Leslie Massey
Kleenex is a global brand of facial tissues that was introduced in 1924 as a way to remove cold cream. Kleenex arrived in Australia in the 1920s, and the brand has since expanded its local operations to include packaging Kleenex facial tissues at a manufacturing base in Surry Hills, Sydney. Kleenex toilet paper and facial tissues are made in South Australia and have been since 1966 and the 1930s, respectively. The brand is committed to supporting local communities and the economy through the creation of hundreds of jobs for Australians and their families.
| Characteristics | Values |
|---|---|
| Year Kleenex Arrived in Australia | 1920s |
| Year Kleenex Started Manufacturing in Australia | 1939 |
| Manufacturing Base | Surry Hills, Sydney |
| Year Kleenex Started Making Toilet Paper in Australia | 1966 |
| Manufacturing Location of Kleenex Toilet Paper | South Australia |
| Kleenex Facial Tissue Manufacturing Location | Millicent Mill, South Australia |
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What You'll Learn
Kleenex arrived in Australia in the 1920s
Kleenex was born on June 12, 1924, when it introduced the world to the concept of facial tissues. Before the 1920s, there was no such thing as a facial tissue. People used cold cream for cleaning their faces, and Kleenex offered a clean and convenient way to remove it. Consumers soon discovered that these tissues were also useful when they had a cold. The brand responded with a new positioning: "The handkerchief you can throw away!".
Kleenex has been manufacturing toilet paper in South Australia since 1966, supporting local communities and providing employment for hundreds of local families. The brand's facial tissues are also made in Australia at the Millicent Mill in South Australia.
Kleenex is committed to responsible forest management and is FSC (Forest Stewardship Council) certified. The brand has also partnered with Carbon Positive Australia and The Nature Conservancy to support the regeneration of bushland across Australia and New Zealand.
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Kleenex products are manufactured in South Australia
Kleenex has been manufacturing toilet paper in South Australia since 1966. The company has been supporting local communities through this manufacturing process, including hundreds of local employees and their families. The brand has also been working towards reducing the environmental impact of its products and packaging. For instance, Kleenex supports the REDcycle program, which focuses on recycling soft plastics. Additionally, Kleenex has committed to including 40% recycled content in its plastic packaging and aims to reduce its plastic footprint.
Kleenex has a wide range of products, including tissues, paper towels, and other personal hygiene products. The brand is known for its soft and absorbent tissues, which come in various pack sizes to cater to different needs. Kleenex has also introduced innovative products such as the Anti-Viral tissue, a premium 3-ply tissue designed to help prevent the spread of cold and flu viruses.
In the 1920s, Kleenex revolutionized personal hygiene by introducing disposable facial tissues. Originally intended for removing cold cream, consumers quickly discovered the convenience of using these tissues for colds as well. This led to Kleenex's iconic positioning as "The handkerchief you can throw away!". Kleenex expanded its operations to Australia in this decade, launching the first Pocket Pack tissue in 1932.
Kleenex's presence in South Australia is a testament to the brand's commitment to local communities and environmental sustainability. By manufacturing its products locally, Kleenex not only provides employment opportunities but also reduces the carbon footprint associated with importing goods. Additionally, Kleenex's efforts to minimize the use of plastic and promote recycling demonstrate its dedication to environmental stewardship.
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Kleenex supports local communities and employees
Kleenex has been supporting local communities and employees in Australia since 1966. The brand's toilet paper and facial tissues are manufactured in South Australia, providing jobs to hundreds of local employees and their families. In addition to supporting local communities through employment, Kleenex is also committed to sustainability and reducing its environmental impact. They have partnered with Carbon Positive Australia and The Nature Conservancy to regenerate 1 million square meters of bushland across Australia and New Zealand by 2030. This includes supporting better economic management, protecting culturally significant sites, and learning from the thousands of years of legacy of Indigenous, Torres Strait Islander, and Maori people.
Kleenex's parent company, Kimberly-Clark, is dedicated to giving back to communities globally. The company has committed to providing at least 30,000 hours of volunteer time by 2030 and matching financial donations from employees to help their favourite charities. Kleenex Australia specifically supports the local economy and sustainable production, with the support of the World Wildlife Fund (WWF) Australia. Their products are made from fibre that is responsibly sourced and FSC-certified by the Forest Stewardship Council.
In addition to supporting the environment and local communities, Kleenex Australia has also been instrumental in promoting good personal hygiene habits. They launched an Anti-Viral tissue with a moisture-activated middle layer designed to help stop the spread of cold and flu viruses. Additionally, they developed a nationwide education program in Australian schools called "Catch it. Bin it. Kill it." to teach children about hand hygiene and prevent the spread of viruses.
