Ruqayyah Snyder
Polyvore is a social shopping site that allows users to play style editor and create outfits or sets from various brands. The company was acquired by Yahoo in 2015 and has since expanded its presence in Australia through a partnership with Yahoo7. Polyvore does not have its own e-commerce platform but instead directs shoppers to transact on retailers' sites. While it is not explicitly mentioned whether Polyvore ships to Australia, the company's collaboration with Yahoo7 indicates a focus on the Australian market and suggests that shipping to Australia may be possible.
| Characteristics | Values |
|---|---|
| Polyvore shipping to Australia | Yes, Polyvore has been available in Australia since 2016 |
| Shipping time | 1-2 weeks with FedEx or DHL, 6-8 weeks with USPS |
| Shipping cost | Varies, USPS is the cheapest for small packages |
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What You'll Learn
Polyvore's Australian presence
Polyvore is a social shopping site that launched in 2007. It allows users to play style editor and arrange products from different brands into outfits or "sets". While Polyvore does not have an e-commerce platform, it directs shoppers to transact on retailers' sites. Polyvore had 20 million monthly users as of 2016, 400,000 of whom were based in Australia and New Zealand.
In 2015, Polyvore was acquired by Yahoo, which then partnered with Yahoo7 to ramp up Polyvore's Australian presence. Polyvore collections, or sets, are embedded into Yahoo7's lifestyle and entertainment pages, allowing audiences to browse and shop. This collaboration provides a more advanced solution for advertising and retail partners to better target their consumers and allows Australian style lovers to purchase the latest trends.
Advertisers on the Polyvore platform receive an average of $6 in sales for every $1 spent placing an ad. The site serves as an advertising channel for product discovery and recommendations, with retailers paying Polyvore based on the traffic driven to their online stores. This allows retailers to tap into engaged users with an appetite to shop and connect with advertisers in a more contextually relevant environment.
Through its partnership with Yahoo7, Polyvore has successfully increased its Australian presence and provided a seamless shopping experience for Australian consumers.
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Polyvore's partnership with Yahoo7
Polyvore, a social shopping site, launched in 2007 and was acquired by Yahoo in 2015. The site allows users to create outfits or "sets" by mixing and matching products from different brands, which can then be shared with others. Notably, Polyvore does not have its own e-commerce platform but instead directs shoppers to transact on retailers' sites. This makes it essentially an advertising channel for product discovery and recommendations. Retailers on the Polyvore platform pay based on the traffic driven to their online stores.
In 2016, Polyvore announced a local partnership with Yahoo7 to expand its presence in Australia. This collaboration aimed to provide a more advanced solution for advertising and retail partners, allowing them to better target Australian consumers. Yahoo7's CEO, Ed Harrison, expressed enthusiasm for the partnership, stating that it would enable Australian style enthusiasts to purchase the most sought-after local pieces.
The partnership between Polyvore and Yahoo7 brought together the strengths of both platforms. Polyvore, with its engaged community of style enthusiasts, offered a unique opportunity for immersive style experiences. Yahoo7, on the other hand, boasted premier lifestyle and entertainment platforms that were highly regarded destinations for up-to-date content. By combining forces, Polyvore collections or "sets" would be embedded within Yahoo7's lifestyle and entertainment pages, allowing audiences to browse and shop seamlessly.
Paul Sigaloff, Commercial Director at Yahoo7, emphasized the synergy between content creation and e-commerce, stating that Polyvore was about "great content, ideas, and community." This partnership aimed to connect advertisers with shoppers in a more contextually relevant environment, powering native shopping ads that would drive traffic and sales for retailers. Sigaloff highlighted the evolution of consumption, where content is now ubiquitous, and singular advertising destinations are less effective.
The Polyvore and Yahoo7 collaboration strengthened Yahoo7's lifestyle offering, incorporating community and commerce. It also provided Polyvore's retail partners with native shopping ads, resulting in increased traffic and sales. This partnership benefited advertisers as well, with Sigaloff noting that for every $1 spent on advertising on Polyvore, advertisers received an average of $6 in sales. Overall, the partnership between Polyvore and Yahoo7 created a mutually beneficial relationship that enhanced the shopping experience for Australian consumers and drove sales for retailers.
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$32.3 $40
Polyvore's absence of an e-commerce platform
Polyvore is a social shopping site that does not have its own e-commerce platform. Instead, it directs shoppers to transact on retailers' sites. Essentially, it is an advertising channel for product discovery and recommendations. Retailers on the platform pay Polyvore based on the traffic it drives to their online stores.
