
The Australian Consumer Law (ACL) provides consumers with a set of basic rights, known as consumer guarantees, when they purchase products or services from businesses. These guarantees include the right to a refund, contract cancellation, claiming compensation for damages and loss, and warranties. However, it is important to note that the ACL does not apply to private sales. In other words, if you buy something from a private individual and not from a business, you are not protected by the ACL. This means that if you purchase goods from a private seller and they turn out to be defective or not of acceptable quality, you cannot make a claim against the seller for a breach of consumer guarantees. Transactions between private individuals are typically not considered trade or commerce and are often verbal contracts, which can be challenging to prove in the event of a dispute.
| Characteristics | Values |
|---|---|
| Applicability | The ACL does not apply to private sales |
| Consumer Rights | Consumers have the right to take action for damages against the supplier of goods |
| Consumer Guarantees | Goods are of acceptable quality, products will work and do what they are supposed to do |
| Consumer Protection | Protection against unfair behaviour by businesses, false or misleading representations in advertising, unfair terms in standard form contracts |
| Business Obligations | Businesses must understand consumer rights, provide automatic guarantees, warranties, itemised bills, and remedies for faulty products |
| Contract Law | Applies to private sales |
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What You'll Learn

Consumer guarantees
However, when it comes to private sales, many consumer guarantees do not apply. Private sales typically include transactions through newspaper classifieds, garage sales, or online forums, where the buyer deals directly with the private seller. In these cases, only the guarantees for clear title, undisturbed possession, and freedom from hidden securities apply. For example, if a consumer purchases a car from a private seller and later discovers defects, they cannot make a claim against the seller for a breach of the consumer guarantee of acceptable quality.
It is important to note that consumers may still have recourse against the manufacturer of defective goods, even if they do not have rights against the private seller. Additionally, guarantees about clear title and warranties still apply to private sales.
Overall, while consumer guarantees under Australian law provide important protections for consumers, it is essential to understand the limitations of these rights, especially when purchasing goods or services from a private seller.
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Consumer rights
The Australian Consumer Law (ACL) provides consumers with a set of basic rights, known as consumer guarantees. These rights are protected under consumer law and include the guarantee that goods are of acceptable quality, and that products or services will work and do what they are supposed to do.
However, the ACL does not apply to private sales. This means that if you buy something from a private seller, rather than a business, you do not have the protections provided by the ACL. For example, if you buy a second-hand item from a private seller on Facebook Marketplace, it is unlikely that you will be protected by the ACL. This applies regardless of the value of the item being purchased.
In certain circumstances, a purchaser who buys goods from a private seller could have consumer guarantee rights against the manufacturer of defective goods, even if they do not have rights against the private seller. For example, if an item is advertised as being capable of fulfilling a certain use and it does not, the ACL provides the consumer with a course of legal action. This usually takes the form of a refund or return.
It is important to note that regular sellers at markets or online may be considered a business and therefore subject to the ACL. Additionally, while the ACL does not apply to private sales, the laws that govern contracts do.
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Private sales
The Australian Consumer Law (ACL) provides consumers with a set of consumer guarantees. These guarantees include the right to a repair, replacement or refund, contract cancellation, claiming compensation for damages and loss, and warranties. Under the ACL, businesses must also provide an automatic guarantee that products or services will work and do what they are supposed to do.
However, the ACL does not apply to private sales. This means that if you purchase goods from a private seller, such as your neighbour, and the goods are not of acceptable quality, you cannot make a claim against the seller for a breach of the consumer guarantee. Private sales include those made through newspaper classifieds, garage sales, or online forums (e.g. eBay or Facebook Marketplace), where you are buying from a private individual rather than a business. Transactions between a private seller and buyer are not considered supplies made in "trade or commerce" because the transaction is not a business or professional activity.
It is important to note that there are some exceptions to this rule. For example, certain consumer guarantees, such as clear title, undisturbed possession, and freedom from hidden securities, do apply to private sales. Additionally, in some cases, a purchaser who buys goods from a private seller may have consumer guarantee rights against the manufacturer of defective goods even if they do not have any rights against the private seller.
