliver better customer experiences and dynamic product offerings. This transition is expected to occur without any disruption to customers' electricity services.
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It has been operating in Australia since 1997
Power Direct is an Australian energy retailer that has been operating in Australia since 1997. It provides electricity to residential, business, and commercial customers. The company also offers specialised services to small and medium-sized enterprises and multi-site customers who want to use the same retailer at multiple business locations.
Power Direct is currently available to customers in Victoria, New South Wales, South Australia, and Queensland. It offers competitive prices, energy-saving advice, flexible operations in four different states, and a commitment to quality customer service.
Power Direct was acquired by AGL Energy in 2007. AGL is one of Australia's largest energy companies, and Power Direct benefits from access to highly competitive wholesale electricity prices. As a subsidiary of AGL, Power Direct does not own any power stations or generation assets. Instead, all the energy it supplies comes through AGL's assets, which include coal power stations.
Power Direct has been supporting the energy requirements of its customers for over two decades, providing great rates and easy-to-understand electricity bills.
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It offers electricity to residential and commercial customers
Power Direct is an Australian energy retailer that has been operating since 1997. It offers electricity to residential and commercial customers, including small and medium enterprises and multi-site customers. The company is based in Docklands, Victoria, and currently serves customers in Victoria, New South Wales, South Australia, and Queensland.
Power Direct provides customers with competitive prices, energy-saving advice, and flexible payment options. It also offers a range of tariffs, including single tariffs, 5-day time-of-use tariffs, controlled load rates, and peak/off-peak rates. Digital smart meters are available to measure home electricity use every 30 minutes.
Power Direct is a subsidiary of AGL Energy, one of Australia's largest energy companies. As such, Power Direct does not own any power stations or generation assets; all the energy it supplies comes through AGL's assets, which include coal power stations, as well as solar, hydro, and wind power plants.
Power Direct's electricity bills are designed to be easy to read and understand. They include a breakdown of tariffs and usage rates, as well as graphs showing how much energy is being used throughout the day, average daily electricity costs, and comparisons with previous years and other homes in the area.
In October 2022, Power Direct announced that it would be transferring its customers to AGL to deliver better customer experiences and dynamic product offerings.
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The company provides energy saving advice
Power Direct is an Australian energy retailer that supplies electricity to residential, business, and commercial customers. The company has been operating since 1997 and was acquired by AGL Energy in 2007. Power Direct provides energy-saving advice to its customers and attracts them with competitive prices, flexible operations, and a commitment to quality customer service.
Lighting
Lighting is one of the easiest places to start saving energy. Power Direct may suggest replacing the five most frequently used light bulbs with ENERGY STAR-certified LED lights, which use up to 90% less energy and last 15 times longer than standard bulbs. This can save customers about $40 a year in energy costs and reduce their carbon footprint.
Temperature Control
Power Direct may advise customers to be mindful of their temperature settings, especially since heating and cooling can account for a significant portion of an annual energy bill. Installing a smart thermostat can help automatically adjust the home's temperature for optimal performance and energy savings. An ENERGY STAR-certified smart thermostat can reduce heating and cooling bills by more than 8% and save about $50 a year on average.
Appliances
Power Direct may recommend using power strips as a central "turn off" point for electronic equipment. Even when turned off, electronic devices can use a small amount of electricity, so power strips allow for completely disconnecting the power supply. Additionally, customers should avoid placing lamps or TV sets near their air-conditioning thermostat, as the thermostat may sense the heat and cause the air conditioner to run longer than necessary.
Water Heating
Customers can save energy and money by adjusting their water heater settings. Power Direct may advise setting the water heater temperature to no more than 120 degrees Fahrenheit to conserve energy, save money, and prevent scalding.
Window Coverings
To prevent heat gain during the day, Power Direct may suggest installing window coverings or treatments that improve energy efficiency. During colder months, opening curtains on south-facing windows can help naturally heat the home, while closing them at night reduces the chill.
These are just a few examples of the energy-saving advice that Power Direct could provide to its customers, helping them reduce energy consumption and save on energy costs.
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Power Direct is available in four Australian states
Power Direct is an Australian energy retailer that has been operating since 1997. It provides energy to residential, business, and commercial customers, including small and medium enterprises and multi-site customers. Power Direct is available in four Australian states: Victoria, New South Wales, South Australia, and Queensland.
Power Direct offers a range of services to its customers, including competitive prices, energy-saving advice, and flexible payment options. They also provide detailed electricity bills that include breakdowns of tariffs and usage rates, as well as graphs showing daily energy usage, average daily costs, and comparisons with previous years and other homes in the area.
Power Direct is a subsidiary of AGL Energy, one of Australia's largest energy companies. As such, Power Direct does not own any power stations or generation assets. Instead, it relies on AGL's assets, which include coal power stations and renewable energy sources such as solar, hydro, and wind power plants.
While Power Direct benefits from AGL's wholesale electricity prices, its parent company's emissions intensity is above average. However, AGL has registered its product as climate active, making Power Direct's product carbon neutral. Power Direct has attracted customers with its competitive rates and commitment to quality customer service, although its customer complaint rate was 0.6% in 2021-22.
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Frequently asked questions
Power Direct is Australian-owned, operating as an Australian energy retailer since 1997.
Power Direct is a subsidiary of AGL Energy, one of Australia's largest energy companies.
No, Power Direct is available to customers in Victoria, New South Wales, South Australia, and Queensland.
Power Direct does not own any power stations or generation assets. All energy supplied by Power Direct comes through AGL's assets, which include coal power stations, solar power plants, hydro power plants, and wind power plants.
Power Direct offers competitive prices, energy-saving advice, flexible payment options, and a commitment to quality customer service. Additionally, they provide easy-to-understand electricity bills with breakdowns of tariffs and usage rates, as well as graphs showing energy usage and comparisons with other homes in your area.
