Lexi Webster
Ford Motor Company of Australia, founded in 1925, is a subsidiary of Ford Motor Company. Ford has been in Australia for 100 years and is Australia's largest direct automotive employer, with around 1500 employees across five locations in Victoria. Ford Australia has designed, engineered, and imported award-winning and best-selling cars, SUVs, and trucks, with the Ford Ranger being Australia's best-selling vehicle. In 2022, Ford sold 66,628 vehicles in Australia, and the company continues to be one of the country's top-selling brands.
| Characteristics | Values |
|---|---|
| Year Ford entered the Australian market | 1909 |
| Year Ford was founded in Australia | 1925 |
| Headquarters | Geelong, Victoria |
| Initial products | Model T cars |
| Popular models | Ford Falcon, Ford Territory, Ford Ranger, Ford Laser, Ford Focus, Ford Fiesta |
| Number of vehicles sold in 2022 | 66,628 |
| Number of vehicles sold in 2012 | 90,408 |
| Ford's position in the Australian market | One of the top-selling brands |
| Ford Australia's partnership with sports teams | Geelong Football Club, Australia men's and women's national basketball team |
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What You'll Learn
Ford's history in Australia
Ford Motor Company of Australia, also known as Ford Australia, is an Australian subsidiary of the United States-based automaker Ford Motor Company. The company was founded in 1925 as an Australian outpost of Ford Motor Company of Canada.
The first Australian-built Ford was a Model T, launched on 1 July 1925. The production line was set up in a disused Geelong wool storage warehouse while a factory was being built in an area later renamed Norlane. In 1928, the factory switched to the Model A, and in 1932, the company released the Ford V8. During World War II, Ford Australia ceased producing cars and instead focused on military production to support the war effort. After the war, Ford resumed assembly of imported Ford models, including the UK-sourced Pilot and a range of British cars such as the Prefect, Anglia, Consul, Zephyr, and Zodiac.
The Ford Falcon, an Australian "automotive icon," was introduced in 1960 and adapted to Australian requirements and road conditions. It was fully Australian-designed from 1972 to 2016 and played a prominent part in Australian popular culture and motor racing. Falcons served as taxis, police cars, family cars, and transport for tradespeople. Ford Australia also produced a range of full-size luxury cars, including the Fairlane and the LTD, with the first Fairlane released in 1959 as an Australian-assembled version of the US model.
Ford Australia has been a major sponsor of the Geelong Football Club since 1925, making it the longest sporting sponsorship in the world. The company also has partnerships with Basketball Australia and Deakin University, funding the Ford Australia Women in STEAM Scholarship.
Ford Australia is Australia's largest direct automotive employer, with around 1,500 engineers, designers, technical specialists, and other automotive specialists working across Victoria. The company has designed, engineered, and imported award-winning and best-selling cars, SUVs, and trucks, including the Ford Ranger, which is Australia's best-selling car.
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Ford Ranger's popularity
Ford Motor Company of Australia, a subsidiary of Ford Motor Company, was founded in Geelong, Victoria, in 1925. Over the years, Ford Australia has designed, engineered, and imported award-winning and best-selling cars, SUVs, and trucks, with the Ford Ranger being one of its most popular models in the country.
The Ford Ranger is Australia's best-selling vehicle, second only to the Toyota HiLux. The Ranger's popularity in Australia can be attributed to its versatility, performance, safety, and comfort. Ford offers a range of powerful and efficient engines for the Ranger, tailored to meet the diverse demands of Australian drivers. The vehicle is equipped with advanced safety features, such as autonomous emergency braking, lane-keeping assist, and traffic sign recognition, providing peace of mind in various driving conditions.
The Ranger's infotainment system, with its intuitive interface and smartphone integration, also enhances its appeal, ensuring connectivity and entertainment on the go. Additionally, the Ranger's durability and reliability contribute to its low maintenance costs and strong resale value. Ford's comprehensive warranty and accessible servicing further add to the overall value proposition of the vehicle.
The Ford Ranger's dominance in the Australian market is a result of Ford's commitment to delivering a vehicle that excels in performance, safety, and comfort. The Ranger's versatile design, advanced powertrain options, and cutting-edge technology make it a top choice for a wide range of consumers. The vehicle's ability to conquer tough terrains with its selectable driving modes and advanced 4x4 capabilities further showcases its adaptability to the diverse landscapes and lifestyles of Australia.
Ford has had a long history in Australia, dating back to 1909 when R.J. Durance and his wife Ivy established an Australian branch in Port Melbourne. Over the years, Ford has become an integral part of Australian culture, sponsoring sporting teams and partnering with educational institutions. Ford Australia continues to innovate and adapt to the evolving needs of its customers, striving to build a better world where everyone can pursue their dreams.
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Ford's sales in Australia
Ford Motor Company of Australia, founded in 1925, is a subsidiary of Ford Motor Company. It is Australia's largest direct automotive employer, with around 1,500 engineers, designers, technical and other automotive specialists working across five locations in Victoria.
