
Australian wool is widely regarded as some of the best wool in the world. It is known for its next-to-skin softness, making it a popular fibre for clothing. Merino wool, in particular, is highly sought-after for its softness, durability, and antimicrobial properties. The breed of sheep that produces this wool was initially developed for its fine, high-quality wool, which was highly prized for its softness and durability. Australian woolgrowers have been implementing innovative and sustainable farming practices to secure the industry's future, and their wool is used in a variety of clothing items, from sweaters to socks.
| Characteristics | Values |
|---|---|
| Softness | Next-to-skin softness |
| Fibre thickness | Merino wool fibres can be less than 17.5 microns thick |
| Natural flame resistance | Wool has the highest natural flame resistance compared to all other untreated textiles |
| Sustainability | Australian wool producers are leaders in the field of innovation and sustainability |
| Ethical and environmentally sensitive farming | Woolgrowers work to preserve, protect, and improve the natural resources of their farms |
| Moisture-wicking properties | Merino wool's moisture-wicking mechanism keeps you dry and acts as a natural deterrent to odour-causing bacteria |
| Durability | Merino wool is supremely durable and retains its shape |
| Versatility | Merino wool is perfect for everyday wear and is used in a wide range of products |
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What You'll Learn
- Australian wool is known for its softness and durability
- It is flame-resistant, making it safe for babies and high-risk workers
- Australian woolgrowers are leaders in innovation and sustainability
- Merino wool is antimicrobial, moisture-wicking and odour-resistant
- Australia exports wool tariff-free under Free Trade Agreements (FTAs)

Australian wool is known for its softness and durability
Australian wool is known for its exceptional quality and versatility. The country is a leading producer of merino wool, with the states of New South Wales, Victoria, and South Australia being particularly renowned for producing soft, fine-fibred wool. Merino wool is comprised of particularly fine fibres of unusual quality, with fibre diameters ranging from 15.5 to 18.9 microns—finer than human hair, which is typically 40–50 microns thick. This fineness gives merino wool its signature softness and flexibility, making it perfect for everyday wear.
The merino breed was initially developed for its fine, high-quality wool, which was highly prized for its softness and durability. The breed was introduced to Australia in the late 18th century and quickly became one of the country's most important sheep breeds. In the 19th and early 20th centuries, merino wool was a major export for Australia, and the country became known for producing some of the finest wool in the world. Today, merino wool is still widely produced in Australia and continues to be highly sought after for its exceptional quality, softness, and durability.
The softness of Australian merino wool makes it ideal for next-to-skin wear, and its durability ensures that garments made from it will last a long time. Its high elasticity allows it to retain its shape while providing maximum comfort. This strength and elasticity have paved the way for the development of a wide range of products, from sweaters and leggings to socks and supportive clothing.
In addition to its softness and durability, Australian merino wool offers a range of other benefits. It is naturally flame-resistant, making it ideal for use in uniforms for soldiers, firefighters, police, and other high-risk professions. It also has excellent moisture-wicking properties, keeping the wearer dry and acting as a natural deterrent to odour-causing bacteria. This makes merino wool extremely antimicrobial and a strong rival to other types of wool.
Australian wool producers are leaders in innovation and sustainability, with many implementing sustainable and ethical farming practices. They prioritise the lifetime welfare of their sheep and work to preserve, protect, and improve the natural resources of their farms. Australian wool is also fully traceable, providing consumers with confidence in the origins and quality of the product.
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It is flame-resistant, making it safe for babies and high-risk workers
Australian wool is renowned for its superior quality, and one of its standout features is its natural flame resistance. This characteristic makes it an ideal choice for those who work in high-risk environments, offering an extra layer of protection. The natural flame resistance of wool is attributed to its high nitrogen and water content, which requires a higher concentration of oxygen in the environment to burn. This makes it challenging for wool to ignite and even if it does, it won't melt, drip, or stick to the skin. Instead, the wool fibre's unique cross-linked cell membrane structure comes into play; when heated, this structure swells, creating an insulating barrier that prevents the spread of flames.
The flame-resistant properties of wool have been recognised for centuries, with soldiers, firefighters, and police officers relying on wool uniforms to keep them safe. Today, it's not just those in high-risk professions who can benefit from wool's flame resistance. Parents can also take comfort in knowing that dressing their babies in Merino wool provides an extra layer of protection. Merino wool, in particular, has been found to cause minimal damage in fire-related incidents, making it a safer choice for little ones.
The benefits of wool's flame resistance extend beyond personal protection. Wool is an excellent choice for interiors, including carpets, curtains, upholstery, and bedding. In the unfortunate event of a fire, wool's natural flame resistance can help slow down the spread of flames, giving people more time to escape and reducing potential damage. This makes wool a smart choice for those conscious of fire safety in their homes.
The inherent flame resistance of wool, especially the Merino variety, has been scientifically studied and proven. In one such study, Merino wool was exposed to open flames over a simulated skin, and it demonstrated minimal damage to the skin, in stark contrast to synthetic fabrics like polyester and polypropylene, which caused significant damage. This makes Merino wool an excellent choice for base-layer garments, providing both comfort and an added safety barrier.
Overall, the flame-resistant properties of Australian wool, particularly Merino wool, make it a top choice for those seeking an extra level of protection. Whether for high-risk workers, precious newborns, or everyday home use, wool's natural flame resistance offers peace of mind and enhanced safety.
