Brunswick Bowling: Back In The Groove

Brunswick Bowling has developed Sync®, a scoring and management system, to help bowling centres increase sales and profits. Sync® is designed to address the most pressing challenges faced by bowling centres, such as driving traffic and increasing average sales. Brunswick invested over $2 million in research to develop Sync®, conducting interviews with bowlers and proprietors worldwide and studying data from over 100 retail centres. The system includes interactive games and social media integration, allowing bowlers to share their experiences easily and centres to create targeted marketing campaigns. Sync® also helps centres streamline operations, optimise their workforce, and provide a superior guest experience. With Sync One™, centres can purchase the system with a lower initial investment and a low monthly subscription fee, making it a powerful tool for any bowling business.

Marketing automation and targeted campaigns

Marketing automation is a powerful tool for any business, and when used effectively, it can revolutionise your marketing strategy and customer engagement. Marketing automation software can help Brunswick Bowling to streamline workflows, increase efficiency, and provide a more personalised experience for customers. Here are some ways in which Brunswick Bowling can utilise marketing automation and targeted campaigns to get back up and in sync:

Understanding the Customer Journey

Brunswick Bowling can leverage marketing automation to understand the customer journey and create a seamless experience at every touchpoint. By collecting and analysing customer data, such as email interactions, website visits, and social media engagement, Brunswick can identify key moments in the customer journey and deliver relevant, timely content. This might include targeted email campaigns, personalised offers, or tailored recommendations based on their previous purchases or browsing behaviour.

Segmenting the Audience

Through the use of marketing automation tools, Brunswick Bowling can segment its audience into distinct groups based on demographics, interests, or purchasing behaviour. By understanding its audience, Brunswick can create targeted campaigns that resonate with specific customer profiles. For example, campaigns can be designed to appeal to families seeking entertainment, adult bowling leagues, or youth groups, ensuring that the messaging and content are tailored to their unique needs and preferences.

Automating Routine Tasks

Marketing automation excels at handling routine and repetitive tasks, such as email marketing, social media posting, and ad campaigns. By automating these tasks, Brunswick Bowling can save time and resources while providing a more consistent customer experience. This automation frees up time for the marketing team to focus on higher-level tasks, such as strategy development, creative content creation, and analysing campaign performance.

Personalising the Experience

Marketing automation allows for a high level of personalisation, which is key to building customer loyalty. Brunswick Bowling can use automation tools to customise experiences based on individual behaviours, preferences, and purchase history. For example, sending personalised birthday emails with special offers or creating exclusive events for loyal customers can make them feel valued and appreciated. This, in turn, can lead to increased customer satisfaction, retention, and word-of-mouth referrals.

Integrating with Social Media

Social media integration is a powerful aspect of marketing automation. By connecting with popular social media platforms, Brunswick Bowling can amplify its marketing reach and engage with customers where they are already spending time. This might include sharing bowling experiences, scores, and special events on platforms like Facebook, Instagram, and Twitter, encouraging social sharing, and leveraging influencer marketing to expand its audience.

Optimising Campaigns with Data

Marketing automation provides Brunswick Bowling with valuable data and analytics to optimise its marketing campaigns. By collecting and analysing data, Brunswick can identify which campaigns are resonating with customers and which areas need improvement. This data-driven approach enables Brunswick to make informed decisions, refine its marketing strategies, and ultimately increase the effectiveness of its campaigns, resulting in higher conversion rates and improved ROI.

Innovative scoring consoles

Bowling centres can benefit from investing in innovative scoring consoles to improve the customer experience and streamline operations. Here are some options:

Steltronic, the oldest and leading independent manufacturer of automatic scoring systems, offers a range of options. Their DUAL Touch Screen Bowler Console features dual or single 19-inch commercial-grade Multi-Touch high-resolution colour displays. These displays offer smooth page scrolling, smart zoom, an intuitive on-screen built-in keyboard, and user-friendly menu icons. The company also offers a keypad bowler console in two distinct styles: a single console for a pair of lanes or two consoles, one for each lane.

Another option is the SuperTouch LCD Bowler Console by QubicaAMF. These consoles offer a sleek, super-modern look and feel with a built-in camera, just like tablets and smartphones. They provide bowlers with an extremely user-friendly interface, allowing them to review game statistics, individual standings, and frame progression, among other features.

Bowling centres can also consider the Pulse Automatic Scoring System from Murrey Bowling. This system offers live-action scoring grids, custom console animations, on-screen digital advertising, and league and tournament management software. It also interfaces with major POS systems and credit card swipe systems.

For those seeking a more classic experience, Global Bowling offers the traditional bowler console with a membrane keyboard for players to enter their names and control scoring. An upgrade to touch screen tablets is also available.

Investing in these innovative scoring consoles can enhance the customer experience, improve efficiency, and increase revenue for bowling centres.

Future-proof technology

Brunswick Sync is a scoring and management system that allows bowling centre professionals to leverage technology, data, and marketing automation to build their databases and better target their audience. Sync was developed to help centres increase sales and profits by addressing challenges such as driving traffic, increasing average sales, and encouraging repeat visits.

