Damon Mcknight
Pilates is the fastest-growing exercise genre in Australia, with the industry experiencing 250% growth in the 12 months leading up to September 2022. In 2023, it was estimated that over 1.1 million people aged 15 years and above participated in Pilates in Australia. The sport is especially popular in Perth, and across Western Australia, Pilates has seen significant uptake among older age demographics. In addition, the number of small boutique studios and personal training spaces is increasing, with Pilates now a regular and highly in-demand option offered by most gyms.
| Characteristics | Values |
|---|---|
| Number of people aged over 15 years old who participated in Pilates in Australia in 2023 | 1.1 million |
| Number of participants in the 25-34 year age group | 259 thousand |
| Pilates' popularity compared to the next-best genre in Australia (Yoga) | 2.8x |
| Growth of Pilates venues working with ClassPass in 12 months to September 2022 | 50% |
| Growth of strength or yoga venues working with ClassPass in 12 months to September 2022 | 20% |
| Age group targeted by existing Pilates businesses in Queensland | 50 and above |
| City in NT where new fitness studios and services, including Pilates, are emerging | Darwin |
| City in Australia where Pilates is especially popular | Perth |
| Pilates is gaining huge traction in this city | Canberra |
| Trends across Australia | More studios and gyms are creating blended class formats |
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What You'll Learn
Pilates is the fastest-growing exercise genre in Australia
This growth in popularity is also reflected in the number of people participating in Pilates across the country. In the financial year 2023, it was estimated that over 1.1 million people aged over 15 years old in Australia participated in Pilates, with close to 259,000 of these participants belonging to the 25-34 age group. This increase in participation is not limited to any specific demographic, with both young people and older adults seeking out Pilates classes for their fitness and health benefits.
The rising demand for Pilates in Australia has resulted in the emergence of new studios and facilities, particularly in states such as South Australia and Western Australia. In South Australia, the Pilates industry is still in its early growth stage, with new studios offering classes for beginners and advanced enthusiasts alike. Western Australia has also witnessed a significant uptake in Pilates among older adults, who appreciate the benefits of improved mobility, strength, and injury rehabilitation that the practice offers.
The trend of blended class formats has also contributed to the popularity of Pilates in Australia. Studios and gyms are increasingly combining Pilates with other fitness modalities such as HIIT, cardio, weightlifting, and yoga, providing clients with a diverse range of exercises in a single class. Additionally, the convenience and cost-effectiveness of virtual classes, whether live or pre-recorded, have further enhanced the accessibility of Pilates, especially for those with busy schedules or specific needs, such as older adults, parents with young children, or individuals working from home.
The growth of the Pilates industry in Australia presents a unique opportunity for existing and emerging instructors to cater to the diverse needs and interests of their clients. With a focus on holistic health, injury prevention, flexibility, and mental well-being, Pilates is revolutionizing the fitness landscape in Australia, attracting individuals from all walks of life and contributing to its position as the fastest-growing exercise genre in the country.
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Pilates is popular among older people in Queensland
Pilates is seeing a surge in popularity in Australia, with Queensland at the forefront of this trend. The state's focus on health and fitness has made Pilates a popular choice, especially among older adults. With its low-impact nature, Pilates is ideal for those seeking to improve their fitness, health, and mobility without putting excessive strain on their joints.
In Queensland, Pilates studios are targeting active individuals aged 50 and above, recognising the demand for exercise options that are gentle yet effective. The method's emphasis on mindful movement and its ability to aid in injury rehabilitation and strength building make it particularly appealing to this demographic. The social aspect of attending classes also contributes to its popularity, providing a sense of community and support for participants.
Brisbane, in particular, has witnessed a proliferation of Pilates studios, with offerings such as Reformer Pilates, Mat Pilates, Postpartum Pilates, and hybrid formats that blend Pilates with other fitness modalities like HIIT, Barre, and yoga. The variety of options ensures that individuals of all fitness levels can find a class suitable for their needs and abilities. Studios like Pilates 26 in Brisbane East even offer a 'Beginners Only' class to welcome newcomers to the practice.
The popularity of Pilates among older adults in Queensland is further enhanced by the convenience of online classes. Virtual sessions provide older individuals with the flexibility to participate from home, accommodating those with busy schedules or limited mobility. This trend shows that Pilates is not just a passing fad but a sustainable practice that can be adapted to meet the needs of a diverse range of practitioners.
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Pilates is gaining traction in Canberra, ACT
The rise in popularity is not limited to Canberra, as Pilates is the fastest-growing exercise genre in Australia, experiencing 250% growth in the 12 months leading up to September 2022. Its popularity is 2.8 times that of yoga, the next most popular genre. The number of pilates venues working with the fitness class booking app ClassPass increased by 50% during this period, compared to just 20% growth in strength or yoga venues.
