Leslie Massey
Ivory Coat is a pet food brand that is manufactured in Australia and uses Australian meat and natural ingredients. The brand is owned by The Real Pet Food Company, a majority Chinese-led Asian investment consortium. The company also owns other pet food brands such as Nature's Gift, Nature's Goodness, Farmers Market, and VIP. While Ivory Coat is not Australian-owned, it is marketed as an Australian-made product, and the brand philosophy emphasizes giving back to Australian farmers and communities.
| Characteristics | Values |
|---|---|
| Ownership | Chinese-led Asian investment consortium |
| Manufacturing | Made in Australia |
| Ingredients | Australian meat and quality natural ingredients |
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What You'll Learn
Ivory Coat is owned by Chinese-led consortium The Real Pet Food Company
Ivory Coat is a pet food brand that is manufactured and made in Australia with Australian meat and natural ingredients. The brand is passionate about being Australian-made and giving back to Australian farmers and communities, which is core to its brand philosophy.
However, Ivory Coat is owned by The Real Pet Food Company, which is a majority Chinese-led Asian investment consortium. In 2015, Quadrant Private Equity bought into The Real Pet Food Company, along with the founding Quinn family and its management. In 2017, the majority owner of The Real Pet Food Company, Quadrant Private Equity, sold its interests to Beijing-based Hosen Capital, China's largest agribusiness company, New Hope Group, and the Singapore Government's investment vehicle, Temasek.
The consortium's proposal to buy The Real Pet Food Company was likely to attract controversy, given scrutiny of Chinese investments in Australia and the nation's growing presence in Australia's food bowl. Despite this, Nick Dowling, Australian chief executive of New Hope Group, viewed the acquisition as a logical step for the consortium, stating that it was a "fantastic opportunity to take a really successful Australian company global to follow the theme of global pet humanisation".
The Real Pet Food Company owns several other brands, including Billy & Margot, Nature's Gift, Natures' Goodness, Farmers Market, VIP, Doctor B's BARF, Tucker Time, and Fussy Cat Love'm.
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The company's pet food is made in Australia
The pet food industry in Australia is largely dominated by three foreign-owned groups: Mars (North American), Nestle (Swiss), and The Real Pet Food Company (Chinese-led). The Real Pet Food Company owns several pet food brands, including Ivory Coat.
Ivory Coat is a pet food brand owned by The Real Pet Food Company, which is a majority Chinese-led Asian investment consortium. In 2015, Quadrant Private Equity bought into the company, along with the founding Quinn family and its management. In 2017, the majority owner of The Real Pet Food Company, Quadrant Private Equity, sold its interests to Beijing-based Hosen Capital, China's largest agribusiness company, New Hope Group, and the Singapore Government's investment vehicle, Temasek.
Despite being owned by a foreign consortium, Ivory Coat pet food is made in Australia with Australian meat and quality natural ingredients. The brand is passionate about being Australian-made and giving back to Australian farmers and communities, which is core to its brand philosophy. Ivory Coat strives to be the leading brand in providing straightforward Australian Natural Health options for pets, with every product built on a natural formula developed by nutritionists, focusing on great taste and nutrition.
The company's pet food being made in Australia is advantageous for several reasons. Firstly, it supports local businesses and contributes to the Australian economy. Secondly, it ensures that the ingredients used are sourced locally and meet Australian quality standards, which are known to be stringent. This can give pet owners confidence in the safety and freshness of the food they are feeding their furry friends. Additionally, by producing locally, Ivory Coat can more easily adapt its products to meet the specific needs and preferences of the Australian market, such as creating grain-free options or formulas that cater to specific health concerns like allergies or low-fat diets.
In summary, while Ivory Coat is owned by a foreign consortium, its pet food is proudly made in Australia, and this has several benefits for the company, pet owners, and the local community.
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$17.27
It is marketed as a natural pet food brand
Ivory Coat is marketed as a natural pet food brand. The company's mission is to be the most trusted natural pet brand by creating natural pet food made in Australia with Australian meat and quality natural ingredients. The brand philosophy emphasizes being Australian-made and supporting local farmers and communities.
The pet food industry is largely dominated by foreign-owned groups, with the majority of large brands produced overseas. However, Ivory Coat stands out as an Australian-made product, which is well-received by pet owners seeking natural and grain-free options for their dogs and cats. Reviews highlight the variety of flavors offered, such as turkey and duck, chicken, salmon, and ocean fish, catering to different preferences and dietary needs.
