Lyla Lindsey
A2 milk is a variety of cow's milk that predominantly contains the A2 form of β-casein protein. It is produced by cows that have been specially selected to only produce the A2 protein. The A2 Milk Company, founded in 2000 in New Zealand, sells A2 milk in Australia, New Zealand, China, and the United States. Australia is the company's most well-established market, with milk processed in Victoria, New South Wales, and Queensland. The company's A2 milk products include fresh milk, yoghurt, and infant formula.
| Characteristics | Values |
|---|---|
| A2 Milk Company's founding place and year | New Zealand, 2000 |
| A2 Milk Company's most well-established market | Australia |
| A2 Milk Company's brand leader category | Fresh liquid milk in Australia |
| A2 Milk Company's revenue growth in Australia and New Zealand in 2014-2015 | 40% |
| A2 Milk Company's sales growth on a2 infant formula in 2014-2015 | 650% |
| A2 Milk Company's CEO as of 2017 | Jayne Hrdlicka |
| Year A2 milk was first marketed in Australia | 2003 |
| Number of A2-certified cows in Australia in 2010 | 12,000 |
| Number of plants in Australia processing A2 milk in 2010 | 4 |
| A2 milk production in Australia in 2010 | 40 million litres |
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What You'll Learn
A2 Milk Company's market competitors
The A2 Milk Company has faced legal battles with Fonterra, a New Zealand-based worldwide dairy cooperative, over access to farmers and patent rights. The litigation threatened New Zealand's economy as Fonterra was responsible for 20% of the country's exports at the time. Other competitors include Freedom Foods Group Limited, an Australian-based food company focused on plant-based and dairy-free products, and Provilac Dairy Farms Private Limited, an Indian company offering fresh and hygienic dairy products.
The A2 Milk Company has a growing global presence, with sales in Australia, New Zealand, China, and the United States. The company differentiates itself by focusing on the potential digestive benefits of A2 protein, appealing to consumers sensitive to conventional milk. The market for A2 milk is anticipated to grow significantly, with rising customer demand for this specialized milk.
Other A2 milk brands include Dairy Farmers, an Australian brand offering dairy products, and Jersey Dairy, a leading dairy producer based in the Isle of Jersey, known for its premium dairy products sourced from Jersey cows. Vinamilk, Vietnam's largest dairy producer, is also a competitor in the market.
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A2 Corporation's litigation against Fonterra
The litigation threatened New Zealand's economy and international reputation, as Fonterra was responsible for 20% of the country's exports at the time. The press coverage and public concern over the claims of A2 Corporation led the New Zealand Food Safety Authority, the Ministry of Health, and Food Standards Australia and New Zealand to issue reports and statements confirming the safety of conventional milk.
In response to the litigation, Fonterra had protected contracts under New Zealand law with approximately 98% of New Zealand dairy farms. This delayed the launch of A1 protein-free milk by A2 Corporation. Additionally, in New Zealand, it is illegal to make health claims about a food product without providing scientific evidence and registering the food as medicine. As a result, the New Zealand Commerce Commission advised A2 Corporation to amend its health claims in their promotional material.
In November 2002, A2 Corporation launched legal action against Fonterra, accusing them of hiding research linking A1 milk to Asperger's syndrome and autism. This action followed a previous one two years earlier, seeking to force Fonterra to include health warnings on its standard liquid milk containing beta-casein A1.
By the end of 2003, the weakened A2 Corporation had withdrawn the litigation against Fonterra, and negotiations between the two companies resumed. A2 Corporation's financial situation was impacted by the litigation, and they owed farmers and processors significant amounts of money. The company set up a new subsidiary, A2 Australia, to market and produce its products and established new contracts with dairy farmers who had A1 protein-free herds.
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$26.03
A2 milk's health benefits
A2 milk has gained popularity as a healthier alternative to traditional milk due to its potential health benefits.
Firstly, A2 milk is believed to be easier to digest than regular milk. This is because it contains only the A2 beta-casein protein, whereas regular milk contains both the A1 and A2 beta-casein proteins. The A2 protein is made up of amino acids that are much easier for our bodies to break down, resulting in less gut inflammation and a healthier overall digestive system. This means that A2 milk can be a good option for those with mild dairy sensitivities or digestion discomfort from regular milk. Research has shown that A2 milk is easier on the digestive system for people who are sensitive to regular milk but are not lactose intolerant. Several studies have found that participants who drank A2 milk reported fewer digestive symptoms, such as bloating and abdominal pain, and softer stools compared to those who drank regular milk.