This growth is driven by a shift in focus towards overall health and wellness, including mental health, injury prevention, flexibility, and mobility. The low-impact nature of Pilates also makes it appealing to those who may not be able to handle high-impact exercises. Additionally, the demand for online classes, whether live or pre-recorded, remains strong, providing a convenient and cost-effective option for people to exercise from home.
Across Australia, the Pilates industry is evolving to meet the needs of its clients. Studios are creating blended class formats that combine Pilates with other fitness modalities such as HIIT, cardio, weightlifting, and yoga. This trend allows clients to experience a variety of fitness benefits within a single class, enhancing the perceived value of their investment.
As the popularity of Pilates continues to grow in Canberra and throughout Australia, it is safe to say that Pilates is experiencing a revolution, with more people recognizing its benefits for both physical and mental well-being.
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Pilates is in high demand in South Australia
Pilates is experiencing a surge in popularity in Australia, with a reported 250% growth in the 12 months leading up to September 2022. This boom in interest is particularly evident in South Australia, where the practice is becoming increasingly mainstream.
In South Australia, the city of Adelaide is witnessing a notable rise in the number of Pilates enthusiasts. This has led to a corresponding increase in the establishment of new studios and facilities catering to a range of skill levels, from beginners to advanced practitioners. The state is observing a broader trend of heightened participation in wellness and fitness services, with Pilates emerging as a highly sought-after option.
The appeal of Pilates in South Australia can be attributed to several factors. Firstly, the method's ability to cater to a diverse range of demographics plays a role in its popularity. While existing Pilates businesses in the state have primarily targeted individuals aged 50 and above seeking low-impact exercise options, there is a growing interest among younger people. This shift has created opportunities for instructors to cater to a broader age range.
Additionally, the versatility of Pilates as a fitness modality contributes to its demand. Studios in South Australia are recognising the importance of mental health alongside physical health, with some explicitly promoting the mind-body benefits of Pilates. This holistic approach resonates with individuals seeking injury rehabilitation, improved mobility and strength, and enhanced mental wellness.
Moreover, the convenience and accessibility of Pilates in South Australia are contributing to its high demand. The rise of online classes, both live and pre-recorded, allows participants to engage in Pilates from their homes, appealing to those with busy schedules, parents with young children, and individuals seeking cost-effective options. This trend shows no signs of slowing down, ensuring that Pilates remains widely accessible.
As the popularity of Pilates continues to soar in South Australia, it presents lucrative opportunities for instructors and businesses alike. With the expected boom in interest, there is a unique chance to establish a career in the industry and cater to the growing demand for this form of exercise.
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Reformer Pilates is becoming increasingly popular
Pilates is currently undergoing a revolution in Australia, with the exercise genre experiencing a 250% growth in the 12 months to September 2022. This boom in popularity is reflected in the increasing number of Pilates venues, which have grown by 50% in the last two years, according to fitness class booking app ClassPass.
Reformer Pilates, in particular, is seeing a surge in interest. It offers a full-body workout that targets muscles you may not even know existed. The exercises can be modified to suit all experience levels, making it accessible to beginners and those with more advanced practices. The workout is designed to improve strength, flexibility, and balance, which in turn enhance posture, movement, and mental health.
The Pilates Reformer is a tool created by Joseph Pilates to be used in conjunction with the practice. It involves a range of exercises performed in different positions, such as lying, sitting, and standing, and may incorporate the use of accessories like shoulder blocks, Pilates rings, small weights, and resistance bands.
The rising popularity of Reformer Pilates has also been noted by master STRONG franchisee and ex-Australian cricketer John Hastings, who observes a "massive shift" towards this form of exercise. He attributes this shift to a growing "appetite for health and fitness" and believes that Reformer Pilates presents a significant opportunity for growth.
The Pilates Reformers Australia community is another testament to the growing interest in this form of exercise, providing a range of Pilates Reformers, equipment, and accessories to support individuals in their fitness journeys.
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Frequently asked questions
In the financial year 2023, it was estimated that over 1.1 million people aged over 15 years old in Australia participated in pilates.
Pilates is the fastest-growing exercise genre in Australia and New Zealand, experiencing 250% growth in the 12 months leading up to September 2022. Its popularity is 2.8 times that of yoga, the next most popular genre in Australia.
While pilates was traditionally more popular among older age groups, more young people are now seeking out classes. Pilates is also in high demand among mums with young children, and people working from home.
Pilates is especially popular in Perth and South Australia, as well as in Canberra, ACT.
