Lyla Lindsey
Australia is home to a plethora of cruelty-free beauty brands, ranging from skincare to makeup and hair care. These brands are committed to creating products that are not only effective but also ethical, avoiding any form of animal testing. From well-known companies like ModelCo and Australis to smaller indigenous brands like Dilkara Essence of Australia, the Australian beauty industry is embracing cruelty-free practices. With a focus on natural, organic, and vegan ingredients, these brands are not only catering to conscious consumers but also delivering high-quality, results-driven products. As consumers become increasingly aware of the impact of their choices, the demand for cruelty-free beauty continues to rise, and Australia is at the forefront of this movement.
| Characteristics | Values |
|---|---|
| Cruelty-free brands in Australia | Perfect Potion, Pure Heaven, Raw Beauty Skincare, REB Cosmetics, Sanctum, Margaret River Hemp Co, MakeUp Cosmetics, Megan Potter, Miessence, Miss Frankie, ModelCo, Blossom, Bohemian Skin, Botanical Signature, Botanical Trader, Brooklan Tree, Butt Naked, Byron Bay, Cedar and Stone, Clean Slate Skincare, Inika Organic, Natio, Australis, MooGoo, Puretopia, A'kin, Kosmea, Wotnot, De Lorenzo, Gaia Natural Baby, Edible Beauty Australia, Baagi Milaygiin, Lowanna, Dilkara Essence of Australia |
| Certified by PETA US' Beauty Without Bunnies program | Adorn Cosmetics, The Australian Eucalyptus Oil Company, b.tan, Bae Vegan Perfume & Oils, Byron Bay Skincare, Davroe, Deadly Sins Cosmetics, ECO Minerals, ECO Modern Essentials, The Foxtan, Furless Cosmetics, Geraldine Pierre Skincare, Hanami, Happy Skincare, HURRAW!, Inika Organic, Indagare Beauty, Jack N’ Jill Kids, Jax Wax Australia, Lust, Merindah Botanicals, MOMMA – Ministry of Mineral Makeup Australia, Mayoress Cosmetics, Muk Hair, MuLondon, Musq, Noble Touch, Organic Colour Systems, Pacifica, Planet Eve Organics, Sarah Jean, Simplicite Skin Care, Sanctum, Tints Of Nature, The Australian Soap Kitchen, Vegan Tree Owl, Von Blü, Zuzu Cosmetics, Australian Bush Flower Essences, Arbonne, Avalon Organics, Brooklan Tree, Byron Nature’s Gift, Clean Conscience, Cotton On, David Jones Beauty, Dermalogica, Dove, Eco Logic Cosmetics, Ecostore, Eco Tan, Ere Perez, Herbal Essences, JOLI Natural Skincare, Kat Von D Beauty, KEVIN.MURPHY, Little Innoscents, Logona, LUSH, My Lip Stuff, ModelCo, Muk Haircare, Natio, Nude by Nature, Opulence Cosmetics, Original Mineral, Positively Organic Skincare, Raww, RJ Mineral Cosmetics, St. Ives, The Body Shop, Too Faced, Ultraceuticals, Zuii Organic |
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What You'll Learn
Certified cruelty-free brands in Australia
Australia is home to several cruelty-free beauty brands that are easily accessible and offer a wide range of products. These brands have gained a strong following in Australia and beyond for their commitment to creating ethical and effective beauty solutions. Here is a list of certified cruelty-free brands in Australia:
Inika Organic is a leading cruelty-free makeup brand in Australia, known for its natural and environmentally friendly products. Their range includes skincare and world-famous vegan mascara.
Aesop is a Melbourne-based brand that offers minimal and sleek packaging for its skin, hair, and body care products. They use only essential plant-based or laboratory-made ingredients, catering to various skin types and requirements.
Australis is a well-known cosmetics brand in Australia, offering affordable makeup essentials such as powders and volumizing mascaras for over 30 years. Their products are easily found in drugstores and budget-friendly department stores nationwide.
