
To text a mobile number in Australia, you need to include the country code, +61, followed by the 8-digit local number. For example, a Sydney number might be formatted as +61 2 1234 5678. This signals to the mobile network that the message is intended for an Australian recipient. You can add the country code by holding down the 0 key until a + symbol appears, or by typing 0061. Once you've formatted the number correctly, you can enter it into the Recipient field on your messaging app and send your message. Australian businesses should also be aware of regulations around SMS spam and privacy, and should register their sender IDs with the Australian Communications and Media Authority (ACMA) to prevent their messages from being marked as spam.
| Characteristics | Values |
|---|---|
| Country Code | +61 |
| Area Code | 2 digits (without the leading zero when dialling internationally) |
| Local Number | 8 digits |
| Total Number of Digits | 10 |
| Opt-Out Mechanism | Required by Spam Act (2003) and Spam Regulations (2021) |
| Sender ID | Should be registered with ACMA to prevent messages from being blocked or marked as spam |
| Compliance | Comply with regulations around SMS spam and privacy |
| Data Protection | Collect and use customer data in compliance with Australia's data protection laws |
| Phone Number Format | No leading zero when dialling internationally |
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What You'll Learn

Include the country code +61
When texting a mobile number in Australia, it is crucial to include the country code +61. This signals to the mobile network that the message is intended for an Australian recipient. The country code is followed by the area code (without the leading zero when dialling internationally) and the local number. For example, a Sydney number could be formatted as +61 2 1234 5678.
To include the country code, you can either hold down the "0" key until a "+" symbol appears and then type in "61", or simply type "0061" before the Australian phone number. Once you have formatted the number correctly, you can enter it into the "Recipient" field on your messaging app and send your message.
It is important to note that not including the country code may result in your message not being delivered to the recipient in Australia. This is because the mobile network uses the country code to identify the destination of the message.
Additionally, when sending text messages to Australia, it is essential to comply with the country's regulations around SMS spam and privacy. Australian businesses should register their sender IDs with the Australian Communications and Media Authority (ACMA) to prevent their messages from being blocked or marked as spam. They should also ensure they are not sending unsolicited messages and that they are collecting and using customer data in compliance with Australia's data protection laws.
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Use the correct phone number format
To text a mobile number in Australia, it is crucial to use the correct phone number format. The standard format for Australian phone numbers includes the country code +61, followed by the area code (without the leading zero when dialling internationally) and the eight-digit local number. For example, a Sydney number might be formatted as +61 2 1234 5678. Including the country code +61 is essential, as it signals to the mobile network that the message is intended for an Australian recipient.
When entering the phone number, ensure that you do not include any spaces or special characters. Australian telephone numbers in general use have no more than 10 digits. Mobile numbers consist of 10 digits, with no area code. If the phone number starts with a 0, omit this when entering the number.
To add the country code, you can hold down the "0" key until a "+" symbol appears, or simply type "0061" before the Australian phone number. Once you have formatted the Australian phone number correctly, you can enter it into the "Recipient" field on your messaging app and send your message.
It is worth noting that some messaging platforms, such as iMessage, may require additional settings adjustments to send messages internationally. For example, you may need to change your "Start new Messages from" setting to your email address instead of your phone number.
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Avoid messages being marked as spam
To text a mobile number in Australia, you need to include the country code +61, followed by the area code (without the leading zero) and then the eight-digit local number. For example, to text a number in Sydney, you would format the number as +61 2 1234 5678. Including the country code is crucial, as it signals to the mobile network that the message is intended for an Australian recipient.
Now, to ensure that your messages are not marked as spam, here are some detailed guidelines:
- Register your organisation and use cases: To comply with carriers, it is essential to register your organisation and the campaigns for which you use your 10-digit long code number (10DLC). Registering your 10DLC number will increase the number of messages delivered and their speed. The Campaign Registry is a central hub for registering your 10DLC messaging campaigns and verifying your business.
- Avoid spam triggers: Spam triggers include using ALL CAPS, special characters, and emojis in mass text messages. These are typical of spammers trying to create a sense of urgency. Dollar signs, in particular, have a high chance of triggering spam filters.
- Include an opt-out mechanism: All marketing messages must include a clear and easy way for recipients to unsubscribe, such as a link or instructions to reply with "STOP." This mechanism must not incur more than the standard charge and must honour the request to unsubscribe within five working days.
- Collect and manage consent: Marketers must keep records of the consent given, including the timestamp, medium, and the customer's phone number. Check that customers understand who they are giving consent to and for how long. Be transparent about whether consent includes third parties or affiliates.
- Comply with privacy regulations: Australian businesses should register their sender IDs with the Australian Communications and Media Authority (ACMA) and ensure they are not sending unwanted messages. They should also collect and use customer data in compliance with Australia's data protection laws.
- Double-check phone numbers: Before sending messages, verify the phone numbers to avoid delivery issues and potential legal consequences.
- Use a Spam Scanner: Utilise tools like a Spam Scanner to automatically identify potential spam indicators in your messages before sending them.
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Use iMessage internationally
To text a mobile number in Australia from another country, you must include the country code. The standard format for an Australian phone number is +61, followed by the area code (without the leading zero) and the eight-digit local number. For example, a Sydney number might be formatted as +61 2 1234 5678. Including the country code signals to the mobile network that the message is intended for an Australian recipient.
You can use iMessage to send messages to anyone in the world for free, as long as you have an internet connection. However, if the iMessage fails to send, your message may be sent as an international SMS, for which you may be charged. To avoid this, make sure that "Send as SMS" is turned off in your settings.
If you are trying to iMessage someone in another country, you may need to change your "Start new Messages from" setting to your email address instead of your phone number. You can also try adding both your contact's country A and country B numbers to a single contact card. If the number from country B is registered with iMessage, you should be able to message that number.
If iMessage is unavailable on the original number, the contact name will turn green, indicating that the message will be sent as an SMS or will not be delivered. This may be because your contact has switched to an Android phone or has deregistered their number from iMessage.
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Use international SMS
To text a mobile number in Australia from another country, you'll need to include the country code for Australia, which is +61. This signals to the mobile network that the message is intended for an Australian recipient.
Here's how you can do it:
- Ensure that you have the correct Australian phone number, which should have 10 digits. For mobile numbers, there is no area code.
- Add the country code, +61, before the Australian phone number. You can do this by holding down the "0" key until a "+" symbol appears, and then entering the country code. Alternatively, you can type "0061" before the Australian number.
- Enter the full number, including the country code, into the "Recipient" field on your messaging app and compose your message.
- Send your message.
Please note that some sources suggest that sending international messages may incur communication charges, even if the message does not reach the recipient due to carrier issues. Additionally, be aware of Australia's strict regulations around SMS spam and privacy. If you are sending messages for business purposes, ensure that you comply with these regulations and register your sender ID with the Australian Communications and Media Authority (ACMA) to prevent your messages from being marked as spam.
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Frequently asked questions
To text an Australian mobile number from overseas, you must include the country code (+61) followed by the 8-digit local number. For example, a Sydney number might be formatted as +61 2 1234 5678.
Yes, Australia has strict regulations around SMS spam and privacy. If you are sending marketing messages, you must include a clear opt-out mechanism. You should also ensure that you are not sending unwanted messages and that you are collecting and using customer data in compliance with Australia's data protection laws.
Australian mobile numbers have 10 digits with no area code. If the phone number starts with a 0, do not enter that 0 when dialling internationally.















