Ruqayyah Snyder
Australia's fast food industry is huge and growing. The market was valued at AUD 36.99 billion in 2024, with a projected growth of 2.60% from 2025 to 2034, when it is expected to reach AUD 47.81 billion. Quick Service Restaurants (QSRs) make up the largest share of the market, with burgers, chicken, and pizza being the most popular food items. The industry is evolving to meet the changing preferences of consumers, who are increasingly demanding healthier, more environmentally friendly, and sustainable menu options. The rise of delivery-only restaurants and the integration of technology, such as mobile ordering and delivery apps, have also contributed to the growth of the industry.
| Characteristics | Values |
|---|---|
| Total revenue of the fast food and takeaway food services industry in 2023 | AUD 23 billion |
| Total number of outlets in 2022 | 65,000 |
| Number of company-owned outlets in 2022 | 8,000 |
| Number of orders per day in 2022 | 174 |
| Number of new stores opened by major fast food chains in 2024 | 300+ |
| Number of Subway locations as of February 2024 | 1,200+ |
| Number of McDonald's locations as of February 2024 | 1,030+ |
| Percentage of Australians actively trying to eat healthily as of 2023 | 60% |
| Percentage of Australians who eat fast food at least once a week as of 2023 | 20% |
| Projected market size of the fast food industry in Australia in 2025 | AUD 36.99 billion |
| Projected market size of the fast food industry in Australia in 2034 | AUD 47.81 billion |
| Average amount spent by consumers on fast food per week | USD 60 |
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What You'll Learn
Market size and growth
The fast food industry in Australia is substantial and growing. In 2023, the fast food and takeaway food services sector generated over 23 billion Australian dollars in revenue, a notable increase of 2.4 billion Australian dollars from the previous year. This growth is expected to continue, with the market size projected to reach 47.81 billion Australian dollars by 2034. The industry's resilience and development have created opportunities for new and established brands, with a projected CAGR of 2.60% from 2025 to 2034.
The quick-service restaurants (QSRs) segment dominates the Australian food service industry, accounting for approximately 39% of the market share in 2024. This segment's strength is driven by Australia's high meat consumption patterns and the extensive presence of international and domestic fast-food brands. McDonald's, Subway, Hungry Jack's (Burger King), KFC, and Domino's are well-established in the market, with Subway having the largest store network.
The rise of delivery platforms, mobile ordering, and contactless payment methods have increased the convenience and accessibility of fast food in Australia. The industry is also experiencing a shift towards healthier and more sustainable menu options, with consumers demanding plant-based alternatives, locally sourced products, and reduced packaging waste. This trend is reflected in the success of brands like Mr. Charlie's, dubbed "vegan McDonald's," which entered the market in 2023.
The cost-of-living crisis has also influenced the industry, with consumers trading down from expensive restaurants to more affordable fast food options. This trend is expected to contribute to the growth of the fast-food industry in the coming years.
The Australian fast food market is expected to continue evolving and expanding, adapting to consumers' changing preferences and demands. The market's size, growth, and adaptability make it an attractive prospect for international QSR brands, contributing to its dynamic and competitive nature.
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Healthier options
The fast-food industry in Australia is substantial and growing, with a market value of AUD 36.99 billion in 2024 and an expected value of AUD 47.81 billion by 2034. This growth is driven partly by the increasing demand for healthier options and improved ingredient sourcing to attract health-conscious consumers.
While the majority of fast food in Australia is still considered unhealthy, there is a growing trend towards healthier options. This shift is driven by consumers' increasing health consciousness, with many fast-food brands prioritizing healthier menu options and transparent ingredient sourcing.
- Beef Salad Bowl – A filling option with 23 grams of protein and vegetables.
- Quarter Chicken Classic Roast Combo – The healthiest option at Red Rooster, including two to three types of vegetables.
- Flat Bread Slider – Can be paired with a side salad or sweet potato mash to increase vegetable intake.
- Grilled Chicken Classic – The lowest-fat burger option on the menu.
- Toasted Ham, Cheese, and Tomato Sandwich – A simple yet healthy option for road trip pit stops.
- Vegorama Pizza – A vegetable-based pizza that allows you to increase your veggie intake while enjoying a treat.
- 9 Grain Wheat Sub with Tuna and Salad – A fresh, healthy, and filling option, especially without the sauce and cheese.
- Grilled Chicken Snack Wrap – Recommended by dietitians, this option is high in protein and includes some salad.
- Whole-Meal Snack Wrap – Grilled Chicken – Lower in energy, sodium, and saturated fat, with added fibre from the wholemeal wrap.
In addition to these specific menu items, it is generally recommended to stick to salads, sandwiches, and sushi when looking for healthier fast-food options. Limiting takeaway food to a few times a week and following the 80/20 rule (80% home-cooked meals and 20% takeaway) can also help maintain a healthier diet while enjoying the convenience of fast food.
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$22.25
Digital transformation
The fast food industry in Australia is substantial, with a market value of AUD 36.99 billion in 2024. It is expected to grow at a CAGR of 2.60% from 2025 to 2034, reaching AUD 47.81 billion. This growth is driven by the industry's ability to cater to busy individuals and families with quick, convenient, and affordable meal options.
Online Ordering and Delivery Apps
Mobile ordering and delivery platforms, such as Uber Eats and DoorDash, have become standard in the industry. These platforms have made unhealthy food more accessible and convenient for consumers, contributing to the growth of the fast food market. Many fast-food chains are also developing their own mobile apps for direct ordering and delivery, enhancing their control over the customer experience.
