Leslie Massey
Amazon Australia provides a great opportunity to reach international customers without having to update products, packaging, or services for translation. With hundreds of millions of customers globally, now is a great time to start listing your items. To sell on Amazon Australia, you need to open a Seller Central account, where you can manage inventory, update pricing, communicate with buyers, and add new products. There are many different ways to conduct effective product research, including checking Amazon Best Sellers, which shows the most popular products based on recent sales, updated hourly. You can also use Amazon's discovery bar to explore current listings and consider the level of competition. Reviews for other sellers can also provide valuable insights into customer pain points and what features they are looking for.
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What You'll Learn
Check Amazon's product guide and policies
When looking to sell products on Amazon Australia, it is important to familiarise yourself with Amazon's product guide and policies. This will help you understand the requirements and restrictions for selling on the platform, and ensure you are compliant with Amazon's standards.
Firstly, it is crucial to determine whether your chosen product requires approval to sell. Some categories on Amazon are open to all sellers, while others require a Professional seller account or specific approval. For example, to sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorised reseller. Amazon's product guide will outline these requirements, helping you understand the necessary steps to sell your chosen product.
Additionally, Amazon has specific policies regarding product listings and intellectual property. When creating a product listing, you will need to provide detailed information, including product identifiers (such as GTIN, UPC, ISBN, or EAN), offer details (price, condition, quantity, shipping), product names, brands, categories, descriptions, images, and keywords. Amazon's product policies ensure that listings are accurate, informative, and compliant with their guidelines.
Furthermore, Amazon has strict guidelines regarding intellectual property rights. If you sell products under a registered trademark, you can enrol in Amazon Brand Registry, which gives you more control over product detail pages using your brand name. This helps protect your brand and promotes authenticity.
Amazon also has policies in place regarding product reviews. Customer reviews are beneficial for both customers and sellers, providing valuable insights and feedback. However, it is essential to follow Amazon's guidelines to avoid policy violations. Understanding these policies will help you leverage reviews to improve your product listings and overall customer experience.
Lastly, Amazon provides resources to help you research and refine your product offerings. They offer a product launch checklist and emphasise the importance of continuous research to stay updated with new opportunities. By utilising Amazon's tools and guidelines, you can make informed decisions about your product choices and maximise your selling potential on Amazon Australia.
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$8.75
Use keyword tools to research product ideas
To find products to sell on Amazon Australia, you can use keyword tools to research product ideas and search volume.
Start by brainstorming a list of terms that best describe your product, and think about how customers would search for it. Use tools to research popular and high-traffic keywords relevant to your niche.
- Amazon's search bar: As you type, the search bar provides product suggestions, which can help you find target keywords. Think of four or five keywords potential customers might use. Type one of your brainstormed keywords into the search bar and note the autocomplete queries it displays. Repeat this process with each of the suggestions to get even more keyword ideas.
- Google: Google's autocomplete and search results can suggest relevant keywords to use in Amazon listings. Start by typing a main product search term into Google’s search bar to see what it suggests for some related keywords. Then, click the search icon and review the top-ranking search engine results pages (SERPs) for your keyword. Use Semrush’s Organic Research tool to find all the keywords the top pages rank for.
- Semrush’s Keyword Magic Tool: Enter a seed keyword and the tool will generate tons of ideas.
- Ecommerce Keyword Analytics app: Type in your seed keyword and a detailed report will show the total number of monthly searches, clicks, and orders for that keyword across multiple retailers in your selected region.
- MerchantWords: This keyword research tool provides insights into popular search terms, search volume, and trends. It helps sellers optimise their listings for improved visibility and discover profitable product niches.
- Jungle Scout: This product research tool helps find profitable products, track competitor sales, and optimise listings. It offers a product database, keyword scout, and sales analytics to help sellers make informed decisions.
- AMZScout: This comprehensive Amazon product research tool helps sellers find profitable products, analyse competition, and estimate sales. It offers a product database, keyword tracker, and listing optimizer.
- AMZTracker: This Amazon seller tool provides keyword ranking tracking, competitor analysis, and product promotion services to help sellers improve their product visibility and sales.
- Seller Labs: This suite of Amazon seller tools assists with advertising, keyword research, product research, and inventory management. Its flagship product, Scope, helps sellers optimise their listings and discover profitable keywords.
- Kenshoo: This digital advertising platform helps Amazon sellers optimise their campaigns with features like bid automation, keyword research, and analytics.
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Understand customer demand in each country
Understanding customer demand in each country is essential when deciding what products to sell on Amazon Australia. Amazon offers a variety of tools and programs to help sellers reach new customers and grow their sales. For instance, Amazon Vine helps generate high-quality customer reviews, which can provide valuable insights into customer demand and preferences.
Sellers can also refer to Amazon's Best Sellers lists to identify popular products based on recent sales. These lists are updated frequently, allowing sellers to stay informed about the latest trends across different categories, such as beauty, home, and electronics, and toys. Additionally, Amazon's product guide and policies provide valuable information on product approval requirements, helping sellers understand which products are in demand and any restrictions they need to consider.
