Damon Mcknight
July is an Australian luggage brand founded in Melbourne in 2018 by Athan Didaskalou and Richard Li. The brand's luggage sets are designed to be stylish, durable, and convenient, offering features such as SilentMove spinner wheels, a 100-day return policy, and a lifetime warranty. July's suitcases are made from a German polycarbonate shell, which is both functional and unique in design, with rounded corners that create a bounce-back effect on hard knocks. The brand has gained popularity in Australia and expanded to the US market, catering to travellers seeking well-designed and premium luggage options.
| Characteristics | Values |
|---|---|
| Brand | July |
| Founders | Athan Didaskalou and Richard Li |
| Place of Origin | Melbourne, Australia |
| Year Founded | 2018 |
| Type of Business | Luggage startup |
| Unique Selling Point | Lightweight suitcases with a unique design |
| Shipping | Free shipping and returns for Australian customers |
| Return Policy | 100-day return policy |
| Warranty | Lifetime warranty |
| Suitcase Material | German polycarbonate shell |
| Suitcase Features | SilentMove spinner wheels, rounded corners, scratch-proof, black aluminium corners |
| Suitcase Colors | Charcoal, navy, forest, nude, burgundy |
| Suitcase Sizes | Carry-on, Checked, Pro SnapSleeve, Pro Trunk, Daybreak Backpack, Checked Trunk Set, Everyday Small Duffle |
| Personalization | Various fonts, colours, 14 languages, and emojis |
| Price | Worth the price tag according to reviews |
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What You'll Learn
July luggage is an Australian brand
The brand first started as an online-only business, but has since expanded to physical stores, with its first Sydney store opening in the Galeries. July offers a range of luggage options, including carry-on suitcases, checked trunks, backpacks, and duffle bags. The cases are made from a German polycarbonate shell that is durable, functional, and features a unique design. The corners are more rounded than other bags on the market, creating more bounce-back from hard knocks. The suitcases are also claimed to be scratch-proof and feature SilentMove spinner wheels, making packing and unpacking a breeze.
July offers a generous 100-day return policy and a lifetime warranty on its products, along with free shipping and returns within Australia. The brand also offers personalisation options, with various fonts, colours, languages, and emojis available. The overall vibe and style of the brand are sophisticated and minimalist, with a range of subtle colour options to choose from, including charcoal, navy, forest, nude, and burgundy.
July has found success in the Australian market and has also expanded internationally, launching in the US and planning to open a store in London by mid-2023. The brand's signature carry-on piece is a "crush-proof" 42-litre wheeled suitcase with an ejectable battery and USB ports for charging devices on the go. July luggage is known for its hyper-functional design and high-quality construction, making it a popular choice for travellers seeking stylish and durable luggage options.
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It was founded in Melbourne in 2018/2019
July luggage is an Australian brand founded in Melbourne in 2018/2019. The brand was co-founded by Athan Didaskalou and Richard Li, two Australian travellers who were tired of clunky, uninspired suitcases that were difficult to manoeuvre. They set out to redesign lightweight suitcases from scratch, aiming to 'reinvent the wheel'. Starting as an online-only business, July soon expanded, opening its first physical store in Melbourne, followed by a Sydney store in The Galeries.
The brand experienced unexpected success in the US market during the COVID-19 pandemic, with early sales exceeding targets. This success was attributed to a more vaccinated and mobile consumer base in the US compared to Australia. July's unique selling points, such as personalisation and lightweight designs, resonated with American customers. The co-founders also attributed their success to strong partnerships and adaptability in marketing and customer service to meet the needs of different audiences.
July luggage offers a range of features that enhance the travel experience. The cases are known for their durability, functional design, and unique aesthetic. They are made from a German polycarbonate shell, which is both strong and lightweight, contributing to their scratch-proof and bounce-back properties. The suitcases also come with SilentMove spinner wheels, a 100-day return policy, and a lifetime warranty, ensuring customer satisfaction.
The overall style of the brand is sophisticated and minimalist, with a range of subtle colour options, including charcoal, navy, forest, nude, and burgundy. July's signature carry-on piece features an ejectable battery and USB ports for charging devices on the go. The brand's hyper-functional design and direct-to-consumer model have contributed to its success, with customers valuing the quality and convenience that July luggage offers.
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The brand offers free shipping and returns in Australia
July is an Australian luggage brand that offers free shipping and returns for its Australian customers. The company was founded in Melbourne in 2018 or 2019 by frequent travellers Athan Didaskalou and Richard Li, who were tired of clunky, uninspired suitcases. July's products are designed to be durable, functional, and stylish, with a unique look and texture. The brand's suitcases are made from a German polycarbonate shell, which is both durable and functional, and features rounded corners designed to create more bounce-back from hard knocks. The exterior is made of black aluminium, which looks great against the various colour options available, including charcoal, navy, forest, nude, and burgundy.