Contactless Payment Methods
Contactless payment options, including wireless and mobile payments, are increasingly preferred by customers. These methods provide speed and convenience, reducing friction in the purchasing process.
Self-Serve Kiosks
Self-service kiosks are being introduced in fast-food restaurants, allowing customers to place orders and pay without interacting with staff. This technology improves efficiency and reduces wait times, particularly in high-traffic locations.
Data Analytics and Marketing
Fast-food chains are leveraging data analytics to tailor their marketing strategies and enhance operational efficiency. By analyzing customer data, they can identify trends, personalize offerings, and improve the overall customer experience.
Ghost Kitchens and Delivery-Only Restaurants
The rise of ghost kitchens and delivery-only restaurants reflects a shift in consumer behavior. These models emphasize speed and accessibility, often leveraging technology to optimize operations and reduce costs associated with traditional dine-in restaurants.
Health-Conscious Consumers
The Australian fast food industry is responding to the growing health consciousness among consumers. Brands are prioritizing healthier menu options, transparent ingredient sourcing, and offering a range of cuisines to cater to various dietary needs. This trend is expected to contribute to the industry's growth in the coming years.
The digital transformation of the Australian fast food industry is ongoing, and these technological advancements are expected to continue shaping the market, attracting tech-savvy customers and boosting revenue.
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Leading companies
Australia's fast food and takeaway food services industry generated over 23 billion Australian dollars in revenue in 2023, marking a notable increase of around 2.4 billion Australian dollars from the previous year. The industry has been developing rapidly over the past decade, indicating the country's growing preference for easy dining options.
The biggest companies operating in the Fast Food and Takeaway Food Services market in Australia include McDonald's, Competitive Foods, and Yum! Restaurants Australia. McDonald's holds the most market share in the country. The company has over 1,030 locations in Australia and is one of the top quick-service restaurant brands in the country.
Subway is another global fast-food giant that competes with McDonald's for the top spot in Australia, with more than 1,200 locations. Hungry Jacks, also known as Burger King in the USA, is another prominent player in the Australian market, with a strong presence of company-owned and run outlets.
Zambrero is a company that has continued to grow, emphasizing its Plate 4 Plate initiative and mission to combat world hunger. GYG, with its unique PR and marketing approaches, has positioned itself as a potential major player in the Australian market, although it currently has only 132 locations.
Other major companies operating in the Australian Foodservice Market include Competitive Foods Australia, Craveable Brands, Domino's Pizza Enterprises Ltd., and Yum! Brands, Inc. Quick Service Restaurants (QSR) maintain their dominant position in the Australian market, with approximately 39% market share in 2024. This leadership is driven by Australia's high meat consumption and the extensive presence of international and domestic fast-food brands.
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Consumer spending
The fast-food industry in Australia is substantial and growing. It was valued at AUD 36.99 billion in 2024 and is projected to reach AUD 47.81 billion by 2034. The industry is expected to grow at a CAGR of 2.60% from 2025 to 2034.
Secondly, competitive pricing plays a significant role in attracting a wide range of consumers. Despite facing cost-of-living pressures, consumers can still enjoy meals at affordable prices, with an average spend of USD 60 per week on fast food. The trading-down trend further contributes to the industry's growth, as consumers opt for fast food instead of dining at expensive restaurants.
Thirdly, taste preferences and customization options drive consumer spending. Burgers are the largest segment in the Australian fast-food market, with rising quality and customization enhancing their appeal. Chicken-based fast food and pizza are also popular choices, with pizza experiencing a boost in demand due to competitive pricing.
Health consciousness is an emerging trend among Australian consumers, influencing their spending habits. Fast-food chains are responding by introducing healthier options, such as salads, juices, and sandwiches, as well as plant-based alternatives and locally sourced products. Consumers are also concerned about sustainability and animal welfare, prompting companies to adopt stronger sustainability policies and practices.
The digital transformation in the industry, with the adoption of mobile ordering, delivery apps, and contactless payment methods, has further increased convenience for consumers. This shift towards online platforms and delivery-only restaurants emphasizes speed and accessibility, attracting tech-savvy customers and adapting to their changing preferences.
In conclusion, consumer spending in the Australian fast-food market is driven by a combination of factors, including convenience, affordability, taste preferences, and a growing focus on health and sustainability. The industry's ability to cater to these diverse needs and preferences contributes to its substantial growth and evolving landscape.
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Frequently asked questions
The fast food industry in Australia is huge and growing. In 2023, the fast food and takeaway food services industry generated over 23 billion Australian dollars in revenue, a notable increase from the previous year. The market size is expected to reach USD 67.34 billion in 2025 and grow at a CAGR of 11.44% to reach USD 115.75 billion by 2030.
The biggest fast food companies in Australia include McDonald's, Subway, Hungry Jack's (Burger King), KFC, Domino's Pizza, and local favorites like Oporto and Red Rooster. Guzman y Gomez is also a rising contender, experiencing accelerated sales and new store openings.
The Australian fast food industry is evolving to meet the changing preferences of consumers. There is a growing demand for healthier, more environmentally friendly, and sustainable menu options, with around 60% of Australians indicating they were actively trying to eat healthily in a 2023 survey. The industry is also being influenced by the rise of delivery-only restaurants, mobile ordering, and delivery apps, which increase convenience and accessibility for consumers.
