Damon Mcknight
Nutrimetics is a beauty brand that was founded in Australia in 1968 by Australian entrepreneur Imelda Roche and her husband, Bill Roche. The company was Australian-owned until 1997 when it was sold to the Sara Lee Corporation. In 2005, Nutrimetics was acquired by Tupperware and, as of 2022, is owned by the New Zealand-based New Image Group. Nutrimetics primarily operates in Australia and New Zealand and offers cruelty-free skincare, wellness, and colour ranges.
| Characteristics | Values |
|---|---|
| Current Owner | New Image Group |
| Previous Owner | Tupperware |
| Year Bought by Current Owner | 2022 |
| Year Sold by Previous Owner | 2022 |
| Founded | 1968 |
| Founders | Imelda and Bill Roche |
| Founder's Nationality | Australian |
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What You'll Learn
Nutrimetics was founded by Australians
Imelda Roche has received numerous accolades for her work in the direct selling industry and her contributions to business and commerce in Australia. In 1986, she received the Australian Pursuit of Excellence Award for her outstanding leadership and performance in the direct-selling industry. In 1995, she was recognised once more for her distinguished service to business and commerce, women's affairs, and the community, receiving the Officer of the Order of Australia award.
In 1996, Imelda was appointed the first female and first Australian chair of the World Federation of Direct Selling Associations, representing 50 national associations and 1500 member companies. The following year, the Roche couple sold the Nutrimetics Group to the Sara Lee Corporation, with a turnover of A$250 million per year.
Nutrimetics Australia Pty Ltd continues to operate primarily in Australia and New Zealand, with its headquarters in Gladesville, NSW, Australia. The company was owned by Tupperware from 2005 until 2022 when it was acquired by the New Image Group.
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The company's headquarters are in Australia
Nutrimetics is a company with strong Australian roots. It was founded in 1968 by Australian entrepreneur Imelda Roche and her husband, Bill Roche. The couple started their business selling lamps door-to-door and later expanded into property development and investment. In 1968, they purchased the Australian franchise of Nutrimetics with AUD 6,000 of stock, establishing Nutrimetics International (Australia) Pty Limited.
Imelda Roche has received numerous accolades for her outstanding leadership and performance in the direct selling industry, including the Australian Pursuit of Excellence Award in 1986. She was also recognised for her contributions to business, commerce, and women's affairs, receiving the Officer of the Order of Australia award in 1995.
Nutrimetics has a strong presence in Australia, with a head office located in Gladesville, New South Wales. The company regularly hosts events and workshops in the country, such as the Nutrimetics Conference 2024 held at the JW Marriott Gold Coast. Nutrimetics also has a dedicated Australian website, nutrimetics.com.au, and social media accounts, including @nutrimetics_aus_nz on Instagram.
The company's Australian operations are evident in its participation in local initiatives. For example, Nutrimetics Australia Pty Ltd is a sponsor of the Therapeutic Goods Administration (TGA), and it has achieved a high packaging performance level in the APCO Annual Report, demonstrating its commitment to sustainable practices. Additionally, Nutrimetics Australia has partnered with organisations like Look Good Feel Better, donating products to help people facing cancer.
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Nutrimetics was Australian-owned from 1968 to 1997
In 1991, the couple acquired the worldwide interests of Nutrimetics International. However, in 1997, they sold the Nutrimetics Group to the Sara Lee Corporation. At the time of the sale, the company had a remarkable annual turnover of A$250 million. After the sale, Imelda and Bill Roche expanded their interests into property development and investment, establishing the Roche Group.
Following the ownership by the Sara Lee Corporation, Nutrimetics changed hands several times. In 2005, Tupperware acquired the company, owning it until 2022. In that year, the New Image Group, a New Zealand-based health and nutritional product provider, purchased Nutrimetics from Tupperware Brands. This recent acquisition by the New Image Group marks a new chapter in Nutrimetics' history, with the company now operating under New Zealand ownership.
Throughout its history, Nutrimetics has had a strong presence in Australia and New Zealand, with its products available through a network of independent consultants and online. The company has received various awards and recognition for its beauty and wellness products, solidifying its position in the industry. Today, Nutrimetics continues to evolve and adapt to the changing landscape of the beauty industry, offering a range of naturally derived and cruelty-free skincare, wellness, and colour products to its customers.
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It was bought by the Sara Lee Corporation in 1997
Nutrimetics International (Australia) Pty Limited was established in 1968 by Australian entrepreneur Imelda Joan Roche AO and her husband, Bill Roche. The couple bought the Australian franchise to Nutrimetics, starting with A$6,000 of stock. In 1991, they acquired the worldwide interests of Nutrimetics International.
The Nutrimetics Group was sold in 1997 to the Sara Lee Corporation. At the time of the sale, the company had a turnover of A$250 million per year. Imelda and Bill Roche then expanded into property development and investment.
Imelda Roche has received numerous accolades for her leadership and performance in the direct selling industry, including the Australian Pursuit of Excellence Award in 1986 and being ranked the number one woman-owned business in New South Wales in 1997. She was also appointed as a representative to the Pacific Business Forum of APEC in 1994 and 1996.
Following its acquisition by the Sara Lee Corporation, Nutrimetics changed hands several times. It was owned by Tupperware from 2005 to 2022, when it was acquired by the New Zealand-based health and nutritional product provider, New Image Group.
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New Image Group bought Nutrimetics in 2022
Nutrimetics is a social-selling beauty brand that offers cruelty-free skincare, wellness, and colour ranges. The company was established in 1968 by Australian entrepreneur Imelda Roche and her husband, Bill Roche. They bought the Australian franchise to Nutrimetics, starting with $6,000 of stock. In 1991, they acquired the worldwide interests of Nutrimetics International. The Nutrimetics Group was then sold in 1997 to the Sara Lee Corporation.
In 2005, Tupperware Brands Corporation bought Sara Lee’s direct selling and beauty business. In 2022, New Image Group, a New Zealand-based health and nutritional product provider, acquired Nutrimetics from Tupperware for an undisclosed sum. New Image Group, which recorded revenue of more than US$430 million in 2021, said Nutrimetics was a natural fit with its focus on health and nutrition.
The acquisition includes Nutrimetics Australia, Nutrimetics International New Zealand, Nutrimetics Manufacturing, and Nutrimetics France. New Image Group is ranked #30 in the top 100 direct selling companies with consultants in several countries in Asia and South Africa.
Graeme Clegg, the founder and chairman of New Image Group, said that Nutrimetics is "an iconic brand" with a proud 54-year history that has seen generations of women and men benefit from its incredible skincare and income opportunity. He added that as part of New Image Group, Nutrimetics will be available to many more people globally through their independent consultants.
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Frequently asked questions
Nutrimetics International (Australia) Pty Limited was established in 1968 by Australian entrepreneur Imelda Roche and her husband, Bill Roche. In 1997, the company was sold to the Sara Lee Corporation.
Nutrimetics won the Beautyheaven Best in Beauty Awards. Their Wellness Collagen Boost Powder was also awarded the Best Health Product.
Nutrimetics' best-selling products include the Ultra Care+ Micro-Dermabrasion Resurfacer, Nutri-Rich Moisturising Body Satin, Nutri-Rich Hair Nourish+ Shampoo, and Nutri-Moist.