July offers a generous 100-day return policy and a lifetime warranty on its products. This means that if customers are not satisfied with their purchase, they can return or exchange it, as long as it has not been personalised. The brand also offers personalisation options, with various fonts, colours, and languages available, including emojis. This has been a popular feature, especially for customers in the US, where around 70% of cases shipped are personalised.
In addition to its online business, July has expanded into physical stores, opening its first Sydney boutique in the Galeries on George Street. This was the brand's third bricks-and-mortar store, following two locations in Melbourne. July also has plans to open another store in Sydney, as well as Brisbane and London.
Overall, July's luggage offers a sophisticated and minimalist style, with subtle colours and a unique design. The brand's Australian customers can take advantage of the free shipping and returns, as well as the generous return policy and lifetime warranty, making it a convenient and risk-free option for travellers looking for durable and stylish luggage.
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$59.99 $69.99
July luggage is durable, functional and stylish
July luggage is an Australian brand, founded in Melbourne in 2018 or 2019 by frequent travellers Athan Didaskalou and Richard Li. The brand's vision is to fix a broken industry that either serves the minority or the masses. Didaskalou and Li spoke with hundreds of travellers and read thousands of online reviews to find out the key pain points and desires in luggage. They set out to create thoughtfully designed products that upgrade the travel experience.
The overall vibe and style of the brand are sophisticated and minimalist. There are five different colours to choose from: charcoal, navy, forest, nude and burgundy. July's signature carry-on piece is a "crush-proof" 42-litre wheeled suitcase that comes with an ejectable battery and USB and USB-C ports so you can charge your phone and laptop simultaneously. The cases also come with SilentMove spinner wheels and a 100-day returns policy, along with a lifetime warranty.
July offers free shipping and returns within Australia, with a generous 100-day return policy. If you are not satisfied with your purchase, you can return or exchange it, as long as it is not personalised. July also offers personalisation in various fonts and colours and 14 different languages, plus emojis. The brand has since expanded to the US market and opened its first physical store in Sydney, Australia, in 2023.
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The co-founders set their sights on the US market during the pandemic
July luggage is an Australian brand founded in Melbourne in 2018 by Athan Didaskalou and Richard Li. The brand was born out of the co-founders' frustration with "clunky, uninspired suitcases that were difficult to manoeuvre". They set out to redesign lightweight suitcases from scratch. However, when the COVID-19 pandemic struck, international and domestic travel restrictions were imposed, causing a dip in revenues.
In 2021, faced with a sluggish domestic market, the co-founders looked beyond Australia's borders and set their sights on the US market. This decision was influenced by the higher vaccination rates and greater mobility of the US population, with almost 59% having received at least one vaccine dose compared to 28% in Australia. The US market presented a significant opportunity for growth, given its much larger population and strong demand for travel.
Expanding into the US market during the pandemic was not without its challenges. The July team had to adapt their marketing and customer service approaches to cater to American consumers. This included making subtle changes like using American spelling on the US website. They also offered personalisation options, with various fonts, colours, languages, and emojis, which proved popular among US customers. About 70% of the cases shipped to the US were personalised, all managed from their base in Melbourne.
The success of July's US launch can be attributed to strong partnerships and a willingness to adapt to the new market. As Didaskalou noted, success comes from having "really good partners" and being responsive to customers' needs. The pandemic also made it more acceptable to conduct business remotely, with deals being made over Zoom, which facilitated their expansion into a new market without a physical presence. The success in the US has accelerated discussions about additional funding, with the founders now focusing on attracting US investors.
Since its launch in the US, July has continued to expand its physical presence. In addition to its online business, the brand has opened boutiques in Melbourne and its first store in Sydney. The company is already planning a second Sydney location and considering expansion to Brisbane and London by mid-2023.
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Frequently asked questions
Yes, July luggage is an Australian brand founded in Melbourne in 2018 or 2019 by Athan Didaskalou and Richard Li.
July luggage is available online and in physical stores. The brand's first physical store opened in Melbourne, and it now has two more boutiques in the city, one in Sydney, and another one planned for Brisbane.
July luggage comes with a lifetime warranty that offers repair or replacement for manufacturing issues, including damage to the shell, wheels, zips, and handles. The brand also offers free shipping and returns within Australia, along with a 100-day return policy.