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Australian woolgrowers are leaders in innovation and sustainability
The organisation has developed a new, enhanced industry consultation model to provide woolgrowers with valuable input into its priorities and give them a greater say in the future of the Australian Merino wool industry. AWI's Woolgrower Consultation Group (WCG) is a broad-based group comprising 29 representatives of national, state, and regional production-based woolgrower and broadacre farming groups. The WCG forum provides an opportunity to attract and mentor young people to the industry, who will be its future leaders and champions.
AWI also offers a range of resources to support woolgrowers in planning for, managing, and recovering from dry seasonal conditions, such as drought. The organisation's strategic plan outlines key investment priorities in research, development, and marketing, with a focus on strengthening the industry's resilience, supporting sustainable growth, and responding to global opportunities and challenges.
In addition, AWI provides various information services to its partners and woolgrowers, including wool production forecasting, market reports, consumer insights, trend monitoring, and fibre market research. The organisation also undertakes a broad review of the global market for wool and competitor fibres to support its activities.
Australian woolgrowers' commitment to sustainability is further demonstrated by the development of the Sheep Sustainability Framework (SSF). This framework was created by an industry steering group to monitor, measure, and report on the industry's performance against sustainability criteria.
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Merino wool is antimicrobial, moisture-wicking and odour-resistant
Australian wool is widely recognised as some of the finest in the world. Australian woolgrowers have been implementing innovative and sustainable farming practices to secure the industry's future. The wool industry was the first textile fibre to take a cradle-to-grave LCA study.
Merino wool is a breed of sheep that can be found in any country that sheep can survive in. However, they are much more commonly found in Australia and New Zealand. Merino wool is highly sought after due to its exceptional quality and versatility. The wool is comprised of particularly fine fibres of unusual quality. The fineness of the wool makes it ideal for decadently soft and flexible fabrics.
Merino wool is antimicrobial, moisture-wicking, and odour-resistant. The moisture-wicking mechanism keeps you dry and acts as a natural deterrent to odour-causing bacteria. This makes Merino wool extremely antimicrobial and a strong rival to its Himalayan cousin, Yak Wool. The wool offers insulation, temperature regulation, breathability, and odour resistance, making it perfect for anyone looking for versatility, comfort, and functionality in their clothing.
Australian woolgrowers take great pride in their work and produce some of the world's best wool. The lifetime welfare of Australian sheep is the top priority for woolgrowers, who continue to innovate and strive for long-term solutions to reduce reliance on mulesing. A growing number of Australian woolgrowers voluntarily participate in international sustainability accreditation and certification programs, such as Textile Exchange's Responsible Wool Standard (RWS), which prohibits mulesing.
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Australia exports wool tariff-free under Free Trade Agreements (FTAs)
Australia is known for producing the best wool in the world, with its natural flame-resistant properties making it a popular choice for soldiers, firefighters, police, astronauts, search and rescue teams, and Formula 1 drivers. Merino wool, in particular, is commonly bred in Australia and is known for its fine quality.
Australia has Free Trade Agreements (FTAs) with 18 countries or groups of countries, which aim to reduce or remove barriers to trade and investment. These FTAs allow Australia to strengthen trade and commercial links with other countries and provide a competitive edge for Australian businesses, exporters, and investors.
Under these FTAs, Australia has successfully negotiated tariff-free access for its wool exports to multiple markets. For example, the Australia-India Economic Cooperation and Trade Agreement (ECTA) provides over 85% of Australian goods exports by value to India with tariff-free access, including wool. Similarly, the Australia-United Kingdom Free Trade Agreement (A-UKFTA) eliminates tariffs on over 99% of Australian goods exported to the UK, including agricultural products such as wool.
The ASEAN-Australia-New Zealand Free Trade Area (AANZFTA) also includes provisions for tariff-free wool exports to countries like Brunei, Malaysia, the Philippines, Singapore, and Vietnam. Additionally, the Regional Comprehensive Economic Partnership (RCEP), which came into force in 2022, includes Australia, New Zealand, and eight other countries, further expanding the market for Australian wool.
These FTAs have significantly benefited Australia's wool industry by reducing tariffs and enhancing export opportunities, contributing to the country's trade diversification agenda.
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Frequently asked questions
Australian wool is known for being of very high quality. Australian wool producers are leaders in the field of innovation and sustainability and are responsible for producing some of the finest wool in the world.
Australian woolgrowers have been implementing innovative and sustainable farming practices to secure the industry’s future. They work to preserve, protect, and improve the natural resources of their farms: the waterways, valleys and hills, and native plants and animals.
Australian wool is used for a wide range of products, from sportswear and baby clothes to sweaters, shirts, leggings, socks, and blankets. Historically, soldiers, firefighters and the police have relied on wool uniforms due to the fibre’s natural flame-resistant properties.
Australia is a leading producer of Merino wool, with the states of New South Wales, Victoria, and South Australia being particularly renowned for producing soft, fine-fibred wool. Merino wool is known for its softness, durability, breathability, and odour resistance.
Australian wool is widely available internationally due to the country's high level of exports. Look out for the Australia Made logo when shopping, and for products with an IWTO test certificate, which reports on the characteristics and quality of the wool.











































