Austria's Count Of Newspapers: How Many Exist Today?

Austria has a small number of daily newspapers, with 19 in the country in 2009. The market-leading newspaper, Kronenzeitung, prints some 850,000 copies daily, and in 2015, it accounted for 46% of the whole newspaper market. The remaining 54% of the market is distributed among 11 daily newspapers across the country.

The number of newspapers in Austria has decreased over time

In the mid-2000s, daily newspapers were very popular in Austria, with a cumulative readership of 72.7%. However, the number of newspapers continued to decline, and by 2009, there were only 19 newspapers in Austria.

The market-leading newspaper, Kronenzeitung, prints some 850,000 copies daily, down from 1 million in 2009. Among newspapers with a cover price, Kronenzeitung accounted for 46% of the whole newspaper market in 2015. The remaining 54% of the market is distributed among 11 daily newspapers across the country, including all local and regional daily papers, some of which sell fewer than 10,000 copies daily.

The decline in the number of newspapers in Austria can be attributed to various factors, including the increasing popularity of online news sources and the consolidation of media ownership. Additionally, the closure of newspapers such as Wirtschaftsblatt, Salzburger Volkszeitung, and Kärntner Tageszeitung due to economic reasons or a lack of interest has contributed to the decrease in the number of newspapers in the country.

The market-leading newspaper is Kronenzeitung

Austria has a small number of daily newspapers, with 19 in the country in 2009. The market-leading newspaper is Kronenzeitung, which prints some 850,000 copies daily, of which some 750,000 are sold. This is down from 1 million in 2009. In 2015, Kronenzeitung accounted for 46% of the whole newspaper market. The remaining 54% of the market is distributed among 11 daily newspapers across the country. This includes all local and regional daily papers, some of which sell fewer than 10,000 copies daily.

Kronenzeitung is by far the largest newspaper in Austria, reaching 31% of the Austrian population. It is one of three popular newspapers, alongside Heute and Oesterreich, which are involved in a race to the bottom rather than for accuracy, trustworthiness or seeking the truth. The three popular newspapers compete with three quality newspapers: Presse, Standard and Wiener Zeitung.

The first newspaper was published in Austria in 1605. Until 1940 there were 16 newspapers in Vienna, but six of them were shut down, leaving ten. The number of national daily newspapers in Austria was 35 in 1950. It decreased to 17 in 1965. The number of daily newspapers in Austria was 17 in 1995 and remained the same between 1996 and 2000. Eight of them were nationwide newspapers and the remaining nine were regional dailies. In the mid-2000s, daily newspapers were very popular in the country with a cumulative readership of 72.7%.

The media landscape is dominated by two groups

The media landscape in Austria is dominated by two groups: the public service broadcaster ORF, which is the market leader in television, radio and online; and the country's largest newspaper, Kronenzeitung, which reaches 31% of the Austrian population.

The first newspaper was published in Austria in 1605. In 1950, there were 35 national daily newspapers in Austria, a number which decreased to 17 in 1965. In 2009, there were 19 newspapers in Austria. In 2015, Kronenzeitung accounted for 46% of the whole newspaper market, with the remaining 54% distributed among 11 daily newspapers across the country.

Austrian print media is characterised by a small number of daily newspapers, a small number of large newspapers and magazines, a strong orientation towards boulevard newspapers and a high degree of concentration of ownership. Daily newspapers are highly popular in Austria, with more than 2.77 million copies printed every day in the first half of 2016 for a population of 8.6 million.

There are four tabloid-style papers (Kronenzeitung, Heute, Oesterreich and Kurier) and three quality newspapers (Presse, Standard and Wiener Zeitung).

There are tabloid-style papers and quality newspapers

Austria has a small number of daily newspapers, a small number of large newspapers and magazines, a strong orientation towards boulevard newspapers and a high degree of concentration of ownership. The country's media landscape is dominated by two groups: the public service broadcaster ORF, which is the uncontested market leader in television, radio and online; and the by far largest newspaper Kronenzeitung, which reaches 31% of the Austrian population.

Four of the seven titles are tabloid-style papers, while the remaining three titles (Presse, Standard, Wiener Zeitung) compete within the quality newspaper segment. The three popular newspapers (Kronenzeitung, Heute, Oesterreich) are involved in a race to the bottom, rather than for accuracy, trustworthiness or seeking the truth. One daily newspaper is located somewhere between these two groups (Kurier).

The number of national daily newspapers in Austria was 35 in 1950. It decreased to 17 in 1965. The number of daily newspapers in Austria was 17 in 1995 and remained the same between 1996 and 2000. Eight of them were nationwide newspapers and the remaining nine regional dailies. In the mid-2000s, daily newspapers were very popular in the country with a cumulative readership of 72.7%2009 the number of newspapers was 19 in Austria.

The most popular newspapers are involved in a race to the bottom

There are 19 newspapers in Austria, down from 35 in 1950. The most popular newspapers are involved in a race to the bottom. The market-leading newspaper, Kronenzeitung, prints some 850,000 copies daily, down from 1 million in 2009. The Kronenzeitung accounted for 46% of the whole newspaper market in 2015. The remaining 54% of the market is distributed among 11 daily newspapers across the country. This includes all local and regional daily papers, some of which sell fewer than 10,000 copies daily.

The Austrian print media landscape is characterised by a small number of daily newspapers, a small number of large newspapers and magazines, a strong orientation towards boulevard newspapers and a high degree of concentration of ownership. Daily newspapers are highly popular in Austria. In the first half of 2016, more than 2.77 million copies were printed every day for a population of some 8.6 million people.

Four of the seven titles are tabloid-style papers, while the remaining three titles (Presse, Standard, Wiener Zeitung) compete within the quality newspaper segment. The three popular newspapers (Kronenzeitung, Heute, Oesterreich) are involved in a race to the bottom, rather than for accuracy, trustworthiness or seeking the truth. One daily newspaper is located somewhere between these two groups (Kurier). The coverage of economic developments suffered a setback when the economic daily Wirtschaftsblatt was closed down in 2016.

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