Ruqayyah Snyder
After a nine-year wait, Glossier has finally launched in Australia. The cult beauty brand, founded by Emily Weiss, is now available at Australian beauty retailer MECCA, both in stores and online. Beauty enthusiasts in Australia have long desired access to Glossier's minimalist makeup and skincare products, with some resorting to asking friends travelling to the US or UK to bring back items. With its launch in Australia, Glossier fans can now easily get their hands on popular products like Boy Brow, Cloud Paint, and the Milky Jelly Gentle Gel Face Cleanser. While there was a delay in bringing Glossier to Australia, the response to its arrival indicates that the brand still has a dedicated following in the country.
| Characteristics | Values |
|---|---|
| Availability in Australia | Available through shipping from the US-based site to Australia and in-store at MECCA |
| Shipping cost from the US to Australia | $16 AUD for standard shipping (4-6 business days) |
| Shipping cost from MECCA | Free shipping on orders over $25 and free Click & Collect options |
| Shipping time from the US to Australia | 4-6 business days |
| Shipping time from MECCA | N/A |
| Processing time | 1-3 days |
| Availability of products | Most cult favourites are available, except the Glossier Candle and Solid Perfume |
| Duties and taxes | Included in the shipping cost from the US |
| Returns policy | 30-day returns policy for all Australian orders |
| Packaging | Pink pouches with a seasonal sticker and samples |
| Pricing | Similar to prices on Glossier's website |
| Physical stores | Permanent stores in the US and London, pop-up stores in other cities |
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What You'll Learn
- Glossier products are now available in Australia via the MECCA website and select stores
- The Glossier range at MECCA includes skincare and makeup, with free shipping on orders over $25
- Glossier ships directly to Australia, with standard shipping costing $16 AUD and taking 4-6 business days
- Some Glossier products, like candles and solid perfumes, are unable to be shipped to Australia
- Glossier's permanent stores are located in the US and London, with pop-up stores in other cities
Glossier products are now available in Australia via the MECCA website and select stores
After a long wait, Glossier products are now available in Australia. Australian beauty enthusiasts can now purchase Glossier products in-store and online via the popular beauty retailer, MECCA.
The launch of Glossier in Australia has been highly anticipated, with many Australians previously resorting to asking friends or family travelling to the US to bring back Glossier products. The brand's delay in entering the Australian market led to a tapering off in excitement and an identity crisis for the company during the pandemic. However, Glossier has persevered and finally made its way Down Under.
The Australian MECCA stores will offer the full Glossier line, including both skincare and makeup products. This means Australians can now easily access cult favourites such as Boy Brow, Cloud Paint, and the Milky Jelly Gentle Gel Face Cleanser. The brand's iconic pink pouches, stickers, and samples will also be available to Australian customers.
Glossier was launched in 2014 by Emily Weiss, who began her career with the popular beauty website, Into The Gloss. The brand quickly gained popularity due to its simple formulas, minimalist approach to beauty, and distinctive pink packaging. With celebrity endorsements from the likes of Sydney Sweeney, Gigi Hadid, and Olivia Rodrigo, Glossier has become a driving force in the beauty industry.
Australian beauty lovers can now take advantage of MECCA's competitive pricing and efficient delivery options, including free shipping on orders over $25 and free Click & Collect. With Glossier's Australian launch, the brand takes a step towards its aspiration to become a "100-year" brand.
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The Glossier range at MECCA includes skincare and makeup, with free shipping on orders over $25
After a nine-year wait, Glossier has finally launched in Australia. The cult beauty brand is now available at MECCA, both in stores and online. The Glossier range at MECCA includes skincare and makeup products, with free shipping on orders over $25.
The launch of Glossier in Australia is a significant step for the brand, which previously only shipped to a select few countries. While Glossier has always had a passionate community of devotees in Australia, the brand's absence in the country led to a tapering off of interest over time. With the launch of Glossier at MECCA, Australian beauty enthusiasts can now easily access the brand's products without having to rely on friends or forwarding services to get their hands on the coveted items.
The Glossier range at MECCA includes a variety of skincare and makeup products, such as the Cloud Paint Blush, a super-pigmented liquid blush that blends seamlessly into the skin, and the Boy Brow Pomade, a creamy wax formula that gives brows a natural, full look. Other popular skincare products include the Milky Jelly Gentle Gel Face Cleanser, which provides a gentle and enjoyable cleansing experience, and the Stretch Fluid Foundation, a hydrating gel-cream formula with light-to-medium coverage that nourishes the skin.
The brand is also known for its iconic pink packaging and simple formulas, embodying a no-nonsense approach to beauty. With celebrity fans like Sydney Sweeney, Gigi Hadid, and Olivia Rodrigo, Glossier has become a driving force in the beauty world, known for its understated aesthetic.