Kester Black is a certified carbon-neutral company that offers high-quality, long-lasting, and sustainable nail polishes. They also contribute to social causes by donating a percentage of their revenue.
Natio embodies the easy-going Australian lifestyle with its natural and refreshing approach to beauty. They offer clean products, including semi-matte foundations and sun protection, and have expanded into home essentials like essential oils and surface sprays.
ELEVEN Australia is a haircare brand founded by a local celebrity hairstylist and an award-winning photographer. Their range of hair products is straightforward and effective, free from sulphates and parabens, ensuring a cleaner hair care routine.
Kevin Murphy is a haircare brand founded by one of the top hairstylists in the country. The brand uses natural ingredients with hi-tech processes to create runway-worthy looks at home while being environmentally conscious.
KORA Organics, created by supermodel Miranda Kerr, focuses on healthy skin through a range of nourishing makeup and natural skincare products. Their highly concentrated active ingredients are designed to be gentle on the skin.
Perfect Potion is a well-known cruelty-free brand in Australia, offering a nourishing skincare range.
Sanctum provides a sanctuary of certified organic skincare, body care, hair care, and baby care collections.
Raww Cosmetics offers bright and colourful skincare, makeup, and aromatherapy products.
REB Cosmetics produces mineral makeup suitable for sensitive skin.
Yuva offers skincare and body care products containing pure plant extracts and essential oils, tailored to individual skin needs.
Zuii Organic provides transparency in its makeup, tanning, and personal care items by formulating them in its manufacturing facility.
Zkin offers a certified range of organic skincare with various benefits.
Other notable brands include Blossom, Bohemian Skin, Botanical Signature, Brooklan Tree, Butt Naked, Byron Bay, Clean Slate Skincare, The Body Shop, LUSH, ModelCo, Muk Haircare, Nude by Nature, Raw Beauty Skincare, Rasasara Skinfood, Margaret River Hemp Co, MakeUp Cosmetics, Megan Potter, Miessence, Miss Frankie, Becca, Frank Body, Ethique, and many more.
These brands showcase Australia's diverse and thriving cruelty-free beauty industry, catering to consumers' ethical and aesthetic needs.
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Indigenous-owned cruelty-free brands
There are several Indigenous-owned beauty brands that are cruelty-free. Here are some notable examples:
Baagi Milaygin
Baagi Milaygin, which means "grandmother's spirit", is an Aboriginal-owned brand that creates beauty products using native Australian plant-based botanicals and organic ingredients. The brand was created by Deb, a proud Gomeroi woman who lives near Port Macquarie and hand-pours all the products herself. The products are made from remedies passed down through generations of gifted healers.
Cheekbone Beauty
Founded by Jennifer Harper in 2016, Cheekbone Beauty is an Indigenous-owned cosmetics brand based in Ontario, Canada. The brand creates high-quality, cruelty-free beauty products with sustainably packaged, naturally sourced ingredients. Cheekbone Beauty aims to give back to the Indigenous community, particularly the youth, through product and monetary donations, as well as project-focused initiatives.
Quw'utsun' Made
Quw'utsun' Made is a skincare brand founded by Arianna Lauren, who is of the Quw'utsun'/Cowichan Tribes, and later, Arianna Johnny-Wadworth, a daughter of the Quw'utsun'/Cowichan Tribes. Inspired by the local land and her elders, the brand was created to preserve the traditional knowledge of the Coast Salish Nation and support the community. All products are vegan, cruelty-free, handcrafted, and made with 100% renewable energy.
Prados Beauty
Prados Beauty is an Indigenous-owned beauty brand created by Arizonian Cece Meadows. The brand offers luxe makeup brushes, mink eyelashes, and handcrafted skincare products at affordable prices. Prados Beauty is committed to giving back to communities in need, having organized fundraising initiatives to bring PPE to reservations and new shoes to children in classrooms.
