Lexi Webster
Jurlique International Pty Ltd is an Australian cosmetics manufacturer specialising in natural botanical-based skincare and cosmetics. The company was founded in 1985 in the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike, who were inspired by a vision to create high-performing, pure and natural skincare. The company's name is based on a phonetic combination of the couple's first names. Today, Jurlique claims to be the number two prestige skincare brand in Australia and is sold in over 5,000 stores worldwide, including over 58 Jurlique concept stores, 18 of which are located across Australia.
| Characteristics | Values |
|---|---|
| Year founded | 1985 |
| Founders | Dr Jurgen Klein and Ulrike Klein |
| Founders' professions | Jurgen: scientist, biochemist, and naturopath. Ulrike: botanist and horticulturalist |
| Location | Adelaide Hills, South Australia |
| Brand name origin | A phonetic combination of the founders' first names |
| Number of stores worldwide | Over 5,000 |
| Number of concept stores | 58 |
| Number of concept stores in Australia | 18 |
| Farm | Biodynamic, eco-conscious, and regenerative farming methods |
| Ingredients | Natural botanical-based |
| Certifications | Certified biodynamic by the National Association for Sustainable Agriculture, Australia |
| Parent company | Pola Orbis Holdings |
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What You'll Learn
Jurlique is an Australian cosmetics manufacturer
Jurlique International Pty Ltd is an Australian cosmetics manufacturer specialising in natural botanical-based skincare and cosmetics. Founded in 1985 in the Australian state of South Australia, the company name is a combination of the first names of its founders, Dr Jurgen Klein and his wife Ulrike. The couple, who are German, chose a farm in the Adelaide Hills as the base for their business, attracted by the warm climate and unpolluted environment.
Jurgen was a biochemist and naturopath, and Ulrike was a horticulturalist and botanist. Their combined expertise inspired their vision to create high-performing, pure and natural skincare products. For more than 35 years, Jurlique has been committed to sustainability, using biodynamic farming methods and clean energy in its Natural Beauty Plant in the Adelaide Hills. The company also aims to reduce its carbon footprint and care for its employees.
Jurlique's products are crafted with potent botanical extracts from its biodynamic farm. The company has a global reputation as one of the best Australian natural-based skincare brands, with a presence in over 5,000 stores worldwide, including over 58 Jurlique concept stores, 18 of which are located across Australia. The brand has also received recognition in popular culture, with Julia Roberts' character using Jurlique hand cream in the 2010 film Valentine's Day.
Jurlique's unique approach to skincare involves combining powerful botanical ingredients grown on its farm with advanced skincare science to create high-performance, natural-based skincare products. The company's commitment to sustainability and the environment is evident in its annual tree-planting tradition, which has resulted in the planting of over 15,000 native trees on its farm, contributing to biodiversity and expanding the carbon storage capacity of the soil.
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Founders Ulrike and Jurgen Klein
Ulrike Klein was born in 1943 in a village in the Harz mountains in Germany. The beauty of the countryside inspired her love of nature and, with her family's heritage in gardening and horticulture, she developed an in-depth understanding of plants and herbs. In the 1960s, Ulrike studied horticulture and education at the University of Hannover. She then became a primary school teacher, witnessing how art fosters creativity and imagination in children. In 1972, she married Juergen Klein.
Together, Ulrike and Juergen founded a company called LIVOS in 1974. The name is derived from the Celtic word for life-force. Through LIVOS, they researched and extracted plant essences for use in food, cosmetics, and paint. They created their first aromatherapy products before the practice became fashionable.
In 1983, Ulrike and Juergen, along with their four young children, immigrated to the Adelaide Hills in South Australia. They founded Jurlique in 1985 with the vision of producing a healing, plant-based skincare range using 100% pure and natural ingredients. The Adelaide Hills were chosen for its perfect climate, pure, unpolluted air, and nutrient-rich soil.
Over the next decade, Jurlique grew from its humble beginnings into a prominent company in Australia and beyond. As of 2020, Jurlique has been creating natural-based skincare for 35 years, with products sold in over 5,000 stores worldwide, including over 58 Jurlique concept stores, 18 of which are located across Australia.
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Sustainable farming methods
Jurlique is a skincare brand that has been using powerful botanicals, sustainable farming methods, and exclusive extraction methods to create its unique natural-based products for 35 years. The brand was founded by Jurgen and Ulrike Klein, who combined their names and knowledge—Jurgen as a scientist and naturopath, and Ulrike as a botanist and horticulturalist—to create Jurlique.
The founders chose South Australia's Adelaide Hills as the place to grow their herbs and flowers and create the purest skincare possible. They selected this region for its pure, unpolluted air and nutrient-rich soil. The brand has been using sustainable farming methods since 1985, the year they began, and has committed to giving back to the Earth more than what they take from it.