The brand's commitment to natural ingredients and Australian provenance is reflected in its marketing and branding. Ivory Coat positions itself as a trusted and premium option for pet owners seeking high-quality, natural food for their furry friends. The brand's marketing likely emphasizes the health benefits, taste, and locally sourced ingredients of their products.
While Ivory Coat is marketed as a natural pet food brand, it is important to note that the company has received investments from Chinese-led consortiums. In 2017, it was reported that The Real Pet Food Company, a majority Chinese-led Asian investment consortium, owned Ivory Coat. This ownership structure may influence the brand's marketing and positioning, particularly in navigating the perception of Chinese investments in Australia's food industry.
Despite the foreign investments, Ivory Coat maintains its focus on being an Australian natural health pet food brand. The company continues to promote its Australian roots and the use of local ingredients, which aligns with its target audience's preferences for Australian-made products.
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The brand is available for both cats and dogs
Ivory Coat is a pet food brand that is manufactured in Australia and is available for both cats and dogs. The brand is owned by The Real Pet Food Company, a majority Chinese-led Asian investment consortium. The company is also known for other pet food brands such as Nature's Gift, Nature's Goodness, Farmers Market, and Billy & Margot.
Ivory Coat offers a range of dry dog food products, including grain-free options. Their recipes feature various proteins, such as turkey, duck, chicken, kangaroo, salmon, and ocean fish. The brand has received generally positive reviews from dog owners, with many commenting on the high quality of the food and the resulting health benefits for their dogs. Some dogs, however, may be pickier when it comes to taste, as one dog owner mentions that their dog did not take to the flavour and would leave their bowl unfinished.
In addition to dog food, Ivory Coat also provides cat food options. One cat owner shares their experience of switching their cat to Ivory Coat Dry Cat Food, specifically the ocean fish and salmon flavour. They mention that their cat used to be a fussy eater but has consistently eaten Ivory Coat with minimal fuss, resulting in a shinier coat.
The brand's mission is to become the most trusted natural pet food brand in Australia. Their products are made with Australian meat and high-quality natural ingredients, providing nutritional benefits for all types of dogs and cats. Ivory Coat is passionate about being Australian-made and supporting local farmers and communities, which is core to their brand philosophy.
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Ivory Coat has received positive reviews from pet owners
Ivory Coat is an Australian company that manufactures pet food for cats and dogs. The company was acquired by The Real Pet Food Company in 2015, which was then bought by Beijing-based Hosen Capital, China's largest agribusiness company, New Hope Group, and the Singapore Government's investment vehicle, Temasek.
Despite the sale of the company, Ivory Coat products are still well-received by pet owners. Ivory Coat's pet food has received positive reviews from pet owners who have noticed improvements in their pets' health and eating habits. One review highlights how a cat that was previously a fussy eater now enjoys eating Ivory Coat's ocean fish and salmon flavour. The reviewer also mentions that their cat's coat is now shiny, which they attribute to the grain-free food. Another review mentions how their 1.5-year-old pug, a typically fussy eater, loves eating Ivory Coat's grain-free dry dog food.
Ivory Coat's grain-free dog food has also been praised by pet owners. One review mentions how their dog now only eats Hills kibble as a last resort and that they have never seen their dog react so positively to any kibble. Another review highlights that their dog loves the taste of Ivory Coat's salmon kibble and always eats it first.
Ivory Coat's puppy food has also received positive feedback. An independent panel of experts tested and reviewed the puppy food options offered by Ivory Coat, finding that the brand provides suitable options for puppies, adults, and senior dogs. The panel also noted that Ivory Coat's recipes contain animal protein as the first ingredient, ensuring that pups will enjoy the food.
However, it is important to note that there have been some negative reviews and reports of sickness associated with Ivory Coat's pet food products. Some pet owners have reported issues with their dogs experiencing recurring bouts of lethargy, vomiting, and bloody diarrhoea after eating Ivory Coat's grain-free lamb and kangaroo food. Additionally, some reviewers have mentioned that their dogs experienced changes in digestibility and increased flatulence after consuming Ivory Coat's products.
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Frequently asked questions
No, Ivory Coat is not Australian-owned. It is owned by The Real Pet Food Company, a Chinese-led Asian investment consortium.
Yes, Ivory Coat pet food is made in Australia with Australian meat and natural ingredients.
Other pet food brands owned by The Real Pet Food Company include Nature's Gift, Nature's Goodness, Farmers Market, Billy & Margot, VIP, Doctor B's, BARF, Tucker Time, and Fussy Cat.