Sync is equipped with the latest technology to future-proof its equipment, including Corning Gorilla Glass for longer service life and commercial-grade construction to withstand high-traffic use. The system also includes extensive social media integration, allowing bowlers to easily share their experiences and live scores via Facebook, Twitter, and other platforms.

To ensure your bowling centre is future-proof, investing in technology such as Sync is essential. Here are some ways to achieve this:

Embrace Automation:

Sync allows for the automation of routine business processes, such as marketing campaigns and database development. By leveraging data and technology, you can create targeted and effective campaigns, build your customer database, and improve your marketing efforts.

Integrate Social Media:

Sync's social media integration enables bowlers to share their experiences and scores on their social media platforms. This not only enhances the customer experience but also helps promote your bowling centre through word-of-mouth marketing.

Adopt Innovative Technology:

Sync offers exclusive games, such as Spark Immersive Bowling, that provide a unique and mesmerizing experience for bowlers. By integrating innovative and patent-protected technologies, you can make gameplay more immersive and accelerate the action on your lanes.

Focus on Customer Experience:

Brunswick's research revealed that the quality of the facility, atmosphere, food, and customer service are critical factors influencing consumers' entertainment choices. By investing in technology that enhances the overall customer experience, you can create a memorable visit, encouraging customers to stay longer and return more often.

Utilize Data for Decision-Making:

Sync provides valuable data and insights into customer preferences and behaviours. By leveraging this data, you can make informed decisions about your marketing campaigns, events, and promotions, ensuring they resonate with your target audience.

By implementing these strategies and embracing future-proof technology, your bowling centre can stay ahead of the competition, increase sales, and provide an exceptional customer experience.

Superior customer experience

Brunswick Sync is a comprehensive scoring and management system designed to revolutionize the bowling experience for customers and streamline operations for proprietors. By investing in extensive research, Brunswick identified that the key to enhancing the bowling experience lies in creating a superior customer experience, from decision to departure and beyond. Here's how Brunswick Sync delivers on this promise:

Enhancing the Customer Experience

Brunswick Sync offers a range of interactive and immersive games, catering to diverse customer segments, from corporate teams and birthday party guests to competitive league bowlers. These games are designed to be incredibly simple and easy to play, accelerating the action on the lanes and providing a mesmerizing experience for bowlers. The system also includes social media integration, allowing bowlers to easily share their experiences and live scores via platforms like Facebook and Twitter. This not only enhances the fun for bowlers but also helps to spread the word about the bowling center's offerings.

Streamlining Operations

Brunswick Sync acts as an all-in-one POS (Point of Sale) system, empowering bowling centers to address operational challenges. It ensures seamless transaction processing, efficient lane assignments, and personalized customer experiences. The system simplifies guest and labor management, enabling centers to exceed customer expectations, optimize their workforce, and maximize operational efficiency. With Sync, proprietors can automate essential marketing functions and create targeted marketing campaigns, leveraging customer data to increase sales and profits.

Future-Proof Technology

Brunswick Sync is built on leading-edge, cloud-based technology, ensuring that bowling centers stay ahead of the curve. The system incorporates hardware and software innovations that were unimaginable just a few years ago. With regular updates and new features, Sync addresses evolving consumer expectations and operational challenges. The system is designed to be future-proof, allowing proprietors to work with Brunswick engineers to develop new features and updates in real time.

Affordable and Accessible

Brunswick Sync offers alternative buying plans and subscriptions, making it more accessible for bowling centers to adopt this powerful technology. Sync One, for example, is a revolutionary buying option that allows centers to purchase the system with up to a 75% lower initial investment. This option includes a low monthly subscription fee, covering hardware, software, and 24/7 customer support, without the burden of surprise maintenance and upgrade costs.

Superior Customer Support

Brunswick is committed to providing exceptional ongoing support for its products, including its bowling equipment and Sync system. This includes 24/7 tech support, installation, training, service, and warranty. With Brunswick's support, proprietors can rest assured that their investment in the Sync system will be optimized, and any technical challenges will be swiftly addressed.

Streamlined operations

Sync's robust management capabilities cover a wide range of areas, including guest and labor management, bowling center operations, and bar and restaurant management. This integrated solution simplifies and streamlines operations, enabling bowling centers to exceed customer expectations, optimize their workforce, maximize operational efficiency, and drive bottom-line growth.

The system's automation features are a key component of this streamlining. Sync automates essential marketing functions, allowing centers to create targeted and effective campaigns. It also provides efficient transaction processing, reducing the time and effort required for each transaction.

Additionally, Sync's cloud-based technology ensures that centers can stay up-to-date with the latest features and improvements. The system offers perpetual software updates, with new releases driving revenue increases and enhancing marketing automation. This future-proof technology ensures that bowling centers can stay ahead of the curve and adapt to evolving operational challenges and consumer expectations.

The Sync system also includes interactive games that accelerate the action on the lanes, providing an immersive and entertaining experience for bowlers. This not only improves the customer experience but also helps to streamline operations by keeping lanes in use and customers engaged. With Sync, bowling centers can offer a diverse range of games that appeal to various customer segments, from corporate teams to birthday party guests to competitive league bowlers.

Frequently asked questions