
India and Australia have a strong cultural and economic relationship, with a history of bilateral trade. The Australia-India Economic Cooperation and Trade Agreement (ECTA) has further strengthened this relationship, providing Indian exporters with access to Australia's large and growing market. This agreement has eliminated or reduced tariffs and removed red tape, making it easier for Indian businesses to export to Australia. With a growing middle-class population in Australia, there is a demand for quality imported products from India, such as garments, jewellery, food and beverages, leather goods, textiles, and information technology services. This guide will explore the key considerations for Indian businesses looking to export to Australia, including the regulatory environment, market demand, and potential export opportunities.
| Characteristics | Values |
|---|---|
| Diplomatic relations | Diplomatic relations between Australia and India were established in 1941 |
| Trade relations | In the last few years, trade has reached about 20 billion Australian dollars |
| Trade agreement | A trade agreement is likely to be enacted in 2023 |
| Top exports | Textiles, leather, chemicals, agricultural products, precious stones, gems, jewelry, spices, tea, and software services |
| Bilateral merchandise trade | US$26 billion in 2022-23 |
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What You'll Learn

Trade agreements and tariffs
India and Australia have a strong and growing trade relationship, with Australia being a prime market for Indian goods. The Australia-India Economic Cooperation and Trade Agreement (ECTA) has improved market access for Indian exporters by eliminating and reducing tariffs and removing red tape.
Under the ECTA, tariffs on over 90% of Australia's goods exports to India by value will be eliminated, with 85% of tariffs removed by 29 December 2022. This includes immediate elimination of tariffs on alumina, titanium dioxide, and bituminous coal, and a phased elimination of tariffs on crude petroleum and LNG over 4 years.
For Australian exporters to India, duties are typically high, ranging from 30% on sheep meat to 150% on wine. The ECTA provides significant benefits in this direction too, with immediate elimination of tariffs on rock lobster and a phased elimination of tariffs on other seafood, horticulture products, and avocados, beans, nuts, and certain other agricultural products.
The agreement also includes specific provisions for the elimination of tariffs on wine over 9 years, with a minimum import price indexed to the Indian wholesale price. Furthermore, it offers duty-free access for raw and processed hides and skins and immediate duty-free access for cotton within a quota.
The ECTA strengthens the already robust bilateral trade between India and Australia, creating new opportunities for exporters in both countries. With India's growing market of nearly one and a half billion people and Australia's expanding middle class, the agreement is expected to boost two-way commerce and provide benefits to businesses and consumers in both nations.
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In-demand products
India is Australia's fifth-largest export market and seventh-largest trading partner. The two countries have a complementary economic relationship, and trade between them has been growing, reaching about 20 billion Australian dollars in recent years. The Australia-India Economic Cooperation and Trade Agreement (ECTA) will further support this relationship by eliminating and reducing tariffs and removing red tape.
- Agricultural products: India is one of the biggest exporters of agricultural products to Australia, and demand is growing. In 2021-22, Australia imported A$577 million worth of agricultural products from India, including rice (A$86 million), bread and pastry (A$45 million), coffee (A$29 million), and tea (A$25 million).
- Machinery and manufacturing equipment: Indian machinery is in demand in Australia due to its affordability, reliability, durability, and compliance with international standards. In 2023, India exported $581.25 million worth of machinery, nuclear reactors, and boilers to Australia.
- Textiles and clothing: Bedding, homeware products, and industrial supplies are popular imports from India in Australia. India's unique and diverse fabrics are well-suited to the Australian market.
- Precious stones and jewellery: India has vast resources of precious stones and gems that are in high demand and short supply globally. Gold and silver jewellery, particularly unique or rare pieces, are popular exports to Australia.
- Pharmaceuticals: India produces high-quality and affordable pharmaceutical products that are relied on by healthcare providers and consumers in Australia. In 2021-22, exports of pharmaceuticals to Australia were valued at USD 316 million.
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Middle-class consumer preferences
The rising middle class in India has resulted in a shift in consumer behaviour, presenting a significant opportunity for Australian exporters. As incomes rise, Indian consumers are increasingly seeking premium products and services, reflecting a desire for convenience, variety, and experiential purchases. This trend is particularly evident in urban areas, with a growing preference for international supermarket chains and modern retail experiences.
Indian middle-class consumers are increasingly brand-conscious and aspire to own luxury goods, including branded cars, clothes, smart televisions, and smart mobile phones. They are also more open to trying new products and services, such as dining in five-star hotels and purchasing premium produce. This shift in consumer behaviour is driven by several factors, including rising incomes, demographic changes, and the increasing influence of peer groups and societal status.
The growing middle class in India has led to a significant increase in discretionary spending. Consumers are spending a larger proportion of their income on "high-frequency" items such as food, beverages, personal care products, entertainment, and telecom services. Additionally, there is a growing demand for medium-frequency items like apparel, home furnishings, and tourism. This trend is particularly noticeable among the upper-middle class in megacities like Mumbai, where modern retail spending is more prevalent.