Ford Australia has been in operation for 100 years, with generations of customers having shared experiences with their vehicles. The company has designed, engineered, and imported award-winning and best-selling cars, SUVs, and trucks. Ford is a key product development hub for the company, with a local team leading the development of the Ford Ranger, Ranger Raptor, and Everest – vehicles sold in approximately 180 markets globally.
Ford Australia started by assembling Model Ts. As Ford introduced new models, they were assembled in Australia. During World War II, Ford Australia ceased car production to support the war effort. After the war, Ford recommenced assembly of imported Ford models, including the UK-sourced Pilot and a range of British cars.
Ford Australia sold 66,628 vehicles in Australia in 2022, a decrease from previous years. The Ford Ranger is Australia's best-selling vehicle, known for its durability, reliability, and strong resale value. The Ranger boasts a range of powerful and efficient engines, advanced safety features, and an intuitive infotainment system.
The Ford Falcon, produced from 1960 to 2016, was an Australian "automotive icon" for most of its 56 years in production. It played a prominent part in Australian popular culture and motor racing, serving as taxis, police cars, and family cars.
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Ford Australia's sponsorships
Ford Australia has a long history of sponsorships and partnerships across various sectors, including sports, education, and local communities. One of the most notable sponsorships is their partnership with the Geelong Football Club, also known as the Geelong Cats. The sponsorship agreement was first signed in 1925, making it one of the longest-running sporting sponsorships in the world. This partnership has recently been extended, aiming to reach a centennial in 2025.
Ford Australia has also been a significant supporter of basketball in the country. In August 2023, they announced a major partnership with Basketball Australia. As part of the deal, the Ford logo will be featured on the jerseys of both the Australian men's and women's national basketball teams. This sponsorship showcases Ford's commitment to promoting basketball and supporting Australian athletes on a global stage.
In addition to sports, Ford Australia has shown its dedication to education and STEAM (Science, Technology, Engineering, Arts, and Mathematics) by partnering with Deakin University. They fund the Ford Australia Women in STEAM Scholarship, which aims to empower and encourage women to pursue careers in these fields. This scholarship not only promotes diversity and inclusion in STEAM disciplines but also fosters the development of future leaders in these areas.
Another notable sponsorship is Ford Australia's support for the Latrobe Valley Soccer League club IASCOG. This partnership, established in 1962, led to the club being renamed the Morwell Falcons in honour of Ford's newly launched Falcon car model. The Falcons have since become an iconic part of Australian football, rising through the ranks to become the only Australian club to progress from a regional league to the top tier.
Through these sponsorships and partnerships, Ford Australia has firmly established itself as an integral part of the country's sports, education, and local communities. By investing in these sectors, Ford demonstrates its commitment to empowering individuals, promoting diversity, and fostering talent across Australia.
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Ford Australia's parent company
Ford Motor Company of Australia Pty Limited, commonly known as Ford Australia, is the Australian subsidiary of the United States-based Ford Motor Company. Ford Motor Company of Australia was founded in 1925 as an outpost of Ford Motor Company of Canada, which was a separate company from Ford in the US at the time.
Henry Ford had granted Canadian investors the manufacturing rights to Ford vehicles in the British Empire (later the Commonwealth). Ford Australia's initial products were Model T cars assembled from kits provided by Ford of Canada. Over the years, Ford Australia introduced new models, which were assembled in Australia. During World War II, Ford Australia halted car production and began military manufacturing to support the war effort.
Following the war, Ford Australia resumed assembly of imported Ford models, including the UK-sourced Pilot and various British cars like the Prefect, Anglia, and Consul. They also assembled the Canadian Ford V8. In 1981, Ford Australia began producing the Ford Laser at its Flemington plant in Sydney, but the plant closed in 1994, and production shifted to Japan. The Laser was eventually replaced by the Ford Focus in 2002.
Ford Australia has been a significant player in the country's automotive industry, with a long history spanning generations of customers. It is Australia's largest direct automotive employer, with around 1,500 employees across five locations in Victoria. Ford Australia has also been recognised for its community involvement, including sponsorships and scholarships.
Ford Motor Company, the parent company of Ford Australia, is a global automotive manufacturer headquartered in Dearborn, Michigan. The company has a presence in various countries and sells a wide range of vehicles, including trucks, sport utility vehicles (SUVs), commercial vans, and cars under the Ford marque. Additionally, they offer luxury automobiles under the Lincoln marque in the United States. Ford Motor Company has a strong commitment to innovation and creating a better world, where people are free to move and pursue their dreams.
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Frequently asked questions
Ford remains one of Australia's top-selling automotive brands, with 66,628 vehicles sold in 2022. Ford Australia has been operating for 100 years and is the country's largest direct automotive employer, with around 1,500 employees.
The Ford Ranger is Australia's best-selling vehicle, known for its versatility, durability, and advanced safety features. The Ford Territory, a crossover SUV, has also been popular, and the Falcon was an Australian "automotive icon" for most of its 56 years in production.
Ford Australia was founded in 1925 as an Australian outpost of Ford Motor Company of Canada. The company's first products were Model T cars assembled from kits provided by Ford Canada. Over the years, Ford Australia has designed, engineered, and imported award-winning and best-selling vehicles, including the Ranger, Ranger Raptor, and Everest, which are sold globally.
