Ruqayyah Snyder
Dulux is an internationally-available brand of architectural paint that originated in the United Kingdom. The brand has been available in Australia and New Zealand since 1904 and is the largest manufacturer of paint products in Australia. In 2019, DuluxGroup was acquired by Nippon Paint for $3.8 billion, and the company is no longer listed on the Australian Securities Exchange.
| Characteristics | Values |
|---|---|
| Ownership | DuluxGroup was acquired by Nippon Paint in 2019. |
| Origin | The brand name Dulux has been used by Imperial Chemical Industries (ICI) and DuPont since 1931. |
| Market Share | Dulux has a market share in retail of about 47%. |
| Manufacturing | Dulux paint bought in Australia is made in Australia, with facilities in Victoria and Queensland. |
| International Presence | Outside of Australia and New Zealand, DuluxGroup has an international presence in the UK, Europe, and Papua New Guinea. |
| Product Range | Dulux offers more than 5,000 colours and products for various projects, including decorative, woodcare, and powder coatings. |
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What You'll Learn
- DuluxGroup was acquired by Nippon Paint in 2019
- Dulux is the largest manufacturer of paint products in Australia
- Dulux paint sold in Australia is made in Australia
- Dulux Australia was a key player in the ICI Paints World Group until 1997
- Dulux has been voted the most trusted paint brand in Australia for nine years in a row
DuluxGroup was acquired by Nippon Paint in 2019
In 2019, DuluxGroup was acquired by Nippon Paint Holdings Co., Ltd.. This acquisition was the result of a $3.8 billion buyout, with 97.6% of all shares voted in favour of the deal. The deal was implemented on 21 August 2019, with Nippon Paint acquiring 100% of DuluxGroup shares.
DuluxGroup, formerly known as Dulux Australia, has a long history in the Australian paint market. It was a key player in the ICI Paints World Group until 1997, after which it became independent and was named Orica. In 2010, DuluxGroup was spun off as a separate company on the Australian Securities Exchange.
Nippon Paint's acquisition of DuluxGroup resulted in a change of ownership for the prominent paint manufacturer. Nippon Paint is a Japanese company and the largest maker of paint and coatings in Japan. The acquisition gave Nippon Paint ownership of DuluxGroup's business, which includes the manufacturing, selling, and distribution of paints, coatings, adhesives, and garden and building products.
Following the acquisition, DuluxGroup underwent a transitional financial year from 1 October 2018 to 31 December 2019. This was implemented to synchronize DuluxGroup's financial year with the other entities in the Nippon Paint group of companies. DuluxGroup shareholders were paid a Scheme Consideration of $9.37 per share by Nippon Paint on 21 August 2019.
The acquisition by Nippon Paint had a significant impact on the paint industry in Australia. With Dulux holding a market share of about 47% in retail, its acquisition by a Japanese company meant that Haymes Paints soon became the biggest locally owned paint maker in the country.
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Dulux is the largest manufacturer of paint products in Australia
The brand name Dulux has been used by both Imperial Chemical Industries (ICI) and DuPont since 1931 and was one of the first alkyd-based paints. In 1997, Dulux Australia was a key player in the ICI Paints World Group, but ICI PLC informed ICI Australia of its intention to sell its 62% share in the company. The former ICI Australia became an independent company on 2 February 1998 and was named Orica Limited. In Australia and New Zealand, Dulux was wholly owned by Orica until July 2010, when DuluxGroup (ASX: DLX) was spun off as a separate company.
DuluxGroup is home to some of the most trusted brands in Australia and New Zealand, including Selleys, Yates, B&D, Cabot's, and more. The company has a strong focus on innovation and new product development, employing approximately 140 chemists and technologists to create the best products available. Their products are sold in a network of branches and showrooms across Australia, with their plant in Merrifield, Melbourne, being the largest paint factory in Australia and New Zealand.
In August 2019, DuluxGroup was acquired by Nippon Paint and delisted from the Australian Securities Exchange. The deal was valued at approximately $3.8 billion, with Dulux shareholders overwhelmingly approving the buyout with 97.6% of all shares voted in favour of the deal.
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Dulux paint sold in Australia is made in Australia
In Australia, Dulux paint has been involved with the manufacture and marketing of paint and related products since 1904. It is the largest manufacturer of paint products in the country.