Reviews and ratings from other sellers are another rich source of information. By analysing customer feedback, sellers can identify features that shoppers appreciate and areas of frustration. This information can be used to improve existing products or develop new ones that better meet customer demands.
When considering international expansion, it's important to explore how taxes, regulations, and product compliance requirements may vary across countries. Amazon's Service Provider Network can assist with finding experts who offer guidance on these topics, ensuring that sellers are well-informed about the unique demands of each country's market.
Additionally, understanding seasonality and supplier data can help sellers align their product offerings with customer demands. For example, the Jungle Scout Opportunity Finder provides seasonality data for various Amazon marketplaces, helping sellers identify seasonal trends and adjust their product strategies accordingly. Furthermore, supplier databases, such as the Supplier Database on Jungle Scout, can provide insights into reputable suppliers and their import data, indicating which products are in demand and where.
By leveraging these tools and resources, sellers can make more informed decisions about which products to offer on Amazon Australia, ensuring they align with customer demands and market trends.
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Learn from reviews for other sellers
When it comes to selling products on Amazon Australia, reviews from other sellers can be a valuable source of information. Here are some ways you can learn from and utilise these reviews to improve your own selling strategies:
Understanding Customer Pain Points: Reviews from other sellers can provide insights into customer pain points and frustrations. Look for patterns or common issues mentioned in the reviews. For example, customers might be frustrated by a specific feature that is missing or a problem that the product fails to solve. By identifying these pain points, you can think outside the box and offer a superior or improved version of the product, addressing the issues mentioned in the reviews. This approach can help you develop products that solve real, everyday problems and potentially tap into a profitable market.
Identifying Features That Delight Customers: In addition to understanding customer frustrations, reviews can also highlight features that shoppers love and appreciate. Identify the aspects of a product that receive high praise and consider how you can incorporate similar features into your own offerings. For instance, customers might rave about a product's durability, ease of use, or unique design. By understanding these delighters, you can focus on enhancing or emphasising similar features in your products to positively impact customer satisfaction.
Gauging Demand and Competition: Reviews can also give you an idea of the demand and competition for a particular type of product. If a product has numerous reviews, it indicates that there is significant customer interest and potentially high demand. On the other hand, products with fewer reviews may suggest lower competition, which could make it easier for your product to gain visibility. Evaluating the number and nature of reviews can help you assess the market landscape and make more informed decisions about which products to sell or develop.
Enhancing Product Listings: Reviews can provide valuable feedback on the accuracy and effectiveness of your product listings. Customers may mention whether the product description, images, or specifications accurately represented the item they received. Use this information to enhance your own product listings by ensuring they are detailed, accurate, and appealing to potential buyers. Consider what additional information or improvements buyers suggest in the reviews to optimise your listings and better meet customer expectations.
Keeping Up with Trends: Reviews can also help you identify trending products or features that are gaining popularity. By regularly monitoring reviews, you can stay ahead of the curve and spot emerging trends within specific product categories. This allows you to adapt your product offerings or strategies accordingly. For example, if you notice a particular feature or benefit being mentioned positively in multiple reviews, it may indicate a shift in consumer preferences that you can capitalise on.
In summary, learning from reviews for other sellers on Amazon Australia can be a powerful tool for informing your product choices and strategies. By understanding customer pain points, identifying features that delight shoppers, gauging demand and competition, enhancing product listings, and keeping up with trends, you can make more informed decisions about what to sell and how to position your offerings in the market.
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Fulfilment by Amazon (FBA)
FBA is part of a fully automated set of services called Supply Chain by Amazon. Shipping with FBA costs 70% less per unit than comparable premium options offered by other major US carriers. This can help you increase sales and repeat purchases. The network includes hundreds of fulfilment centres worldwide, which can help you reach customers around the globe.
FBA offers several tools and programs to help you optimise and grow your business. It also helps streamline operations with programs like Amazon Global Logistics, which lets you ship inventory directly from China to US and European fulfilment centres at competitive rates. You can also use the FBA Enrollment Opportunities tool, which uses machine learning to spot products in your existing catalog that could benefit from an FBA program.
FBA costs depend on the products you sell and the services you use. It uses a pay-as-you-go model, with storage and fulfilment costs charged per unit and per order. You can use an Individual selling plan for a flat rate of $0.99 per item sold, or a Professional selling plan for $39.99 per month. You will also pay referral fees and additional FBA costs depending on the scale of your operations and business needs.
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Frequently asked questions
Amazon Best Sellers shows the most popular products based on recent sales, updated on an hourly basis. This page can help you identify products that are trending across different categories, be it Beauty, Home or Electronics.
There are a number of keyword tools online that can be used to research product ideas and search volume. You can also use Amazon’s discovery bar to explore the listings that are available right now. Reviews for other sellers can also be a rich source of information.
You must register for a Seller Central account to list products, build inventory and manage payments. Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers. To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorised reseller.
