Ruqayyah Snyder
Australia has produced many memorable TV ads over the years, and some have even been recognised as being among the best advertisements of all time. The National Film and Sound Archive of Australia has a collection of vintage cinema, TV, and radio advertisements from the 1910s to the 1960s. The iconic 'Louie the Fly' jingle for Mortein insect spray, which debuted in 1962, is one such example. Other sources, such as Reddit and Buzzfeed, also provide access to classic Australian commercials, with users sharing their memories and trying to track down old advertisements. In addition, Australia's audio and visual heritage online, ASO, offers a wide range of historical Australian advertisements, including cinema and television commercials. These advertisements provide a fascinating insight into Australia's cultural and political history, with some dating back to the 1946 federal election.
| Characteristics | Values |
|---|---|
| Websites | National Film and Sound Archive of Australia, Reddit, Buzzfeed, Man of Many, ASO - Australia's audio and visual heritage online, Internet Archive |
| Era | 1910s, 1940s, 1960s, 1970s, 1980s, 1990s, 2000s |
| Commercials mentioned | Louie the Fly, Rice Krinkles, CE Miller & Co, Kraft Cheddar Cheese, Penguin Vic tourism, Cunninghams warehouse, Australian Psychic Expo, Sheik the Elite TV ad, Pizza Hut, Milo, Caramello Koalas, AAMI, VB, Aeroplane Jelly, Crunchie, Australia Post |
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What You'll Learn
Search the National Film and Sound Archive of Australia
The National Film and Sound Archive of Australia (NFSA) is a great resource for finding old Australian TV commercials. The NFSA has a collection of vintage cinema, TV, and radio advertisements from the 1910s to the 1960s that can be searched and explored.
To search the NFSA for old Australian TV commercials, you can start by visiting their website. On the NFSA website, you can browse through their curated collections of vintage advertisements, which include well-known campaigns such as "Louie the Fly" for Mortein and commercials featuring celebrities like Jacki Weaver. These advertisements provide a fascinating glimpse into Australia's past and the evolution of its advertising industry.
The NFSA website also allows you to search by specific tags such as "advertisements," which will yield a variety of results, including individual commercials as well as curated lists and themes. You can further refine your search by using additional tags, such as a specific decade or a particular product category, to narrow down your results and find the commercials that match your interests or nostalgia.
In addition to their online collections, the NFSA also conducts international surveys and research to preserve and celebrate Australia's audiovisual heritage. They also acknowledge the Traditional Custodians of the land, the Aboriginal and Torres Strait Islander peoples, and pay respect to their Elders, past and present.
By exploring the NFSA's website and utilizing their search tools, you can take a trip down memory lane and discover a wealth of old Australian TV commercials that reflect the country's cultural history and advertising creativity. So, whether you're interested in iconic jingles, celebrity endorsements, or simply nostalgic for a bygone era, the NFSA is an excellent resource to explore and discover Australia's rich advertising heritage.
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Check out r/AustralianNostalgia on Reddit
If you're looking for old Australian TV commercials, r/AustralianNostalgia on Reddit is a great place to start. This online community is dedicated to celebrating Australia's unique heritage and evoking memories of the country's past. The subreddit is a vibrant hub where Aussies and those intrigued by Australian culture come together to share nostalgic moments and indulge in a wave of nostalgia.
On the subreddit, you'll find Aussies reminiscing about iconic commercials from decades past, such as the search for the old Penguin Vic tourism ad and the Sheik the Elite TV ad from the '80s. You'll also find discussions about classic Australian cars like the Magnas, Falcons, and Commodores, as well as beloved books from the past.
In addition to the subreddit, there are also YouTube channels dedicated to archiving Australian commercials from the '60s, '70s, '80s, '90s, and 2000s. These channels provide a vast collection of vintage commercials that will surely spark feelings of nostalgia.
So, if you're feeling nostalgic for old Australian TV commercials, head over to r/AustralianNostalgia on Reddit and join the conversation. With its dedicated community and wealth of resources, you're sure to find the commercials you're looking for and discover a treasure trove of nostalgic memories.
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Explore Australia's audio and visual heritage online
Australia has a rich audio and visual heritage that can be explored online. One way to delve into this is by watching vintage television commercials, which offer a fascinating glimpse into the past. The National Film and Sound Archive of Australia, for instance, has a collection of TV and radio advertisements from the 1910s to the 1960s, providing a great resource for those interested in the country's advertising history.
These old commercials often featured catchy jingles and popular stars, targeting the teenage market and youth culture. A great example is the iconic 'Louie the Fly' campaign for Mortein, which first aired in 1957 and ran for 55 years. With its distinctive gravelly voice and instantly recognisable jingle, it became one of the world's longest-running television advertising campaigns. Another memorable ad from this era is for Rice Krinkles, starring an 18-year-old Jacki Weaver, who dances her way through a modern kitchen.