Secondly, A2 milk may have positive effects on heart health. This is because it does not produce BCM-7, a peptide released by A1 milk that has been linked to negative impacts on cardiovascular function and an increased risk of gastrointestinal discomfort, diabetes, heart disease, and neurological diseases. By preventing the formation of BCM-7, A2 milk may help to reduce the risk of these diseases.
Thirdly, A2 milk contains important nutrients such as vitamins A, D, and B12, calcium, thiamine, riboflavin, potassium, and omega-3s. These nutrients are essential for maintaining bone health, boosting immunity, promoting healthy blood pressure, and improving mood. Vitamin A, for example, helps to maintain eye health, while vitamin D plays a key role in mood disorders like seasonal affective disorder (SAD).
In summary, A2 milk offers a range of potential health benefits, including improved digestion, reduced risk of certain diseases, and increased nutrient intake. However, it is important to note that A2 milk is not suitable for individuals with lactose intolerance or dairy allergies, as it still contains lactose and milk protein.
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A2 milk's genetic testing
A2 milk is a variety of cow's milk that predominantly contains the A2 form of β-casein protein. It is produced by cows that are A2A2, which means they produce milk with only the A2 protein. The A2 Milk Company has developed a genetic test to determine whether a cow produces the A2 or A1 type of protein in its milk. This test involves looking at the cow's DNA to identify which variant of the protein is present.
The process of genetic testing for A2 milk typically involves taking a tissue or blood sample from each cow. Labs can then analyse the bovine DNA to determine which variant of the protein is present. This process can be time-consuming and costly, especially if a large number of cows need to be tested. However, it is important to ensure that milk marketed as A2 milk does not contain any A1 β-casein, as even a trace amount of A1 means it cannot be labelled as A2.
Some companies, such as Eurofins, offer alternative testing methods that analyse the protein levels in raw milk and finished products, rather than solely relying on genetic testing. These methods can include assays and LC-MS/MS techniques to provide detailed information about protein levels.
The debate around the health benefits of A2 milk has been ongoing, with some companies claiming that A1 proteins are harmful. However, there has been no widely accepted scientific evidence to support these claims. While studies suggest that BCM7, which is produced in higher levels during the digestion of A1 protein, may be a potential health hazard, the European Food Safety Authority (EFSA) concluded in 2009 that there is no established link between BCM7 and non-communicable diseases.
Despite the lack of conclusive evidence, consumer demand for A2 milk has been growing, particularly in Australia and New Zealand, where sales of A1 protein-free milk have increased significantly. Dairy farms and companies have responded to this demand by transitioning to A2 herds and developing A1 protein-free products, including milk, yoghurt, and infant formula.
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A2 milk's sales in Australia
A2 milk is a variety of cows' milk that predominantly contains the A2 form of β-casein proteins. It is produced by cows that have been specially selected to naturally produce only the A2 protein. The A2 Milk Company was founded in 2000 in New Zealand by Dr Corran (Corrie) McLachlan and Howard Paterson, who recognised that not all milk is the same.
A2 milk was first marketed in Australia in March 2003 by a dairy farm unaffiliated with the A2 Corporation. By 2007, Australia had become the company's most well-established market. In 2010, around 40 million litres of A1 protein-free milk were being produced by 12,000 A2-certified cows across the country, with milk processed in Victoria, New South Wales, and Queensland.
The A2 Milk Company has faced some challenges in Australia due to concerns about the safety of conventional milk. Dairy Australia and competitors such as Parmalat have stated that there is no conclusive scientific evidence to suggest that A1 proteins are harmful. However, sales of A1 protein-free milk in Australia and New Zealand received a boost in 2007 following the publication of a book, Devil in the Milk, which highlighted the perceived dangers of A1 beta-casein.
Despite these controversies, the A2 Milk Company has continued to grow in Australia. In 2015, the company reported a 40% revenue increase in its Australian and New Zealand segment, with a 650% rise in sales of A2 infant formula. In 2021, the company acquired a 75% interest in Mataura Valley Milk, a nutritionals facility in New Zealand, which will allow it to innovate and create new product pathways.
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Frequently asked questions
Yes, A2 milk is made in Australia. The a2 Milk Company has a strong focus on the Australian market and has done so since 2007.
A2 milk is a variety of cow's milk that predominantly contains the A2 form of β-casein proteins. Non-cow milk, including human, sheep, goat, and buffalo milk, also contains mostly A2 β-casein.
Yes, A2 milk is also sold in New Zealand, China, and the United States. It was previously sold in the United Kingdom between 2012 and 2019.
The a2 Milk Company claims that milk containing A1 proteins is harmful, but there is no widely accepted scientific evidence to support this. Some people have reported improved digestion after switching to A2 milk.