Indian middle-class consumers are also exhibiting a preference for credit card usage, shorter distances to stores, and higher vehicle ownership. The rise of nuclear families and increasing female labour participation have further contributed to changing consumption patterns. Smaller households often lead to higher spending per capita on essentials, durables, and lifestyle products. By 2047, it is expected that over 60% of India's population will reside in urban centres, driving demand for urban-centric products and services.
The Australian government has recognised the potential of the Indian market, and the recent Australia-India Economic Cooperation and Trade Agreement (ECTA) aims to capitalise on this opportunity. Australian exporters can now access India's market of nearly one and a half billion people, with over 85% of Australian goods exported to India being tariff-free. This agreement particularly benefits sectors such as agriculture, with Indian consumers seeking high-quality Australian lamb, pulses, fruits, and vegetables. Additionally, there is a growing demand for Australian wine, with tariffs being gradually reduced over time.
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E-commerce
Amazon Global Selling is one such platform that has made exports easy for Indian MSMEs. It provides a one-stop dashboard called Export Navigator, which is available to all Indian exporters, including those not registered on Amazon. The dashboard provides guidance on compliance across five key areas: export registration, product documentation, shipping documentation, tax documentation, and payment reconciliation. Amazon has assisted Indian exporters in selling millions of product units to customers across its global marketplaces. To sell on Amazon Australia, you need to register yourself as a seller, choose the marketplace, decide where and what to sell, register a seller account, list your products, ship your goods, and manage your exports business, including customer support and returns.
Before starting an e-commerce export business, it is important to understand the global markets and the products in demand to decide on the right marketplace for your business. You can also attend webinars to understand the opportunities that each marketplace provides. It is also important to obtain the necessary documents, such as PAN (from the Income Tax Department) and IEC (from DGFT), to export from India. Additionally, you should familiarise yourself with the customs regulations and any prohibited or restricted items for import in the target country to ensure smooth shipping without delays. For instance, when shipping to India, you need to be aware of the two types of customs duty: basic customs duty, levied on all imported goods except those exempted, and additional customs duty, levied on specified goods.
DHL Express is another option for businesses looking to ship from Australia to India. They facilitate business activity between the two countries with seamless shipping and an understanding of foreign trade relations in India.
Overall, with the right knowledge of the market and regulations, Indian businesses can successfully expand their reach to Australia through e-commerce platforms and take advantage of the growing market and consumer base.
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Raw materials
India and Australia have a strong trading relationship, with trade reaching about 20 billion Australian dollars in recent years. The Australia-India Economic Cooperation and Trade Agreement (ECTA) has further improved market access for Australian goods exporters, eliminating tariffs on over 90% of Australia's goods exports to India.
If you are looking to export raw materials from India to Australia, there are several options to consider. Firstly, India is known for its diverse and vibrant fabrics, textiles, clothing, and homeware products, which are popular in the Australian market. Beddings and industrial supplies are also in demand. Understanding fabric and garment design can be a good starting point for exporting these products.
Secondly, India has a rich history of jewellery, with unique or rare stones, diamonds, gold, and silver being highly sought after in Australia. Precious gems and stones are in short supply in Australia, so there is a good opportunity for exporters to meet this demand.
Another option is to focus on culinary products. Indian spices and tea are renowned worldwide, and there is a particularly high demand for these products in Australia. Buying spices in bulk from India and selling them at a higher price in Australia can be a profitable business idea.
Leather and leather products are also a growing industry in terms of exports from India to Australia. Leather footwear, fashion items, accessories, sports items, luggage, and travel bags are all in high demand in the Australian market.
Lastly, India's information technology and software services are among the lowest-priced in Europe, making them competitive in the Australian market. With a relatively small investment and a few local contacts, you can start an IT or software firm and provide support services to corporate units in Australia.
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Frequently asked questions
There is a strong cultural and economic relationship between India and Australia, with both countries depending on each other for different goods and services. India has a large diaspora in Australia, which drives demand for authentic Indian products. Australia has a large and growing middle class with disposable income to spend on quality imported products from India. India's micro, small, and medium enterprises (MSMEs) have the potential to explore over $2 billion in new export opportunities in Australia.
Products in demand for export from India to Australia include:
- Leather goods, footwear, and accessories
- Textiles and apparel
- Jewellery and precious stones
- Food and beverages, including tea and spices
- Raw materials for infrastructure development
- Software and IT services
It is important to understand the regulatory environment and trade policies in Australia. Australia has signed free trade agreements, such as the Australia-India Economic Cooperation and Trade Agreement (ECTA), which eliminates or reduces tariffs and removes red tape to facilitate trade. It is also crucial to research the demand for specific products in Australia and understand the cultural preferences of the Australian market.



























