Ruqayyah Snyder
Pedigree dog food is sold worldwide and is a subsidiary of the American group Mars Inc. While the company does not disclose where its factories are located, it has been found that Pedigree dog food sold in the USA is cooked in the USA with ingredients sourced from various countries, including Thailand, Brazil, and several Latin American countries. The company's website lacks transparency about its supply chain, making it challenging to determine the exact origins of Pedigree dog food sold in Australia. However, it is worth noting that the website mentions that the product is Australian Made With Quality Ingredients, indicating that at least some of the Pedigree dog food sold in Australia may be manufactured locally.
| Characteristics | Values |
|---|---|
| Country of Manufacture | USA |
| Ingredients | Sourced from all over the world, including Thailand, Brazil, and several Latin American countries |
| Parent Company | Mars Inc. |
| Nutrition | Artificial colours, quality meat protein, vitamins, minerals, and proteins |
| Issues | Consumers found "wire-like material" which the company claimed were "natural fibres" (pig hair) |
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What You'll Learn
Pedigree dog food is made in the USA
Pedigree is a subsidiary of the American group Mars Inc., which acquired the company in 1968. Mars Inc. is a large American confectionery company that has been in operation since at least 1932. The brand has a worldwide presence, with its dog food known as “Pedigree” outside the United States and “Cesar” within the US.
Pedigree dog food is marketed as a premium product, with claims of using the “world's finest ingredients". They offer a range of dry and wet dog food, with some products tailored for small dogs. Their recipes typically include whole grains, protein, and vegetables, providing optimal levels of omega-6 fatty acids to support canine health.
However, despite their marketing, Pedigree has faced some controversies. Consumers have found unexpected substances, such as "wire-like material," which the company explained away as "natural fibres," later revealed to be pig or chicken hair. Additionally, their claims of "no artificial flavours" have been questioned due to the presence of artificial colours in their products.
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Its ingredients are sourced globally
Pedigree dog food is sold worldwide and has headquarters in the United States, in McLean, Virginia. While the company does not provide detailed information about its manufacturing process and supply chain, it is known that Pedigree dog food sold in the USA is cooked in the USA, with ingredients sourced globally. These ingredients are sourced from various countries, including Thailand, Brazil, and several Latin American countries.
The Pedigree brand is committed to promoting the well-being and joy of dogs at every stage of their lives. Their products are crafted with premium, high-quality ingredients, delivering essential vitamins, minerals, and proteins to maintain a dog's energy and overall health. They offer a range of dry and wet dog food options, as well as dental treats, to cater to different preferences and nutritional needs.
While Pedigree highlights the inclusion of "Quality Meat Protein" and "Australian Made With Quality Ingredients" on its website, it does not specify the proportion of Australian-made content in its products. This lack of transparency is also evident in the limited information provided on their "Supply Chain Transparency" page, which redirects to the Mars parent site with general statements about ingredients.
It is worth noting that Pedigree has faced some controversies, including an issue where consumers found "wire-like material" in their dog food. The company attributed this to "natural fibres", which was later identified as likely chicken anal hairs. Additionally, their marketing claims about dental health benefits from crunchy kibble pieces have been criticized as exaggerated.
In summary, while Pedigree dog food utilizes globally sourced ingredients, the specific contributions from Australia are unclear due to the company's limited transparency. This lack of detailed information about ingredient sources and manufacturing processes is a concern shared by some consumers and reviewers.
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The brand is owned by Mars Inc
The Pedigree brand is owned by Mars Inc., the large American confectionery company. Mars Inc. has been in operation since at least 1932, when it was based in Slough. In 1934, Mars Limited acquired Chappel Brothers in Manchester, which canned low-quality meat as dog food, branded as "Chappie". In the 1950s, Mars introduced two new dog food brands: Pal and Lassie. In 1968, Mars took over Kal Kan Foods of Los Angeles, which sold horse meat for dogs under the brand name Pedigree. In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States.
