Leslie Massey
Australians are known for their love of travel, and this is reflected in the average number of countries visited by its citizens. According to the popular Visited travel app, the average international traveller has been to 15 countries, while Australians, on average, have been to 20 countries. This makes Australia the 30th most visited country by its own citizens. The COVID-19 pandemic significantly impacted the Australian tourism industry, with international travel spending dropping to near zero in 2020-21. However, the industry has since recovered, with international tourism to Australia surpassing pre-pandemic levels in 2025.
| Characteristics | Values |
|---|---|
| Average number of countries visited by an Australian | 20 |
| Average number of countries visited by an international traveller | 15 |
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What You'll Learn
Australians visit the UK the most
Australians have a particular fondness for the UK, which consistently ranks as a top destination for Australian travellers. In 2023, the UK welcomed approximately 1.2 million visits from Australia, with Australian travellers contributing £1.6 billion to the UK economy. This number of visits represents a significant increase from the previous year, when only 463,000 Australians travelled to the UK.
The UK is a key destination for Australians, accounting for 7.8% of total outbound trips in 2024. London, Edinburgh, and the English countryside are popular attractions for Australian travellers. Australians hold a positive view of Britain, ranking it fifth overall out of 50 nations in the Anholt-Ipsos Nation Brands Index 2024. They also ranked the UK highly for culture, contemporary culture, sport, historic buildings, vibrant city life, and cultural heritage.
The UK is also a popular destination for repeat visits, with 62% of holiday visitors making a return trip to Britain within the last ten years. Australian travellers to the UK tend to plan their trips well in advance, often 9 to 12 months ahead of time. They seek experiences that connect them to local culture, such as food tours, historical sites, and visits to National Parks. Many Australians are repeat visitors to Britain and often explore beyond the major cities on subsequent trips.
The strong interest in travel to the UK among Australians is further reflected in the use of travel apps. The "Visited" travel app, which has over 1.65 million users worldwide, reported that the UK was ranked as the number one destination among Australian travellers. This indicates that the UK holds a prominent position in the travel preferences of Australians, making it their most favoured international destination.
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France is the second most visited country by Australians
Australians are known for their love of travel, and on average, they have been to 20 countries. According to the popular Visited App, which has over 1.65 million global users, France is the second most-visited country by Australians. While the United Kingdom ranks first, France is closely followed by the United States, Italy, Germany, Thailand, New Zealand, Spain, Indonesia, and Singapore.
France has long been a popular destination for Australians, with Paris being a particular favourite. The allure of France lies in its rich culture, history, and, of course, its world-renowned cuisine and wine. Many Australians are drawn to the romantic image of strolling along the Seine, exploring the cobblestone streets of Montmartre, or indulging in a glass of wine and a fresh baguette at a Parisian café.
Beyond Paris, Australians often explore other regions of France, such as the picturesque Provence, known for its lavender fields and quaint villages, or the French Riviera, with its glamorous beach resorts and yacht-filled marinas. The historic D-Day beaches of Normandy and the fairy-tale-like castles of the Loire Valley also attract many Australian visitors.
In addition to its cultural and historical offerings, France also appeals to Australians seeking outdoor adventures. The French Alps, for instance, offer excellent skiing and snowboarding opportunities, while the countryside regions of Alsace and Bordeaux entice visitors with their scenic vineyards and wine-tasting experiences.
The strong interest in France among Australians may also be attributed to its proximity to other European countries. Many Australians take advantage of France's convenient location to explore multiple countries in a single trip, making it an ideal hub for those seeking a diverse range of experiences during their travels.
With its unique blend of culture, history, cuisine, and natural beauty, it is no surprise that France remains a top choice for Australians looking to explore the world.
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Australians' international travel spend
Australians are avid travellers, with the average Australian having visited 20 countries, compared to the international average of 15. The United Kingdom is the most popular destination for Australians, followed by France, the United States, Italy, Germany, Thailand, New Zealand, Spain, Indonesia, and Singapore.
In terms of spending, Australians are a significant source of income for the tourism industry in many countries. For example, the United States benefits from more than $215 billion in visitor spending each year, with Australians contributing to this despite tougher border controls under the Trump administration.
Australian travellers are also a key market for countries in Asia, such as Vietnam, Thailand, and Indonesia, which have gained popularity due to their affordability and diverse experiences. Australians are attracted to these destinations as they offer value for money, especially in the context of the rising cost of living.
Additionally, Australia itself is a highly desired destination for international travellers, currently ranked as the most wished-for country to visit. This demand for Australian tourism has a positive economic impact, contributing to the country's tourism industry and creating tourism jobs.
Overall, Australians are adventurous and open-minded travellers, willing to explore various parts of the world and spend their money on international experiences.
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The number of countries visited by Australians pre-pandemic
Australians have been ranked as some of the most well-travelled people in the world, with an average of 20 countries visited per traveller, compared to the international average of 15. This is according to the popular travel app, Visited, which has over 1.65 million users worldwide.
The app also published a list of the top 10 most-visited countries by Australians, with the United Kingdom coming in first, followed by France, the United States, Italy, Germany, Thailand, New Zealand, Spain, Indonesia, and Singapore. These rankings are based on user data and reflect the travel trends of Australians.
The COVID-19 pandemic significantly impacted the Australian tourism industry, with international tourism spending decreasing by 25.2% in 2020 compared to 2019. Australia experienced a decrease in international visitors, with 6.7 million visitors in 2020, down from 9.3 million in 2019. The coronavirus-related travel ban implemented by the Australian government in February 2020, specifically targeting non-citizens travelling from or through China, contributed to this decline.
Pre-pandemic, Australians spent over $65 billion annually on international travel, with an average spend per trip often exceeding $5,000 per person for long-haul destinations. This showcases the strong outbound travel expenditure of Australians.
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Australia's most popular travel app
On average, Australians have been to 20 countries, compared to an international traveller's average of 15. The Visited App, a popular travel app in Australia, released a report in April 2023 on the top 10 most visited countries by Australians. The app has over 1.65 million global users and offers a unique travel experience.
The United Kingdom ranked as the number one destination for Australian travellers, followed by France, the United States, Italy, Germany, Thailand, New Zealand, Spain, Indonesia, and Singapore. The app allows users to mark places they wish to visit and scroll through inspirational photos and experiences. It also provides travel stats and the latest travel news.
In addition to the Visited App, other sources provide insights into Australian travel trends. For example, Tourism Research Australia reported that in the year ending March 2025, there were 7.7 million trips to Australia, with New Zealand, China, the United States, the United Kingdom, and Japan as the top five markets.
Australian domestic and international tourism was significantly impacted by the COVID-19 pandemic from March 2020, with a sharp increase in domestic travel and a decrease in international tourism. Pre-pandemic, Australians spent over $65 billion annually on international travel, with an average spend per trip often exceeding $5,000 for long-haul destinations.
With the pandemic restrictions, international tourism to Australia has gradually recovered, and the country remains a highly desired destination for international travellers, ranking as the most wished-for country to visit.
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Frequently asked questions
On average, Australians have been to 20 countries.
The top 5 most visited countries by Australians are the United Kingdom, France, the United States, Italy, and Germany.
Australia is ranked as the most wished-for destination to visit among international travellers.
