Damon Mcknight
Sorry, I am unable to find the location of Dell Australia Pty Ltd. Can you please provide a landmark or address to compare the distance with?
| Characteristics | Values |
|---|---|
| Company Profile | Dell Australia Pty. Ltd. provides IT products, including computers, computer peripheral equipment, and software. |
| Operating Industries | Computer and Computer Peripheral Wholesaling |
| Total Revenue (2024) | $2,500,369,000 |
| Number of Employees (2024) | 1,509 |
| Chief Executive | Ms. Angela Fox (Managing Director - ANZ) |
| Services Offered | Distribution of computer hardware and software, professional services, customer services, managed storage services |
| Business Divisions | Computers and Accessories, IT Infrastructure |
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What You'll Learn
Dell Australia Pty Ltd's financial performance and growth
Dell Australia Pty Ltd is a proprietary company that primarily operates in the computer and computer peripheral wholesaling industry. The company offers IT products, including computers, computer peripheral equipment, and computer software. Dell Australia Pty Ltd is led by Chief Executive Ms. Angela Fox, who holds the official title of Managing Director - ANZ.
In 2024, Dell Australia Pty Ltd generated total revenue of $2,500,369,000, including sales and other revenue streams. This revenue figure highlights the company's performance and growth in the Australian market. The company had 1,509 employees across all its subsidiaries, showcasing its significant presence and contribution to the economy through job creation.
The company's performance can also be compared to its peers in the industry, providing a competitive perspective on its financial growth. Dell Australia Pty Ltd's associated companies, joint ventures, and domestic and international trusts also contribute to its overall financial performance and growth trajectory.
Dell Australia Pty Ltd's financial success and growth have been driven by its two primary business divisions: Computers and Accessories, offering laptops, desktops, monitors, and related accessories; and IT Infrastructure, providing Dell APEX Multicloud and aaS Products. The company's performance and growth are closely linked to its ability to adapt to market demands and provide a diverse range of products and services.
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Dell Australia Pty Ltd's products and services
Dell Australia Pty Ltd is a proprietary company that primarily operates in the computer and computer peripheral wholesaling industry. The company offers a range of IT products and services, including:
Computers and Accessories:
- Laptops
- Desktops
- All-in-one computers
- Computer monitors
- Gaming PC accessories
- Parts, batteries, and upgrades
- Thin clients
- Workstations
IT Infrastructure:
- Dell APEX Multicloud
- AaS (Anything-as-a-Service) Products
- Workloads Industry Payment Solutions
- Developers and DevOps tools
In addition to the above, Dell Australia Pty Ltd also provides professional services, customer services, and managed storage services. The company generated a total revenue of $2,500,369,000 in 2024 and had 1,509 employees across all its subsidiaries.
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Dell Australia Pty Ltd's business divisions
Dell Australia Pty Ltd is an Australian company that operates as part of the Dell Technologies corporate family. Dell Australia is a distributor of computer hardware, software, and peripherals, as well as a provider of professional services, customer services, and managed storage services.
The company operates through two primary business divisions: Computers and Accessories, and IT Infrastructure.
Computers and Accessories
This division includes a range of products such as laptops, desktops, all-in-one computer monitors, gaming PC accessories, parts, batteries, upgrades, and thin clients.
IT Infrastructure
This division offers Dell APEX Multicloud and aaS products, workloads industry payment solutions, and services for developers and DevOps professionals.
Dell Australia Pty Ltd is also described as an end-to-end ICT supplier, with operations in the professional and commercial equipment and supplies merchant wholesalers industry. The company designs computer systems and provides related services, including wholesale trade in durable goods, computers, peripherals, and software.
As part of the Dell Technologies group, Dell Australia Pty Ltd may also have business divisions that align with the global company's structure, which includes three main divisions: Client Solutions Group, Infrastructure Solutions Group, and VMware.
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Dell Australia Pty Ltd's competitors
Dell Australia Pty Ltd is a proprietary company that primarily operates in the computer and computer peripheral wholesaling industry. It offers IT products, including computers, computer peripheral equipment, and computer software.
- HP Inc. (previously known as Hewlett-Packard)
- Hewlett-Packard Enterprise Group
- Lenovo Group Ltd. (or simply Lenovo)
- Acer Inc.
- Apple Inc.
- Asus Inc.
These companies compete with Dell in the consumer PC sector, with Lenovo holding the top market share in Q1 2022, followed by HP Inc., and then Dell in third place.
In the broader technology industry, Dell also faces competition from companies offering infrastructure solutions and services, including:
- Amazon Web Services
- Microsoft
- IBM
- VMware
- Fujitsu
These companies provide businesses with hardware and services such as data storage, protection, servers, and networking solutions, including cloud-based offerings. Dell's performance in these arenas may differ from its consumer PC market share, with the company ranking 15th among major competitors in a June 2022 report.
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Dell Australia Pty Ltd's history
Dell Australia Pty Ltd is a proprietary company and distributor of computer hardware, software, and peripherals. The company also provides professional services, customer services, and managed storage services. Dell Australia is the Australian subsidiary of Dell Technologies, a global technology company founded in 1984 by Michael Dell.
In the four decades since its founding, Dell Technologies has grown from a small PC startup to a leading technology infrastructure company. The company's history in Australia began with the opening of kiosk locations in shopping malls across the country in 2005. These kiosks allowed customers to examine Dell products before purchasing them directly from the company. However, by 2010, Dell had shut down all of its mall kiosks in Australia and New Zealand, shifting its focus to retail partnerships.
In 2008, Dell expanded its retail presence in Australia through agreements with Officeworks, Harris Technology, and The Good Guys. The company also partnered with Dick Smith Electronics in 2009 to distribute a range of Dell desktops and notebooks in their 400 stores across Australia and New Zealand. Dell Australia has continued to grow and expand its operations, generating a total revenue of $2,500,369,000 in 2024 with 1,509 employees.
Throughout its history, Dell has adapted its manufacturing process, moving from in-house manufacturing to outsourcing and contract manufacturing to remain competitive. The company has faced legal challenges, including a lawsuit by activist shareholder Carl Icahn in 2013 to derail a buyout bid by Michael Dell. In 2020, Dell was also accused by the Australian Strategic Policy Institute of being connected to forced Uyghur labor in Xinjiang, alongside 81 other major brands.
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