Mars Inc. has factories in England, at Melton Mowbray and Birstall, Leeds, and offices at McLean, Virginia, which also serves as the headquarters for Pedigree Dog Food in the United States. While Pedigree Dog Food is made in the USA, its ingredients are sourced globally, including from Thailand, Brazil, and several Latin American countries.
Mars Inc. also owns the brand Royal Canin, which has been criticised for trying to market pet food made from chicken feathers as "natural fibres". Similarly, Pedigree has been criticised for a lack of transparency regarding its ingredients and supply chain. For instance, while Pedigree claims its products are made with "Quality Meat Protein" and "Australian Made With Quality Ingredients", it does not state how much of the food is "quality".
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Pedigree has been criticised for a lack of transparency
Although Pedigree is one of the biggest names in the pet food industry, offering 56 different wet and dry food products, it has faced criticism for a lack of transparency. This criticism revolves around the ingredients used in their dog food and the accuracy of their labelling and marketing.
One of the main concerns is the use of artificial colours and preservatives in Pedigree dog food. While the company claims that their products are "natural" and made with "quality ingredients", they do not disclose the presence of artificial additives. This lack of transparency is problematic because artificial colours are added to make the product more appealing to human buyers, not because they provide any nutritional value for dogs. In fact, some dogs may have allergies to certain artificial additives, and the lack of clear labelling makes it difficult for pet owners to make informed decisions about their dog's diet.
Additionally, Pedigree has been criticised for using vague terms like "animal fat" and "meat and bone meal" on their ingredient lists, without specifying the sources of these ingredients. This lack of specificity makes it challenging for consumers to know exactly what they are feeding their dogs. For example, in their Complete Nutrition dry food line, Pedigree lists "unspecified meat" and "bone meal" as ingredients, without indicating the type of meat used. This lack of transparency has led to concerns about the quality and nutritional value of the meat sources.
Furthermore, Pedigree has faced scrutiny for potential contamination issues in their dog food. In May 2024, Mars Petcare, the parent company of Pedigree, issued a recall of bags of Pedigree Adult Complete Nutrition due to potential loose metal contamination. This incident raised questions about the safety and manufacturing processes of Pedigree dog food.
While Pedigree's low price point and wide availability have made it a popular choice for many pet owners, the criticisms surrounding transparency and ingredient quality have prompted some consumers to question the true nature of the products they are feeding their dogs.
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Its products are marketed as Australian made with quality ingredients
Pedigree dog food is marketed as "Australian Made With Quality Ingredients". However, it is unclear where the product is manufactured, and the company has been criticized for its lack of transparency regarding its supply chain and manufacturing process. While Pedigree does claim to use "Quality Meat Protein", it does not specify the proportion of this in its products.
The brand is a subsidiary of the American group Mars Inc. and has headquarters in McLean, Virginia. Pedigree dog food sold in the USA is cooked in the USA, with ingredients sourced from various countries, including Thailand, Brazil, and several Latin American countries.
Despite being marketed as Australian-made, there is no clear evidence to support this claim. It is important to note that many other dog food brands offer more transparency about their manufacturing and supply chain processes, which is crucial for pet owners concerned about their animals' health and safety.
Pedigree does offer a range of wet and dry dog food options, as well as dental treats, that are said to deliver essential vitamins, minerals, and proteins for a dog's overall health. However, it is advised that consumers shop wisely and consider other brands that provide more detailed information about their products.
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Frequently asked questions
No, Pedigree dog food is made in the USA. However, its ingredients are sourced from all over the world, including Thailand, Brazil, and several Latin American countries.
Pedigree dog food contains artificial colours and "quality meat protein". While the brand claims to use "quality ingredients", it does not disclose the exact proportion of these ingredients in its products.
Pedigree Petfoods is a subsidiary of the American group Mars Inc. The company has factories in England at Melton Mowbray and Birstall, Leeds, and offices in McLean, Virginia.