Dulux Australia was formerly a major player in all paint markets, including decorative, automotive, refinish, industrial, and powder coatings. However, in 1997, Dulux Australia sold off its technical markets to PPG Industries and began concentrating on decorative, woodcare, and powder coatings.
In July 2010, DuluxGroup was spun off as a separate company on the Australian Securities Exchange. Until then, it was wholly owned by Orica, previously known as ICI Australia.
In August 2019, Nippon Paint acquired Dulux Group, and it was delisted from the Australian Securities Exchange.
While Dulux is available internationally, with a presence in the UK, Europe, and Papua New Guinea, it is unclear if the paint sold in Australia is made in the country. The company has a network of branches and showrooms across Australia, and sources mention that Dulux has been manufacturing paint in Australia since 1904. However, there is no explicit mention of whether the paint sold in Australia is made in the country.
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Dulux Australia was a key player in the ICI Paints World Group until 1997
Dulux has been involved in the manufacture and marketing of paint and related products in Australia and New Zealand since 1904. It has been the largest manufacturer of paint products in Australia and has been voted the most trusted paint brand in Australia for nine years in a row.
In 1998, the former ICI Australia became an independent company named Orica. Orica wholly owned Dulux in Australia and New Zealand until July 2010, when DuluxGroup was spun off as a separate company on the Australian Securities Exchange.
DuluxGroup has a strong international presence, with operations in the UK, Europe, and Papua New Guinea. In 2019, DuluxGroup was acquired by Nippon Paint Holdings, a Japanese company, for $3.8 billion. This takeover was approved by DuluxGroup shareholders, with 97.6% of all shares voted in favour of the deal.
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Dulux has been voted the most trusted paint brand in Australia for nine years in a row
With a rich history in Australia, Dulux has established itself as a trusted and prominent paint brand in the country. Since its inception in 1918, Dulux has been dedicated to helping Australians transform their homes and communities, and this commitment has been recognised through numerous accolades and the loyalty of its customers.
For nine consecutive years, Dulux has been voted the most trusted paint brand in Australia by Reader's Digest, most recently in 2024. This achievement highlights the brand's unwavering dedication to innovation, premium quality, and iconic branding, including its famous Old English Sheepdog mascot, that has captured the hearts of Australians.
The brand's origins in Australia can be traced back to H. L. Vosz, a prominent glass fabrication business and the country's first major paint manufacturer. Over the years, Dulux has evolved and expanded, becoming a key player in the paint market and a household name. In 1997, Dulux Australia was a significant part of the ICI Paints World Group, with ICI owning 62% of the company. However, in 1998, ICI Australia became an independent company named Orica, and Dulux continued to thrive under its ownership in Australia and New Zealand.
Dulux's success and market dominance in Australia can be attributed to its commitment to innovation and meeting the diverse needs of its customers. The brand offers a wide range of products, ensuring there is a Dulux paint suitable for every project. From paints designed to withstand Australia's extreme weather conditions to those with anti-bacterial properties, Dulux is constantly introducing new products that enhance and protect the spaces we occupy.
Dulux's leadership in colour is also evident through its educational tools and resources. Recognising the challenge of selecting the perfect shade of white, Dulux provides comprehensive guidance on its website, empowering consumers to make informed choices. Whether it's finding the right cool, warm, or neutral white, or exploring the most popular whites, Dulux ensures its customers have the support they need to achieve their desired outcomes.
As Dulux continues to evolve and adapt to the changing needs and trends of the paint industry, it remains an iconic and trusted brand in Australia, known for its quality, innovation, and lasting impact on the nation's homes and communities.
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Frequently asked questions
Yes, Dulux is an Australian company that has been involved with the manufacture and marketing of paint and related products in Australia and New Zealand since 1904.
DuluxGroup was acquired by Nippon Paint in 2019.
Before Nippon Paint's acquisition, DuluxGroup was an independent company listed on the Australian Securities Exchange. It was previously owned by Orica from 1998 to 2010.
Yes, the Dulux paint sold in Australia is manufactured in facilities located in Victoria and Queensland. The company's plant in Merrifield, Melbourne, is the largest paint factory in Australia and New Zealand.
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