Lexi Webster
Bundaberg Brewed Drinks is an Australian family-owned business that was founded in 1960. The company is based in the town of Bundaberg, Queensland, and is known for its ginger beer and other carbonated beverages. The ginger beer is brewed using a traditional process that dates back to the mid-1700s, and the company uses ginger grown in the Bundaberg region to create its signature drink. Bundaberg Brewed Drinks has seen significant growth and international success over the years, exporting to over 60 countries and becoming a popular brand worldwide. So, is Bundaberg Ginger Beer Australian-owned?
| Characteristics | Values |
|---|---|
| Ownership | Australian family-owned business |
| Location | Based in Bundaberg, Queensland, Australia |
| Year founded | 1960 |
| Founders | Mr. and Mrs. Fleming (senior), Cliff Fleming, and Lee Fleming |
| Current owner | The Flemings |
| Specialization | Non-alcoholic beverages |
| Popular products | Ginger beer, Spiced Ginger Beer, Passionfruit, Lemon Lime & Bitters, Pink Grapefruit, Blood Orange |
| Export markets | Over 60 countries, including New Zealand, the United States, the United Kingdom, Singapore, China, Germany, and South Korea |
| Awards and recognition | Australia's #1 Soft Drink in the Canstar Blue Most Satisfied Customer Awards (2022) |
| Production process | Uses traditional brewing techniques, real ginger grown in Queensland, and a three-day brewing process |
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What You'll Learn
- Bundaberg Brewed Drinks is an Australian, family-owned business
- The company was founded in Bundaberg, Queensland, in 1960
- It was originally a bottling and fermenting business
- The ginger beer is brewed over three days, using real ginger
- The company exports to over 60 countries worldwide (including the US)
Bundaberg Brewed Drinks is an Australian, family-owned business
The company changed its name to 'Bundaberg Brewed Drinks' in 1995, developing a distinctive, local brand with its now well-known 'Brewed to Be Better' promise. The business started by the Fleming family brewed its first ginger beer in Bundaberg in 1960, and it grew to become the local soft-drink maker for the Bundaberg and Maryborough areas.
Bundaberg Brewed Drinks uses a traditional brewing process to make its ginger beer, using real ginger grown in the region of Bundaberg, Queensland. The ginger is either sourced from trusted Australian farmers or grown on the company's own ginger farm. The brewing process takes three days, resulting in an alcohol-free drink with a deep, gingery flavour.
Over the years, Bundaberg Brewed Drinks has expanded its product range and exports to over 60 countries worldwide. In 2021, the company released a 200ml Mini Can range featuring its top flavours, including Ginger Beer, Passionfruit, Lemon Lime & Bitters, and Pink Grapefruit. In 2022, Bundaberg Brewed Drinks was rated Australia's #1 Soft Drink in the Canstar Blue Most Satisfied Customer Awards. The company's international success is due in part to the increasing popularity of its soft drinks in countries such as the US, South Korea, Germany, and China.
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The company was founded in Bundaberg, Queensland, in 1960
Bundaberg Brewed Drinks is an Australian family-owned business that was founded in Bundaberg, Queensland, in 1960. The company was established as a bottling and fermenting business under the name Electra Breweries. In 1968, Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, bought the business, marking the beginning of the family's ownership.
The Flemings have played a significant role in the company's history. Cliff Fleming, the founder, was recognised in 2024 as a Member of the Order of Australia (AM) for his contributions to business and the Bundaberg community. The family-run business has continued to thrive, with the next generation becoming involved. Rae-Lee Fleming, granddaughter of the founders, married John McLean, who became the CEO of Bundaberg Brewed Drinks in 2007.
Bundaberg Brewed Drinks has become synonymous with its iconic ginger beer, which has been brewed since the company's early days in the 1960s. The ginger used in their drinks is sourced from trusted Australian farmers or grown on their own ginger farm in Queensland. The unique brewing process, which takes three days, results in a distinct flavour that has contributed to the brand's success.
Over the years, Bundaberg Brewed Drinks has expanded its product range, introducing new flavours and limited editions, such as the popular Spiced Ginger Beer during the festive season. The company has also ventured into product collaborations, partnering with brands like Whittaker's for the Ginger Caramel Chocolate Block and creating an Alcoholic Ginger Beer with Bundaberg Rum.
The company's exports now reach over 60 countries, including New Zealand, the United States, the United Kingdom, and Singapore. In 2016, their worldwide sales reached A$117 million, and by 2022, they were rated Australia's #1 Soft Drink in the Canstar Blue Most Satisfied Customer Awards.
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It was originally a bottling and fermenting business
Bundaberg Brewed Drinks is an Australian family-owned business that brews non-alcoholic beverages. It was established in 1960 in Bundaberg, Queensland, as a bottling and fermenting business called Electra Breweries.