The launch of Glossier at MECCA in Australia offers a convenient and efficient way for Australian customers to shop the brand, with competitive pricing and free shipping options.
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Glossier ships directly to Australia, with standard shipping costing $16 AUD and taking 4-6 business days
Glossier is finally available in Australia! After a nine-year wait, the cult beauty brand now ships directly to Australia, with standard shipping costing a flat rate of $16 AUD. This is inclusive of duties and taxes, and delivery takes 4-6 business days, with an additional 1-3 days for processing.
Prior to this, Australians had to rely on friends or family visiting the US or UK to get their hands on Glossier products, or ask them to mail the items over. The brand's launch in Australia was highly anticipated, with founder Emily Weiss aware of the passionate community of Glossier devotees Down Under. The wait was prolonged due to various factors, including the pandemic, which restricted international visitors to Glossier stores.
Now, Australians can purchase Glossier products from the comfort of their homes, with the option of receiving their orders in the brand's iconic pink pouch. Most of Glossier's cult favourites are available to Australian customers, including the Boy Brow, Cloud Paint, and Futuredew. However, there are a couple of exceptions, such as the Glossier Candle and Solid Perfume, which cannot be shipped to Australia due to restrictions on certain beauty products.
For orders over $110, Australians can enjoy free standard shipping, and there is also a 30-day returns policy for all Australian orders. With Glossier's expansion into Australia, the brand continues to build on its global success and cultivate a dedicated fan base in new markets.
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Some Glossier products, like candles and solid perfumes, are unable to be shipped to Australia
Glossier, the cult beauty brand, has finally launched in Australia after a decade of delay. Previously, the brand only shipped to the US, Canada, UK, Ireland, France, Denmark, and Sweden. Now, Glossier ships to over 180 countries, including Australia.
However, some Glossier products, like candles and solid perfumes, are still unable to be shipped to Australia. This is because certain items are classified as "dangerous goods" and are subject to additional fees, restrictions, and returns, depending on the country. Forwarding services, which operate by accepting packages at warehouses in countries that Glossier ships to and then charging additional shipping fees to forward them to the final destination, often prohibit the shipment of items like perfumes and nail polish.
While Glossier's Australian launch into MECCA includes makeup, skincare, and fragrance, the Glossier Candle and Solid Perfume are exceptions. These products cannot be purchased in Australia, either online or in stores. However, Australian customers can still purchase the 'You' fix in the Eau De Parfum variant.
Despite these restrictions, the launch of Glossier in Australia has been highly anticipated, with many customers expressing their excitement and relief at no longer needing to purchase a plane ticket to access the brand in-store or rely on friends and family to bring Glossier products to Australia.
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Glossier's permanent stores are located in the US and London, with pop-up stores in other cities
Glossier has permanent stores in several cities in the US, including Atlanta, Boston, Brooklyn, Chicago, Los Angeles, Miami, New York City, Philadelphia, Seattle, and Washington, D.C. Outside of the US, Glossier has a permanent store in London, England. The London store started as a pop-up store but was made permanent due to its success.
Glossier's permanent stores are strategically located in popular shopping districts and commercial areas, such as Spring Street in New York City and Melrose Avenue in West Hollywood, Los Angeles. The stores feature the brand's signature minimalist design aesthetic, with some incorporating unique elements like a "Glossier Canyon" in the Los Angeles store, inspired by California landscapes.
In addition to its permanent stores, Glossier has also hosted pop-up stores in various cities, including San Francisco and Boston. These pop-up stores are temporary retail spaces that allow customers to experience the brand and its products in person.
While Glossier initially only shipped its products to a limited number of countries, including the US, Canada, UK, Ireland, France, Denmark, and Sweden, the brand has since expanded its international reach. Glossier now ships to over 180 countries, including Australia, marking a significant expansion of its global presence.
In Australia, Glossier products are available through the MECCA beauty retailer. The launch into MECCA was highly anticipated by Australian customers, who had long awaited the brand's arrival in their country. The response to the Australian launch has been positive, with customers expressing excitement and sharing their experiences with Glossier products.
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Frequently asked questions
Yes, Glossier launched in Australia on 15 or 16 July 2024. The cult beauty brand is now available in Australian beauty retailer MECCA.
You can buy Glossier products in-store at MECCA. You can also order Glossier products online from the US-based Glossier website, which offers standard shipping to Australia for $16 AUD.
Australian MECCA stores stock the full Glossier line, including both skincare and makeup products. Some of the products available include Boy Brow Pomade, Cloud Paint Blush, Glossier You fragrance, Stretch Fluid Foundation, and the Milky Jelly Gentle Gel Face Cleanser.