Polyvore was launched in 2007 and has 20 million monthly users, 400,000 of whom are based in Australia and New Zealand. It is a community of design, fashion, and style influencers. Polyvore members are influential and engaged, and they visit the website with the intention to shop. The site allows users to play style editor and arrange products from different brands into outfits or "sets", which can be shared. These sets can be used to create fashion collages, bringing together makeup, clothes, shoes, accessories, and more, to create a particular style or look.
The absence of an e-commerce platform on Polyvore has some advantages for retailers. Firstly, it allows Polyvore to focus on driving traffic and sales to retailers' websites. By providing a seamless connection between content creation, native advertising, and e-commerce, Polyvore can increase the likelihood of conversions for retailers. Additionally, Polyvore's model allows retailers to tap into engaged users who have an appetite to shop. This provides a more contextually relevant environment for advertisers to connect with shoppers.
Furthermore, Polyvore's platform encourages social engagement and interactivity, which can drive more sales. The sets created by members serve as great word-of-mouth advertising for brands, with an average order value of $200, which is higher than other social media platforms. Polyvore also has a high customer retention rate, with 82% of its members being female and twice as likely to provide advice on fashion, beauty, and online shopping than the average consumer.
In conclusion, while Polyvore lacks a traditional e-commerce platform, its unique approach of directing shoppers to retailer websites has been successful in driving sales and engagement for brands and retailers.
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Polyvore's monthly users in Australia
Polyvore was a community-powered social commerce website headquartered in Mountain View, California. The company allowed community members to create image collages called "sets" from a shared product index. The site was particularly popular for creating sets in the fields of home decoration, beauty, and fashion. In 2012, Polyvore opened an office in New York City and reported that it had amassed 17 million active users. By 2014, the company was reporting 20 million unique visitors per month, with 400,000 of those based in Australia and New Zealand.
In 2015, Yahoo acquired Polyvore for $230 million to augment its e-commerce operations and ramp up its Australian focus. Yahoo7's audiences on lifestyle and entertainment pages were served embedded Polyvore collections, which they could browse and shop. This collaboration aimed to connect advertisers with shoppers in a more contextually relevant environment.
However, in 2018, Polyvore was bought by SSENSE and shut down, leaving millions of users heartbroken. Several alternative platforms similar to Polyvore emerged following its closure to cater to the needs of ex-Polyvore users.
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Polyvore's advertising and retail strategy
Polyvore is a social commerce platform that has been a high-performance channel while keeping the consumer at its core focus. It is the biggest fashion community on the internet, with 20 million monthly users, 400,000 of whom are based in Australia and New Zealand. Polyvore's members are influential, engaged, and have a high intent to shop. The platform has an average order value of $383, which is higher than Facebook, Pinterest, and Twitter combined.
Polyvore's advertising strategy revolves around its community of influential consumers and shoppers. The platform engages with its community members to find brand advocates and amplify organic brand activity to increase product visibility. Polyvore also offers paid programs such as the CPC program, Promoted Collections, and Promoted Products, which help brands increase their presence and reach more shoppers. The platform's native advertising approach integrates advertisers with shoppers in a contextually relevant environment, driving traffic and sales to retailers. For every $1 spent on advertising on Polyvore, advertisers receive an average of $6 in sales.
Polyvore's retail strategy focuses on providing a seamless and engaging shopping experience. Users can create fashion "sets" by mixing and matching products from different brands, including clothing, makeup, shoes, and accessories, to express their style and inspire others. These sets can be shared and discovered by others, driving sales through word-of-mouth and social inspiration. Polyvore also has a Shop section featuring the most popular products, with its own mini-algorithm that rewards increased engagement. The platform disrupts traditional retailers by curating fashion and homeware on a large scale, making the browsing and purchasing experience faster and easier for consumers.
Additionally, Polyvore has expanded into mobile with its Polyvore and Remix apps, enhancing the user experience for browsing and shopping. The platform also allows retailers to identify nascent trends, understand how their products are used alongside other brands, and engage in contests featuring their products. Polyvore's user-centric approach, combined with its focus on community and content, has made it a powerful tool for brands and retailers to drive sales and connect with shoppers.
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Frequently asked questions
Polyvore does not have an e-commerce platform, but it does direct shoppers to transact on retailers' sites. Polyvore has announced a local partnership with Yahoo7 to ramp up its Australian presence.
It usually takes around 1-2 weeks for packages to arrive in Australia from the US. However, some customers have reported waiting up to 6-8 weeks for their packages to arrive.
Some of the most popular shipping methods for packages from the US to Australia include FedEx, DHL, and USPS. USPS is known for being the cheapest way to ship small packages.
