Brunswick County's Tourism Revenue

Tourism is a significant source of revenue for Brunswick County, North Carolina. The county boasts six beautiful beaches, charming coastal towns, and a range of attractions that draw visitors from near and far. While specific figures for the entire county are not readily available, the town of Leland, one of the fastest-growing areas in Brunswick County, generated over $210,000 from its 3% occupancy tax in the 2021-22 fiscal year. This highlights the substantial financial contribution that tourism makes to the area. With its natural beauty, diverse offerings, and successful promotional efforts, Brunswick County continues to be a sought-after destination, positively impacting its economy.

Tourism Development Authority

The Tourism Development Authority (TDA) of Brunswick County, North Carolina, is responsible for marketing, promoting, and advertising the county as a destination for travel and tourism. The TDA aims to showcase the unique attractions, natural beauty, and charm of Brunswick County and its coastal towns and islands.

The TDA consists of members appointed by the Board of Commissioners and representatives from the local Chamber of Commerce organizations. These members serve three-year terms and are involved in the promotion of travel and tourism. The TDA utilizes occupancy tax revenue from hotel stays to fund its initiatives, with the goal of increasing tourism and creating a positive economic impact for the county.

In recent years, Brunswick County has experienced a boom in tourism, with visitor spending across the state increasing by 45% in 2021 compared to 2020. The county offers a range of attractions, including six beautiful beaches, charming coastal towns, golf courses, and outdoor recreation opportunities. The TDA plays a crucial role in promoting these attractions and showcasing the diverse offerings of the county.

One example of the TDA's successful initiatives is the Leland in Lights display, which illuminates Founders Park during the holiday season. The TDA has also provided grant funding for businesses impacted by COVID, such as the Holiday Inn hotel, and approved funding for the creation of an amphitheater inside Founders Park. These efforts contribute to the overall enhancement of the county's tourism infrastructure and appeal.

The TDA's strategic marketing and promotional activities, combined with the diverse attractions of Brunswick County, have resulted in a thriving tourism industry that benefits the local economy and showcases the unique character of the region.

Occupancy taxes

The county collector is responsible for collecting occupancy taxes, along with other taxes and fees. These occupancy taxes are levied on hotel stays and other accommodations, with the revenue generated being used to enhance the county's appeal as a tourist destination. This includes advertising local attractions, such as golf courses and nature parks, as well as organising events like the Leland in Lights display and the N.C. Rice Festival.

In Leland, a town within Brunswick County, the occupancy tax rate is currently set at 3%. In the 2021-22 fiscal year, this generated more than $210,000 in revenue, which is used to promote tourism and support local businesses. The town's Tourism Development Authority has also provided grant funding to businesses impacted by COVID, such as the Holiday Inn hotel and House of Pickleball, further enhancing the local economy and tourist offerings.

The occupancy tax revenue is vital for funding initiatives that attract visitors to Brunswick County. The county is known for its diverse range of beaches, coastal towns, and natural attractions. By promoting these assets and investing in infrastructure and events, the county aims to increase its appeal to travellers seeking unique vacation experiences.

In addition to the county's efforts, some municipalities within Brunswick County, such as Holden Beach, Oak Island, and Ocean Isle Beach, have their own tourism development authority boards. These boards have autonomy over how they allocate occupancy tax revenue, allowing them to tailor their promotional efforts and initiatives to their specific needs and attractions.

Attractions

Brunswick County, North Carolina, is a great tourist destination, offering a range of attractions to suit different tastes and interests. From its beautiful beaches to its charming coastal towns, there is plenty to explore and enjoy. Here are some of the top attractions in Brunswick County:

Beaches and Islands

With six beautiful beaches stretched across five barrier islands, Brunswick County offers a variety of experiences. From resort-style stays to outdoor adventures, each island has its unique character and charm. Some of the popular islands include Bald Head Island, where you can arrive by ferry and enjoy pristine beaches, and Oak Island, which offers over 10 miles of uncrowded shoreline for a relaxing summer beach vacation.

Outdoor Activities

For outdoor enthusiasts, Brunswick County provides plenty of options. You can go kayaking through salt marshes, waterways, creeks, and inlets, or explore the ecosystems of a cypress swamp. If you're feeling adventurous, climb to the top of a lighthouse or watch sea turtle hatchlings make their journey to the ocean. The county also offers golf retreats, with 567 holes of golfing treasure across its islands.