While the ACL does not apply to private sales, the laws that govern contracts do. This means that private sales are typically considered a "verbal contract" between the buyer and seller, and a breach of this contract can be difficult to prove. If you have lost money due to a private sale, it is recommended that you contact a solicitor for legal advice.
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Business obligations
The Australian Consumer Law (ACL) provides consumers with a set of basic rights, known as consumer guarantees. These guarantees include the right to a repair, replacement, refund, contract cancellation, claiming compensation for damages and loss, and warranties.
These rights apply when consumers buy products or services from businesses. However, they do not apply when purchasing from a private seller. A private sale is when goods are bought from an individual, rather than a business, and is usually a verbal contract. For example, buying from a neighbour, or on platforms like Facebook Marketplace, or eBay.
Businesses must understand consumer rights to comply with their obligations. They must provide an automatic guarantee that their products or services will work and do as advertised. This guarantee applies even after the manufacturer's warranty period has passed. If a product or service is faulty, the business must provide a remedy. The remedy provided will depend on whether the issue is major or minor.
Businesses can also offer warranties, which are voluntary promises that can be enforced under contract law and the ACL. These cannot override consumer guarantees. For example, if a product fails outside a warranty period, it may still be covered by consumer guarantees.
The ACL also protects consumers from certain unfair behaviour by businesses. For example, businesses must be clear about the total price payable and must provide receipts. It is unlawful for a business to have a 'no refunds' policy.
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Consumer law applicability
The Australian Consumer Law (ACL) provides consumers with a set of consumer guarantees. These include guarantees that goods are of acceptable quality, fit for a particular purpose, match their description, and are delivered in a timely manner, among others.
However, the ACL does not apply to private sales or transactions between private individuals. In such cases, the consumer guarantees provided by the ACL, such as the right to a repair, replacement, refund, or contract cancellation, do not extend to the purchaser. For example, if you buy a second-hand item from a private seller on Facebook Marketplace, you are not protected by the ACL if the item turns out to be defective or not as described.
There are some exceptions to this. In certain circumstances, a purchaser who buys goods from a private seller may have consumer guarantee rights against the manufacturer of defective goods, even if they have no recourse against the private seller. Additionally, while the ACL does not apply to private sales, the laws that govern contracts do. This means that private sales are typically considered "verbal contracts" between the buyer and seller, and a breach of such a contract may be difficult to prove.
It is important to note that regular sellers at markets or online may be considered a business, and therefore subject to the ACL, if they exhibit certain characteristics, such as listing an Australian Business Number (ABN) or company name on their webpage or profile.
The Australian Competition and Consumer Commission (ACCC) jointly administers the ACL with state and territory consumer protection agencies. The ACCC educates consumers and businesses about their rights and responsibilities and can investigate and take compliance and enforcement action if a business breaks consumer law.
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Frequently asked questions
No, the Australian Consumer Law (ACL) does not apply to private sales. This means that if you buy something from a private seller (a person) and not from a business, you do not have the protections provided by the ACL.
Private sales include those made through newspaper classifieds, garage sales, fetes, or online forums (e.g. eBay or Facebook Marketplace), where you are buying from a private person. Private sales are usually a 'verbal contract' between the buyer and seller.
While the ACL does not apply, the laws that govern contracts do. Clear ownership of the item is guaranteed, unless stated otherwise before the sale. The seller may also have their own refunds and returns policy with additional rights.
Under the ACL, businesses must meet a set of basic rights called consumer guarantees when they sell products or services. These include guarantees that goods are of acceptable quality, fit for a particular purpose, and will match their description.
Your first step is to contact the seller. If you are unable to resolve the issue, you can seek legal advice or contact the Australian Competition and Consumer Commission (ACCC). The ACCC educates consumers and businesses about their rights and responsibilities, and can investigate and take compliance and enforcement action if a business breaks the consumer law.











