Mother Earth Essentials
Founded by Carrie Armstrong, who comes from a long line of Cree Medicine women, Mother Earth Essentials creates products inspired by traditional Indigenous recipes and teachings based on the sacred plants of the Medicine Wheel. The brand offers a range of cruelty-free, paraben-free, and vegan cosmetics, such as the Fierce Satin Lipstick, which delivers intense pigment and hydration.
In addition to these Indigenous-owned brands, there are several other cruelty-free beauty brands in Australia, including Perfect Potion, Raw Beauty Skincare, Sanctum, and Byron Bay Skincare. These brands offer a range of skincare, haircare, and cosmetic products that are free from animal testing.
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Cruelty-free skincare brands
Cruelty-free skincare is becoming increasingly popular, with many brands now offering products that are not tested on animals. Here is a list of cruelty-free skincare brands, many of which are Australian:
Perfect Potion is an Australian brand that offers a nourishing skincare range in addition to its popular aromatherapy products. Raw Beauty Skincare is another Australian brand that uses organic, wild-harvested ingredients and blends them with pure essential oils. Sanctum is a certified organic skincare, body care, hair care, and baby care brand. Yuva is a skincare and body range that contains pure plant extract ingredients and essential oils, designed to cater to individual skin needs.
Zuii Organic and Zkin are two more Australian brands that offer organic skincare with full transparency in their manufacturing processes. Inika Organic is an Australian brand that offers natural beauty products that are good for the skin and the environment, including a vegan mascara and a nourishing skincare range. Becca is an inclusive makeup brand that offers a range of skin-correcting products, such as under-eye correctors, foundations, and primers.
Frank Body is an Australian brand that started with a coffee scrub and has since expanded to include face serums and hair masks. Natio is a Sydney-based brand that offers natural and refreshing makeup and skincare products, as well as essential oils and home sprays. ELEVEN Australia offers a range of hair products that are sulphate-free and paraben-free.
Other international cruelty-free skincare brands include The Ordinary, Good Molecules, Mad Hippie, Paula's Choice, Simple, Krave Beauty, Stratia, Dear Klairs, Purito, and Revolution.
Some popular cruelty-free brands that are certified by PETA include Adorn Cosmetics, Inika Organic, Happy Skincare, Sanctum, The Australian Soap Kitchen, Lush, ModelCo, Nude by Nature, Raww, and Zuii Organic.
It is important to note that some brands, such as The Ordinary, may be owned by parent companies that conduct animal testing, so it is up to individual consumers to decide their stance on this issue. Websites like Cruelty-Free Kitty and Ethical Elephant provide comprehensive lists and information on cruelty-free brands and their certifications.
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Cruelty-free makeup brands
Australia is home to several cruelty-free makeup and beauty brands. Here is a list of some of the most well-known and notable brands:
Inika Organic
Inika Organic is a world-renowned cruelty-free makeup brand from Australia. The brand offers natural beauty products that are good for the skin and the environment. Inika Organic's product range includes vegan mascara and a nourishing skincare line. The brand also introduced the world's first Certified Organic Eye Makeup Remover, which is free from synthetic chemicals and harmful ingredients.
Australis
Australis is one of the leading cosmetics brands in Australia, offering affordable makeup staples such as powders and volumizing mascaras for over three decades.
ModelCo
ModelCo is another well-known Australian beauty brand offering face, lip, brow, and eye products, as well as a self-tan line.
MooGoo
MooGoo is an Australian company that creates a range of natural skincare products for people with skin conditions like eczema and psoriasis. The brand does not test on animals.
Sanctum
Sanctum offers certified organic skincare, body care, hair care, and baby care collections.
Perfect Potion
Perfect Potion is known for its nourishing skincare range, including pure and heavenly soaps, cleansers, and bath products, suitable for sensitive skin.
Raww Cosmetics
Raww Cosmetics offers bright and colourful skincare, makeup, and aromatherapy products.