Through these initiatives, Kleenex demonstrates its commitment to supporting local communities, employees, and promoting health and sustainability in Australia.
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Kleenex is committed to sustainability and reducing environmental impact
Kleenex is committed to sustainability and reducing its environmental impact. The company has been building sustainability into its business practices, from raw materials to manufacturing processes and its supply chain. Kleenex's commitment to sustainability is evident through its initiatives and partnerships aimed at reducing environmental impact, conserving natural resources, and supporting communities.
Kleenex, owned by Kimberly-Clark, has set ambitious Sustainability 2030 program objectives. These objectives focus on social impact, forest and fiber, waste and recycling, energy and climate, and plastics. The company aims to create a better future for the communities it serves and has integrated sustainability into various facets of its operations.
In terms of reducing environmental impact, Kleenex has made significant strides. The company has reduced carbon emissions at its Millicent mill by 62% since 2015 and is working towards achieving its carbon neutral goal. Kleenex is committed to reducing its total plastic footprint by 50% by 2030 and is transitioning to renewable energy sources. Additionally, Kleenex supports programs like REDcycle for soft plastics recycling and aims to include 40% recycled content in its plastic packaging.
Kleenex is also committed to responsible sourcing and conservation. Their facial tissues are produced from 100% responsibly managed forests, and they have been certified by the Forest Stewardship Council (FSC) since 2008. Kleenex ensures that the wood fiber they purchase comes from well-managed forestlands or recycled sources. The company is also involved in conservation efforts, such as the Atlantic Forest in Brazil, a major global pulp-producing region.
Kleenex understands the importance of supporting communities and giving back. They are committed to supporting the Indigenous, Torres Strait Islander, and Maori people of Australia and New Zealand through internal policies, programs, funding, and advocacy work. Kleenex has also partnered with organizations like Carbon Positive Australia and The Nature Conservancy to regenerate 1 million square meters of bushland across Australia and New Zealand by 2030. Additionally, Kleenex matches financial donations from employees to help support their favorite charities.
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Kleenex has the support of WWF Australia
Kleenex is a well-known brand of paper products, including facial tissues, toilet paper, and paper towels. The brand has a significant presence in Australia, with many of its products being manufactured in the country. Kleenex has a long history in Australia, dating back to the 1920s when it introduced the concept of facial tissues to the market. Over the years, Kleenex has become an iconic and trusted brand among Australian consumers.
Kleenex's commitment to sustainability and social responsibility is evident through its various initiatives and partnerships. Notably, Kleenex has gained the support of WWF Australia, which is a significant endorsement for the brand's environmental efforts. The World Wildlife Fund (WWF) is one of the world's leading conservation organizations, working to protect natural habitats and promote sustainable practices. Their support of Kleenex in Australia signifies that the brand meets their high standards for environmental sustainability and responsible production.
WWF Australia's support for Kleenex is a testament to the brand's efforts in reducing its environmental impact. Kleenex has implemented several initiatives to minimize the ecological footprint of its products and packaging. For example, Kleenex has committed to using fibre that is responsibly sourced and Forest Stewardship Council (FSC) certified. This certification ensures that the wood fibre used in their products is sourced from well-managed forests, protecting natural habitats and promoting sustainable forest management.
In addition to responsible sourcing, Kleenex has set ambitious targets for reducing plastic waste across their logistical processes. They aim to incorporate 40% recycled content in their plastic packaging, keeping it out of landfills and giving it another life. Furthermore, Kleenex is dedicated to supporting local communities and Indigenous peoples in Australia and New Zealand. Through partnerships with organizations like Carbon Positive Australia and The Nature Conservancy, Kleenex aims to regenerate one million square meters of bushland by 2030.
Kleenex's partnership with WWF Australia showcases their dedication to environmental stewardship and social responsibility. By gaining the support of a respected conservation organization, Kleenex reinforces its commitment to sustainability and responsible production. This endorsement not only enhances Kleenex's reputation but also assures consumers that their purchases support sustainable and ethical practices. Kleenex's collaboration with WWF Australia aligns with the brand's values and demonstrates their proactive approach to environmental and social challenges.
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Frequently asked questions
Kleenex is owned by Kimberly-Clark, a US-based corporation. However, Kleenex products, including facial tissues and toilet paper, have been manufactured in Australia since 1939 and 1966, respectively.
Kleenex products are manufactured at the Millicent Mill in South Australia.
Kleenex employs hundreds of Australians, providing support for local communities and families.
Kleenex is committed to responsible forest management and reducing its environmental impact. They support programs like REDcycle and aim to include 40% recycled content in their plastic packaging. They also have partnerships with Carbon Positive Australia and The Nature Conservancy to regenerate bushland across Australia and New Zealand.