Historical Sites and Landmarks

Brunswick County has a rich history, with five flags claiming this coastal region at different times, as well as a significant Native American presence. Old City Hall, built between 1886 and 1889, is a stunning example of "Richardsonian Romanesque" architecture and is now a popular venue for special events. The Historic Ritz Theatre, built in 1899, is another notable landmark, hosting year-round live performances, films, exhibits, and educational programs. The Lover's Oak, estimated to be 900 years old, is a massive oak tree that, according to local legend, served as a meeting place for Native American lovers.

Festivals and Events

Brunswick County is home to several exciting festivals and events throughout the year. The NC 4th of July Festival and the NC Festival by the Sea are popular celebrations that attract visitors. The annual 5k Bridge Run, held in February, is another notable event where people run or walk across the Sidney Lanier Bridge, Georgia's tallest cable-stayed suspension bridge.

Nature and Wildlife

The county offers a variety of natural attractions, such as Mary Ross Waterfront Park, which features a Liberty Ship Memorial Plaza, an outdoor musical playscape, and a farmer's market. It's also a great spot to watch the sunset and observe ships and shrimp boats passing by. For those seeking seclusion and nature, Caswell Beach provides peaceful stretches of sand and sea.

These are just a few examples of the diverse attractions that Brunswick County has to offer. Whether you're interested in history, nature, outdoor activities, or simply relaxing on the beach, there's something for everyone to enjoy.

Advertising

Brunswick County, North Carolina, is a beautiful stretch of shoreline with a lot to offer tourists. From its charming coastal towns to its pristine beaches, it has something for everyone. To attract more visitors, the county needs to focus on advertising its unique features and highlights. Here are some strategies to consider:

Highlight the Variety of Beach Experiences

Brunswick County boasts six beautiful beaches across five barrier islands, each with its own unique character. From resort-style stays to outdoor adventures, the county should showcase the diverse experiences available. For example, advertising Oak Island as a perfect setting for families to build cherished memories on uncrowded shoreline.

Emphasize the Natural Beauty and Wildlife

The county is a haven for nature lovers, with its hidden gems like the Kindred Spirit Mailbox and the maritime charm of Southport, named America's Happiest Seaside Town. Advertising should showcase the natural beauty, including the rolling surf, sea breezes, and sunny days that make the county so inviting.

Promote Outdoor Activities and Attractions

With golf courses, nature parks, and boat access areas, there is no shortage of outdoor activities in Brunswick County. Advertising should highlight these attractions, such as the Westgate Nature Park in Leland, and the two lighthouses along the shoreline.

Target Specific Interests and Seasons

The county can attract tourists throughout the year by promoting seasonal activities and events. For example, advertising the NC 4th of July Festival and the NC Festival by the Sea, as well as highlighting the county's golf retreats and seafood cuisine.

Utilize Digital and Print Media

To reach a wider audience, a combination of digital and print advertising should be utilized. This includes featuring the county in regional magazines, online travel websites, and social media platforms. Creating a dedicated website, such as Visit Leland NC, specifically for promoting the county's attractions, can also be effective.

Collaborate with Local Businesses

Partnering with local businesses, such as hotels and restaurants, can help boost advertising efforts. For instance, promoting special offers or packages in collaboration with local accommodations can attract visitors. Additionally, showcasing local culinary delights, such as the world-famous seafood platter, can entice food enthusiasts.

By implementing these advertising strategies, Brunswick County can effectively showcase its diverse attractions and appeal to a wide range of tourists, ultimately contributing to the growth of its tourism industry and local economy.

Visitor spending

Brunswick County, North Carolina, is known for its beaches and coastal towns, attracting tourists with its natural beauty, charming communities, and diverse activities. The county comprises ten distinct communities, each with its unique character and attractions. From resort-style stays to outdoor adventures, Brunswick County offers a range of experiences for visitors.

One of the fastest-growing towns in Brunswick County, Leland, has also been attracting tourists in recent years. While not a traditional tourist destination, Leland has successfully promoted its golf courses and outdoor recreation opportunities, such as Westgate Nature Park. The town's tourism development authority has also organized events like the Leland in Lights display and the N.C. Rice Festival, showcasing the region's culture and history.

The impact of tourism spending in Brunswick County can be seen in the growth and development of its towns. For example, Leland generated more than $210,000 from its 3% occupancy tax in the 2021-22 fiscal year. This revenue is essential for promoting the area and funding initiatives that enhance its appeal to visitors.

Frequently asked questions