For those interested in even earlier advertisements, the National Film and Sound Archive of Australia also has a colour cinema advertisement from 1946 for CE Miller & Co., a Melbourne-based removalist and storage company. This ad showcases iconic Melbourne landmarks like the Yarra River, Flinders Street Station, and the Melbourne Cricket Ground, providing a unique perspective on the city's history.
In addition to these official archives, there are also dedicated YouTube channels and Reddit threads, such as r/AustralianNostalgia, where enthusiasts share and discuss classic Australian commercials from the 1960s onwards. These online communities provide a space to reminisce about iconic jingles, catchphrases, and stars of Australian advertising, such as the Caramello Koala, the Sheik Elite TV ad from the 1980s, and the AAMI commercials featuring Rhonda and Ketut.
Exploring these online resources, whether official archives or community-driven platforms, offers a unique and entertaining way to engage with Australia's audio and visual heritage, shedding light on the evolution of the country's advertising industry and providing a trip down memory lane for many.
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Look for iconic Aussie jingles
If you're looking for iconic Aussie jingles, there are plenty to choose from. Many of the best-known jingles are from the 1980s and 1990s, but some go back as far as the 1950s and 1960s.
One of the most famous is the jingle for Mortein, featuring 'Louie the Fly', which first aired in 1962. The catchy tune included the lyrics, "More smart, more safe, Moooooorteiiiin". It was one of the longest-running television advertising campaigns in the world and was recognised as one of the best advertisements of all time by the Advertising Federation of Australia.
Another iconic jingle is for the chocolate biscuit, Caramello Koala: "They call me Caramello... koala!". The Milo jingle is also well-known: "My mum gives me Milo to go and go and go". Pizza Hut's jingle was also memorable: "481 1111, 481 1111... Pizza Hut delivery!".
Some other popular jingles include the catchy Toohey’s ad: “How do you feel…I feel like a Tooheys”. The Weet-Bix jingle is also well-known: "Aussie Kids are Weet-Bix kids".
There are also some great jingles from the early days of television advertising in Australia. For example, the Kraft Cheddar Cheese advertisement from the 1940s and 1950s, and the CE Miller & Co. removals company advertisement from the 1940s, which featured shots of Melbourne's iconic buildings and streets.
If you're looking for more modern jingles, the AAMI insurance commercials featuring Rhonda and Ketut included the iconic line: "You look so hot today, like a sunrise".
There are plenty of other iconic Aussie jingles out there, and it's a great way to take a trip down memory lane.
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Find old Australian commercials on YouTube
To find old Australian commercials on YouTube, you can use a variety of search terms and filters to narrow down your results. Here are some tips to help you get started:
- Use specific keywords: Try searching for specific keywords related to the commercial you're looking for, such as the product advertised, the brand name, or any notable features (e.g. "old Australian cereal commercial" or "1980s Australian car ad").
- Include a timeframe: If you know the approximate year or decade when the commercial aired, include that in your search (e.g. "Australian TV commercials 1990s" or "Classic Australian ads 1970s").
- Check popular brands: Many popular Australian brands, such as VB (Victoria Bitter), Mortein, and Kraft, have had iconic ad campaigns over the years. Search for their brand name along with "old commercials" or "vintage ads" to uncover compilations and individual uploads.
- Explore YouTube channels: Some YouTube channels are dedicated to archiving and showcasing old commercials. Search for "Australian TV commercials" or "Classic Australian ads" and filter the results by "Channel" to find channels with relevant content.
- Leverage Reddit: Reddit can be a valuable resource for finding old commercials. Search for relevant subreddits, such as r/AustralianNostalgia, where users discuss and share links to classic Australian commercials.
- National Film and Sound Archive of Australia: The National Film and Sound Archive of Australia has a collection of vintage cinema, TV, and radio advertisements from the 1910s to the 1960s. While this may not be on YouTube, it could help you identify the commercial you're looking for and then search for it specifically on YouTube.
Remember to use quotation marks around your search terms for exact phrase matches and to refine your searches further by using the filters provided by YouTube, such as upload date, video duration, and source channel. Happy hunting for those nostalgic Australian commercials!
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Frequently asked questions
You can find old Australian TV commercials on the National Film and Sound Archive of Australia, which has a collection of vintage cinema, TV and radio advertisements from the 1910s to the 1960s. You can also find some on ASO (Australia's audio and visual heritage online) and on YouTube.
Some famous old Australian TV commercials include the Louie the Fly ad for Mortein, the Jacki Weaver ad for Rice Krispies, the Rhonda and Ketut ad for AAMI, the Caramello Koala ad, and the Sam Kekovich ads for lamb.
Some famous old Australian jingles include the Louie the Fly jingle, the Milo jingle, the Nicorette jingle, the Lube Mobile jingle, and the Aeroplane Jelly jingle.
Some famous old Australian advertisers include McCann Erickson, who created the Louie the Fly campaign, and Kraft, who created a cheddar cheese advertisement in the 1940s.
Some famous old Australian ad campaigns include the "It's Time" political campaign from 1972, the Victoria Bitter (VB) ads featuring Olympic champions, and the Australia Post campaigns from the 1980s that helped establish their new corporate identity.