The Jurlique Farm is a biodynamic farm, following holistic and sustainable farming practices that naturally look after plant health and the soil. The farm ensures that nothing harmful goes into the earth or their products. They do not use synthetic pesticides, herbicides, and fertilizers. Instead, they use natural herbal remedies for their plants, along with cosmic influences and the moon cycle.
Jurlique has also been beekeeping since 1985 to support pollination and promote biodiversity on the farm. They have partnered with Hills Biodiversity in Australia to improve local ecosystems and have committed to supporting native bird and koala habitats by planting 700 tree seedlings on the farm by the end of 2022. The brand also plans to install 100kW solar panels at their manufacturing facilities by the end of 2022 and achieve 100% reusable and recyclable packaging by the end of 2023.
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Natural botanical-based skincare
Jurlique is an Australian cosmetics manufacturer specialising in natural botanical-based skincare and cosmetics. The company was founded in 1985 in South Australia by Dr Jurgen Klein and his wife Ulrike, combining their first names to come up with the brand name. The couple, both German, moved to a farm in the Adelaide Hills a year before launching their brand, attracted by the region's warm climate, pure, unpolluted air, and nutrient-rich soil.
Ulrike, a botanist and horticulturalist, and Jurgen, a biochemist and naturopath, shared a vision to create high-performing, pure, and natural skincare products. They have achieved this by harnessing the power of nature, growing and combining potent botanical ingredients with advanced skincare science to create effective, natural-based skincare solutions.
The company's unique biodynamic farm in the Adelaide Hills is at the heart of its operations. Here, Jurlique sustainably cultivates a wide range of powerful botanicals, using farming methods that care for the land and support the health and vitality of the farm's ecosystem. The brand does not use synthetic pesticides, herbicides, or fertilisers, and instead uses regenerative farming methods that nurture the soil and the environment.
Jurlique's natural botanical-based skincare range includes cleansers, creams, lotions, mists, face serums, and age-defying treatments. These products are designed to deliver healthy-looking, radiant skin while restoring radiance and smoothness. The brand has gained a global reputation for its commitment to creating sustainable, natural-based skincare solutions, with its products now sold in over 5,000 stores worldwide, including over 58 Jurlique concept stores.
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Sold in over 5,000 stores worldwide
Jurlique is an Australian cosmetics manufacturer specialising in natural botanical-based skincare and cosmetics. The company was founded in 1985 in South Australia by Dr Jurgen Klein and his wife Ulrike. The brand name is a combination of their first names. The couple relocated to a farm in the Adelaide Hills a year before launching their brand, attracted by the warm climate and pure, unpolluted air.
For more than 35 years, Jurlique has been committed to sustainability and caring for the environment. The company grows powerful ingredients on its farm in South Australia's Adelaide Hills, using biodynamic farming methods. The brand is known for its natural, botanical-based skincare and cosmetics, and its products are sold worldwide in over 5,000 stores, including 58 Jurlique concept stores. 18 of these concept stores are located in Australia.
The brand has a strong presence in the Australian market, with its unique biodynamic farm and clean energy Natural Beauty Plant in the Adelaide Hills. Jurlique's commitment to sustainability and natural, effective skincare has resonated with consumers worldwide, leading to its expansion into thousands of stores globally. The brand's concept stores offer a dedicated space for customers to experience the range of Jurlique products, enhancing their presence in the market.
The expansion of Jurlique into over 5,000 stores worldwide is a testament to the brand's popularity and appeal. The company's commitment to sustainability and natural ingredients has clearly resonated with consumers, who appreciate the effectiveness and quality of Jurlique's skincare and cosmetic offerings. The brand's presence in various markets, including its own concept stores, demonstrates its successful expansion and ability to reach a global audience.
Jurlique's global reach and strong market presence have also been boosted by its appearance in popular culture. For example, Julia Roberts' character in the 2010 film Valentine's Day was shown using Jurlique hand cream, bringing the brand into the spotlight. This exposure, along with the brand's commitment to innovation and sustainability, has contributed to its success and wide distribution.
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Frequently asked questions
Yes, Jurlique is an Australian cosmetics manufacturer founded in 1985 in South Australia by Dr Jurgen Klein and his wife Ulrike.
Jurlique products are made at the Jurlique Farm and Natural Beauty Plant in the Adelaide Hills, South Australia. The company's farm is still part of the business.
Jurlique is a skincare and cosmetics brand specialising in natural botanical-based products. The brand is considered ethical and environmentally friendly, using biodynamic farming methods and clean energy.