In 1968, Mr. and Mrs. Fleming (senior) together with Cliff and Lee Fleming, bought the business. From then on, it was run by mother, father, son and daughter. Cliff Fleming, the founder, was named a Member of the Order of Australia (AM) in 2024 for significant service to business and to the community of Bundaberg.
The Flemings have a long history of creating premium, craft-brewed drinks that dates back generations. The company has seen growth in sales and brand recognition, both domestically and internationally. In 2022, it was rated Australia's #1 Soft Drink in the Canstar Blue Most Satisfied Customer Awards.
Bundaberg Brewed Drinks exports to over 60 countries across the globe and is most known for its ginger beer and other carbonated beverages. The company uses a traditional brewing process to make its ginger beer, using real ginger grown in the region of Bundaberg, Queensland. The ginger is grown in the rich, local soil of Bundaberg, an area with a history of growing macadamia trees, sugar cane, and ginger.
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The ginger beer is brewed over three days, using real ginger
Bundaberg Ginger Beer is brewed over three days using real ginger. The Flemings, the family that owns the company, have been making their recipe for brewed ginger beer since the 1960s, always following their original family recipe. The ginger used is sourced from trusted Australian farmers or from the company's own ginger farm in Bundaberg, Queensland. The region's rich soil is ideal for growing ginger, macadamia trees, and sugar cane.
The brewing process begins with the addition of special yeast, which ferments the wort and allows for the optimum ginger flavor. The beer is then matured over three days to craft the perfect flavor. The ginger is craft-filtered to ensure that just the right amount of tiny ginger pieces remain in the bottle, giving the beer extra flavor during maturation and when the drink is eventually opened.
After maturation, the concentrate is diluted with water, sugar, and citric acid to achieve the desired drink strength. The beverage is then carefully filtered to ensure a smooth taste. The final step is light carbonation, followed by bottling into Bundaberg's unique 'stubby' bottles.
The company's commitment to using real ginger and a traditional brewing process has resulted in a ginger beer with a distinct and unparalleled depth of flavor. This has contributed to the brand's success and recognition, both domestically and internationally.
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The company exports to over 60 countries worldwide (including the US)
Bundaberg Brewed Drinks is an Australian family-owned business based in Bundaberg, Queensland. The company was established in 1960 as a bottling and fermenting business and has since grown to become a well-known brand, both domestically and internationally.
The company's flagship product, Bundaberg Ginger Beer, is a classic ginger soda that is brewed over three days using real ginger grown in the region of Bundaberg, Queensland. This traditional brewing process, which dates back to the mid-1700s, gives Bundaberg Ginger Beer its distinctive flavour and has made it a popular choice for cocktails such as the Moscow Mule.
Bundaberg Brewed Drinks has seen significant growth and success in recent years, with its products now exported to over 60 countries worldwide, including the United States, New Zealand, the United Kingdom, Singapore, China, Germany, and South Korea. The company's international sales have been steadily increasing and are expected to soon outstrip domestic sales.
The popularity of Bundaberg's soft drinks in these international markets has contributed to the company's overall success and recognition. In 2022, Bundaberg Brewed Drinks was rated Australia's #1 Soft Drink in the Canstar Blue Most Satisfied Customer Awards. The company has also seen growth in brand recognition, with its unique and distinctive 'stubby' bottle shape becoming synonymous with the brand.
Bundaberg's expansion into new markets has required a fine-tuning of its products and marketing strategies to align with different laws, social norms, and local preferences. For example, in South Korea, Bundaberg's lemon, lime, and bitters flavour is just as popular as its ginger beer, while in Germany, the company struggles to sell its root beer. Despite these challenges, Bundaberg Brewed Drinks has successfully navigated the international market, solidifying its presence in over 60 countries and continuing to grow its brand and sales worldwide.
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Frequently asked questions
Yes, Bundaberg Brewed Drinks, the company that makes Bundaberg Ginger Beer, is an Australian family-owned business.
Bundaberg Brewed Drinks is based in Bundaberg, Queensland, Australia.
The Flemings family owns Bundaberg Brewed Drinks. Mr. and Mrs. Fleming (senior), along with Cliff and Lee Fleming, bought the business in 1968.
Bundaberg Brewed Drinks was established in Bundaberg in 1960 as a bottling and fermenting business called Electra Breweries. In 1995, the company changed its name to 'Bundaberg Brewed Drinks' and introduced its well-known 'Brewed to Be Better' promise. Over the years, the company has seen growth in sales and brand recognition, both domestically and internationally.
In addition to its iconic ginger beer, Bundaberg Brewed Drinks offers 11 other flavours, including passionfruit, lemon lime and bitters, pink grapefruit, blood orange, guava, and alcoholic ginger beer.