Zuii Organic
Zuii Organic provides full transparency in its makeup, tanning, and personal care items by formulating them in its own manufacturing facility.
Becca
Becca is an inclusive makeup brand offering a range of shades to cover a broad spectrum of skin tones. They are known for their quality skin-correcting products, such as under-eye correctors, foundations, and primers.
Frank Body
Frank Body started with its famous coffee scrub, which helps with skin complexion and exfoliation. The brand has since expanded to include face serums and hair masks.
De Lorenzo
De Lorenzo is a pioneer in the Australian hairdressing industry, creating natural, cruelty-free, and plant-based professional hair care products since 1986.
Dilkara Essence of Australia
Dilkara Essence of Australia is a hair care, grooming, and skincare brand founded by a proud Aboriginal woman, Julie. The brand utilises native Australian ingredients sourced from local Indigenous communities and does not contain SLS, SLES, parabens, petrolatum, or palm oil.
Lowanna
Lowanna is an Australian-made cruelty-free and vegan skincare brand founded by Sinead, a proud descendant of the Narungga people. Lowanna products are formulated using key native Australian ingredients, such as Kakadu plum and lemon myrtle.
These brands offer a wide range of cruelty-free makeup and beauty products, contributing to a more ethical and conscious beauty industry in Australia and beyond.
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Cruelty-free haircare brands
The haircare industry is experiencing a radical shift as consumers are urging their favourite brands to switch to vegan and cruelty-free products. Many brands are now offering vegan alternatives to animal-derived ingredients, making vegan haircare accessible to all.
Some well-known cruelty-free haircare brands include:
- Olaplex: Known for its affordable, salon-quality hair products, Olaplex is a cruelty-free and vegan haircare company that can repair even the most damaged hair.
- JVN: Celebrity beauty brand JVN, founded by Queer Eye's Jonathan Van Ness, is a vegan and Leaping Bunny-certified haircare brand. All JVN products contain hemisqualane, a cruelty-free alternative to shark-derived squalene.
- Noughty: Noughty is a Vegan Society and Leaping Bunny-certified brand that creates formulas using 97% natural ingredients.
- Cake Beauty: Cake Beauty is a vegan drugstore haircare brand offering products for under $10.
- DevaCurl: DevaCurl has excellent reviews for its vegan-friendly hair products for all curl types.
- Muk Haircare: Peta-approved cruelty-free brand Muk Haircare offers a range of haircare goods.
- Megan Potter: Megan Potter offers a pure and simple collection of haircare products that are 100% natural and organic.
- Miessence: Miessence creates hair products made from pure, potent, and fresh ingredients.
- Byron Bay: Byron Bay offers a beautifully curated assortment of haircare products.
Other cruelty-free haircare brands include LolaVie, Rahua, Amika, Playa, Derma E, JASON, OrganiGrowHairCo, and many more.
It is important to note that some popular hair product brands such as Pantene, L'Oreal, Aveeno, and OGX test their products on animals and may not offer vegan alternatives.
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Frequently asked questions
Some Australian beauty brands that are cruelty-free include Inika Organic, Natio, Australis, Frank Body, and Becca.
Yes, there are several Indigenous Australian beauty brands that are cruelty-free, including Dilkara Essence of Australia, Lowanna, Baagi Milaygiin, and more.
Yes, there are many Australian beauty brands that are both vegan and cruelty-free. Some examples include Inika Organic, MooGoo, MakeUp Cosmetics, and Edible Beauty Australia.
Yes, many Australian beauty brands offer natural and cruelty-free products. Some options include Natio, Brooklan Tree, Botanical Signature, and Clean Slate Skincare.
Yes, there are several Australian skincare brands that are cruelty-free and formulated for sensitive skin. For example, Pure Heaven offers a range of pure and heavenly soaps, cleansers, and bath products suitable for sensitive skin. Sanctum also offers certified organic skincare, body care, and hair care collections that are suitable for sensitive skin.
